Sports
The Rise of Women in Nigeria’s Sports Betting Industry
In recent years, Nigeria’s sports betting industry has experienced exponential growth, becoming a multi-billion-dollar sector. However, like many tech and finance-related industries, it remains largely male-dominated.
In this article, SportsBoom explores the increasing participation and influence of women in this booming market, uncovering a narrative that’s rarely told but increasingly significant.
When looking at the ‘most valuable players’ in the Nigerian I-gaming industry, it’s largely impossible to overlook the renowned Olabimpe Akingba, who not only bagged the award for the most influential woman in gaming 2022 but remains on the list of the top 50 most influential women in i-gaming till date.
Even though she doesn’t view the i-gaming industry as an exception when it comes to male domination. Her mantra is ‘put in as much effort as my male counterparts and build a supportive ecosystem around my family.’ This outlook has contributed significantly to her empathetic leadership style.
The question is could the rise of women in sports betting potentially change the industry’s marketing strategies and target demographics? Akingba certainly thinks so.
She is confident that having more women in leadership positions in the i-gaming companies, would not only foster inclusion and diversity but could attract more female punters and customers. She also deems the general perception of women being emotionally- driven as an advantage that could enhance and promote responsible gaming.
Akingba is thrilled with the intentionality which has been displayed by betting operators in recent times when it comes to including more women in advertisements and the i-gaming workforce, as opposed to what was the case a decade ago.
The negative perception of i-gaming
Most African religions and cultures frown upon sports betting particularly the older generations or generation X who tend to view the industry through a ‘get rich quick scheme’ lens; generation Y appears to be more open-minded, while according to Akingba, generation Z views the i-gaming industry from an ‘entertainment perspective.’
She thinks a shift from the negative perception is possible if there is an increased awareness of the immense contribution which the industry makes to society:
”The regulators at the federal and state levels do a lot to promote societal causes with the tax remitted from the sports betting industry including security support and healthcare. If more light is shone upon gestures like this, it could significantly help reshape the negative perception,” Akingba told betting news site SportsBoom.com.
Speaking of impact, Akingba also thinks that if there is an inclusion of women in leadership roles in the i-gaming industry, it will have a profound effect on the nature of corporate social responsibility initiatives which i-gaming companies engage in:
“Having more women in leadership roles is crucial in terms of how it can translate to CSR, due to our natural wiring, we could push for causes that are more humane in nature and move towards causes that are not necessarily related to sports. The men are doing a great job, but if more women are given leadership roles, I think that’s where the shift will happen.”
The gift and curse of being a woman in the i-gaming industry
The i-gaming industry has been a significant vehicle for women’s empowerment through the employment of more women in the retail space to take up positions like agents and other roles in various sports betting companies.
Akingba is impressed with the level of inclusion of women being displayed by the industry in recent times, as opposed to what was the case a decade ago.
Being a part of the industry has also afforded her numerous opportunities like wearing the ambassadorial hat for the ‘Women in Gaming- the Africa Chapter’, which launched a few months ago and boasts of 350 female members. Akingba explains that the peculiar challenge of data in Nigeria does not allow for an accurate reflection of the number of women in the industry.
In spite of this, she insists that the significant level of female inclusion in the industry through employment, cannot be refuted.
Like numerous industries, the sports betting industry comes with its fair share of challenges, especially for women who go through monthly challenges and difficult choices at various stages of their lives.
Akingba recalls her first time as a mother, which was accompanied by health challenges that necessitated having to put in a request with her employer to work from home:
‘When I was pregnant, I worked with a brand that I had been with for a couple of years. After 3 years of working with them, I was allowed some time off due to a difficult pregnancy. I made 2 requests, an extension of my maternity leave and remote work, based on my doctor’s orders. Both requests were rejected, and I resigned.”
“That decision affected me negatively, I was delighted to have a child, but didn’t want to lose my job. I would’ve liked to have both, and I would have loved to have been extended more empathy. But, if you view it from a different perspective, the company is not running a charity organization. However, I don’t apologize for being a woman and I’m delighted that more companies are now open to remote work, post-COVID.”
Akingba also condemns work environments that enable sexual harassment and normalize sexual innuendos. She states that women who refuse such advances should have their decisions respected and not have to walk on eggshells when they are around bosses who might choose to make the work environment hostile after such advances are rejected.
The future of women in the sports betting industry
When it comes to the alignment of the i-gaming industry to support women’s sports locally and globally, Akingba thinks that the same intentionality which i-gaming operators put into male sports needs to be channelled in the direction of female sports even if male sports tend to be more popular with their customers.
Akingba is hopeful that the next decade will usher in more women in leadership positions in the i-gaming industry, which would significantly place women in strategic positions to be decision-makers. This gesture will boost inclusivity and boost the growth of the industry, as opposed to deterring it. She also foresees a rapid improvement in technology which would translate to more innovative products and tools.
Conclusion
The dice have been rolled, and women are changing the game in Nigeria’s sports betting industry. From reshaping corporate cultures to championing responsible gaming, trailblazers like Olabimpe Akingba are not just playing the odds – they’re rewriting them.
As the industry evolves, it’s clear that diversity isn’t just a winning ticket; it’s the jackpot that could propel Nigerian sports betting into a more inclusive, innovative future. In this high-stakes arena, women aren’t just placing bets; they’re raising the bar, proving that when it comes to success in I-gaming, gender equality is the safest bet of all.
By Adedapo Adesanya
The coach of Nigeria’s Super Eagles, Mr Eric Chelle, named five uncapped players in a 28-man squad for the Africa Cup of Nations (AFCON) set to start in Morocco on December 21.
Two former African Footballer of the Year winners, Ademola Lookman and Victor Osimhen, will be looking to change the country’s fortune and win the trophy that slipped the grasp of the Super Eagles earlier this year in Cote D’ Ivoire.
While some expected names made the list, a few others were absent, including strikers Victor Boniface and Tolu Arokodare, who were not picked. Centre-back Benjamin Fredericks and fullback Ola Aina, are injured while captain William Troost-Ekong announced his retirement from international football after last month’s World Cup playoffs.
However, uncapped right back Ryan Alebiosu, midfielders Ebenezer Akinsanmiro, Tochukwu Nnadi and Usman Muhammed and striker Salim Fago Lawal were included.
The Super Eagles open their Group C campaign on December 23 against Tanzania in Fes, then face Tunisia four days later and Uganda on December 30.
The Super Eagles went all the way to the final of the last AFCON before losing 1-2 to the host, Cote d’Ivoire, in 2024. They now will be aiming to go one step better in the next tournament where they will be going for their fourth crown.
Mr Chelle will be aiming to join Mr Otto Gloria (1980), Mr Clemens Westerhof (1994) and the late Stephen Keshi (2013), in the league of coaches to win the AFCON trophy for Nigeria.
The host nation Morocco will lead Group A alongside Mali, Zambia, and Comoros.
The Group B is also packed with heavyweights consisting of Egypt, South Africa, Angola and Zimbabwe who will have a lot to prove in the group.
In Group D, 2021 champions Senegal will battle it out with DR Congo, Benin, and Botswana, while Group E sees Algeria drawn against Burkina Faso, Equatorial Guinea, and Sudan.
Squad
Goalkeepers: Stanley Nwabali (Chippa United), Amas Obasogie (Singida Black Stars), Francis Uzoho (Omonia Nicosia)
Defenders: Ryan Alebiosu (Blackburn Rovers), Chidozie Awaziem (Nantes), Semi Ajayi (Hull City), Calvin Bassey (Fulham), Igoh Ogbu (Slavia Prague), Bruno Onyemaechi (Olympiakos), Bright Osayi-Samuel (Birmingham City), Zaidu Sanusi (FC Porto)
Midfielders: Ebenezer Akinsanmiro (Pisa), Fisayo Dele-Bashiru (Lazio), Alex Iwobi (Fulham), Usman Muhammed (Ironi Tiberias), Wilfred Ndidi (Beşiktaş), Tochukwu Nnadi (Zulte Waregem), Raphael Onyedika (Club Brugge), Frank Onyeka (Brentford)
Forwards: Akor Adams (Sevilla, Spain), Samuel Chukwueze (Fulham), Cyriel Dessers (Panathinaikos), Chidera Ejuke (Sevilla), Salim Fago Lawal (Istra 1961), Ademola Lookman (Atalanta), Paul Onuachu (Trabzonspor), Victor Osimhen (Galatasaray), Moses Simon (Paris FC).
The GameZone Online Arcade now shapes a clear path for modern digital entertainment because many Filipino players see it as a reliable space for relaxed sessions. The section continues to attract users who want simple play that fits their daily routines without forcing them into high-pressure environments. This shift reveals something important about the evolving culture around GameZone. It shows that players want stability more than spectacle and structure more than noise. The Online Arcade answers this need with a design that respects time, mood, and attention. It also reflects the broader movement toward digital spaces that understand the rhythm of local gaming habits.
The Growing Importance of Calm Play in a Fast Digital World
Online gaming once grew through heavy visuals and fast competition, yet the rising influence of the GameZone Online Arcade shows a noticeable change in user priorities. Players today want comfort after long hours of work and constant digital noise. The Online Arcade provides that comfort through games built with clean mechanics and simple structures. This shift deserves attention because it shows how modern players choose their entertainment.
Many players now favor short sessions that give them room to breathe. The Online Arcade supports this pattern through titles that welcome users at any time of the day. The section does not compete for long hours. It respects short breaks. This approach creates a meaningful bond between players and the platform because it supports real life instead of escaping from it.
The clean interface strengthens this trend. The layout removes confusion and gives players immediate clarity. The predictable format lets new users understand each game without anxiety. Returning users feel grounded because the experience never drifts from the calm structure they trust. This steady design gives the Online Arcade a cultural presence inside the GameZone community.
The appeal of calm digital play cannot be ignored. It reflects the pressure of modern life and the need for balanced entertainment that does not add stress. The Online Arcade has become that space, and its popularity shows how players redefine their expectations with each passing month.
Why the Online Arcade Matters in the GameZone Identity
The Online Arcade now stays at the center of GameZone culture because it represents the values many players care about. It provides accessible entertainment without forcing users through complicated choices. It offers short gameplay that aligns with modern schedules. It stands as a reminder that online gaming does not have to be intense to be meaningful.
In many online groups, GameZone players often share their favorite Online Arcade titles because they are easy to describe and easier to recommend. The simplicity of the games creates shared language within these communities. People do not need special knowledge to discuss the experience. This connection builds unity in the fragmented world of digital entertainment.
The structure of the section reinforces the GameZone identity. The stable performance across devices allows players to shift between screens without losing rhythm. This reliability strengthens trust in the platform because many Filipino users rely on their phones for daily play. They need an experience that remains steady even as they move through different environments.
The Online Arcade also helps players navigate new titles without pressure. The gradual learning curve supports the idea that digital play should remain friendly, especially for people who do not have time for deep gaming sessions. This atmosphere helps GameZone welcome new users every day because the entry point remains simple and welcoming.
The growth of the Online Arcade shows that simplicity is not a weakness. It is a feature that resonates with the needs of the modern player. This section stays relevant because it understands that entertainment must adapt to real life, not escape from it.
The Balance Between Engagement and Ease in Daily GameZone Use
Many players form daily routines inside the Online Arcade because the section creates a stable pathway through the platform. The games require only a few minutes, yet those minutes create a sense of connection. This rhythm supports the changing needs of players who seek breaks instead of marathons. It also allows the Online Arcade to remain part of everyday life.
The visual consistency strengthens this daily habit because players do not need to adjust to new designs every time they enter a game. The layout remains clear, which encourages people to experiment with different titles without feeling lost. This consistency shows that GameZone understands how users interact with digital spaces.
Some players shift between Online Arcade titles and the casino content of GameZone. They do this because the platform gives them choices that match their energy for the day. When they want a focused session, they visit the casino features. When they want a calm moment, they return to the Online Arcade. This flexibility has become an important trait of GameZone’s identity.
The stable performance across devices also supports daily use. Many players move through varied environments, from commutes to workspaces to homes. They expect their games to function without issues. GameZone meets this expectation with a design that keeps the Online Arcade responsive at all times.
The daily presence of the Online Arcade in the lives of many Filipino players shows that digital habits are shaped by comfort and consistency. People want reliable entertainment that welcomes them without demand. The section delivers that, and its growth reflects this truth.
Why Online Arcade Engagement Continues to Rise
The steady rise of Online Arcade engagement reveals an important shift in the way digital communities evolve. Many platforms chase complexity, but GameZone shows that clarity and accessibility hold lasting value. The Online Arcade remains relevant because it continues to offer simple play that respects the user’s time.
Returning users rely on the familiar mechanics that do not overwhelm. They can repeat the same patterns without facing steep difficulty. This predictability builds confidence, which is crucial for long-term engagement. New users also find comfort in the same features because they can join without needing to learn unfamiliar controls.
The Online Arcade stands apart from other sections because it does not demand perfect focus. It encourages relaxed play that invites players of all ages. This openness keeps the section ahead of many digital competitors that place heavy emphasis on intense mechanics. The Online Arcade proves that inviting design matters just as much as performance.
The UEFA Champions League reaches a decisive point as Matchday 6 delivers high-stakes fixtures across Europe. All matches will be broadcast live on SuperSport on DStv and GOtv. Real Madrid host Manchester City in the round’s biggest clash, while Inter Milan face Liverpool in a meeting of two sides desperate for a statement win.
Tuesday: Inter Host Liverpool in a Heavyweight Clash
The evening begins in Munich where Bayern, now third in the standings, welcome Sporting Lisbon at 6:45 p.m. The match will be live on SS Football Plus HD (DStv Ch. 202). Bayern’s 3–1 loss to Arsenal halted their momentum, while Sporting arrive eighth with three wins and a strong claim on the last automatic qualification spot.
At 9:00 p.m., Inter Milan host Liverpool, broadcast live on SS Football Plus HD (DStv Ch. 202). Inter sit fourth after losing their perfect record to Atlético Madrid. Liverpool, 13th and coming off a damaging 4–1 defeat to PSV, desperately need stability. Inter remain favourites to strengthen their top-four position.
Chelsea travel to Bergamo to face Atalanta at 9:00 p.m. The match will air on SS Premier League (GOtv Ch. 65, DStv Ch. 203). Chelsea’s 3–0 win over Barcelona offered relief, but their domestic struggles persist. Atalanta, 10th, have won two straight in Europe, making this a pivotal contest for qualification.
Barcelona return home at 9:00 p.m. to face Eintracht Frankfurt. Viewers can watch live on SS Football (GOtv Ch. 61, DStv Ch. 205). Barca sit 18th in the UCL despite topping La Liga, and must respond after losing 3–0 to Chelsea. Frankfurt, 28th and out of form, present a crucial opportunity to regain control of their playoff path.
Wednesday: Real Madrid vs Man City Takes Centre Stage
All eyes turn to Madrid as Real Madrid host Manchester City at 9:00 p.m. The match will be broadcast on SS Football Plus HD (DStv Ch. 202). Real, fifth, edged Olympiakos 4–3 but remain inconsistent domestically. City, ninth, seek redemption after their first UCL loss, a 2–0 defeat to Leverkusen at home, and need a result to stay in the top-eight mix.
Also at 9:00 p.m., Arsenal visit Club Brugge. The game will air on SS Premier League (GOtv Ch. 65, DStv Ch. 203). Arsenal lead the UCL with 15 points and recently outclassed Bayern. Brugge, 26th, were beaten 3–0 by Sporting and are fighting to hang on to a playoff place.
PSG travel to face Athletic Club at 9:00 p.m. The match will be shown live on SS La Liga (GOtv Ch. 62, DStv Ch. 204). PSG sit second with four wins from five, while Athletic, 27th and winless in Europe, need an upset to stay alive in the competition.
Leverkusen host Newcastle at 9:00 p.m. The game will be live on SS Africa 2 (GOtv Ch. 64, DStv Ch. 208). Leverkusen have surged with back-to-back UCL wins, including a 2–0 victory at Manchester City. Newcastle, now 11th, have lost two straight and must respond to remain within the top-12 seeding bracket.
Matchday 6 Highlights
Tuesday, Dec 9
-
Bayern Munich vs Sporting Lisbon — 6:45 p.m. (SS Football Plus HD – DStv 202)
-
Inter Milan vs Liverpool — 9:00 p.m. (SS Football Plus HD – DStv 202)
-
Atalanta vs Chelsea — 9:00 p.m. (SS Premier League – GOtv 65, DStv 203)
-
Barcelona vs Eintracht Frankfurt — 9:00 p.m. (SS Football – GOtv 61, DStv 205)
Wednesday, Dec 10
-
Real Madrid vs Manchester City — 9:00 p.m. (SS Football Plus HD – DStv 202)
-
Club Brugge vs Arsenal — 9:00 p.m. (SS Premier League – GOtv 65, DStv 203)
-
Athletic Club vs PSG — 9:00 p.m. (SS La Liga – GOtv 62, DStv 204)
-
Bayer Leverkusen vs Newcastle — 9:00 p.m. (SS Africa 2 – GOtv 64, DStv 208)
Catch Every Moment
Watch every game live on Supersport and Stream all Champions League action live on DStv Stream and GOtv Stream. Manage your subscription on the MyDStv or MyGOtv app, or visit www.dstv.com and www.gotvafrica.com.
-
Feature/OPED6 years agoDavos was Different this year
-
Travel/Tourism9 years ago
Lagos Seals Western Lodge Hotel In Ikorodu
-
Showbiz3 years agoEstranged Lover Releases Videos of Empress Njamah Bathing
-
Banking7 years agoSort Codes of GTBank Branches in Nigeria
-
Economy3 years agoSubsidy Removal: CNG at N130 Per Litre Cheaper Than Petrol—IPMAN
-
Banking3 years agoFirst Bank Announces Planned Downtime
-
Banking3 years agoSort Codes of UBA Branches in Nigeria
-
Sports3 years agoHighest Paid Nigerian Footballer – How Much Do Nigerian Footballers Earn