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Life Continental Lager Beer Rewards Entrepreneurs


By Dipo Olowookere

Life Continental Lager beer, a product of Nigerian Breweries Plc, has rewarded 30 more entrepreneurs in Imo State with a total of N7.5 million on its popular radio programme called ‘Life Progress Booster Show’.

The scheme was designed to assist innovative businessmen and women in the south eastern part of the country.

The beneficiaries were presented with their prizes recently at the Mimi’s Bar, All Season Avenue, Owerri.

At the event, 20 winners were selected on the radio program and another 10 were picked for their outstanding business proposals at the venue, all of which received N250,000 each for their business ideas.

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It would be recalled that earlier in June, the brand presented N7.5 million to a different set of 30 winners in Enugu.

Speaking to guests at the event, Mr Funso Ayeni, Senior Brand Manager, Regional Mainstream Brands, Nigerian Breweries Plc, said, “We believe in the strength and capacity of the people of the South-east to thrive even amidst hardship and a recession, but we also believe progress can only be achieved with support, especially for excellent business ideas.

“We have a lot of people with those wonderful ideas with us here today. So there is a need to connect with them to ensure they make progress with those ideas. That’s why the Progress Booster show was specially created for the people of the South-east.”

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“We started with 50 winners in 2015, and this year, we are targeting 200 winners. So far, we have had 60 winners. We still have room to receive, select and support more viable business ideas,” he added.

Some past winners of the programme who were at the event shared their experiences and achievements with the audience thanking Life Beer for supporting their businesses. They encouraged the new winners to make good use of the support given to them, and also pleaded with the audience to participate in the competition.

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Other participants at the venue went home with various consolation prizes.

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Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan.

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