By Dipo Olowookere
Three integrated marketing communication experts have joined Explicit Communications Limited, a firm established in 1996 to deliver marketing communications solutions to its clients.
The three additions to the company founded by Mr Tunde Thani, an advertising guru, are Mr Tunde Asekun, who is becoming the company’s Director of Strategy and Business Management; Ms Ayokunumi Kehinde, who now the Group Head of New Business Development and Brand Management; and Mr Daniel Ibekwe, who takes charge as the Senior Executive in charge of Concept.
According to a statement issued by the firm, Mr Asekun is joining Explicit Communications after working at different reputable agencies in the country for many years, including Brooks and Blake, where he worked as a consultant and project manager. He earned his stripes on almost all arms of Integrated Marketing Communications.
While at Explicit Communications, Mr Asekun would be responsible for planning and implementing strategic marketing plans with cross-agency and brand team collaboration to execute clients’ briefs across Advertising, Events & Experiential, Media Buying and Placement and Audiovisual Production.
For Ms Kehinde, she would be responsible for new business development, managing client services, strategic integration and planning of all inputs into brand management at Explicit Communications. Business Post gathered that she joined Explicit Communications from Dijo Communications where she worked as the Head, New Business Development. She has worked across different arms of Integrated Marketing Communications.
On the part of Mr Ibekwe, whose works have won in LAIF Awards and other marketing industry awards, he would be responsible for strengthening the company’s creative team. Mr Ibekwe is a seasoned copywriter who has worked on alcoholic, non-alcoholic, FMCG, telecom and other interesting accounts.
Commenting on the appointments, Mr Tunde Thani, the MD/CEO of Explicit Communications Ltd, while welcoming the trio, expressed confidence that the new additions would add great value to the company and its clients.
“It is with great excitement that we welcome the new members of staff into the Explicit family where we thrive on big thinking for our clients,” Mr Thani said.
Explaining the rationale behind the appointments, he emphasized that, “The marketing industry needs passionate and vibrant business development managers who will not only identify innovative ways to add value clients’ businesses but also seek opportunities for agency to deliver on ROI and its bottom-line hence the reason for these new talents.”
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