Panasonic Unveils Shoe Deodorizer

By Dipo Olowookere

Panasonic Corporation says it will from September 20, 2018, begin selling, in Japan only, a shoe deodorizer, the MS-DS100, equipped with ‘nanoe X’ that generates 10 times) more hydroxyl (OH) radicals than ‘nanoe’ to remove unpleasant shoe odours in a simple way, on September 20, 2018.

One of the common causes of unpleasant shoe odours is isovaleric acid, an odorous substance produced by foot sweat and bacteria. According to a survey Panasonic conducted with sneaker wearers, about 62% of those surveyed take some measures to remove shoe odours, but about half of them are not satisfied with the deodorizing methods they use.

The MS-DS100 utilizes Panasonic’s original ion particles, ‘nanoe X,’ to dissolve and eliminate unpleasant shoe odours.

When the product is set in shoes and the switch turned on, ‘nanoe X’ is generated and spreads from six outlets to every corner of the shoes to remove odours in the entire interior of the shoes from the heel to the toe.

There are two operation modes to choose from. The normal mode provides approximately five hours of operation, while the long mode runs for about seven hours to remove stubborn odours. Both modes cost less than 1 yen per use, so it is very economical.

The MS-DS100 also operates on a mobile battery so it can be used at a place where there is no AC power outlet. The product comes with a stylish storage case. The case accommodates the cap sections that are inserted into shoes for use, so the product can be stored neatly in the entrance area or shoe cupboard.

With the MS-DS100 shoe deodorizer, Panasonic proposes an easy way to remove shoe odours and expects to create new market demand.

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via

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