By Adeniyi Ogunfowoke
The business environment has significantly changed as internet penetration continues to grow in Nigeria. According to internet live stats, there are 46.1% internet users in Nigeria. Not only this, many Nigerians have embraced performing transactions with their mobile phones. So, if you are a tech savvy entrepreneurs, your business should already own an app as Jumia Travel shares ways you can effectively deploy your mobile app to grow your business.
Use it to boost branding
Since your app has already been downloaded by thousands of Nigerians, it will always be present on their home screen. So, whenever they want to performance any transaction, your app will be the go-to app especially of it is easy and simple to use. So, if you want an instant brand recognition, your app is the best way to do so.
Make your app interactive
Apps can improve customer experience especially if you don’t have a 24 hours customer service. So, ensure that you can be contacted by your customers via your app. They don’t have to visit your mobile or desktop website before they can interact with you. So, your app should be interactive.
Act as a marketing tool
A mobile app is more than an application. It can also serve as an essential marketing tool as you can link it with social media sites like Facebook, twitter and Instagram. So, whatever transactions you perform on the app, you can share your experience on these networks especially when you get a promotions or discount.
It should be customer centric
There is no doubt that many potential customers use mobile phones to perform transactions. So, rather than your customers using your mobile website, they can simply use your apps because it saves time and before you know your customer base will increase. So, make your app customer centric.
As far as your app is customer centric, there will be a steady flow of income. Today, you can book hotels, and buy party tickets with an app. Hence your customer base is increasing, it will have a corresponding impact on turnover.
Adeniyi Ogunfowoke is a PR Associate at Jumia Travel.
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