Modupe Gbadeyanka
A partnership aimed to empower, enhance and promote healthy living amongst Nigerian women has been entered into between Keystone Bank Limited and Medplus Pharmacy.
The deal is to enable a discount ranging from 5 to 10 percent to PINK Network card holders of the Nigeria’s leading health and beauty retailer for the purchase of health and beauty products from the pharmacy.
The deal will further see female customers of the healthcare firm with a Keystone Bank PINK debit card get 10 percent discount off all drug purchases and 5 percent discount off non-drug purchases in any Medplus Pharmacy nationwide.
Keystone Bank explained that it went into the agreement to proffer solutions to the challenge posed in accessing quality, genuine healthcare and beauty products in Nigeria.
“Women’s health needs differ at every life stage, from puberty to pregnancy, menopause and overall wellbeing. Women are also very conscious of their beauty and self-care, hence the growth of the beauty industry.
“However, finding access to quality healthcare and beauty products can sometimes be a challenge, either they have to battle with the cost or the fear of counterfeit products which have infiltrated the market.
“And to solve this predicament, Keystone Bank is partnering with the renowned pharmacy, Medplus through its PINK Initiative for women, giving them access to quality health and beauty products at a discount.
“Our partnership with Medplus is an indication of the priority we place on women; if the women are healthy then we can always be assured of healthy homes and a more productive nation at large,” an Executive Director at Keystone Bank, Adeyemi Odusanya, further stated.
Odusanya further explained that to get a PINK debit card, all women need do is visit any Keystone Bank branch.
The Keystone Bank Pink proposition, launched on 18th of March 2015, which is an extensive bouquet of offering for every Nigerian woman. It seeks to provide women with all the necessary advantage required to thrive in their businesses, personal life, career, lifestyle, health amongst others.
Keystone Bank is a technology and service-driven commercial bank offering convenient and reliable solutions to its customers.
