FIFA Awards 2017-2018 Media Rights for Sub-Saharan Africa

March 31, 2017
FIFA Awards 2017-2018 Media Rights for Sub-Saharan Africa

FIFA Awards 2017-2018 Media Rights for Sub-Saharan Africa

By Dipo Olowookere

Following an open tender process for 42 territories in sub-Saharan Africa, FIFA has granted media rights to five major broadcasting entities in the region.

The tender was launched on October 21, 2016 and included the media rights to all 2017-2018 FIFA events, including the FIFA Confederations Cup 2017 and the 2018 FIFA World Cup.

Econet Media, by way of free-to-air and pay-TV transmission for exploitation in all territories of sub‑Saharan Africa except South Africa; Supersport, by way of pay-TV transmission for exploitation in all territories of sub‑Saharan Africa; SABC, by way of free-to-air transmission for exploitation in South Africa; StarTimes, by way of pay-TV transmission for exploitation in all territories of sub-Saharan Africa except South Africa; and CANAL+, by way of pay-TV transmission for exploitation in all territories of sub-Saharan Africa except South Africa and Nigeria have all been awarded certain media rights with regard to the 2018 FIFA World Cup.

Also, Econet Media, by way of free-to-air and pay-TV transmission for exploitation in all territories of sub-Saharan Africa except South Africa; Supersport, by way of pay-TV transmission for exploitation in all territories of sub‑Saharan Africa; SABC, by way of free-to-air transmission for exploitation in South Africa; and StarTimes, by way of pay-TV transmission for exploitation in all territories of sub-Saharan Africa (except the FIFA Confederations Cup 2017 in South Africa) have all been awarded certain media rights with regard to other 2017‑2018 FIFA events.

FIFA said the outcome of this tender process enables it to reach its aim of securing the widest possible coverage across the region with the highest profile matches available on a free-to-air basis.

By working together with reliable partners in the region, FIFA will make sure that football fans have access to a high-quality viewing experience for each of the FIFA events, including by way of digital platforms.

“We are delighted to work with our appointed broadcast partners in the sub-Saharan region to allow millions of fans to enjoy each of FIFA’s various events across a multitude of platforms,” said FIFA’s Chief Commercial Officer Philippe Le Floc’h.

The 42 territories included Angola, Benin, Botswana, Burkina Faso, Burundi, Cameroon, Cape Verde, Central African Republic, Chad, Congo, Congo DR, Côte d’Ivoire, Equatorial Guinea, Eritrea, Ethiopia, Gabon, Gambia, Ghana, Guinea, Guinea-Bissau, Kenya, Lesotho, Liberia, Madagascar, Malawi, Mali, Mauritius, Mozambique, Namibia, Niger, Nigeria, Rwanda, Senegal, Seychelles, Sierra Leone, South Africa, Swaziland, Tanzania, Togo, Uganda, Zambia and Zimbabwe

Also, the 2017-2018 FIFA events comprise: FIFA U-20 World Cup 2017; FIFA U-17 World Cup 2017; FIFA Beach Soccer World Cup 2017; FIFA Confederations Cup 2017; FIFA U-20 Women’s World Cup 2018; FIFA U-17 Women’s World Cup 2018; 2018 FIFA World Cup.

Dipo Olowookere

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan.

Mr Olowookere can be reached via [email protected]

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