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Efritin’s ‘Buy Now’ Excites Nigerians


By Modupe Gbadeyanka

A new dimension has been brought into the ever growing e-commerce industry in Nigeria with the introduction of ‘Buy Now’ service by Efritin.

The company, since its creation three years ago, has made a mark in the classifieds segment of the market, growing in leaps.

The launch of ‘Buy Now’ service by has now confirmed the latent potential the industry has to grow bigger and solve more of the problems of Nigerians as it relates to online marketplaces in the coming years.

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The ‘Buy Now’ service on Efritin is designed such that when a buyer clicks on the “Buy Now” button on any of the listed ads on the site, Efritin contacts the seller on their behalf.

It then goes further to deliver the items purchased for free, quick, safe, and easy and within 24 hours to the buyer.

As a user, the ‘Buy Now’ gives you:

Access to a variety of your favourite items  in one place from more sellers directly on Efritin

Opportunity to buy your items on Efritin with just the click of a button

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Absolutely FREE delivery. Quick, safe and easy to your DOORSTEP within 24 hours. No hidden charges.

Opportunity to pay for your items when they are delivered to you and after inspection

The complete marketplace experience at your convenience and without stress

This service is targeted at plugging the issues of convenience and trust that currently affect this segment of the ecommerce industry.

As third-party in the transaction, Efritin bears the risk around safety and takes on the stress associated with marketplaces- online and offline- on behalf of the buyer.

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For the team at Efritin, ‘Buy Now’ is a reinforcement of their commitment to creating sustainable value for users and their communities.

Already, over two thousand transactions have been completed and delivered to users across Nigeria through the ‘Buy Now’ service.

Business Post gathered that many Nigerians have lauded the initiative, thanking Efritin for being a pacesetter in the industry.

Those who have used the service described it has hassle free, convenient and trustworthy.

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Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan.

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