Next Titan Contestants’ Marketing Strategies for Octiplus Thrill Heritage Bank

By Modupe Gbadeyanka Contestants of the Next Titan, a business reality show sponsored by Heritage Bank, showed their marketing skills when they created compelling video adverts for Octiplus, a product of the financial institution. It was part of their task themed Show Your Innovation, where the Next Titan contestants were required to showcase the benefits of the product, which was designed to meet the demands of the ever-growing active banking populace. At the presentation during a boardroom session, the contestants successfully identified the non-vanilla features of the digital app which were that personal investment savings could be done with the … Continue reading Next Titan Contestants’ Marketing Strategies for Octiplus Thrill Heritage Bank