Winner of 2022 Hi-Life Fest to Receive N50m

By Aduragbemi Omiyale

The winner of the 2022 Hi-Life Fest will smile home with N50 million worth of prizes, the organisers of the music competition, Life Continental Lager Beer, have disclosed.

The theme of this edition is Celebrating Life, Celebrating Culture. Already, entries for the contest commenced on Monday, September 5 and will run through September 25, with auditions to be held in Enugu, Onitsha, Awka, and Owerri.

Winners from these regions will camp in Enugu for a week of mentoring by some of the leading acts in the Nigerian music scene before the grand finale.

The Hi-Life Fest will air on ONtv from 9:30 pm-12 am and Soundcity TV from 7 pm-12 am for two weeks. Also, viewers can catch episodes of Hi-Life Fest on Sound City FM, Lagos, Abuja, PH, Enugu and Aba from 9 pm-12 am, from September 22 to October 6, 2022.

Since its inception, Hi-Life Fest has provided a platform for consumers to showcase their talents in order to progress in their musical careers.

Singers, dance troupes and musicians alike have realized their dreams owing to Hi-Life Fest and consumers cannot wait to be thrilled with show-stopping performances across the various audition centres.

The Senior Brand Manager of Life Continental Lager Beer, Ms Aishat Anaekwe, while speaking about Hi-Life Fest, said that the annual competition was created to identify and harness highlife talents resident in southeast Nigeria.

“Life Continental Lager Beer has identified music as one of the avenues to promote the Igbo culture. Hence, Hi-Life Fest is designed to ensure that homegrown talents are given the needed motivation to progress in their musical journey.

“For us, the aim is to showcase highlife music talents to the wider public so that they can develop their talents and become highlife music icons like Flavour N’abania and other legends,” Ms Anaekwe said.

She added that Hi-Life Fest has been one of the most beloved experiential platforms, noting that, “This is one of the ways we connect with our consumers and celebrate our shared love for Hi-life music. After four editions which produced remarkably talented individuals, we have decided to take this competition a step further and showcase these talents to the whole of Nigeria.”

Life Continental Lager Beer, a leading alcoholic brand among consumers in the South-Eastern parts of Nigeria, has continued to demonstrate its affinity for the creative sector.