By Dipo Olowookere
A new customer engagement platform called Nexcel iSignage has been launched in Lagos by Plural Media.
The new platform, according to CEO of Plural Media, Mr Uduak Bassey, will enable brands engage with their consumers in a better and efficient way.
Mr Bassey explained that Nexcel iSignage is a software that facilitates audience-engaging and dynamic media displays on TV screens, mobile devices and large format billboards, which has been positioned to be the ‘seamless-go-to platform’ for business of any size and scale to deliver customer engagement with their audience especially across B2C footprints using the television screens.
He said further that the application will drive positive engagement that would boost the growth of brands.
The Plural Media boss disclosed that Nexcel iSignage, a cloud based and easy-to-use software, was designed by Nexcel Technologies Ltd, a communication technologies solution provider with development partners in Europe and the United States.
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