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Chellarams Targets Kids, Adults With New Product to Boost Turnover

By Modupe Gbadeyanka

One of the companies dealing with the production and sale of beverages in Nigeria, Chellarams Plc has introduced a product into the market.

The new food drink was manufactured by a subsidiary of the publicly quoted firm, ChellaramsDMK Limited, earlier this month.

The product called the Real Active Malted food drink is targeted at children and adults in the society and the company hopes to improve its revenue with this energy providing drink.

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According to Chellarams Plc, the Real Active Malted food drink was officially launched on Thursday, February 7, 2019.

It was explained that the food drink is fortified with 12 essential nutrients having immense nutritional benefits and the appropriate sugar needs.

“The management of ChellaramsDMK Limited, a subsidiary of Chellarams Plc, hereby notifies the general public of the formal launch of its new product, the Real Active Malted food drink, on February 7, 2019.

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“The Real Active Malted food drink which contains 12 essential nutrients with immense nutritional benefits and the appropriate sugar needs, is targeted at children and adults who need constant energy for school, play or work,” the company said.

The management of Chellarams said it was “convinced that with the successful launch of the product, the company is poised to further satisfy the demand of its customers for a qualitative malted chocolate drink to complement its other products.”

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Modupe Gbadeyanka is a fast-rising journalist with Business Post Nigeria. Her passion for journalism is amazing. She is willing to learn more with a view to becoming one of the best pen-pushers in Nigeria. Her role models are the duo of CNN's Richard Quest and Christiane Amanpour.

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