Modupe Gbadeyanka
By Modupe Gbadeyanka
Wednesday, September 27, 2017 has been fixed for the hosting of the first AMEC Measurement Month in Nigeria.
The event is facilitated by P+ Measurement Services, the first independent PR Measurement Agency in Nigeria and also the only indigenous member of the International Association for the Measurement & Evaluation of Communication (AMEC) in Nigeria.
AMEC’s Measurement Month is a global programme of activities to spotlight attention on the importance of PR measurement. It’s a simple idea which benefits members, clients and the industry by putting measurement on a world stage. And any AMEC member, irrespective of size, can take part.
A statement issued by the organiser said the event will be centred on discussions and education on AVE, Valid metrics, Barcelona Principle 2.0 and the current trend to eradicate AVE.
In Nigeria, there has been a misconception on AVE being a measurement tool and the Barcelona Principle a measurement method and there is a need to close that gap through education in the communications industry in Nigeria.
The forum will be facilitated by the Lead Consultant, P+ Measurement Services Nigeria, Mr Philip Odiakose and holds at P+ Viewing Space, Surulere, Lagos State from 3pm to 4 pm.
Measurement Month is filled with free to attend events, webinars, executive discussions, podcasts, workshops and much more, focusing on filling the gap between understanding the value of PR measurement and doing something about it.
Join the conversation on Twitter – #AMECMM @pplusmeasure
