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Market Share: Airtel Loses Second Spot to Glo

By Modupe Gbadeyanka

Airtel Nigeria has lost its precious position as the second biggest Global System for Mobile (GSM) Communications company in Nigeria to Globacom.

Data from the industry regulator, Nigerian Communications Commission (NCC) revealed that as at the month of November 2018, Globacom, also known as Glo, had 154,034 more subscribers than Airtel.

With this, Glo now has 26 percent market share, while Airtel now boasts of 25 percent market share, with MTN Nigeria controlling 40 percent market share and 9mobile left with a meagre nine percent of the pie bite.

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There has been a struggle between the two major network operators in the country, to clinch and sustain the position of the second biggest telco in Nigeria.

In the past 11 months, analysis of the data obtained from the NCC indicated that Airtel was the second largest telecoms service provider for five months intermittently.

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The five months are January, February, August, September and October in 2018, according to the NCC data.

Globacom also held the position as the second largest network provider by market share for six consecutive months this year.

According to the NCC subscriber data, the months are March, April, May, June, July and November.

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In the past 11 months, NCC data showed that Glo gained over 5 million new customers while Airtel Nigeria added over 4 million new subscribers to its network. As of November 2018, Globacom, an indigenous telecommunications company, had 43.3 million subscribers while Airtel, headquartered in New Delhi, India, had 43.1 million subscribers.

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Modupe Gbadeyanka is a fast-rising journalist with Business Post Nigeria. Her passion for journalism is amazing. She is willing to learn more with a view to becoming one of the best pen-pushers in Nigeria. Her role models are the duo of CNN's Richard Quest and Christiane Amanpour.

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