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APB Singapore Champions Drinking in Moderation with Keep It Real, Keep It Moderate Campaign

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Singaporeans are invited to nominate their “Real Ones” to celebrate those who embody responsibility who make moderation their mantra

SINGAPORE – Media OutReach Newswire – 26 December 2024 – With the festive season in full swing, Asia Pacific Breweries Singapore (APBS) is turning the spotlight on embracing authenticity and championing moderate drinking with the launch of its latest campaign, ‘Keep It Real, Keep It Moderate’. Aimed at making responsible drinking the modern lifestyle choice, the campaign promotes drinking in moderation as the ultimate way to celebrate and let true personalities shine.

Our time with friends brings much joy, connection and celebration, yet it is so often overshadowed by the pressures of fitting in or the fear of missing out (FOMO). The bold, social-first initiative ‘Keep It Real, Keep It Moderate’ flips the focus back to what really matters: shared laughter and genuine, meaningful conversations with friends and loved ones. The campaign encourages individuals to move away from the excesses that cloud their true personalities, empowering them to own their nights by staying true to themselves. Because what truly makes a night memorable — having to drink till you drop or the memories that linger long after your last toast?

Bringing your Authentic Selves to Celebrations
The campaign kicked off with drunk texts sent out from APBS’ Official Instagram Account in the middle of the night – a relatable experience that many of us have encountered, or worse – gasp – sent ourselves. To celebrate authenticity and individuality and encourage drinking in moderation, APBS is unveiling various fun and relatable personality profiles, from “the Gym Rat” to “the Gamer Girl”. Showcasing how drinking in moderation allows everyone’s unique quirks and passions to shine, APBS seeks to inspire healthier drinking habits while showing that authenticity is the key to memorable celebrations.

‘The Real Ones’ Social Contest

Nominate The “Real Ones”
At the heart of the campaign lies a celebration for the “Real Ones”, the responsible ones who lead by example and look after their friends during moments of overindulgence. Every group has a “Real One” — the friend who keeps it cool and makes moderation their mantra. APBS’ ‘Keep It Real, Keep It Moderate’ introduces five unique categories to recognise friends who embody responsible drinking habits:

  • Snack Drawer: The real one who kept our stomachs full so the drinks didn’t hit too fast.
  • Low Key Legend: The real one who kept the vibes alive while pacing drinks like a champ.
  • Zero-zero Hero: The real one who held their ground in the face of peer pressure.
  • Cab Caller: The real one who said no to drinking and driving and got everyone home safely.
  • Water Fetcher: The real one slowed the rounds with water and kept the night in check.

Everyone is invited to nominate their “Real Ones” who fit into any of the five categories above using customised Instagram Story templates available on APBS’ Instagram page. The perfect chance this holiday to acknowledge their effort and thank those who help you out during moments of overindulgence, anyone can submit their entries simply by using the “Add Yours” function on the templates and sharing the best tips learned from their “Real Ones” on drinking responsibly.

The 50 most inspiring stories, with 10 winners in each category, stand to win exclusive prizes including a custom trophy to honour their “Real One”, a $20 Grab voucher and a carton of Heineken 0.0 to toast to their authenticity. Nomination starts on the 20th of December and ends on the 3rd of January. Winners will be announced on 10th January on APBS’ Instagram.

Creating Lasting Memories
“Our goal is to inspire and encourage people to adopt responsible drinking habits,” said Patricia Lee, Corporate Affairs Director, Asia Pacific Breweries Singapore. “Drinking in moderation is not about saying no, it is about saying yes to the best version of yourself, to the moments that matter, and to nights you will never forget. With ‘Keep It Real, Keep It Moderate’, we aim to inspire a movement where moderation is celebrated, not sidelined, doubling down on our commitment to promoting responsible drinking and reminding everyone to not let overdrinking take over your personality.”

Whether you are raising a toast to the holidays or ringing in the New Year, APBS’ ‘Keep It Real, Keep It Moderate’ invites everyone to make this festive season one to remember — for all the right reasons.

For more details on the campaign and how to participate in the contest, visit APBS’ Instagram at www.instagram.com/apbsingapore.

Hashtag: #APBS


The issuer is solely responsible for the content of this announcement.

About Asia Pacific Breweries Singapore

Asia Pacific Breweries Singapore is the nation’s leading and most sustainable brewery. Established in 1931, we are the home of the world-acclaimed Tiger Beer, and we house an unparalleled range of premium beers like Heineken® and Guinness. People are at the heart of our business, and we ignite the moments that brew the joy of true togetherness. We believe in sustainability as a positive force for change, and our Brew a Better World sustainability strategy raises the bar with new commitments to advocate for an inclusive, fair and equitable world. Asia Pacific Breweries Singapore is an operating arm of The HEINEKEN Company.

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Pigeon Empowers Mothers With A Holistic Maternity Skincare Line: The Perfect Blend of Nature, Science, and Sustainability

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Formulated with 90% naturally-derived ingredients and Dermal Precision Technology to maximise absorption and minimise irritation

SINGAPORE – Media OutReach Newswire – 27 December 2024 – Pigeon, the go-to brand for mother-and-baby essentials, expands its support for mothers with the new Natural Botanical Maternity skincare range, designed to provide mothers with safe, effective, and eco-conscious, self-care solutions during pregnancy and postpartum. This unique range combines 90% naturally derived ingredients with cutting-edge Dermal Precision Technology, ensuring maximum absorption and minimal irritation for sensitive skin.

The skincare line includes four products: Stretch Marks Serum, Stretch Marks Cream, Firming Cream, and Collagen Hydro Mist. Each one is crafted to enhance skin elasticity, firmness, and radiance, helping mothers maintain their skin’s vitality during the transformative journey of pregnancy and beyond. The unique Dermal Precision Technology ensures that active ingredients are precisely absorbed into the deeper layers of the dermis, providing targeted care for lasting skin benefits.

The skincare range has been clinically proven to deliver visible results, with satisfaction rates ranging from 91% to 100%. Clinical trials show significant improvements in stretch mark appearance, skin firmness, and overall skin texture.

What sets the Natural Botanical Maternity skincare line apart is its commitment to sustainability. It features upcycled ingredients, such as organic Tangerine Extract, offering a gentle yet effective solution for mothers. Additionally, the line uses eco-friendly packaging made from FSC-certified paper and recycled plastics.

“We believe that a mother’s well-being directly impacts the development and happiness of her baby. That’s why we are committed to providing effective solutions that support both maternal self-care and family happiness. Our dedication to sustainability ensures that our products are not only gentle on the skin but also kind to the planet, with eco-conscious practices that prioritise the future of both mothers and the environment.”
– Mr. Yusuke Nakata, CEO, Pigeon Singapore Business Unit.

With its dedication to both maternal well-being and environmental responsibility, Natural Botanical Maternity skincare aims to support mothers through every stage of motherhood while promoting a healthier planet.

Tailored Solutions for Every Stage of Motherhood

For optimal skin during pregnancy & postpartum:

Prevent

  • Stretch Marks Cream – Prep your skin for the massive stretch with Peptides and Amino Acids

Target

  • Stretch Marks Serum – Lighten stretch marks scars with BrightenPlu5+, a skin-loving brightening combination

Restore

  • Firming Cream – Tighten and smoothen skin appearance with Carnitine and Peptides

On-The-Go

  • Collagen Hydro Mist – Relieve dry skin quickly with a blend of Collagen, Peptides and Panthenol

Hashtag: #Pigeon #NaturalBotanicalMaternity

The issuer is solely responsible for the content of this announcement.

About Natural Botanical Maternity

Natural Botanical harmoniously blends skincare science with ingredients hand-picked from Nature to deliver effective results while being gentle on the skin. Committed to sustainability, the brand also ensures that most of its packaging is crafted with recycled plastics, reflecting a dedication to reducing environmental impact. Embrace the power of nature combined with advanced skincare solutions with Natural Botanical, where beauty and responsibility go hand-in-hand .

Natural Botanical Maternity is now available at :
Baby Specialty Stores:

  1. Baby Kingdom
  2. Kiddy Palace
  3. Mummy Market
  4. Mothers Work

Department Stores and Health & Beauty Stores

  1. BHG
  2. Isetan
  3. OG
  4. Takashimaya
  5. Watsons

Online

  1. Pigeon
  2. Agape Babies
  3. Amazon
  4. Lazada
  5. Shopee

About Pigeon

PIGEON is a market leader in mother and baby care products. With extensive research to offer the highest levels of comfort, safety and quality, PIGEON is the preferred choice for high quality, durable and user-friendly merchandise for mothers, babies and toddlers. As an ISO 9001-2008 certified company, PIGEON has developed easy-to-use and affordable products for over half a century, for each step of motherhood and promotes the healthy development of the baby and the happiness of the mother and family through innovation and invention. The basis of our strong growth is our even stronger R&D unit. Based on three important processes, we create products that suit the exact needs of mothers, babies and toddlers:
  • Extensive study on the needs of new mothers and babies
  • Market research to identify the gaps between demand and supply
  • Our knowledgeable and motivated team of researchers

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VinFast VF 8 Demonstrates the Upstart Carmaker’s Ambition to Succeed

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HANOI, VIETNAM – Media OutReach Newswire – 27 December 2024 – The VinFast VF 8 is produced at one of Southeast Asia’s most advanced manufacturing facilities, reflecting the Nasdaq-listed company’s focus on efficiency and innovation to meet the evolving needs of global consumers while contributing to a greener automotive future.

The VF 8 offers one of the most competitive lease deals in the U.S., easing the transition for those switching to electric vehicles.

Inside VinFast’s Haiphong factory, the VF 8 and other vehicles in their comprehensive EV lineup embody the company’s pioneering vision. Recognized for its innovation and speed to market, VinFast secured a spot on TIME’s 2024 list of influential companies. As VinFast expands globally, its vehicles demonstrate advanced engineering and a commitment to sustainability. Among these, the VF 8 emerges as a flagship model, offering a glimpse into a smarter and greener automotive future.

Designed for North America’s SUV-Loving Families

In North America, SUVs account for nearly 55% of all passenger vehicle sales in 2023[1], reflecting their enduring popularity. The VF 8 embraces this trend, combining an elegant SUV-coupe silhouette with practical features tailored for everyday use. Its sloping roofline maximizes style and interior space, making it a strong contender for families seeking both comfort and aesthetics.

The VF 8’s minimalistic interior design reduces physical buttons, enhancing driver focus while maintaining a modern, uncluttered look. Its spacious cabin ensures a comfortable experience for both short trips and long journeys. Powered by an electric drivetrain, the VF 8 boasts significantly lower operating costs than traditional ICE vehicles in the same segment. This efficiency is a key factor for families considering long-term savings.

Adding to its appeal, the VF 8 offers one of the most competitive lease deals in the U.S., easing the transition for those switching to electric vehicles.

The VF 8 embodies a commitment to innovation and sustainability, symbolizing Vietnam's drive to lead the global green transformation.
The VF 8 embodies a commitment to innovation and sustainability, symbolizing Vietnam’s drive to lead the global green transformation.

The VF 8: A Testament to VinFast’s Vision

The VF 8 represents a milestone for VinFast, Vingroup, and Vietnam’s automotive ambitions. As Vietnam’s top car brand for the first 10 months of 2024, VinFast continues its global expansion with ventures in Indonesia, the Philippines, and the Middle East, as well as new assembly plants in Indonesia and India.

For Vingroup, the VF 8 embodies a commitment to innovation and sustainability, symbolizing Vietnam’s drive to lead the global green transformation. More than just a vehicle, the VF 8 showcases how thoughtful design and purpose-driven engineering can shape a better future.

Hashtag: #VinFast

The issuer is solely responsible for the content of this announcement.

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The Green Ecosystem Surrounding VinFast’s EV Fleet: Fueling Asia’s Inevitable Electric Future

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HANOI, VIETNAM – Media OutReach Newswire – 27 December 2024 – Driven by the vision of widespread electrification, VinFast is dedicated to making electric vehicles accessible to everyone. To achieve this, the company is actively building a robust green ecosystem across Asia while simultaneously enhancing its sustainable manufacturing processes to meet the surging and undeniable demand for electric mobility.

Asia’s booming industries and growing population have made it a major player in the global energy landscape. The region’s energy choices are critical to the worldwide transition towards clean energy sources.

While some Asian countries, like Japan with its CCS Long-term roadmap (2023) and India with its National Green Hydrogen Mission (2023), are taking strides towards green initiatives (according to ResearchAndMarkets.com), there’s more to be done. Distributing clean energy technologies across the continent, especially to countries heavily reliant on fossil fuels to meet their energy demands, is essential.

Electric vehicles are a prime example of a technology that can significantly help Asia achieve its climate goals.

While younger Asians recognize the urgency of a global green transition, electric vehicles have often been perceived as costly and complicated. VinFast has made ‘Making EVs Accessible to All’ a reality by addressing two key challenges: offering a diverse range of affordable EVs to suit various consumer needs and budgets, and developing a robust charging infrastructure to facilitate a smooth transition to electric mobility.

From Products to Production: Building a Comprehensive Green Ecosystem

According to The Economist Intelligence Unit (EIU), the future of Asia’s electric vehicle sector looks promising. The EIU predicts that Asia will dominate the global EV market, accounting for 63% of the 115 million new EVs sold worldwide over the next five years. By 2028, EVs are projected to comprise 39% of all new car sales in the region.

VinFast is demonstrating its commitment to green transformation by expanding its reach beyond established markets like Europe and North America. The Nasdaq-listed company has recently entered the Philippines market, where it has officially launched its brand and commenced EV deliveries. Furthermore, VinFast has broken ground on a new manufacturing facility in India.

India is a crucial market in VinFast’s global expansion strategy. This new manufacturing facility will capitalize on India’s rapidly growing market and solidify VinFast’s global manufacturing footprint, complementing its existing production base in Vietnam.

Beyond its manufacturing facilities, in the future, VinFast is committed to offering the Indian market premium quality products, inclusive pricing, and exceptional after-sales support to ensure widespread accessibility of electric mobility.

Furthermore, following its successful debut at the 2024 Indonesia International Motor Show (IIMS), VinFast has expanded its presence in the Indonesian market. The company has delivered its smart electric vehicles, implemented attractive sales and warranty policies, and is actively expanding its dealer network. To support this growth, VinFast has also broken ground on a new assembly plant in Indonesia.

Its innovative battery subscription policy has been a major hit, earning them the “Pioneering Initiative Driving Green Transition” award from Detik.com and recognition from CNN Indonesia for their contribution to the country’s green goals.

Aligned with VinFast’s vision for a sustainable future, Mr. Pham Nhat Vuong, VinFast’s CEO and founder, is building a comprehensive green ecosystem in Indonesia. This ecosystem includes V-GREEN and Xanh SM.

Recently, V-GREEN partnered with Prime Group, a major conglomerate, to establish a network of charging stations for VinFast EVs across Indonesia. This ambitious project, with a projected investment of $1.2 billion, aims to install approximately 100,000 charging stations within the next three years. This MoU highlights both parties’ commitment to accelerating the adoption of electric vehicles in Indonesia.

Meanwhile, Xanh SM, a ride-hailing service powered by electric vehicles, offers consumers a convenient and sustainable transportation solution. This innovative service enables individuals to participate in the green transformation by adopting electric mobility without the need for personal vehicle ownership.

Making Sustainable Mobility More Accessible to All

VinFast’s success in Asian markets is expected to stem from a customer-centric approach that emphasizes product diversity, good pricing, and exceptional value. This includes offering market-leading warranty policies and attractive sales programs.

To thrive in the dynamic automotive market, VinFast has adopted a multi-pronged approach, offering a diverse range of electric vehicles including eight cars, one bus, nine motorbikes, and one bicycle. This strategy, catering to a wide range of consumer needs and budgets, has proven successful in the Vietnamese market, with VinFast achieving the top spot in car deliveries for the first ten months of 2024.

Notably, VinFast has successfully disrupted the Vietnamese automotive market through a combination of innovative product development and a compelling sales strategy. The introduction of the stylish and practical VF 3, offered at an attractive price point, has been a key driver of this success. This affordable and appealing electric SUV has quickly gained popularity among urban commuters, with high demand and eager anticipation among customers.

Furthermore, the VF 5 is proving to be a game-changer, attracting both individual and commercial customers. Notably, VinFast is witnessing a significant shift towards electric vehicles among traditional taxi operators, driven by the compelling economic advantages of reduced maintenance costs and stable electricity prices compared to fluctuating gasoline prices.

These successes demonstrate VinFast’s ability to not only create new market demand but also drive the widespread adoption of electric mobility in Vietnam.

Driven by the success of VinFast, Vietnam’s automotive market has undergone a dramatic transformation, with electric vehicles now outselling gasoline-powered cars.

VinFast’s success in Vietnam demonstrates the potential for significant EV market growth across Asia. By addressing affordability, charging infrastructure, and diverse transportation options, VinFast is leading the charge towards a sustainable future for the region. This comprehensive approach and VinFast’s expanding presence in key Asian markets position the company as a driver in the region’s inevitable electric future.

Hashtag: #VinFast #EV

The issuer is solely responsible for the content of this announcement.

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