By Adedapo Adesanya
Recognizing the need to empower micro, small, and medium scale enterprises (MSMEs) and the value of youths in entrepreneurship was the motive behind Keystone Bank Limited’s recent capacity building Masterclass launch, which aimed to empower entrepreneurs with the essential skills for business growth.
The focus of the maiden edition of the Masterclass tagged Spark Up Your Brand, which was recently held in Lagos, was targeted at delivering top-of-mind value propositions to enable entrepreneurs align their brands with profitability.
Speaking at the event, the Divisional Head, Marketing and Corporate Communications of Keystone Bank, Mrs Omobolanle Osotule, said that the bank recognized that the high rate of youth unemployment persists due to the fact that there were no opportunities to grow their passions into thriving business ventures.
“At Keystone Bank, we recognize that to have a healthy nation and a thriving economy, we must create a positive mind-set amongst the youths and provide them with the basic tools to start and grow their own businesses.
“Therefore, the idea behind Spark up your brand is to trigger a fresh approach to self-development and leverage business insights for growth.
“There are so many challenges associated with birthing a business in the country but by plugging into the ideas and experiences shared by experts in the industry at this Masterclass, the minds of the youth have been exposed to cutting edge information on how to recognize opportunities, start and build their businesses,” she said.
Mrs Osotule further added that, “Beyond the training, we also provide great support for youth businesses and hand hold them to nurture and grow the entrepreneurial ventures.”
At the event, participants of the Masterclass were taught on how to position their brands for business growth and potential investors.
