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Creating Engaging Content with a Digital Marketing Agency

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Creating Engaging Content

By Ben Austin

In today’s digital era, the importance of creating engaging content cannot be overemphasised. Businesses looking to connect with their audience, foster brand recognition, and generate sales should consider partnering with a digital marketing company. A genuine digital marketing agency has the expertise to create effective strategies and content that resonates with the target audience, while also aligning with your brand’s vision.

When it comes to creating engaging content, there are no shortcuts. It’s not just about being creative, but also about understanding what really motivates and interests your audience. Let’s explore some of the ways that a digital marketing agency can help with this.

Understanding the Audience

A digital marketing agency spends considerable time understanding your audience. They conduct thorough market research to understand your client’s needs, preferences, and online behaviours. With this valuable data in hand, they can then craft and tailor content that appeals to your target demographic and sparks interest.

SEO Optimisation

SEO is an integral step in creating engaging content. Without it, your content may not reach your targeted audience, no matter how compelling it may be. Digital marketing agencies possess the expertise to perform comprehensive SEO optimisation. This includes keyword research and integration, on-page and off-page SEO, and crafting SEO-friendly metadata. All these efforts help to improve your online visibility and ensure that your content reaches the right people.

Content Strategy

Creating engaging content isn’t just about creating one-off pieces that are attention-grabbing. A successful content strategy involves regular, consistent and well-thought-out content that delivers value to your audience over time. Digital marketing agencies have the expertise to develop a comprehensive content strategy that suits your brand, aligns with your goals, and engages your audience over the long term. A Miami experiential agency can bring unique, immersive experiences to your marketing efforts, enhancing brand connection and impact.

Creative Execution

Digital marketing agencies aren’t just strategists, they’re creatives too. They can help to bring your brand to life with engaging and eye-catching visuals, compelling copy, and innovative campaigns. From elaborate video marketing campaigns to simple yet powerful blog posts, they possess the skills and creativity to make your content stand-out and resonate with your audience.

Analysis of Results

Finally, it’s crucial to understand that creating engaging content isn’t a one-and-done process. It requires continuous refinement and analysis. A credible digital marketing agency keeps track of all the necessary metrics to assess the performance and impact of your content. They consider data like audience engagement, bounce rates, conversion rates, and more. This information helps in refining and optimising the strategy for better results.

In conclusion, creating engaging content is a nuanced process requiring a deep understanding of both your audience and the digital space. Partnering with a professional digital marketing agency can significantly improve your chances of connecting with your audience and achieving your business goals in a comprehensive, strategic, and creative manner.

Ben Austin is the founder and CEO of multi-award-winning digital marketing agency Absolute Digital Media. Ben loves to write and share exclusive insights into the world of digital marketing from his own eyes.

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FG to Deploy 7,000 Forest Guards to Kwara, Sokoto, Others

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forest guards 7000

By Modupe Gbadeyanka

The federal government has concluded plans to immediately deploy the 7,000 forest guards, who completed an intensive three-month training programme.

This information was revealed in a statement issued on Saturday by the Special Assistant on Media to the Minister of Information and National Orientation, Mr Rabiu Ibrahim.

It was disclosed that the forest guards were drawn from seven frontline states comprising Borno, Sokoto, Yobe, Adamawa, Niger, Kwara, and Kebbi States.

The National Security Adviser (NSA), Mr Nuhu Ribadu, was quoted as saying that, “There will be no delay between graduation and deployment. Salaries and allowances will commence immediately, and every certified guard will proceed directly to assigned duty posts.”

The personnel are indigenous to their respective local government areas, enabling them to leverage terrain familiarity and community trust in countering banditry, kidnapping, and the illegal exploitation of forest resources.

The programme is under the Presidential Forest Guards Initiative launched by President Bola Tinubu in May 2025. It represents a coordinated Federal–State security intervention aimed at reclaiming Nigeria’s forests from criminal exploitation.

The scheme is designed to strengthen Nigeria’s internal security architecture by denying terrorists, bandits, kidnappers, and other criminal groups sanctuary within forested and hard-to-reach terrains.

The training was deliberately intensive, structured, and demanding, designed to transform loyal and committed Nigerians into agile, disciplined, and capable field operatives. The curriculum integrated environmental conservation principles with advanced security competencies, ensuring a balanced, professional, and mission-ready force.

Trainees underwent extensive physical and mental conditioning, including endurance exercises, obstacle-crossing drills, and long-range patrol simulations to prepare them for sustained forest operations.

They were also trained in tactical fieldcraft, including movement techniques, enemy-contact drills, ambush response, rescue operations, and coordinated offensive actions—equipping them to deny criminal elements any form of sanctuary within Nigeria’s forest spaces.

Equally central to the programme was a strong emphasis on ethics, legality, and professionalism. The curriculum placed significant focus on human rights, International Humanitarian Law (IHL), gender rights, and the protection of civilians.

Arms handling and use-of-force protocols were strictly regulated in line with an Arms Management Manual jointly agreed upon by all participating agencies.

“These Forest Guards are not just uniformed personnel. They are first responders, community protectors, and a critical layer of Nigeria’s security architecture. They will hold ground, gather intelligence, and support security agencies in reclaiming territories previously overtaken by criminal elements,” Mr Ribadu added.

The training recorded a 98.2 per cent completion rate. A total of 81 trainees were disqualified on disciplinary grounds, while two trainees passed away due to pre-existing medical conditions. All successful participants have been fully certified and cleared for operational service.

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$1.126bn Financing for Lagos-Calabar Coastal Highway Excites Tinubu

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Lagos-Calabar Coastal Highway

By Modupe Gbadeyanka

The successful closing of about $1.126 billion in financing for the execution of Phase 1, Section 2 of the Lagos–Calabar Coastal Highway has been welcomed by President Bola Tinubu.

A statement issued on Friday by the Special Adviser to the President on Information and Strategy, Mr Bayo Onanuga, disclosed that the funding package was secured by the Federal Ministry of Finance.

Mr Tinubu described this as a landmark because it marks a significant milestone in the delivery of Africa’s most ambitious and transformative infrastructure projects.

He praised the Ministries of Finance and Works and the Debt Management Office (DMO) for working together on the transaction, adding that the federal government will continue to explore creative financing to fund critical projects across the country.

“This is a major achievement, and closing this transaction means the Lagos-Calabar Coastal Highway will continue unimpeded. Our administration will continue to explore available funding opportunities to execute critical economic and priority infrastructural projects across the country,” the President was quoted as saying in the statement.

Phase 1, Section 2 covers approximately 55.7 kilometres, connecting Eleko in Lekki to Ode-Omi, key economic corridors and significantly enhancing national trade efficiency and logistics connectivity.

The successful financing follows the earlier closing of the $747 million financing for Phase 1, Section 1, and demonstrates the scalability and bankability of the Lagos–Calabar Coastal Highway project.

The financing was fully underwritten by First Abu Dhabi Bank (FAB) and Afreximbank, with partial risk mitigation support provided by the Islamic Corporation for the Insurance of Investment and Export Credit (ICIEC), marking ICIEC’s largest transaction since the country’s institutional and regulatory reforms. The structure reflects growing confidence in Nigeria’s reformed investment climate and its capacity to deliver infrastructure.

SkyKapital acted as Lead Financial Advisor, coordinating structuring, lender engagement, and execution. Environmental and Social advisory services were provided by Earth Active (UK), ensuring complete alignment with the IFC Performance Standards, the Equator Principles, and international ESG best practices. Hogan Lovells, as International Counsel, and Templars, as Nigerian Legal Counsel, led the legal advisory services.

Describing the transaction as a “defining moment in Nigeria’s infrastructure journey,” the Minister of Finance and Coordinating Minister of the Economy, Mr Wale Edun, said the fund will be deployed responsibly and judiciously to deliver on the project within timelines.

“The signing on December 19, 2025, of $1.126 billion financing for Phase one — section two of the Lagos-Calabar Coastal road marks a defining moment in Nigeria’s infrastructure journey, following the successful closing of the $747 million financing for Phase one section one on July 9, 2025.

“Collectively, these landmark transactions firmly establish the Lagos-Calabar Coastal Highway as one of the defining flagship projects of President Bola Tinubu’s Renewed Hope agenda, embodying the administration’s commitment to bold, transformational infrastructure.

“This financing is particularly notable as it represents, for the first time, a truly underwritten transaction of this magnitude for a Nigerian road infrastructure project. The facility was fully underwritten by First Abu Dhabi Bank ($626 million) and Afreximbank ($500 million), with partial coverage provided by ICIEC, making it the largest ICIEC-supported transaction since the institution’s creation,” Mr Edun said.

Construction is being executed by Hitech Construction Company Limited, whose rapid on-site progress and early opening of key road sections have earned commendation from lenders for engineering excellence, operational discipline, and execution speed.

In line with the federal government’s commitment to transparency and fiscal discipline, a comprehensive Value-for-Money (VfM) assessment was conducted by the Federal Ministry of Works in coordination with SkyKapital, and the assessment was independently reviewed and confirmed by GIBB.

The successful close of Phase 1, Section 2, represents a clear step-change in market confidence. It demonstrates Nigeria’s ability to move decisively from vision to execution and from reform to delivery.

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Ekpo Lauds NNPC Over Completion of AKK Mainline Works

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AKK gas pipeline

By Adedapo Adesanya

The Minister of State for Petroleum Resources (Gas), Mr Ekperikpe Ekpo, has commended the Nigerian National Petroleum Company (NNPC) Limited and its partners for the rapid pace and completion of the mainline welding and associated works of the Ajaokuta–Kaduna–Kano (AKK) gas pipeline ahead of schedule.

The Minister made the remark during a recent inspection of Kilometre Zero of the landmark pipeline project, accompanied by the chief executive officer of the Nigerian state oil company, Mr Bashir Bayo Ojulari, Executive Vice President (Gas, Power, and New Energy) Mr Olalekan Ogunleye, and the managing director of Ajaokuta Steel Company Limited, Mr Nasir Abdulsalam.

“Completing the AKK Mainline ahead of schedule demonstrates the resilience, professionalism, and commitment of the project team,” Mr Ekpo said, describing the milestone as a clear reflection of the Federal Government’s renewed focus on energy infrastructure under President Bola Tinubu’s Renewed Hope Agenda.

The Minister noted that the AKK Gas Pipeline is a strategic national infrastructure poised to drive economic growth across Northern States by supplying natural gas for power generation, supporting gas-based industries, and advancing Compressed Natural Gas (CNG) initiatives.

“This project will enhance industrialisation, create jobs, and strengthen energy security, ushering in a new era of economic opportunities for Nigerians,” he added.

Mr Ekpo concluded by urging all stakeholders to maintain momentum, noting that the AKK Pipeline’s operationalisation will catalyze industrialisation, employment, and inclusive economic growth, aligning with the Federal Government’s broader strategic vision.

Speaking at the site, Mr Ojulari linked the project to tangible national development, highlighting Nigeria’s industrial heritage while projecting a resurgence driven by gas as a transition fuel.

“The AKK Pipeline reflects our commitment to timely project delivery and its strategic importance to national industrialisation and economic security,” he stated.

The inspection tour, according to him, further reinforced the Federal Government and NNPCL’s pledge to ensure the AKK Pipeline’s timely completion, which remains critical to expanding energy access, boosting industrial growth, and supporting shared prosperity across the country.

The Minister and the NNPC management team commended the project workforce for their dedication, emphasizing the role of discipline, collaboration, and technical excellence in achieving the early completion of this landmark project.

The AKK Gas Pipeline, spanning over 614 kilometers, is designed to deliver natural gas to power plants, industries, and CNG facilities, providing a major boost to Nigeria’s energy infrastructure and positioning the country as a regional energy hub.

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