By Modupe Gbadeyanka The 2022 edition of the Women in Marketing and Communications Conference/Awards (WIMCA) will take place next month, the organisers have announced. In a...
By Modupe Gbadeyanka A partnership aimed to meet the demands of consumers in Africa has been signed between Jumia and Coca-Cola. Through this deal, consumers of...
By Modupe Gbadeyanka More players are exploring the Nigerian solar energy market to provide consumers with better alternatives as the country battles with poor electricity supply...
Jumia, the leading pan-African e-commerce platform, has commenced its annual ‘brand festival’ campaign, targeted at promoting authentic products at the best prices directly from the manufacturers...
By Adedapo Adesanya Creative digital technology giant, Adobe, has entered into a definitive merger agreement to acquire Figma, a leading web-first collaborative design platform, for $20...
By Aduragbemi Omiyale One of the largest retailers in Southern Africa, Pepkor Group, has entered into an agreement with Google Cloud to allow its subsidiary, Pepkor...
By Modupe Gbadeyanka The regular change in consumer behaviour has continued to give companies and their chief marketing officers (CMOs) racking their heads on the best...
