Sports
FC Barcelona, Star Lager Beer Unveil Partnership Deal
By Modupe Gbadeyanka
Nigeria’s foremost lager, Star, and top football club in Spain, FC Barcelona, on Friday, March 3, 2017, formally announced a partnership naming the beer brand as the club’s “Official Beer Partner” or “Official Supporter” in Nigeria.
The announcement took place at the club’s home ground, the Camp Nou, during a press briefing.
This comes on the heels of Star’s partnership with five other European clubs, Arsenal, Manchester City, Juventus, Real Madrid and Paris Saint-Germain (PSG) including a national partnership with the Nigerian Professional Football League (NPFL) in 2016.
With the partnership, Star lager beer will now possess the right to promote its connection with FC Barcelona fans and keenly enhance visibility of the club in Nigeria.
Speaking on the new partnership, Marketing Director of the Nigerian Breweries Plc, Franco María Maggi, stated that, “As a brand, we would love to connect with as many football fans as possible.
“We see this partnership as a way to further consolidate our commitment to millions of fans and bring quality enjoyment of football with unrivalled consumer interaction experience.”
“Star is committed as a brand to nurture this partnership like others which will positively impact on the development of the football landscape in Nigeria.
“The brand is investing in order to tap, among other things also in the possibility of world-class knowledge transfer,” Franco Maria Maggi concluded.
The established partnership between both entities will have Star drive digital and outdoor amplification, viewership engagement and attendance at live matches that involve FC Barcelona.
Commenting further on the partnership, FC Barcelona legend, Mr Edgar Davids, confirmed FC Barcelona is exploring new regions especially in Africa’s most populous nation, Nigeria.
“Playing for Barcelona gave me the opportunity to meet with, appreciate and respect the diversity of cultural background of players from diverse environment.
“This goes to show that football is truly universal and pulls down cultural barriers. It’s even more exciting to see a partnership between the club and Nigeria’s Number 1 beer brand, Star Lager,” Mr Davids said.
Confirming other benefits for the Star brand through its partnership with FC Barcelona, Portfolio Manager, National Premium, Nigerian Breweries Plc, Mr Tokunbo Adodo stated that, “The partnership with FC Barcelona signifies Star’s continuous effort to strengthen and deepen the relationship with football fans.
“Going forward, a bottle of Star would symbolize more than just another lager, it would mean a communion between a fan and the pride, history and colours of their favourite club side.”
FC Barcelona, founded in 1899, is one of the oldest clubs in the world. It is the second most valuable sports team in the world worth $3.56 billion.
Notable Nigerian players such as Emmanuel Amunike, Samuel Okunowo and Haruna Babangida who was the second youngest player to feature for Barcelona have previously pitched side with FC Barcelona.
Over the years, the Star brand has consistently supported football initiatives with platforms such as its highly impactful campaign to rally Nigerian football fans during the World Cup in 2014.
The Star Super Fans Show also showcased and rewarded football fans for their passion and knowledge of the game.
Since the first STAR lager beer bottle rolled out of the bottling lines in the Lagos brewery in 1949, the brand has been a premium market leader and was listed by the African Business magazine in its 100 Most Admired African Brands in 2015.
Star has put its expansive platform to good use in promoting music and youth lifestyle through projects like STAR Music Trek, STAR Quest and STAR Mega Jam.
Sixty-seven years after it debuted in the Nigerian brewing sector, Star lager beer has continued to occupy the premium position by bringing a brighter shine to millions of fans.
By Adedapo Adesanya
Nigeria’s Super Falcons have failed to qualify for the 2027 FIFA Women’s World Cup after suffering a 2-1 defeat to South Africa in their play-off encounter on Thursday night.
The Nigerian team, reeling from a 1-0 loss to Cameroon in the quarter-finals of the CAF Women’s African Cup of Nations (WAFCON) on Sunday, showed no signs of putting their misery to bed as they went two goals down to the Bayana Bayana team. It took a late penalty scored by Christy Uchebe to halve the deficit after the South Africans went down to 10 players.
The Super Falcons needed a victory against their opponents to progress to the next stage of the qualification process and secure one of the two available tickets to the intercontinental play-offs. The defeat ended their hopes of making it to the 2027 tournament, which will be hosted by Brazil.
The result brings an end to Nigeria’s remarkable record of appearing at every edition of the Women’s World Cup since the tournament was first held in 1991.
The play-offs were introduced to determine the final African representatives after four teams were eliminated at the quarter-final stage of the 2026 Women’s Africa Cup of Nations.
Two qualification tickets were available, with Nigeria, South Africa, Ghana and Côte d’Ivoire battling for the opportunity to advance.
Ghana secured one of the available tickets after defeating Côte d’Ivoire 2-1, while South Africa claimed the other following their victory over the Super Falcons.
The Super Falcons had featured in all previous editions of the tournament, making their absence from the 2027 World Cup a significant moment in the history of Nigerian women’s football.
It also raises fresh questions about the direction of Nigerian national football after the Super Eagles also failed to qualify for the recently concluded FIFA World Cup held in the USA, Canada, and Mexico.
European football returns with a bang as the new season kicks off. The dust has barely settled on the 2026 FIFA World Cup, but European football wastes no time getting back to business. Over the next two weeks, the continent’s prominent competitions will launch in quick succession, giving fans a dense run of fixtures across the UEFA Super Cup, the FA Community Shield, La Liga, the Premier League and Serie A.
Paris Saint-Germain, fresh off back-to-back Champions League triumphs, faces Aston Villa in the UEFA Super Cup on Wednesday 12 August at 8pm which will be airing on Supersport across DStv & GOtv, with the French side chasing a second successive Super Cup crown against an Aston Villa team that has become an increasingly serious force in European competition.
England’s traditional curtain-raiser follows four days later. The FA Community Shield, staged in Cardiff on Sunday 16 August at 3pm, pits Premier League champions Arsenal against FA Cup holders Manchester City, the latter beginning life under new manager Enzo Maresca, while Arsenal look to reinforce their status as the team to beat.
Spain gets moving over the same weekend, with La Liga’s opening round running from Saturday 15 to Monday 17 August. Real Madrid, Barcelona and Atletico Madrid have all been given extended rest following Spain’s World Cup win, leaving the door open for the chasing pack to set an early pace before Matchday 2 arrives from 20 to 24 August.
The Premier League then starts the following weekend, running from Friday 21 to Monday 24 August. Champions Arsenal open their title defence at home to promoted Coventry, before a full round of fixtures featuring Manchester United, Tottenham, Manchester City, Liverpool and Chelsea, among others, round out the opening weekend. Serie A joins the calendar on the same weekend, from 22 to 24 August, with holders Inter Milan starting their title defence against Monza and Napoli, Juventus, Milan and Roma all in early action.
With five major competitions launching inside a fortnight, the new European season promises an unrelenting start. All the action will be available live on SuperSport, across DStv and GOtv.
A blockbuster week of sporting action awaits DStv and GOtv subscribers, with the decisive stages of the Women’s Africa Cup of Nations (WAFCON), UEFA Super Cup, FA Community Shield and Trophée des Champions among the major attractions.
Football takes centre stage as WAFCON reaches its business end in Morocco, with the semi-finals scheduled for Wednesday.
Defending champions Nigeria will not be involved after the Super Falcons were eliminated by Cameroon in the quarter-finals, losing 1-0. Their exit means a new champion will be crowned when the tournament concludes on Sunday.
The first semi-final will see Algeria face Malawi on Wednesday before hosts Morocco take on Cameroon at 21:00 WAT, later in the day. Both matches will be broadcast live on SuperSport. The third-place play-off is scheduled for Saturday, with the final taking place in Rabat on Sunday at 20:00 WAT.
European silverware will also be at stake on Wednesday when Paris Saint-Germain face Aston Villa in the UEFA Super Cup at Stadion Salzburg in Austria. The fixture pits Champions League winners PSG against Europa League winners Aston Villa and will be shown live on SuperSport 20:00 WAT.
The action continues on Sunday with the FA Community Shield, as Arsenal take on Manchester 15:00 WAT. The traditional curtain-raiser for the English season will be broadcast live on SuperSport.
French football will also have early-season silverware at stake when Lens host PSG in the Trophee des Champions on Sunday at Stade Bollaert-Delelis. The match kicks off at 20:00 WAT and will be live on SuperSport.
The new La Liga season gets underway on Saturday, with Barcelona, Real Madrid, Atletico Madrid and the other leading Spanish clubs beginning their campaigns.
Beyond football, cricket fans will have plenty to enjoy as The Hundred reaches its climax on Sunday, with the women’s final followed by the men’s final. Both matches will be available on SuperSport Cricket.
Combat sports will also take the spotlight with UFC 330 from Philadelphia on Saturday, adding another major attraction to SuperSport’s weekend line-up.
