By Modupe Gbadeyanka
A firm established to help fix the global trade finance gap, Finverity, has disclosed that it is repositioning its brand and product offering for its next phase of growth.
To achieve this, it has hired Mr Adam Ryan as its Chief Marketing Officer (CMO).
He has been working with the leadership team at Finverity to build a brand and product suite that better reflects this purpose, as well as Finverity’s position at the leading edge of trade and SCF technology.
Before now, Mr Ryan served as the CMO of Azimo, the global payments fintech, where he led triple-digit customer growth in key markets prior to its successful acquisition by Papaya Global, a quadruple unicorn in the global payroll and HR Tech space.
He has also held senior global marketing positions at WorldFirst (part of Ant Financial Group), a leading B2B global payments fintech, Wiggle CRC, the world’s largest tri-sports retailer, and Rakuten.
“I am delighted to join such a talented and experienced team with such a noble purpose of fixing the trade finance gap and empowering businesses to reach their true potential.
“Our refreshed brand strategy, visual identity, product positioning and messaging help us to clearly articulate why we are here, who we are for and how we can help them.
“I look forward to working with the Finverity team to build on these strategic foundations with increased marketing activity to help deliver on our mission of making trade and supply chain finance work for more businesses globally,” Mr Ryan commented.
Also commenting, the chief executive of Finverity, Mr Viacheslav (Slava) Oganezov, said, “We are thrilled to welcome Adam Ryan to the Finverity team.
“Adam has a proven track record of building brands, developing customer-focused, data-driven marketing strategies and driving growth, and we look forward to benefiting from his expertise.”
Since its foundation in 2017, Finverity has focused on fixing the over $1.7 trillion global trade finance gap by enabling the flow of capital through its digital ecosystem, empowering more businesses globally to have financial security and reach their true growth potential.
Within this, Finverity has refocused its brand message on creating trade and supply chain finance ‘that works’ and repositioned its trade and supply finance offering to meet the distinct needs of its three main audiences; FinverityOS (SaaS), Finverity CapitalAccess, and Finverity CapitalInvest.
Aduragbemi Omiyale