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Lagos Monarch Applauds Makers of Terra Cubes

By Modupe Gbadeyanka

TGI Distri Limited, makers of the newly launched seasoning product, Terra Cubes, has been lauded by a paramount traditional ruler in Lagos, Oba Rilwan Akiolu, for introducing a quality product into the market.

The royal father said Terra Cubes have all it takes to dominate the market in a very short period of time.

“I am sure that you will catch the whole market in a short period of time. Since you brought some of the products to me, many people in my household have tried it and informed me that the cubes are of excellent quality.

“I am very happy for TGI Group because anything they produce is always of top quality and keeps Nigerian consumers in mind,” the Oba said when a delegation from TGI Group visited him at his palace as part of the activities to launch the seasoning brand into the market.

The delegation was led by Mr Rahul Savara, Group Managing Director of TGI Group (Parent company of TGI Distri Limited, West African Cubes (WACUB) Limited, WACOT Limited, Cormart (Nigeria) Ltd, Chi Farms Ltd, among others). Other members of the delegation were Mr Sunil Sawhney (Managing Director TGI Distri & WACUB), Dr Onyekachi Onubogu (Executive Director – Commercial), Mr Govind Agarwal, Marketing Manager and Mr Anayo Nweje, Sales Manager, all of TGI Distri Limited.

While introducing the delegation to the traditional ruler, Mr Sunil Sawhney said: “We are here to seek your blessings for our new product, Terra Seasoning Cubes, a product designed with the Nigerian consumer in mind and undoubtedly one of the best in the market.”

He further informed the monarch that Terra Seasoning Cubes are made up of very wholesome ingredients, locally sourced and especially designed to meet the palate requirements of Nigerians in terms of aroma and flavour.

On his part, Dr Onubogu said: “We want to launch our new product across Nigeria and we thought it right to seek your blessings before we go in with all the fanfare. Terra Seasoning Cubes is being rolled out nationwide in two variants of Beef and Chicken flavours.

“Initially, we are introducing two SKUs of 50-cubes pack and 25-cubes pack. As an introductory offer, we are giving 5 free cubes with the 50-cube pack and 2 free cubes in the 25-cube pack.”

Terra Seasoning Cube is produced by West African Cubes (WACUB) Limited, a subsidiary of TGI Group at its ultra-modern plant in Sagamu, Ogun State.

TGI Distri Limited is the sales, distribution and marketing arm of TGI Group Companies’ Consumer Products and is the marketer of Terra Seasoning Cubes, Big Bull Parboiled Rice, Renew Starch, Shine All Dishwashing Liquid, Shine All Scouring Powder and many other notable Brands. TGI Distri also serves as the Innovation and New Product Development Centre for the TGI Group.

Modupe Gbadeyanka is a fast-rising journalist with Business Post Nigeria. Her passion for journalism is amazing. She is willing to learn more with a view to becoming one of the best pen-pushers in Nigeria. Her role models are the duo of CNN's Richard Quest and Christiane Amanpour.

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