By Dipo Olowookere
Notable e-commerce platform in Nigeria, PayPorte, has announced former Big Brother Africa (BBA) star, Tayo Faniran, as its brand ambassador.
During the unveiling ceremony, Chief Executive Officer of PayPorte Global Systems, Mr Bassey Eyo, expressed satisfaction for the choice of Mr Faniran for promoting the PayPorte brand.
“PayPorte stands for its commitment towards offering the highest quality products and services to its customers with the aim of adding value to their needs.
“With this association, we at PayPorte are reaffirming our commitment to providing wide range of products that meets the lifestyles of our target customers – young people who choose smarter and modern ways of living and desire quality products to meet their everyday needs,” he said.
Mr Eyo described the BBA star as a hugely acceptable personality “among our target market here in Nigeria and outside the country.”
“We are confident that this partnership will further strengthen our brand’s image and help us to reach out to more consumers,” he enthused.
Also commenting on deal, Head of Operations, PayPorte, Boma Igah, stated that, “We believe that the fuse of Tayo and PayPorte, together with other members of the PayPorte family would help add value to the brand.”
On the part of Head of Strategy and Planning, PayPorte, Irene Kayoma, “We are happy to welcome Tayo Faniran back to the PayPorte family. We believe he represents the hip, classic urban lifestyle and vibes that our customers are known for, along with his personality and talent.
“He has been a fantastic partner and member of the PayPorte family and we believe his coming will help us as a brand in moving to the new level.”
In his remarks, Mr Faniran thanked the company for the confidence and trust reposed in him and promised not to let them down.
“It is a matter of great pride for me to be associated with a brand like PayPorte, Nigeria’s preferred online store once again.
“The quality of their products and commitment to providing top quality at best prices are perfect match with my idea of the ideal online shopping brand in the country. I am delighted and very excited to be a part of the family.”