PAL Pensions Unveils Campaign to Deepen Market Penetration

February 7, 2018
PAL Pensions Unveils Campaign to Deepen Market Penetration

By Dipo Olowookere

The management of Pensions Alliance Limited (PAL Pensions) on Tuesday launched a new campaign tagged ‘Retire with a Smile’ to encourage more individuals to save towards retirement.

The campaign, unveiled yesterday at the Oriental Hotel, Lekki, is also part of efforts of the company to deepen its market penetration.

During the event, a new TV Commercial was launched by the firm, which was warmly accepted as it sparked up positive conversations among media correspondents on the giant stride embarked on by PAL Pensions.

The TV Commercial shows an exciting musical that depicts PAL Pensions’ clients smiling from their active working days to old age. It is expected to run on major TV stations and digital platforms across the country.

Addressing the media during the unveiling of the campaign, Managing Director of Pal Pensions, Morohunke Bammeke, reiterated that the mission of the organization is to secure and deliver retirement benefits with ease.

“Our vision is to be the leading Pension Fund Administrator in Nigeria creating value. At Pal Pensions, we are constantly focused on creating value and delivering superior customer service to our clients.

“We are driven by the passion to be the leader in attracting new clients and retaining old ones.

“For us, it is crucial that every time our clients interact with us, they can be assured of the highest quality of service delivery. The Pal Pensions brand exudes empathy, warmth, partnership and integrity.

“We are driven by the passion to make things easier for our clients,” Banmeke said.

Similarly, Head of Brand Management & Corporate Communications at PAL Pensions, Mrs Sunmisola Mark-Okoma, stated that “At the core of this campaign is the need to encourage the younger demography to secure their future by adopting a retirement savings plan. We also emphasize on the importance of the Contributory Pensions Scheme.”

According to a 2017 report by the National Bureau of Statistics, only 10.93 percent of Nigeria’s total working population have retirement savings accounts! This implies that more than 89 percent of Nigeria’s workforce does not have retirement savings accounts. With the campaign launch, we want to underscore the need to choose a credible, customer-focused Pensions Fund Administrator, that would ensure the security and growth of their retirement savings. Our desire is to assure Nigerians that PAL Pensions delivers pensions services and retirement benefits with a smile.”

Furthermore, Mrs Sunmisola also enumerated some packages open to existing and new customers.

“PAL Pensions is a company that offers performance, service and trust to its teeming customers. We are committed to providing seamless internal and external synergy to achieve quality services, safe investments and capital growth.

“Our customers can enjoy the triple benefits of the ‘Retire with a Smile’ campaign. Retire with a Smile, anchored on our capacity to deliver our promise at the maturation of the pension scheme; Service with a Smile, speaks volumes about our excellent customer service models and Deliver with a Smile, is an internal mechanism ensuring that people who register with PAL Pensions can smile at every interaction with the brand.

“Our customers are also guaranteed access to 25% of their funds before attaining age 50, in the event that they are out of job for a minimum of 4 months,” she added.

PAL Pensions, a licensed Pension Fund Administrator incorporated on April 14, 2005, currently has over 400,000 clients’ Retirement Savings Account (RSA) and Assets under Management in excess of N300 billion.

The company is owned by FSDH Merchant Bank and African Alliance Insurance Company Limited and boasts of over 11 years of professional experience in managing and administering retirement benefits of employees in Nigeria.

The company has five regional offices in the major geo-political zones, 35 branches across the country and staff strength of over 250 personnel.

Dipo Olowookere

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan.

Mr Olowookere can be reached via [email protected]

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