Blackstone Makes €175m Equity Investment in Superbet

Superbet, the largest omni-channel sports betting and gaming operator in Romania, and Blackstone have announced a €175 million strategic minority equity investment in Superbet by funds managed or advised by Blackstone’s Tactical Opportunities business.

Founder and Group CEO of Superbet, Sacha Dragic, stated that, “We look forward to our strategic partnership with the Blackstone team.

“Blackstone’s equity investment and extensive experience will help us maintain and grow our market-leading position in Romania and pursue expansion opportunities in Central Eastern Europe and globally.”

Andrea Valeri, senior managing director of Blackstone, said, “We look forward to working with Sacha Dragic and the excellent management team he has assembled. The company’s continued investment in world-class, online and multi-channel operations, including the launch of a market-leading native app and proprietary online sports and gaming engine, is very exciting.

“We look forward to supporting Superbet’s impressive growth trajectory, through international expansion and continued investment in technology.”

Superbet’s high-quality shops and customer-oriented pricing and service have underpinned its rapid growth. The Company has brought on seasoned technology leadership with strong industry experience to facilitate the development of a state-of-the-art and disruptive online sports betting platform. This provides a differentiated user experience and more flexibility and scalability than current competitive offerings.

Stifel advised on the overall transaction. Herzog, Fox & Neeman acted as legal adviser to Superbet; Jones Day acted as legal adviser to Blackstone. UBS Investment Bank provided financial advice to Blackstone.

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