Tata Motors Targets 12,000 Customers In 47 Countries

By Dipo Olowookere

Tata Motors has disclosed that it is aiming to reach about 12,000 customers through its unique customer outreach program, which covers 47 countries and 800 touch points.

This, it explained, is in continuation with its customer-centric thrust towards best customer experience of its commercial vehicle range.

The company, which commences its three-day Global Service Camp from November 21 to 23, 2016, noted that Tata Motors commercial vehicle customers can avail free comprehensive vehicle health check-ups, free labour (through the warranty system), special schemes on lubes by TOTAL, along with various value added services.

During the three-day service campaign, Tata Motors will also offer attractive discounts on Tata Genuine Spares and reward driver owners, reporting with their vehicle to the service campaign, with exciting gifts. The campaign will also include ‘High Mileage’ Awards for drivers.

Additionally, during the three-day service camp Tata Motors will also offer special pricing on its range of commercial vehicles, where customers can make inquiries, test-drive and experience some of Tata Motors new products and services.

The service campaign will also involve various training initiatives for drivers cum operators, introducing and briefing them on new commercial vehicle technologies related to safety and vehicle productivity. Videos on safe vehicle operation and performance, will also be played at customer lounges across Tata Motors dealerships.

Mr Ganesh Shetty, Head – Customer Care (International Business) Commercial Vehicles, Tata Motors Ltd., said, “Tata Motors’ vehicles are recognized for their reliability and efficiency and through our Global Service Campaign, we hope to further reinforce that message, by inviting our customers for a comprehensive vehicle check, for the best vehicle performance. Through the Global Service Camp, we will not only help address the servicing needs of our customers’ vehicles, but will also take this opportunity to further access their needs, to better our product and service offerings going forward. Through this global campaign, we aim to target more than 12,000 customers globally.”

Tata Motors is among the Top 10 truck and bus manufacturers globally, with the most extensive range of commercial vehicles arising from day-to-day needs.

With vast global experience, the company brings a deep understanding of customer expectations from diverse markets and is well positioned to cater to ever changing automotive norms and commercial vehicle trends across the globe.

Tata Motors continues to invest in its products, its sales & service network, with an aggressive customer centric approach of anticipating customer requirements.