Wari Takes Financial Services Closer to Customers on WhatsApp

In order to make its customers enjoy more of its services at their convenience, digital financial platform, Wari Group, has entered into strategic partnerships to ensure accessibility of its operations on WhatsApp.

More than one billion people in over 180 countries use WhatsApp to stay in touch with friends and family, anytime and anywhere.

With the new development, Wari customers will on WhatsApp be able to easily request access to frequently used services and request to initiate financial operations including opening of an account, topping-up balances, sending and receiving money and purchasing of airtime as well as payment of bills.

The introduction of MyWari on WhatsApp provides customers the convenience to transact and communicate directly as well as easily carry out all their operations. This Wari service on WhatsApp is currently available in the following languages: (French, English, Spanish, Italian and Portuguese) with Russian and Arabic coming soon. This will allow Wari to cater to a broader customer base with the aim of enhancing the user experience across different continents and languages.

In addition, Wari’s financial services availability on WhatsApp will enable millions of consumers to request to initiate financial transactions, regardless of where they may be located in the world.

“We have been working for several months to globalise our platform through strategic acquisitions and partnerships on all continents. We are always aiming to create a standard to interconnect people in all countries and to make financial inclusion a reality, thus building tomorrow’s world,” says Kabirou Mbodje, Wari President and CEO.

The Wari WhatsApp business solution is appropriately aligned with Wari’s ambitions to offer its customers innovative experiences through intuitive interfaces. Furthermore, it places Wari in a great position in the digital, social integration space on the international stage.

Mbodje says that plans to expand the digital offering have always been on the cards. “We are steadily and decisively pursuing our development of wide-ranging services and distribution channels,” he adds.

This offering on WhatsApp is allowing Wari to position itself as a pioneer in the digital world while pursuing its global development. “This new partnership with WhatsApp further confirms our strategic goal of ensuring our key services are accessible to the masses through a digital evolution,” concludes Mbodje.

Dipo Olowookere is a journalist based in Nigeria that has passion for reporting business news stories. At his leisure time, he watches football and supports 3SC of Ibadan. Mr Olowookere can be reached via dipo.olowookere@businesspost.ng

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