By Modupe Gbadeyanka
The Head of Brands, Marketing, and Communication at Credit Direct Finance Company Limited, Ms Kemi Juba-Martins, has described the firm’s customers as a vital part of the organisation’s success story.
She said this when the consumer finance arm of FCMB Group Plc invited its customers to the recently concluded CD’Lympics, an exhilarating event designed to foster team spirit, celebrate valued customers, and showcase innovative products through the power of sport.
The event proved to be more than just a sports event; it was a high-energy celebration that combined athletic competition, team bonding, and product showcases while honouring valued customers.
The programme provided customers of Credit Direct with a unique opportunity to connect with the company’s team and enjoy a day filled with fun.
“Our customers are a vital part of our success story; CD’LYMPICS was a wonderful way to show our appreciation and engage with them in a meaningful and enjoyable way. Events like these allow us to build deeper connections with our customers and strengthen the trust they place in us,” Ms Juba-Martins said.
The chief executive of FCMB Group, Mr Ladi Balogun, on his part, said, “CD’Lympics is all about teamwork, fostering a strong culture of energetic people who work hard and play hard. I am grateful for everything Credit Direct contributes to FCMB Group and Nigeria.”
Reflecting on the event, the chief executive of Credit Direct, Mr Chukwuma Nwanze, said, “CD’Lympics is a testament to our commitment to building a vibrant and inclusive culture. It’s about bringing our people and customers together to celebrate what makes Credit Direct unique—our energy, our innovation, and our dedication to nurturing strong customer relationships.”
It was gathered that CD’Lympics brought together a diverse team from across 28 states, with participants engaging in various activities, from traditional to board games such as creative challenges at the University of Lagos Sport Centre.
Adedapo Adesanya 
Business Post Contributor