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Exploring the Powerful Fusion of Music and Gaming in Nigeria

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Gaming in Nigeria

Nigeria’s gaming scene is rapidly expanding, driven by increased accessibility, a thriving online community, and its growing economic importance. With the gaming market projected to reach $513.70 million this year, gaming has firmly established itself as a key player in Nigeria’s entertainment industry.

At the heart of this revolution lies the dynamic relationship between music and gaming. Music provides the emotional backdrop for gameplay, heightening immersion and transforming the gaming experience. From epic orchestral arrangements to pulsating beats, the right soundtrack can create unforgettable moments for players.

Music streaming platforms like Spotify have seamlessly integrated with the gaming world, allowing players to discover new music and curate personalised gaming playlists. In Nigeria, this connection is particularly strong, as seen by a 135% rise in gaming playlist creation between 2022 and 2023. Spotify’s Powered By Music playlist, specifically designed to enhance gameplay, perfectly captures this trend.

“We’re your personalised gaming soundtrack,” says Phiona Okumu, Spotify’s Head of Music, Sub-Saharan Africa. “Our Powered By Music playlist offers a unique, curated experience tailored to gamers’ tastes. As Nigeria continues to lead in gaming innovation, we’re committed to supporting these communities with the ultimate soundtrack.”

Cities such as Lagos, Abuja, Port Harcourt, Ibadan, and Benin City are at the forefront of this movement, home to young, tech-savvy gamers driving the fusion of music and gaming. Popular tracks like Space Cadet by Metro Boomin, RAPSTAR by Polo G, and Enemy by Imagine Dragons featuring JID are staples in Nigerian gaming playlists, alongside artists like Travis Scott, 21 Savage, and Drake.

This powerful fusion of music and gaming extends beyond entertainment. It presents a unique opportunity to spotlight Nigerian talent, foster economic growth, and create immersive experiences for gamers across the country. As the global gaming and music industries continue to converge, Nigeria is at the forefront of this cultural shift.

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Quickteller Celebrates African Creativity in Lagos With InsomniaQ

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InsomniaQ

By Modupe Gbadeyanka

A 12-hour non-stop entertainment event offering various performances and activities all night long will take place in Lagos from the evening of December 21 into the early hours of December 22, 2025.

This programme known as InsomniaQ, is being put together by one of Africa’s leading digital payments platforms, Quickteller.

Quickteller is a brand powered by the Interswitch Group, and InsomniaQ was created to celebrate African creativity.

The all-night music and entertainment experience will hold at the Ballroom of the Lagos Continental Hotel, Victoria Island.

It is designed to capture the vibrancy and cultural energy that define Lagos in December. InsomniaQ is positioned to become Africa’s newest must-attend December destination.

The concert blends diverse African soundscapes, creative expression, and immersive lifestyle experiences, offering a night curated for music lovers, diaspora returnees, cultural enthusiasts, and everyone drawn to the city’s festive season.

More than a concert, InsomniaQ represents a new cultural moment, one that celebrates the richness, depth, and diversity of African talent. With a lineup cutting across contemporary and alternative genres, the festival aims to introduce a bold, fresh, and unforgettable experience within Lagos’ already vibrant entertainment landscape.

“InsomniaQ is an invitation to celebrate African creativity in a way that feels bold, fresh, and true to who we are.

“Quickteller has always been an essential part of the experiences people value, and this festival brings that connection to life in an entirely new dimension.

“As Lagos welcomes friends, family, and visitors from around the world each December, we are proud to introduce a platform that showcases our music, our culture, and the vibrant energy that defines this season,” the Divisional Head of Growth Marketing for Quickteller Ecosystem at Interswitch, Mr Olawale Akanbi, noted.

Through Quickteller, Interswitch continues to champion initiatives that go beyond digital transactions to enrich the everyday life of millions of Nigerians.

InsomniaQ extends this mission by empowering cultural expression, unlocking creative opportunities, and supporting the continent’s growing entertainment ecosystem.

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Oyindamola Timothy, Steve Adeyemo, Others Win Stanbic IBTC FUZE Talent Show 4.0

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Stanbic IBTC FUZE Talent Show 4.0

By Modupe Gbadeyanka

The quartet of Oyindamola Timothy (Fashion), Steve Adeyemo (Tech), Uche Kalu (Dance), and Emmanuel Elijah (Music) emerged the category winners of the Stanbic IBTC FUZE Talent Show 4.0.

They received N10 million each for their efforts, along with mentorship opportunities, industry exposure, and support to advance their creative journeys.

The four were chosen from the 12 finalists at an event aired on Sunday, December 14, 2025, on AIT (DStv Channel 253) at 7:00 pm, Africa Magic Showcase (DStv Channel 151) at 5:00 pm, and streamed live on the official Stanbic IBTC YouTube channel, connecting millions of viewers to the excitement and energy of the show.

The 2025 edition drew over 6,000 entries nationwide and continued to inspire a new wave of innovation among young Nigerians in fashion, technology, dance, and music. The participants fought for a share of the N90 million in prizes put up by the organisers.

This year, the FUZE Talent Show also introduced an exciting new twist: The Fan Favourite Feature, which allowed viewers across the country to vote for the contestant who most inspired them. This addition deepened audience participation and further strengthened FUZE’s mission to connect creativity with community support.

“FUZE 4.0 truly lived up to its promise as The Ultimate Show, a platform that celebrates courage, creativity, and innovation.

“Every contestant who graced that stage reminded us of the extraordinary potential of Nigerian youths.

“At Stanbic IBTC, we are proud to continue creating opportunities that help young people dream bigger, think bolder, and achieve more. It is all about home-grown talent for us as we power the made-in-Nigeria initiative,” the chief executive of Stanbic IBTC Holdings Plc, Mr Chuma Nwokocha, said.

As excitement builds for FUZE Festival coming up on Saturday, December 20, 2025, attendees can anticipate experiencing this year’s edition theme The Ultimate Show in full, with circus-style attractions, from magicians and parade performers to flash mobs and art displays.

An expanded marketplace, freebies from participating partners and on-site Stanbic IBTC services will enhance convenience, while performances by Wande Coal, Pheelz, Chike, and Ms DSF will add a nostalgic, high-energy finish. Interested attendees can register to attend via the Stanbic IBTC Events App or visit www.events.stanbicibtc.com to secure their spot.

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CKay’s ‘Love Nwantiti’ Crosses One Billion Streams on Spotify

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CKay Love Nwantiti

By Modupe Gbadeyanka

The 2019 single released by Nigerian singer, songwriter, and producer, CKay, Love Nwantiti, has officially surpassed one billion streams on Spotify.

This feat has made him one of the few African artists to reach this milestone and the first Nigerian solo act to achieve this.

The song has sustained a global appeal, with listeners from the United States, India, Indonesia, Brazil, and the United Kingdom playing it in the last 28 days alone, a proof of the track’s staying power well beyond its viral peak.

This achievement places CKay in an elite group of African artists with billion-stream records on Spotify, which includes hits driven by collaborations with Nigerian artists, such as Drake’s One Dance (featuring Wizkid and Kyla), Future’s Wait For U (featuring Drake and Tems), and Rema’s Calm Down (featuring Selena Gomez), and solo song Water, by Tyla.

Love Nwantiti was released on CKay’s EP titled CKay the First. It began as a slow-burn masterpiece that captured a global audience. It then broke out by blending the grooving rhythm of Afrobeats with an emotional feeling and an entrancing melody, a sound CKay himself pioneered and coined as Emo-Afrobeats, fusing African rhythms with raw, heartfelt emotion.

The song, which translates to sweet gentle love in the Igbo language, communicates an intense desire for a love interest. Its journey from a homegrown Nigerian track to a cultural sensation fuelled by countless dance challenges, social virality, and international remixes is proof of the widespread power of its sound.

It remains a fixture on playlists globally, with over 3.9 million playlist adds and sustained streaming momentum across continents.

CKay achieved this historic mark with a solo, non-collaborative lead release by a Nigerian artist. This distinction highlights his unique vision and singular impact as both a writer and performer, making him a true torchbearer for the new generation of African music talent.

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