By Adeniyi Ogunfowoke
Customers are the core to any business. There is no way your entrepreneurial business can survive if you don’t keep or maintain a steady stream of customers. However, attracting new customers is important and may be more complex for small businesses.
In recognition of this, Jumia Travel shares 5 tips on how to attract new customers to your small business.
Provide excellent service
Quality and sterling service is the only way to ensure that customers always return. You should always have at the back of your mind that poor services will never help you grow your business. So, regularly engage customers and build trust.
Focus on specific customers
Who are your customers? Are your services for men or women? Understanding and defining your customers will ensure that you don’t target the wrong persons. Also, remember that not everyone can use your product or service.
Decide your marketing approach
If you define your customer niche, you should decide or determine the right marketing approach you want to use to reach your customers. Although capital may be limited, you should consider affordable methods. You can develop a website, use email marketing and also content marketing.
You can use your customers to gain more customers through referral programmes. This may work effectively for start-ups. You can also give incentives or pay a customer a discount for referring another customer. This is why you shouldn’t downplay quality services.
Keep your faithful customers
It is easier and way cheaper to keep faithful customers than going after new ones. Hence, always keep in touch with them. You can maintain these customers by calling them within 7 days of patronizing you to ask about the service, conducting online surveys and encouraging them to review your service. This will keep them coming back!
Adeniyi Ogunfowoke is a PR Associate at Jumia Travel.