Dipo Olowookere
By Dipo Olowookere
Children’s favourite fruit juice drink, Capro-Sonne, has launched a new promo aimed at fortifying its leadership position in the market.
The promotion, tagged ‘Fun Alarm Promo,’ is another platform to make the product more available to children as they go to school.
The company explained that the promo gives consumers the opportunities to win free gifts inside every carton of all variants of Capri-Sonne purchased.
According to Managing Director, Chi Limited, Deepanjan Roy, “We are confident that the Capri-Sonne Fun Alarm Promo will resonate with children across Nigeria, will create the excitement and fun that Capri-Sonne is known for, by offering experiences children love to engage in.”
He explained that cartons of the product will contain gift items which can vary from carton to carton and the gift items range from pencil cases, rulers, colourful stickeez and lots more.
Already, consumer engagement platforms such as trade activations in open markets and consumer activations like taste trials in schools and shopping malls has commenced in various cities to connect with the consumers.
