Sports

The Rise of Women in Nigeria’s Sports Betting Industry

Published

1 year ago

08/10/2024

In recent years, Nigeria’s sports betting industry has experienced exponential growth, becoming a multi-billion-dollar sector. However, like many tech and finance-related industries, it remains largely male-dominated.

In this article, SportsBoom explores the increasing participation and influence of women in this booming market, uncovering a narrative that’s rarely told but increasingly significant.

When looking at the ‘most valuable players’ in the Nigerian I-gaming industry, it’s largely impossible to overlook the renowned Olabimpe Akingba, who not only bagged the award for the most influential woman in gaming 2022 but remains on the list of the top 50 most influential women in i-gaming till date.

Even though she doesn’t view the i-gaming industry as an exception when it comes to male domination. Her mantra is ‘put in as much effort as my male counterparts and build a supportive ecosystem around my family.’ This outlook has contributed significantly to her empathetic leadership style.

The question is could the rise of women in sports betting potentially change the industry’s marketing strategies and target demographics? Akingba certainly thinks so.

She is confident that having more women in leadership positions in the i-gaming companies, would not only foster inclusion and diversity but could attract more female punters and customers. She also deems the general perception of women being emotionally- driven as an advantage that could enhance and promote responsible gaming.

Akingba is thrilled with the intentionality which has been displayed by betting operators in recent times when it comes to including more women in advertisements and the i-gaming workforce, as opposed to what was the case a decade ago.

The negative perception of i-gaming

Most African religions and cultures frown upon sports betting particularly the older generations or generation X who tend to view the industry through a ‘get rich quick scheme’ lens; generation Y appears to be more open-minded, while according to Akingba, generation Z views the i-gaming industry from an ‘entertainment perspective.’

She thinks a shift from the negative perception is possible if there is an increased awareness of the immense contribution which the industry makes to society:

”The regulators at the federal and state levels do a lot to promote societal causes with the tax remitted from the sports betting industry including security support and healthcare. If more light is shone upon gestures like this, it could significantly help reshape the negative perception,” Akingba told betting news site SportsBoom.com.

Speaking of impact, Akingba also thinks that if there is an inclusion of women in leadership roles in the i-gaming industry, it will have a profound effect on the nature of corporate social responsibility initiatives which i-gaming companies engage in:

“Having more women in leadership roles is crucial in terms of how it can translate to CSR, due to our natural wiring, we could push for causes that are more humane in nature and move towards causes that are not necessarily related to sports. The men are doing a great job, but if more women are given leadership roles, I think that’s where the shift will happen.”

The gift and curse of being a woman in the i-gaming industry

The i-gaming industry has been a significant vehicle for women’s empowerment through the employment of more women in the retail space to take up positions like agents and other roles in various sports betting companies.

Akingba is impressed with the level of inclusion of women being displayed by the industry in recent times, as opposed to what was the case a decade ago.

Being a part of the industry has also afforded her numerous opportunities like wearing the ambassadorial hat for the ‘Women in Gaming- the Africa Chapter’, which launched a few months ago and boasts of 350 female members. Akingba explains that the peculiar challenge of data in Nigeria does not allow for an accurate reflection of the number of women in the industry.

In spite of this, she insists that the significant level of female inclusion in the industry through employment, cannot be refuted.

Like numerous industries, the sports betting industry comes with its fair share of challenges, especially for women who go through monthly challenges and difficult choices at various stages of their lives.

Akingba recalls her first time as a mother, which was accompanied by health challenges that necessitated having to put in a request with her employer to work from home:

‘When I was pregnant, I worked with a brand that I had been with for a couple of years. After 3 years of working with them, I was allowed some time off due to a difficult pregnancy. I made 2 requests, an extension of my maternity leave and remote work, based on my doctor’s orders. Both requests were rejected, and I resigned.”

“That decision affected me negatively, I was delighted to have a child, but didn’t want to lose my job. I would’ve liked to have both, and I would have loved to have been extended more empathy. But, if you view it from a different perspective, the company is not running a charity organization. However, I don’t apologize for being a woman and I’m delighted that more companies are now open to remote work, post-COVID.”

Akingba also condemns work environments that enable sexual harassment and normalize sexual innuendos. She states that women who refuse such advances should have their decisions respected and not have to walk on eggshells when they are around bosses who might choose to make the work environment hostile after such advances are rejected.

The future of women in the sports betting industry

When it comes to the alignment of the i-gaming industry to support women’s sports locally and globally, Akingba thinks that the same intentionality which i-gaming operators put into male sports needs to be channelled in the direction of female sports even if male sports tend to be more popular with their customers.

Akingba is hopeful that the next decade will usher in more women in leadership positions in the i-gaming industry, which would significantly place women in strategic positions to be decision-makers. This gesture will boost inclusivity and boost the growth of the industry, as opposed to deterring it. She also foresees a rapid improvement in technology which would translate to more innovative products and tools.

Conclusion

The dice have been rolled, and women are changing the game in Nigeria’s sports betting industry. From reshaping corporate cultures to championing responsible gaming, trailblazers like Olabimpe Akingba are not just playing the odds – they’re rewriting them.

As the industry evolves, it’s clear that diversity isn’t just a winning ticket; it’s the jackpot that could propel Nigerian sports betting into a more inclusive, innovative future. In this high-stakes arena, women aren’t just placing bets; they’re raising the bar, proving that when it comes to success in I-gaming, gender equality is the safest bet of all.

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Sports

Aston Villa vs Arsenal Lead a Packed Football Weekend Live on SuperSport

Published

1 hour ago

05/12/2025

Business Post Contributor

Club football continues with major clashes across Europe’s top leagues, headlined by Arsenal’s trip to red-hot Aston Villa, and a strong slate of fixtures in La Liga, Serie A, and Ligue 1. All matches will be live on SuperSport across DStv and GOtv.

Premier League: Villa Test Arsenal’s Mettle, City Push the Pace

On Saturday at 1:30 p.m., Aston Villa host league leaders, Arsenal. Villa have surged into third with four straight wins, including a dramatic 4–3 result against Brighton. Arsenal remain five points clear after a composed 2–0 win over Brentford.

At 4:00 p.m., Man City welcome Sunderland to the Etihad. City edged Fulham 5–4 in a wild contest and sit second, one point ahead of Chelsea. Sunderland arrive with just one win in their last five.

At the same time Tottenham face Brentford. Spurs remain winless in six and have slid to 11th, while Brentford, coming off a 2–0 loss to Arsenal, continue to battle inconsistency. This match airs live on SS Football (GOtv Ch. 61, DStv Ch. 205).

Leeds United meet Liverpool at 6:30 p.m. after ending their losing run with a morale-boosting victory over Chelsea. Liverpool, held 1–1 by Sunderland, need rhythm and stability after several poor results.

On Sunday at 5:30 p.m., Fulham host Crystal Palace. Fulham showed impressive fight despite losing 5–4 to Man City, while Palace remain solid in fifth with three wins in their last six.

The round wraps up on Monday at 9:00 p.m. as Wolves face Man United. United have managed one win in five, while Wolves stay bottom with twelve losses in fourteen.

La Liga: Barca Protect Lead, Madrid Stay Close

On Saturday at 2:00 p.m., Villarreal face Getafe. Villarreal are third after five straight wins and sit four points behind Real Madrid with a game in hand. Getafe have won three of their last five and remain difficult opponents.

At 6:30 p.m., Barcelona travel to Real Betis. Barça sit top after extending their winning run to five matches, while fifth-place Betis aim to close the seven-point gap to the Champions League spots.

At 9:00 p.m., Athletic Club host Atlético Madrid. Both sides suffered defeats to La Liga’s top two in midweek. Atlético have won eight of their last ten but remain fourth behind Villarreal, while Athletic have struggled with only two wins in seven.

On Sunday at 9:00 p.m., Real Madrid face Celta Vigo. Madrid ended a three-game winless spell in La Liga with a strong victory over Athletic Club and look to reclaim top spot. Celta have picked up form with three wins in their last five.

Serie A: Napoli vs Juventus Takes Centre Stage

On Saturday at 6:00 p.m., Inter take on Como. Inter, sitting third, continue to chase the top after beating Pisa, while Fabregas’ surprise package Como remain fifth with only one defeat this season.

On Sunday at 3:00 p.m., Cagliari host Roma. Roma, currently fourth, look to recover from their narrow home loss to Napoli. Cagliari remain desperate for points after a close defeat to Juventus.

At 8:45 p.m., Napoli meet Juventus in the weekend’s marquee Serie A fixture. Second-placed Napoli go into the game confident after beating Roma, while seventh-place Juventus aim to climb the table after defeating Cagliari.

The round concludes Monday at 8:45 p.m. as Torino host AC Milan. Milan remain league leaders and seek another steady result to hold off Napoli and Inter.

Ligue 1: Marseille Chase the Top Two, PSG Seek a Response

Action begins Friday at 9:00 p.m. as Lille face Marseille, live on SS Africa 1 (GOtv Ch. 63, DStv Ch. 207). Lille arrive after edging Le Havre, while third-place Marseille aim to rebound from a 2–2 draw with Toulouse.

On Saturday at 9:05 p.m., PSG host Rennes. The champions look to recover quickly from a 1–0 loss to Monaco, while fifth-place Rennes continue their strong form and push for European qualification.

On Sunday at 8:45 p.m., Lorient welcome Lyon. Lyon, fresh from a convincing 3–0 win over Nantes, look to break into the European conversation. Lorient, boosted by a 3–1 victory over Nice, will aim to make their home advantage count.

Weekend Highlights

Premier League

Aston Villa vs Arsenal — Sat, 1:30 p.m.
Man City vs Sunderland — Sat, 4:00 p.m.
Tottenham vs Brentford — Sat, 4:00 p.m. (SS Football)
Leeds United vs Liverpool — Sat, 6:30 p.m.
Fulham vs Crystal Palace — Sun, 5:30 p.m.
Wolves vs Man United — Mon, 9:00 p.m.

La Liga

Villarreal vs Getafe — Sat, 2:00 p.m.
Real Betis vs Barcelona — Sat, 6:30 p.m.
Athletic Club vs Atlético Madrid — Sat, 9:00 p.m.
Real Madrid vs Celta Vigo — Sun, 9:00 p.m.

Serie A

Inter vs Como — Sat, 6:00 p.m.
Cagliari vs Roma — Sun, 3:00 p.m.
Napoli vs Juventus — Sun, 8:45 p.m.
Torino vs AC Milan — Mon, 8:45 p.m.

Ligue 1

Lille vs Marseille — Fri, 9:00 p.m. (SS Africa 1)
PSG vs Rennes — Sat, 9:05 p.m.
Lorient vs Lyon — Sun, 8:45 p.m.

Where to Watch

All Premier League action airs on SS Premier League (DStv Ch. 203, GOtv Ch. 65).La Liga matches are live on SS La Liga (DStv Ch. 204, GOtv Ch. 62). Serie A games are on SS Africa 2 (DStv Ch. 208, GOtv Ch. 64). Ligue 1 fixtures air on SS Football (DStv Ch. 205, GOtv Ch. 61) and SS Africa 1 for selected matches. Stream every match live on DStv Stream or GOtv Stream.

Sports

Most Popular Games at Pin Up Casino Nigeria

Published

7 hours ago

05/12/2025

Dipo Olowookere

Online casino entertainment in Nigeria revolves around three core segments: slot games, live casino rooms and traditional table games. Each category appeals to different types of players, from beginners learning how to play casino games to experienced users who prefer strategic formats. As mobile casino Nigeria platforms and Android apps expand accessibility, many reviews discussing popular games reference resources such as Pin Up casino when analysing which titles Nigerian players explore most actively. More users also pay attention to modern slots and live dealer formats that combine convenience with engaging gameplay.

Slot games as a leading category in Nigeria

Pin Up slots remain the most widely played casino games online due to their simplicity, fast pace and large selection of themes. They suit both newcomers and experienced players, making them an accessible entry point for anyone exploring the online casino environment.

Why Nigerian players choose slot games

Slot entertainments offer straightforward mechanics that make learning how to play casino games easy for beginners. Key reasons for slot popularity:

Simple rules and easy-to-understand mechanics
Compatibility with Android and mobile casino platforms
Wide range of themes, features and visual styles
Fast-paced gameplay suitable for short sessions

These features allow players to enjoy slot entertainments without needing complex strategies or advanced knowledge.

Types of slot games popular in Nigeria

Nigerian players explore a wide mix of slot categories, each offering a different style of gameplay. Understanding these slot types helps players choose a format that matches their gameplay expectations and entertainment preferences.

Common slot types enjoyed by Nigerian players

Classic fruit slots — simple three-reel games with familiar fruit symbols, BAR icons and sevens
Video slots — modern five-reel games with animations, storylines and bonus features
Adventure and themed slots — titles inspired by mythology, treasure hunting, history or fantasy worlds
Crash games like Aviator — fast-paced multipliers where players cash out before the line drops
Megaways slots — games with changing numbers of winning ways on every spin
High-volatility slots — suitable for players who prefer infrequent but potentially larger wins

These categories offer something for every player, whether they enjoy simple three-reel mechanics or complex bonus features.

Growing interest in live casino experiences

Live formats attract players who want a more immersive and realistic environment. These Pin Up casino games combine the comfort of online play with the atmosphere of a land-based casino, allowing users to interact with real dealers and follow the action in real time.

Types of live casino games

Live casino rooms permit players to play online casino sessions with full transparency, realistic pacing and opportunities for communication. These sessions recreate the casino feeling while maintaining online convenience.

Most played live formats

Live Roulette
Live Blackjack
Live Baccarat
Game-show inspired titles

These entertainments appeal to players who enjoy authentic interaction and visual transparency. Platforms widely discussed in the Nigerian gaming community — including Pin Up — offer structured live sections where each table has clearly defined rules and gameplay formats.

Table games appealing to strategic players

Traditional table games remain popular among Nigerian players who prefer strategy-based formats. These entertainments combine elements of chance with decision-making, offering more control and deeper engagement.

Common table game selections

Players who enjoy analysing situations and applying basic strategies often choose table games. Such formats allow users to test tactics, track outcomes and develop a more structured approach to play casino sessions.

Key trends shaping Nigeria’s casino gaming landscape

In 2025, Nigerian online casino preferences remain focused on slot games, live dealer formats and traditional table entertainments. Users interested in play online casino Nigeria titles increasingly choose mobile and Android-friendly platforms where these categories are easily accessible. Discussions within the gaming community often mention Pin Up as a platform offering a wide range of options, though the core choice for players always depends on personal interests, gameplay style and responsible decision-making. Exploring different formats helps users understand the strengths of each category and enjoy an engaging and balanced online casino experience.

Sports

SuperSport to Broadcast Midweek Football Action in the Premier League and La Liga

Published

3 days ago

02/12/2025

Business Post Contributor

Midweek football returns with crucial fixtures across the Premier League and La Liga, as title contenders look to maintain momentum and struggling sides fight to steady their campaigns. Fans can watch all the action live on SuperSport, exclusively on DStv and GOtv.

Premier League: Key Battles Across the Table

On Tuesday, Fulham host Man City at 8:30 p.m. City edged Leeds 3–2 at the weekend, with Phil Foden scoring twice to keep them five points behind leaders Arsenal. They now face a revitalised Fulham side who have won back-to-back matches, including a gritty 2–1 victory away at Tottenham, and are steadily pulling clear of the relegation zone. The match will air live on SS Premier League (GOtv Ch. 65, DStv Ch. 203)

Also at 9:15 p.m., Newcastle welcome Tottenham to St James’ Park. Spurs remain winless in their last seven games across all competitions and have dropped to fifth after their 2–1 home defeat to Fulham. Newcastle, meanwhile, arrive with renewed confidence after a commanding 4–1 win at Everton and continue to be one of the league’s toughest home sides. The match will air live on SS Action (GOtv Ch. 66, DStv Ch. 206)

On Wednesday, league leaders Arsenal return at 8:30 p.m. when they face Brentford at the Emirates. Arsenal were held to a 1–1 draw by Chelsea but remain firmly in control at the top. Brentford, who beat Burnley 3–1 last time out, continue to show strong form at home but have struggled to replicate those performances on the road. Watch live on SS Premier League (GOtv Ch. 65, DStv Ch. 203)

At 9:15 p.m. on Wednesday, Leeds United take on Chelsea at Elland Road live on SS Football (DStv Ch. 205, GOtv Ch. 61). Chelsea battled to a 1–1 draw against Arsenal despite going a man down, and a win here could push them into second place depending on other results. Leeds, however, have lost four straight and sit in the relegation zone, needing a turnaround to avoid deeper trouble.

Also at 9:15 p.m., Liverpool face Sunderland at Anfield. Liverpool stopped their run of defeats with a controlled 2–0 win away at West Ham and now aim to re-establish rhythm against a Sunderland side sitting near the top of the table. Sunderland edged Bournemouth 3–2 in their last outing, ending a three-game winless stretch. The match will be live on SS La Liga (GOtv Ch. 62, DStv Ch. 204)

On Thursday, Man United host West Ham at 9:00 p.m., airing live on SS Premier League (GOtv Ch. 65, DStv Ch. 203). United came from behind to beat Crystal Palace 2–1 at Selhurst Park, recording their first victory in four matches. West Ham, meanwhile, remain close to the relegation zone after a 2–0 loss to Liverpool and need a stabilising result.

La Liga: Top Contenders Face Crucial Tests

On Tuesday, Barcelona face Atlético Madrid at 9:00 p.m. Barcelona’s 3–1 win over Alavés moved them top of the table, but they now confront an Atlético side in exceptional form. Atlético have won six straight league matches and remain unbeaten in more than ten across all competitions, making them one of the most dangerous teams in Spain at the moment.

On Wednesday at 7:00 p.m., Athletic Club host Real Madrid at San Mamés. Real Madrid have drawn their last three league matches, including a 1–1 result against Girona, a run that has cost them top spot. Athletic, meanwhile, arrive after a confident 2–0 win away at Levante and continue to show strong defensive discipline. With Barcelona, Real Madrid, Villarreal and Atlético all tightly packed at the top, every point now carries significant weight. Both games air live on SS La Liga (DStv Ch. 204, GOtv Ch. 62).

Midweek Highlights

Premier League

Fulham vs Man City — Tue, 8:30 p.m.
Newcastle vs Tottenham — Tue, 9:15 p.m.
Arsenal vs Brentford — Wed, 8:30 p.m.
Leeds United vs Chelsea — Wed, 9:15 p.m.
Liverpool vs Sunderland — Wed, 9:15 p.m.
Man United vs West Ham — Thu, 9:00 p.m.

La Liga

Barcelona vs Atlético Madrid — Tue, 9:00 p.m.
Athletic Club vs Real Madrid — Wed, 7:00 p.m.

Catch Every Game

Stream every match live on select SuperSport channels or on the DStv Stream and GOtv Stream apps. Manage or upgrade your subscription via the MyDStv or MyGOtv apps, or visit www.dstv.com and www.gotvafrica.com, or dial *288# to stay connected.