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Publiseer Expands to Kenya, Targets South Africa

By Modupe Gbadeyanka

Nigerian start-up firm, Publiseer, has made another giant stride with its entry into the East African market through Kenya, the largest economy in the region.

This followed its triumphant entry into the Ghana market, another major economy in the West African region.

A statement issued by the company last week said plans are underway to explore the South African market.

Publiseer is into digital publishing of material and the firm has made a tremendous success since launching its operations in Nigeria over a year ago.

With Publiseer’s new presence in Kenya, the platform will now offer Whatsapp and voice-call customer support to its Kenyan writers and musicians.

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In other words, Publiseer’s authors and musical artists from Kenya can get customer support via Whatsapp and voice call through +254 740 767977.

Publiseer was launched on August 4, 2017 with the aim of distributing, protecting and monetizing digital contents of Nigerian creatives worldwide, however, the digital publishing company knew that the problem they are solving isn’t just experienced by Nigerian creatives, but by creatives in the entire continent, so the plans for expansion was always in the picture.

“When you look at the creative contents on well-established digital stores like Amazon, Google Play and Apple store, you’ll notice that there is an imbalance when comparing the proportion of African content to that of the western world.

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“This was one of the many reasons we created Publiseer, which is to promote the creativity of the African people to the rest of the world,” says Chidi Nwaogu, co-founder and CEO of Publiseer. “We are expanding our presence to Kenya because it has a fast-growing publishing and music industry, and we want to be there during the boom. We’ll also be expanding into South Africa soon.”

Recently, the digital publisher was welcomed into Ally, an exclusive Google program that virtually connects promising, tech-enabled, emerging market startups with the “Diaspora+” to close expertise and funding gaps. Startups are matched with an ally whose experience and expertise could help them and their product.

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Publiseer was one of the few African startups selected to join the Ally matching pilot. Publiseer is a digital publishing company that helps independent African authors and musicians to distribute and monetize their books, audiobooks, songs and music videos across hundreds of digital stores worldwide, at no charge, with just a single click.

The firm has received numerous awards and recognitions, including emerging a finalist at Harvard Business School New Venture Competition, a feat that brought the young digital publisher into the limelight.

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Modupe Gbadeyanka is a fast-rising journalist with Business Post Nigeria. Her passion for journalism is amazing. She is willing to learn more with a view to becoming one of the best pen-pushers in Nigeria. Her role models are the duo of CNN's Richard Quest and Christiane Amanpour.

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