Recent Google search trends in Thailand show continued growth in interest for both asset classes. Gold trading-related searches such as “XAUUSD today” have consistently generated between 1,000 and 10,000 monthly searches over the past year, while cryptocurrency-related keywords including “crypto” have maintained similarly strong search volumes.

The trend is also reflected in internal traffic data from BrokersThai.com. Pages related to Forex brokers for gold trading generated more than 5,000 impressions over the last year, highlighting continued interest from Thai traders seeking reliable broker comparisons and trading cost information.

The data also reveals that cryptocurrencies like Bitcoin are no longer seen as just tools for quick gambling. Instead, users search for risk management, such as how to handle price drops and volatility, spike every time the stock market experiences volatility. This proves that traders are carefully weighing crypto risks against the steady safety of gold.

Justin Grossbard, CEO of BrokersThai.com, commented: “Thai traders are now interested in trading multiple assets, especially gold and Bitcoin, while paying more attention to trading costs and broker transparency. Many traders are carefully comparing spreads and execution speeds to reduce unnecessary trading costs as much as possible.”

The findings indicate that Thai retail traders are adapting to uncertain market conditions by conducting deeper research before making investment decisions. Rather than choosing between gold or Bitcoin, many traders are now using both together — relying on gold to help preserve capital while viewing Bitcoin as a long-term growth opportunity.

For broker comparisons, visit: https://www.brokersthai.com
Hashtag: #BrokersThai

The issuer is solely responsible for the content of this announcement.

Timed ahead of the 2026 summer school holidays, the Group has introduced SBEC Juniors, a new loyalty programme for children and teenagers, alongside the launch of a new family mascot, Bella the Swiss Cow, who joins the much-loved Bernie the Swiss Dog to create a more immersive and welcoming experience for younger guests.

In parallel, SBI is also rolling out special family-focused school holiday offers across participating properties for stays between 10 June and 31 August 2026.

Speaking about the initiatives, Priyanka Kapoor, Group Director – Brand, Marketing & Communications of Swiss-Belhotel International, stated: “Family travel continues to evolve globally, with parents increasingly looking for meaningful, comfortable, and engaging experiences that cater to every generation. At Swiss-Belhotel International, we believe hospitality should create lasting memories not only for adults, but equally for children and teenagers. The introduction of SBEC Juniors, together with our enhanced family offerings and new mascots Bernie and Bella, reflects our commitment to making our hotels even more family-friendly and experience-driven.”

Introducing SBEC Juniors
Ahead of its official launch on 10 June 2026, the newly launched SBEC Juniors programme extends the benefits of the group’s Swiss-Belexecutive (SBEC) loyalty programme to younger guests up to the age of 16 years. Functioning as a supplementary membership linked to an adult SBEC member account, the initiative has been designed to create a more rewarding and personalised experience for travelling families.

SBEC Juniors members will enjoy age-based dining privileges across participating hotels: ranging from complimentary dining for younger children to a 50% discount for older kids and teens. (Note: Specific discounts apply to rate-plan meals, buffets, and kids’ set menus when accompanied by a paying adult, varying by age bracket).

In addition, families travelling with SBEC Juniors members will enjoy a range of special in-room touches including dedicated children’s bathroom amenities, welcome juices, cupcakes, and activity sheets, creating a warmer and more memorable arrival experience for younger guests.

As part of the group’s enhanced family hospitality strategy, SBI is also introducing Bella, a cheerful Swiss cow who joins the existing mascot Bernie the Swiss Dog.

While Bernie represents warmth, loyalty, comfort, and the spirit of Swiss hospitality, Bella brings an added connection to nature, family values, and the agricultural heritage of the Faull family, the family behind Swiss-Belhotel International. Inspired by Faull Farms in Taranaki, New Zealand, home to more than 1,500 cows, many of Swiss heritage, Bella reflects a legacy of nurturing, wholesome living, and family togetherness.

Together, Bernie & Bella (B&B) will become part of family experiences across participating hotels through welcome interactions, children’s activities, seasonal campaigns, and family-focused experiences designed to create a more playful, engaging, and memorable environment for younger guests.

Inspired by the magic of the Swiss Alps and the wholesome spirit of Faull Farms, the mascots symbolise warm hospitality, family connection, comfort, safety, and a love for nature, values that remain central to the Swiss-Belhotel International guest experience.

To further support family summer travel, Swiss-Belhotel International will launch a special School Holidays campaign bookable from now for stays from 10 June until 31 August 2026.

By using the promotional code SCHOOL15 on the official website or at participating hotels, families will unlock:

• Up to 20% off room rates (15% off refundable rates; 20% off non-refundable rates).
• Full access to SBEC Juniors dining benefits.
• Tailored family experiences and activities customized by each local property.

(Note: Promotional structures may vary at select Zest properties).

Swiss-Belhotel International currently manages a diverse portfolio of hotels, resorts, serviced residences, and boutique concepts across key international markets and continues to strengthen its positioning within the leisure and family travel sectors through guest-centric innovations and experience-led hospitality initiatives.
Hashtag: #swissbelhotelinternational #schoolholiday #sbecjuniors #bernietheswissdog #bellatheswisscow

https://www.swiss-belhotel.com/
https://www.linkedin.com/company/swiss-belhotel-international/
https://www.facebook.com/swissbelhotel
https://www.instagram.com/swissbelhotel/

The issuer is solely responsible for the content of this announcement.

About Swiss-Belhotel International

Swiss-Belhotel International operates in 20 countries, managing 165+* hotels, resorts, and projects across New Zealand, Australia, Indonesia, Asia, the Middle East, Africa, and Europe, with regional offices in Hong Kong, New Zealand, Australia, China, Indonesia, UAE, the Philippines, Vietnam, Malaysia, and Thailand. Committed to delivering world-class hospitality, the group also offers the Swiss-Belexecutive Card (SBEC), a loyalty program providing many benefits, discounts from 10% to 35% on rooms, dining, and other services, plus priority check-in, complimentary upgrades, and late check-out. No collecting points, no waiting for redemption, with the free-to-join Green Global tier, members can enjoy instant discounts from their first stay! Book stays and access special offers tailored for SBI guests and SBEC members through the Swiss-Belhotel International App – available in App Store and Google Play Store. Stay connected with us on Facebook, Linkedin, Instagram, and TikTok for the latest updates and exclusive benefits. Visit swiss-belhotel.com for more information.

From incorporation to compliance, the award-winning firm combines automation and practical expertise to support business growth across 110+ countries.

SINGAPORE – Media OutReach Newswire – 25 May 2026 – 3E Accounting marks 15 years of supporting businesses in Singapore and around the world, strengthening its position as an award-winning corporate services firm helping companies launch, operate and expand with greater speed, efficiency and confidence.

Founded in 2011, 3E Accounting has served more than 10,000 clients across startups, small and medium-sized enterprises and multinational corporations. Over the years, the firm has built an international network spanning more than 110 countries, enabling access to practical support for worldwide expansion. Businesses expanding into Southeast Asia can also access local expertise through 3E Accounting Malaysia, 3E Accounting Hong Kong, and 3E Accounting Indonesia.

Technology-Enabled Growth

3E Accounting combines AI-powered automation, technology-enabled workflows and 24/7 global support to simplify critical business processes.

From company incorporation in Singapore and statutory filings to corporate administration and regulatory compliance, the firm helps reduce manual effort, improve visibility and enable faster execution across time zones.

This gives business owners and decision-makers greater confidence, agility and control as they grow across markets.

Industry Recognition

Recognised as one of the best accounting firms, 3E Accounting is a trusted one-stop solution for 6+ core business and regulatory services. Over the years, the firm has received notable industry recognition, including the TAFEP Exemplary Employer Award, Executive of the Year (Financial Services) and Best Home-grown Global Accounting Network. These achievements reflect 3E Accounting’s commitment to helping businesses start, operate and grow with confidence.

“Fifteen years is an important milestone for 3E Accounting. It reflects the trust our clients have placed in us over the years. By combining AI, automation and technology, with industry proficiency, we continue to help businesses move faster, work more efficiently and grow with confidence across borders.” – Abigail Yu, Director

“Our focus is on building an ecosystem where AI strengthens operational efficiency and client experience, while ensuring that professional expertise remains at the core of every service we deliver.” – Desmond Ng, Director
Hashtag: #AI-PoweredIncorporation #Award-WinningCorporateServicesLead #OnlineCompanyRegistrationSingapore #15YearsofBusinessExcellence #Home-grownGlobalAccountingFirm #AIAgent-EnabledCorporateServices #InternationalCorporateSecretarialServices

The issuer is solely responsible for the content of this announcement.

About 3E Accounting

Established in 2011, 3E Accounting has grown into one of Singapore’s leading accounting and corporate services firms. Over the past 15 years, the firm has supported more than 10,000 clients with the team of 120+ skilled staff members across startups, SMEs and multinational companies.

Today, through the 3E International Network spanning more than 110 countries, 3E Accounting helps businesses launch, operate and expand across borders.

As a trusted one-stop partner offering 6+ core corporate services, the firm combines professional expertise with AI, automation and technology-enabled processes to deliver greater efficiency, backed by 24/7 support across time zones for global clients.