Next Titan Contestants’ Marketing Strategies for Octiplus Thrill Heritage Bank
By Modupe Gbadeyanka
Contestants of the Next Titan, a business reality show sponsored by Heritage Bank, showed their marketing skills when they created compelling video adverts for Octiplus, a product of the financial institution.
It was part of their task themed Show Your Innovation, where the Next Titan contestants were required to showcase the benefits of the product, which was designed to meet the demands of the ever-growing active banking populace.
At the presentation during a boardroom session, the contestants successfully identified the non-vanilla features of the digital app which were that personal investment savings could be done with the app as well as group savings usually known as esusu.
Aside from the regular features that were known by all including payment features, buying of airtime, pay bills, flight bookings, movie tickets and one of the most interesting features that was mentioned was that with Octiplus, users can add all their debit cards from other financial institutions to the app and enjoy easy banking, easy life.
The MD/CEO of Heritage Bank, Mr Ifie Sekibo, disclosed that the lender operates with a philosophy to offer world-class banking services with guaranteed convenience on the platform of simplified service innovation, leading technology solutions and experience-driven relationship management.
Reviewing the presentations of contestant’s individual tasks, Mr Sekibo who was represented by the Head, Content and Digital, Nsikak Ifiet commended some of them on the marketing strategies adopted, captivating messages which highlighted product advantage, abilities to identify the target audience and the clear call to action with relevant information.
He advised the contestants not to de-market competitors’ products when promoting their own brand. According to him, “it is important to focus on your product, what it has to offer and the value it will give to the consumers.”
To ensure a balanced form of assessment during the boardroom session presided over by the experienced panel of judges and in the spirit of meritocracy, each contestant was given a time limit to strictly adhere to during their presentation. After which, each Judge meticulously took out time to allot their assessment on each contestant with constructive criticism.
Five of the eight contestants who presented before the panel were saved and will remain in the house until the grand finale of the show.
The successful contestants were Victor Emaye, Joy Badaki, Esin Mariah, Dolapo Quadri and Adausu Taiwo, while the evicted contestants who were meant to give their final words before leaving the house were Omobolaji Shittu, Fiberesima Ibi and Orji Hyacinth.