Showbiz
The Power of Change: How TV Evolution Empowers Everyone
The television sector is at an exciting stage of development. Its evolution has accelerated – particularly over the past decade – and, most importantly, it has empowered all stakeholders.
While discussing consumer preferences and expectations, Dr. Busola Tejumola, Executive Head of Content & Channels, West Africa at MultiChoice, explained that today’s audiences are shaping the content they consume. Audiences now actively seek out their preferred content, from music to shows, contributing to the proliferation of platforms available to them.
Content Democracy
Traditional media offers tightly scheduled content, but online platforms, streaming services, and over-the-top (OTT) platforms have democratized content, allowing users to curate their viewing experiences based on personal tastes.
Over the years, we’ve adjusted or removed content based on data indicating it was no longer resonating with viewers. That is the power of the audience!
Broadcasters and production houses must be agile, adapting their offerings in real time to meet the audience’s evolving tastes. In West Africa, Big Brother Naija exemplifies this, using live polls and surveys to gauge sentiment, which then directly influences the storyline.
Just as audiences are changing, so are filmmakers. New technologies now give filmmakers a wide array of platforms to share their stories, compared to the limited options of the past, such as pay TV.
Today, filmmakers are no longer limited to a single broadcaster; technology is empowering producers to own and distribute their content.
When it comes to monetizing content, blockchain technology offers a new way to track and authenticate usage, helping young producers secure the royalties they deserve. This is particularly relevant as AI continues to scrape and reuse online content without consent.
Atinuke Ngozi Babatunde, Director of MultiChoice Talent Factory (MTF) West Africa, emphasized the role of technology and intellectual property in shaping the future of TV:
“At MTF, we incorporate courses on law, filmmaking ethics, ethical AI use, and protecting the rights of all film stakeholders. As online spaces evolve, issues like rights, ownership, and piracy are only becoming more critical.
Our curriculum constantly adapts to reflect new trends,” she added. “We cover animation, virtual reality, and augmented reality as these technologies become more central to the television industry.”
Emerging Trends
A major trend over the past 10 years is the miniaturization and affordability of equipment. Now, a creator can produce high-quality content using just a smartphone. This removes yet another barrier to entry for aspiring filmmakers.
A lack of budget or equipment is no longer an excuse – if you have a decent phone, there’s little stopping you from telling your story. MTF’s “Low Budget/No Budget” course equips young filmmakers with frugal innovation skills, which have long been a hallmark of African creativity.
Drone technology has also become more affordable, with some students purchasing camera drones as an income stream. Drones add depth to film production and have become mainstream tools for filmmakers.
Another significant shift in the last decade is Africa’s emergence on the global film stage. Films are being made in Africa not only by African filmmakers but also by filmmakers from industrialized nations and the African diaspora.
Collaboration and skills exchange play a role here. Recently, I participated in an event organized by the U.S. Consulate in Nigeria, where Nigerian filmmakers and musicians explored the importance of building a global African creative community.
Storytelling in Our DNA
Storytelling is deeply ingrained in African culture, forming the foundation of MTF’s approach to filmmaking.
Our courses situate African filmmaking within this rich storytelling tradition. This foundation drives the hyper-local content on channels like Africa Magic, where many of our graduates work, telling authentic African stories for a dedicated audience.
Through this technological evolution, all stakeholders in the television sector now have a say in its trajectory. Filmmakers, students, audiences, and broadcasters are all contributing to how content is created and consumed – often in real-time, collaborative settings.
Together, we are shaping the future of African filmmaking.
By Modupe Gbadeyanka
A fatal auto crash has claimed the life of a Nigerian actor, Mr Adesina Okiki, otherwise known as Janmole.
The death of the thespian was confirmed on Tuesday by the president of the Theatre Arts and Motion Pictures Practitioners Association of Nigeria (TAMPAN), Mr Abolaji Amusan, popularly known as Mr Latin.
In a post on his Facebook page today, the comic actor said, “May the soul of our departed colleague, Adesina Okiki Janmole, who tragically lost his life in an accident, rest in perfect peace.
“May God grant his family, friends, and colleagues the strength and comfort to bear this irreparable loss. He will be greatly missed. Amen.”
The demise of this comedian and filmmaker comes a few weeks after the Nigerian film industry lost Alexx Ekubo to cancer.
During his lifetime, Janmole, who died in a road accident on Monday, acted in several movies. He was known for his humour, screen presence and contributions to the Yoruba movie industry.
About four years ago, he survived a fire incident along the Lagos-Ibadan Expressway, an experience many believed he had narrowly escaped.
By Aduragbemi Omiyale
Lovers of the popular Big Brother Naija (BBNaija) reality television show will have the opportunity to watch the BBNaija Season 10 Reunion Show.
The programme, to be hosted by media personality, Mr Ebuka Obi-Uchendu, will premiere on Monday, 8 June 2026, at 10 pm WAT on Africa Magic Showcase (DStv Channel 151 | GOtv Channel 8) and Africa Magic Family (DStv Channel 154 | GOtv Channel 7), with each episode available on the DStv Stream and GOtv Stream apps the following day.
The reunion show will feature all 29 housemates. Fans can follow all reunion updates using the hashtag #BBNaijaReunion across social media platforms and Africa Magic for exclusive clips and behind-the-scenes content.
On October 5, 2025, the BBNaija Season 10 came to an end, with Opeyemi Ayanwale, popularly known as Imisi, emerging champion with 42.84 per cent of the public votes.
The 23-year-old fashion designer and actress from Oyo State walked away with a grand prize of N150 million, including N80 million in cash and a brand-new Innoson SUV.
The reunion is expected to address several unresolved storylines from the season, including the disqualification of housemate Faith in the final week following a physical altercation with Sultana. The season also produced some of its most viral moments in years, including a spoon-related standoff that dominated X for days and a series of romantic entanglements that split fan bases across the continent.
Season 10 was considered one of the most exciting editions of the show to date, introducing the Bag of Big Twists, a red telephone delivering random instructions from Biggie, a restructured Head of House challenge and an Influential Player of the Week feature.
With plans for a new season already in motion, the BBNaija 10 over 10 reunion show is set to officially close conflicts, encourage clarifications and allow the housemates to lay it all bare to the viewers and themselves one last time.
The heat in the MasterChef Nigeria kitchen never lets up, and this week the remaining home cooks were served a double helping of pressure with a Blind Taste Test followed by their very first Mystery Box Challenge.
Following Demilade’s dramatic exit the previous week, seven hopefuls returned to the kitchen knowing that any mistake could leave their MasterChef dreams overcooked.
The first challenge on the menu was a Blind Taste Test, where the contestants had to identify a variety of fruits and vegetables using only their palates. It was a particularly nerve-racking challenge for David, who admitted he doesn’t always trust his taste buds. However, he rose to the occasion, joining Loye and Favy in correctly identifying the ingredients and securing a coveted spot on the gantry.
That left Preye, Derry, Fads and Isabella fighting to keep their aprons in the competition.
The home cooks then had to face their first-ever Mystery Box Challenge, where creativity, execution and composure were all put to the test. When the judges tasted their way through the dishes, Isabella and Preye found themselves at the bottom of the pack.
Ultimately, it was Preye’s Roasted Sirloin with Butternut Squash that failed to hit the mark, bringing his MasterChef Nigeria journey to an end.
Derry proved once again why she has earned the nickname “Daring Derry.” Unfazed by the Mystery Box Challenge, she served up a dish that impressed the judges from presentation to palate. Her thoughtful plating, technical execution and well-balanced flavours earned her the coveted Dish of the Day title.
Meanwhile, Fads – affectionately known as the “Cat Woman” for her remarkable ability to land on her feet – continued her fight in the competition. Her Plantain Tacos showcased ingenuity and secured her safety from the bottom two. While the judges appreciated the effort, Chef Eros reminded her that the competition is entering a critical stage, saying: “This is the MasterChef kitchen and I expect MasterChef results.”
At first glance, Preye appeared to have delivered a winning plate. The judges praised the presentation, with the dish drawing comparisons to something one might find in a charming French bistro.
However, in the MasterChef Nigeria kitchen, appearances only get you so far.
The mood quickly shifted when Chef Eros cut into the sirloin steak. Sensing trouble, he quietly removed his glasses before revealing the verdict: the steak was undercooked.
It proved to be a costly mistake. In the MasterChef kitchen, there are few offences more serious than serving food that is raw or burnt. Despite the promise shown in the dish, the undercooked steak ultimately sealed Preye’s fate and brought his MasterChef Nigeria journey to an end.
With the stakes rising and the margins between success and elimination becoming ever smaller, the remaining home cooks know that every plate must now be worthy of the MasterChef title.
The show airs weekly on Sundays at 7 pm on Africa Magic Showcase and Africa Magic Family, with rebroadcasts on Wednesdays at 6 pm on Africa Magic Showcase and Thursdays at 12 pm on Africa Magic Family.
Next week, the MasterChef Nigeria kitchen welcomes special guest judge Chef Tosan for a challenge that is guaranteed to test the home cooks in a whole new way.
With baking on the menu, confidence quickly gives way to nerves as the remaining contestants face one of the most feared disciplines in the culinary world. Unlike cooking, where intuition can often save the day, baking demands precision, patience and flawless execution.
As temperatures rise and tensions simmer, the home cooks must prove they can handle the pressure and deliver bakes worthy of the MasterChef title. Who will rise to the occasion, and whose hopes will crumble under the weight of the challenge?
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