Dipo Olowookere
An Integrated Marketing Campaign (IMC) to promote the use of its Unstructured Supplementary Service Data (USSD) application, with the dedicated code, *909#, has been launched by Stanbic IBTC Bank, a member of the Standard Bank Group.
The *909# USSD string affords customers the opportunity to access wallet and banking services such as inter and intra bank transfers, airtime purchase, check balance, account opening and loans, in addition to purchase of mutual funds & pensions. This reinforces Stanbic IBTC Bank’s status as Nigeria’s foremost full-service financial services group.
The *909# USSD campaign commenced on Monday, September 9, 2019. However, customers will be rewarded throughout the rest of the month of September, when they transact with *909#.
Wole Adeniyi, Deputy Chief Executive at Stanbic IBTC Bank, said: “It is important for the bank to embark on an integrated marketing and communication campaign highlighting *909# as a financial freedom vehicle for all Nigerians to access seamless financial services. This campaign will be targeted at the public – it is open to every Nigerian that can legally own a bank account. It has been strategically set to break on the September 9 (9-09) to reinforce top of mind awareness with the general public.
Some of the benefits that customers will enjoy on September 9, the launch day, include getting additional 90.9% value on airtime purchased via the *909# platform from 9.09 – 9.39am and 90.9% value when they recharge using *909# from 9.09 and 9.39pm.
Also, from September 10 to 30, customers will be rewarded with 9.09% additional airtime when they recharge with *909# from 9.09 -9.39am and pm respectively.
Wole Adeniyi added: “The *909# code is unique because it is the only USSD which covers a wide range of mobile financial transactions and is not just restricted to banking. Stanbic IBTC bank recognizes the daily complexities of living in a fast-paced digital society. The *909# code is intuitive and designed around the needs of the average Nigerian.”
