Media OutReach
New Funding to Accelerate Sandbox VR’s Global Franchise Program Set for Explosive Growth, With 200 Projected Stores in 2027
The company topped 1.4 million tickets sold in 2024. An average Sandbox VR location in the US achieved US$1.7 million in annual revenue.
With a predominant presence in the US and Western Europe, Sandbox VR has grown the number of lifetime franchise operators 3x in 2024 alone, from 8 to 25 total operators. With this momentum, the company plans to operate 200 locations before the end of 2027.
Other notable investors in this round include Abacus Ventures Growth Fund, which has invested over US $1 million, and Hyphen Capital.
Robust Expansion Through Franchise Program
With over 100k players monthly, Sandbox VR is rapidly growing its global footprint with thriving corporate-owned locations and a robust franchising program.
Sandbox VR’s franchise program launched in 2019 for international markets and opened up for the US territories since April 2024. Franchising has been instrumental in making Sandbox VR the fastest-growing location-based VR startup globally, and this momentum signals continued rapid growth, the company said. Its first franchise opened in Singapore in 2019.
“We are passionate about creating the future of entertainment and giving people the opportunity to step into a whole new reality. After opening corporate-owned locations and seeing millions of players gear up to enter our immersive virtual reality experiences, work together toward a common goal, and create connections while being active and having fun, we were excited to expand our presence further,” said Steve Zhao, Founder and CEO of Sandbox VR.
“We knew franchising was a key component of scaling and that it was critical that we work with the right partners, operators who share our passion and believe in our vision. Today, we are thrilled to be working with esteemed franchise partners across the globe and look forward to collaborating with additional partners as our franchise program continues to flourish.”
Chibo Tang, Managing Partner at Gobi Partners, expressed confidence in Sandbox VR’s trajectory, “As a serial backer of Sandbox VR, we have witnessed the company’s remarkable evolution from pioneering immersive entertainment to becoming a global leader in location-based virtual reality. Their focus on global expansion, franchise scalability, proprietary VR technology, and innovative IP development sets them apart in the industry. We are proud to lead this latest round of funding and continue supporting Sandbox VR in its mission to redefine entertainment and create unparalleled experiences for players worldwide.”
Franchise Partners Remain Key to Success with Growth Opportunity in Asia
Asia remains a key market for Sandbox VR, with its strong corporate presence in Hong Kong and Singapore, and corporate-owned locations in Hong Kong, Macau and Shanghai.
Apparel Group, a global fashion and lifestyle conglomerate in the Middle East, partnered with Sandbox VR to bring virtual reality innovation to the region. Apparel Group has over 85 brands and over 2,200 stores across 14 countries. This collaboration will begin with 25 locations in the Middle East.
Sandbox VR’s UK and Ireland franchise partners, VR Entertainment Group, is proof of the strength of the Sandbox VR franchise program. They have launched three UK locations, two in London and one in Birmingham, and plan to open additional locations across the UK and Ireland. In London alone, VR Entertainment Group has seen a 16.8% increase in guests year-to-date and projects their 2024 revenue to top $5 million.
Sandbox VR is working with two franchise partners in Germany, NextLevel Erlebnisse GmbH and Royal Casino DGS GmbH. The former signed an agreement to open three locations in 2022. The success of their first locations led NextLevel Erlebnisse GmbH to expand their agreement in 2023 to 12 locations across West Germany by mid-2026. Franchise partner Royal Casino DGS GmbH executed an ambitious 12-unit deal to open locations across Northern and Eastern Germany by the end of 2026 after reading an article about Sandbox VR. Their first two locations, in Hamburg and Berlin, opened in 2024. With six locations currently open and many more to come, Germany is Sandbox VR’s largest international market.
What Sandbox VR is offering
Sandbox VR is creating the world’s most immersive full-body VR platform and experiences using proprietary, patented technology that combines full-body motion capture and high-quality haptics to provide unprecedented realism and complete immersion that’s not possible with home VR or other location-based VR platforms.
As of January 2025, Sandbox VR offers nine exclusive games, including original and branded experiences, such as Squid Game Virtuals, created in collaboration with Netflix. They are all developed by in-house AAA gaming studios in Hong Kong and Vancouver, led by game industry veterans and are specifically designed for groups to play as social experiences. Teams of up to six freely roam and explore virtual worlds together while relying on each other to succeed and to experience being the stars of their own action movie.
The list of Sandbox VR immersive entertainment experiences
| Rebel Moon: The Descent
– Images available HERE |
The newest Sandbox VR experience and second partnership with Netflix, Rebel Moon: The Descent allows you to enter the thrilling sci-fi franchise that’s taken the world by storm. |
| Deadwood PHOBIA
– Images available HERE |
The latest installment of VR’s most iconic zombie series, Deadwood PHOBIA takes players into a derelict medical facility crawling with unprecedented, mind-bending horrors. |
| Squid Game Virtuals – Images available HERE | Compete against your crew in several pulse-pounding (yet more approachable, but just as thrilling) mini-games inspired by the #1 Netflix series. Play again and again to experience and master all-new games and challenges. |
| Seekers of the Shard: Dragonfire – Images available HERE | Journey through a world of fantasy and explore a ruined fortress, an underground river, a haunted tomb and the dragon’s tower as you become Seekers of the Shard. |
| Deadwood Valley – Images available HERE | Engage in an adrenaline-pumping thrill-ride through a town overrun by zombies. Your squad could stop the zombie menace forever – or die trying! |
| Deadwood Mansion – Images available HERE | Do you have what it takes to survive a zombie apocalypse? Work with your team to protect Deadwood Mansion from a terrifying horde of undead. |
| Curse of Davy Jones – Images available HERE | Battle on the high seas against a variety of supernatural creatures and hunt for the long-lost treasure of Davy Jones. |
| Amber Sky 2088 – Images available HERE | Become heroic Androids equipped with futuristic weapons and soar through the clouds on a space elevator while defending Earth from an alien invasion. |
| UFL: Unbound Fighting League – Images available HERE | Transform into a futuristic gladiator and compete against your friends in thrilling duels in a breathtaking arena beyond the limits of reality. |
Hashtag: #SandboxVR
https://sandboxvr.com/
https://www.linkedin.com/company/sandboxvr
The issuer is solely responsible for the content of this announcement.
Sandbox VR
Sandbox VR is the world’s premier destination for premium, location-based virtual reality games. The company has created the world’s most immersive full-body VR platform and boasts exclusive games, including original and branded experiences, such as Squid Game Virtuals, created in collaboration with Netflix. Now operating in 54 locations and attracting over 100k players monthly, Sandbox VR is rapidly growing its global footprint with thriving corporate-owned locations and a robust franchising program.
The company has been recognised as one of Fast Company’s
2024 Most Innovative Companies and is the 129th fastest-growing company in America on the
2024 Inc. 5000 list. Sandbox VR is headquartered in San Francisco, California with offices in Hong Kong and Vancouver. The company has raised over US$60 million from investors, including Andreessen Horowitz, Alibaba Entrepreneurs Fund, Gobi Partners, and Craft. Individual investors include Justin Timberlake, Katy Perry, Kevin Durant and Will Smith.
About Gobi Partners
Gobi Partners is an Asia-focused venture capital firm with US$1.6 billion in Assets Under Management (AUM). Headquartered in Kuala Lumpur and Hong Kong, the firm supports entrepreneurs from the early to growth stages and focuses on emerging and underserved markets.
Founded in 2002, Gobi has raised 21 funds and invested in over 380 startups, with 62 operating in the Circular Economy. Gobi has grown to 15 locations across key markets in Bangkok, Beijing, Dhaka, Guangzhou, Ho Chi Minh City, Hong Kong, Jakarta, Karachi, Kuala Lumpur, Lahore, Manila, Shanghai, Shenzhen, Singapore and Tianjin.
As a Participant in the United Nations Global Compact, Gobi Partners is committed to aligning strategies and operations with universal human rights, labour, environment, and anti-corruption principles to ensure long-term value creation and sustainability across its portfolio. The firm launched its third Sustainability Report in June 2024.
For more information about Gobi Partners, please visit https://gobi.vc
Media OutReach
Skylon Appoints COBNB as Hospitality Partner, Launches COBNB+ with L’Occitane en Provence Hotel Amenities
As part of the COBNB+ rollout, all PLUS-managed residences at Skylon will feature a full upgrade to L’Occitane en Provence hotel amenities, setting a new standard for guest comfort. The partnership reflects COBNB’s strategic move into experience-led hospitality, where design, service, and brand collaboration come together to enhance guest satisfaction and long-term asset value.
COBNB+ represents the highest tier within COBNB’s managed portfolio, designed for guests who value refined living, consistency, and effortless stays. The programme combines curated interiors, elevated operational standards, and technology-enabled hospitality, offering a boutique-hotel experience within a service apartment setting.
L’Occitane en Provence was selected as COBNB+’s premium amenities partner for its strong association with leading hotels and resorts worldwide, its commitment to responsibly sourced ingredients, and its timeless French heritage. The brand’s emphasis on sensorial comfort and craftsmanship aligns naturally with COBNB’s vision of modern, experience-led hospitality.
Skylon’s designation as the first COBNB+ property establishes a new benchmark for managed residences in Malaysia. The collaboration reflects a shared vision between GBD Land and COBNB to operate residential assets at hospitality-grade standards, enhance guest satisfaction and loyalty, and strengthen long-term asset performance.
“At L’Occitane en Provence, we believe everyday rituals can become precious moments. Our partnership with COBNB+ at Skylon reflects a shared vision to elevate the guest experience through sensorial comfort, thoughtful details, and the art of Provençal living — even within a modern service apartment setting,” said Elida Wong, General Manager, Southeast Asia, L’Occitane en Provence.
The launch of COBNB+ at Skylon marks the beginning of a broader premium rollout across selected developments. As COBNB continues to expand its hospitality platform, COBNB+ will serve as its flagship standard for luxury short-stay and serviced living.
At COBNB, luxury is intentional — and it begins with attention to every detail.
Hashtag: #cobnb #cobnb+ #loccitane #skylonresidences
https://www.cobnb.com.my/
https://www.linkedin.com/company/cobnb-sdn-bhd/
https://www.facebook.com/share/1DHQm5k9CA/
https://www.instagram.com/cobnbmsia?igsh=azlnYWhwMXRxdnk0
The issuer is solely responsible for the content of this announcement.
About GBD Land
GBD Land is a forward-looking property developer focused on creating thoughtfully designed residential developments that combine lifestyle, quality, and long-term value.
About L’Occitane en Provence
Founded in the South of France, L’Occitane en Provence is a globally recognised brand known for its natural ingredients, Provençal heritage, and long-standing presence as a preferred amenities partner for premium hotels and resorts worldwide.
About COBNB
COBNB is Malaysia’s leading short-term rental and hospitality management platform, operating at the intersection of technology, design, and service excellence to maximise guest experience and long-term asset performance.
For more information, visit:
https://www.cobnb.com.my/cobnb-plus
Skylon Residences:
https://skylon.com.my/
Media OutReach
China and ASEAN Celebrate the Chinese Spring Festival Together
The event, supported by the Mission of the People’s Republic of China to ASEAN, the Permanent Mission of Malaysia to ASEAN, and the ASEAN Secretariat, was hosted by the Information Office of the People’s Government of Guangxi Zhuang Autonomous Region, China, and the Department of Culture and Tourism of Guangxi Zhuang Autonomous Region, China, and jointly organized by Guangxi Daily (Guangxi International Communication Center), Guangxi Radio and Television, Guangxi Tourism Development Group, and Guangxi Cultural Industry Group. More than 250 guests attended the event, including envoys from the 11 ASEAN countries and external partners such as Russia, the United Kingdom, Australia, South Korea, and Brazil, senior officials from the ASEAN Secretariat, representatives from mainstream ASEAN media, local university faculty and students, and representatives from Chinese-funded enterprises.
I. A Gathering of Distinguished Guests, Sharing a Common Vision
This marks the first time that Chinese Spring Festival cultural activities have been held at the ASEAN Headquarters. With the deepening of globalization, the traditional festival of Spring Festival is not only a time for family reunions for the Chinese people, but also a new bond for dialogue between different civilizations. The Chinese Spring Festival embodies the philosophy of “harmony and coexistence”, which aligns perfectly with the ASEAN countries’ pursuit of “unity and cooperation”. Furthermore, the sustainable development concept of “rejuvenating the old and welcoming the new” resonates strongly with the ASEAN region’s vision of “common prosperity”.
Kao Kim Hourn, Secretary-General of ASEAN, stated in his video address that over time, the Spring Festival has evolved into a global celebration. Its inscription on the UNESCO’s Representative List of the Intangible Cultural Heritage of Humanity in 2024 underscores the rich significance of this precious human heritage. Within ASEAN, many member states celebrate the Spring Festival, reminding people of the deep emotional bonds that transcend national borders. ASEAN will continue its commitment to fostering a community proud of its identity, actively undertaking the responsibility of protecting, preserving, and creating culture, arts, and traditions, and promoting the development of the cultural and creative industries. As we welcome the Year of the Horse, we hope everyone will embrace the elegance, vitality, and forward momentum that the horse represents, and embark on the new year together with hope, resilience, and unity.
Wang Qing, Chinese Ambassador to ASEAN, stated in his address that the Spring Festival symbolizes reunion, joy, and harmony. Celebrating the holiday together exemplifies the close bonds between the people of China and ASEAN, the integration of our civilizations, and our harmonious coexistence. The China-ASEAN community with a shared future is growing ever closer, demonstrating powerful vitality and setting an exemplary model for building a community with a shared future for mankind. He specifically noted that Guangxi serves as a vital “connection point” and “intersection point” for China-ASEAN friendship, exchanges, and cooperation, functioning as both a “gateway and engine” within the China-ASEAN Comprehensive Strategic Partnership. In the new year, he extended heartfelt wishes for China-ASEAN friendship and cooperation to surge forward like galloping horses, unstoppable in its momentum.
Ambassador Sarah, Permanent Representative of Malaysia to ASEAN, noted in the address that as the Country Coordinator for China-ASEAN Relations, Malaysia has been privileged to witness and foster the flourishing development of the China-ASEAN Comprehensive Strategic Partnership. Cultural celebrations like today’s Spring Festival event vividly demonstrate that our partnership extends far beyond trade agreements and diplomatic protocols. ASEAN and China share a deep, mature, and resilient relationship that will continue to grow and strengthen on the solid foundation of mutual respect, shared interests, and a common vision for peace, stability and prosperity in the region.
Li Pan, Director of the Information Office of the People’s Government of Guangxi Zhuang Autonomous Region, stated in his address that Guangxi is honored to host this event at the ASEAN Headquarters. As the permanent host city of the China-ASEAN Expo, Guangxi serves as an important platform for China-ASEAN economic and trade cooperation and cultural exchanges. Guangxi is working with ASEAN countries to build an artificial intelligence development path of “R&D in Beijing, Shanghai, and Guangzhou + Integration in Guangxi + Application in ASEAN”, and actively creating a new trade chain of “Production in ASEAN + Distribution in Guangxi + Sales in China”. In 2026, Guangxi will work hand in hand with all sectors of ASEAN to forge ahead and strengthen the neighborly bond between China and ASEAN over time.
II. Celebrating the Spring Festival and Savoring the Festive Flavors
The event invited guests from around the world to gather together, celebrating the Spring Festival for the Year of the Horse, savoring the flavors of the Chinese Spring Festival, and appreciating the beauty of the arts. The opening performance, “The Beauty of China: Guangxi’s Zhuang Ethnic Charm”, featured a symbolic dance and connected it with a classic excerpt from the Caidiao Opera “Liu Sanjie”, including the “Antiphonal Song”, creating an artistic masterpiece that blends Eastern poetry with innovative ingenuity. The Chinese instrumental performance, “Chinese Chic Performance for Celebrating the Spring Festival of the Year of the Horse”, featured erhu and suona as the main instruments, playing classic melodies such as the theme song from “Journey to the West” and “Black Myth: Wukong”, converging into a “National Trend IP Music Festival”. When Guangxi ethnic instruments, the maguhu (horse-bone fiddle) and the bolie, met Indonesian gamelan, Chinese and Indonesian musicians jointly performed classics like “Jasmine Flower” and “Folk Songs Like Spring River Water”making the phrase “high mountains and flowing water meet a kindred spirit” more concrete and creating a lasting artistic resonance.
During the event, Guangxi Daily (Guangxi International Communication Center), Guangxi Radio and Television, together with ASEAN media such as TVRI, El John TV, and Harian Inhua, jointly launched the China-ASEAN Spring Festival Short Video Exhibition Week. Using short videos as a link, the event showcased the joyous scenes of China and ASEAN countries celebrating the Spring Festival together from multiple dimensions, inviting netizens around the world to jointly celebrate the Chinese Spring Festival as a global festival through the Internet.
III. Savoring the Cultural Gathering, Welcoming the Prosperous Spring Festival
On the same day, the “Spring Blessings for Success at the Year of the Horse” Chinese Spring Festival Cultural Exhibition and the “Instant Joy Market” Spring Festival Cultural Market were held simultaneously at the ASEAN Headquarters. Guests from various countries experienced the hospitality of “Tea Harmonies the World” through immersive experiences that included playing, appreciating, and tasting, creating “Ancient Charm and Blessings” calligraphy and painting rubbings, admiring the exquisite paper-cutting art, and enjoying a feast of Spring Festival delicacies from all directions.
The most surprising experience for the guests was exploring the smart future using Guangxi’s cutting-edge AI technology. Guests from various countries experienced intelligent translation devices and wore AR glasses, immersing themselves in barrier-free communication and exploring the thousand-year-old legend of the Zuojiang Huashan Rock Art Cultural Landscape. Hardy Chung, a reporter from Harian Inhua, remarked that China’s AI technology not only accurately depicted the beautiful scenery of the Spring Festival but also vividly expressed the touching story of ASEAN and China being connected by mountains and seas and sharing good neighborly friendship, presenting a beautiful picture of cooperation towards the future.
On February 4th, two “Instant Blessings” Pop-Up Events were held at the Halim Station of the Jakarta-Bandung High-Speed Railway and the Mall Central Park in Jakarta, Indonesia, creating a festive atmosphere for the Chinese Spring Festival. Performers from Guangxi presented a variety of acts including song, dance, opera, and puppetry, attracting many locals to participate in interactive activities, join in the “Guangxi Kemusan Dance”, and share the joy of the Spring Festival. Yi Yan, a social media blogger traveling and living in Indonesia, exclaimed, “This year’s Spring Festival atmosphere in Jakarta is different!”
This event attracted more than 20 media outlets, including People’s Daily, Xinhua News Agency, China Media Group, China News Service, TVRI, METRO TV, bolong.id, and Vietnam News Agency to report on the event and widely spread the concepts of peace, amity, and harmony in the Spring Festival to people at home and abroad.
The issuer is solely responsible for the content of this announcement.
Media OutReach
‘Whimsical Gallop’ Invites The City to Stride into the Year of the Horse at Pacific Place and Starstreet Precinct
Marvel at the Whimsical Gallop of Horses Adorned in Embroidered Artistry, Alongside an AI Fai Chun Photo Booth and Joyful New Year Rewards
HONG KONG SAR – Media OutReach Newswire – 6 February 2026 – This Chinese New Year, Pacific Place and Starstreet Precinct invite you to take a joyful gallop into the Year of the Horse with ‘Whimsical Gallop’ — a celebration that blends artistry, imagination and auspicious cheer. From 5 February to 3 March 2026, the mall is transformed into a contemporary Chinese garden awash in soft, nature-inspired pink hues. Leading the way is a striking 3.5-metre-tall embroidered horse in Park Court, alongside three other beautifully adorned horses brought to life by Hong Kong embroidery atelier YLYstudio. Together, this quartet of horses brings luck and fortune to all.
Beyond the installations, the festivities continue with thoughtful and playful experiences. Create your own personalised blessings at the ‘Splendid Blessings’ AI Fai Chun Photo Booth, and enjoy ‘Galloping Joy’ New Year Shopping Rewards with festive ‘Blooming Splendour’ Lai See packets and exclusive shopping treats. The celebration culminates with lively jazz tap dance performances and a lion dance parade, bringing heritage and modern festivity together for everyone to enjoy.
A Garden Where Embroidery Meets Imagination
Across the mall and into Starstreet Precinct, visitors are immersed in a fantastical Chinese landscape of embroidered ornaments, blooming florals, lanterns and gazebos. YLYstudio dedicated over 1,000 hours to handcrafting more than 590 ornaments featuring eight auspicious motifs — feathers, birds, pomegranates, coins, flowers, four-leaf clovers, ladybirds, and clouds — using over 80 types of sequins, threads, and ribbons. These motifs are showcased on the four horses, spreading good fortune while enriching the festive landscape with depth and artistry.
| Spring Bloom Gallop Pavilion Location: Garden Court, Level LG1, Pacific Place |
Three embroidered horses stand in quiet splendour — each a symbol of good luck, harmony and prosperity. Rising above them, a five‑metre‑tall gazebo becomes a sanctuary of artistry, where the eight auspicious motifs conceived by YLYstudio are revealed in delicate detail. Each work conveys multicultural blessings, all rendered with exquisite craftsmanship. |
| Blossoms of Imagination
Location: Level L1 (near lululemon), Pacific Place |
Amid peach blossoms, a pastel pavilion shelters two young horses at rest. The scene evokes New Year anticipation, filled with hope and the promise of spring.
‘Splendid Blessings‘ AI Fai Chun Photo Booth By registering as an above member and spending HK$300 on the same day via electronic payment, shoppers can select an auspicious message, capture full-body photos, and receive both printed and animated digital versions to take home and share with loved ones. Date: 5 February – 3 March 2026 |
| Magical Blessings
Location: Level L1 (near Lane Crawford), Pacific Place |
Energetic mini horses line both sides of the pathway, accompanied by floral arrangements and whimsical plants that create a festive corridor of movement and charm. An abundance of mini horses extends the blessings along the way, embodying prosperity and joy in every step. |
| Poised in Bloom Location: Park Court, Level L1, Pacific Place |
At the heart of Park Court, a 3.5‑metre‑tall
giant horse is poised in mid‑gallop — a graceful emblem of blossoming fortune. Flanked by peach blossoms, it moves forward to usher in a more prosperous year ahead. |
| Lanterns of Serenity
Location: Outside Three Pacific Place on Wing Fung Street and Star Street |
Lanterns sway and blossoms bloom in this outdoor extension of the celebration. Set against the urban backdrop of Starstreet Precinct, the installation carries the festive spirit beyond the mall — inviting passersby to pause, smile and soak in the new year fantasy. |

‘Blooming Splendour‘ Lai See Packets – Celebrate the Year of the Horse with Flourishing Flowers
The ‘Blooming Splendour’ Lai See packets are inspired by the elegance of embroidery. They feature delicate floral motifs rendered with painterly precision, blending layers of red, pink, and orange threads to create a sense of graceful movement. At the heart of the design, a sculpted floral emblem evokes abundance, beauty, and new beginnings, enriched with pearl-like accents recalling couture embroidery techniques, where beads, sequins and threads are meticulously layered.
Each set includes 10 Lai See packets in two harmonious colourways, accompanied by a velvet pouch in either soft pink, adorned with a pomegranate charm, or rich green, accented with a lucky four-leaf clover charm. These detachable embroidered charms are thoughtfully designed to be worn or styled long after the festive season, carrying the spirit of prosperity and good fortune throughout the year.
‘Galloping Joy‘ – Elevate Your Experience with Exclusive Shopping Rewards
From 5 to 16 February 2026, shoppers can enjoy festive privileges designed to usher in a prosperous year, including exclusive ‘Blooming Splendour’ Lai See packets, movie ticket exchange coupons, Pacific Place shopping e-vouchers and gourmet treats.
| Accumulated Same-day Electronic Spending |
Shopping Rewards* | |
| HK$3,800 – HK$8,799 |
One Set of |
— |
| HK$8,800 – HK$17,999 | HK$300 Pacific Place Shopping e-Voucher |
|
| HK$18,000 – HK$37,999 | HK$600 Pacific Place Shopping e-Voucher + The Grand Sicilian Pistachio Puff (valued at HK$128) |
|
| HK$38,000 – HK$87,999 | HK$1,400 Pacific Place Shopping e-Voucher + The Grand Sicilian Pistachio Puff (valued at HK$128) |
|
| HK$88,000
or above |
HK$2,400 Pacific Place Shopping e-Voucher + COVA Nutty Duo Cookie Gift Box (valued at HK$198) |
|
*Shoppers are required to join the Pacific Place Loyalty Programme – above and meet the accumulated same-day spending requirement by electronic payment during the Promotion Period in order to be entitled to redeem Shopping Rewards. The Rewards are limited in quantity and are available on a first-come, first-served basis while stocks last. Other Terms and Conditions apply.
Redemption Period: 5 – 16 February 2026
Redemption Location: Gift Redemption Counter, Level L1 (near Theory)
Redemption Hours: 11am – 10pm
Where Hooves Move to the Rhythm
The Year of the Horse arrives in a dance of joy. Step Out Studio and fellow tap dancers will be tapping out the heartbeat of the season, their rhythms galloping alongside the soaring notes of Jazz Band led by Nate Wong. Together, they will conjure a celebration where artistry and vitality run free. After the lions are awakened in an eye‑dotting ritual, our lion dance parade will unfurl like a living tapestry of tradition — spreading fortune, unity and exuberance throughout the mall, and inviting everyone to stride boldly into the year ahead.
| Tap and Jazz into the New Season | Let your feet and heart gallop with joy as Step Out Studio and fellow tap dancers bring tap to life, echoing the energy of racing hooves. Accompanied by keyboard, bass, and saxophone from Nate Wong’s Jazz Band, the performance blends percussive footwork with swinging jazz, creating a lively celebration of the Year of the Horse.
Dates:
Time: 3:30pm Location: Level L1 (near Shiro), Pacific Place |
| Roaring into Prosperity: Eye-dotting Ceremony & Lion Dance Parade | Stride into the excitement of the Chinese New Year at Pacific Place! After bringing the lions to life in a traditional eye-dotting ceremony, the lion dance parade will wind its way through the mall, spreading energy, luck, and prosperity for the year ahead.
Date: 23 February 2026 (Monday, 7th day of Chinese New Year) Time: 1pm Location: Park Court, Level L1, Pacific Place |
Join the ‘Whimsical Gallop’at Pacific Place and Starstreet Precinct this Chinese New Year — where embroidered artistry, festive celebrations, and joyful rewards come together to welcome a year filled with good fortune and blooming possibilities.
Hashtag: #WhimsicalGallop #HorseInBloom #GallopingJoyAtPP
The issuer is solely responsible for the content of this announcement.
About YLYstudio
YLYstudio is a Hong Kong-based embroidery atelier celebrated for blending traditional craftsmanship with contemporary design. Founded by Lilian Tsang Lai Yu and Matt Hui Yip Long, the studio brings decades of global fashion experience and artistry to every creation.
Lilian Tsang previously served as chief designer for a Hong Kong fashion label and honed her craft at LECOLE LESAGE, the prestigious haute couture embroidery school owned by the Chanel Group in Paris. She also interned at Elisabeth Gasbarre Rousseau Haute Couture Studio in Lyon, France. With a deep passion for teaching, Lilian now shares her embroidery expertise in Hong Kong, inspiring a new generation of artisans.
Matt Hui is a Hong Kong-based fashion designer graduated from the Royal College of Art in 2013. Passionate about the creative process and fine workmanship, he has collaborated on stage costumes for renowned singers including Panther Chan and Bondy Chiu. Since 2024, Matt has also ventured into the film industry as a custom tailor, contributing to international productions such as Ballad of a Small Player and Emmanuelle.
About Pacific Place
Located in the heart of Admiralty, Pacific Place is the destination for exceptional service and unique experiences. As a pioneer of innovative retail concepts in Hong Kong, Pacific Place continues to transform the retail scene by delighting visitors with an array of curated experiences through diversified offerings. Since its inception in 1988, Pacific Place has established itself as Hong Kong’s premier lifestyle hub, a mixed-use development that continues to evolve and grow as the ultimate destination to shop, dine, work, stay, relax and play. It houses one of Hong Kong’s largest collections of luxury brands and diverse dining offerings, making every visit a memorable one. In addition to being a prime transportation hub, Pacific Place is home to five Grade-A office towers, 268 serviced apartments, and four five-star hotels: The Conrad, Island Shangri-La, JW Marriott and Upper House Hong Kong.
| Customer enquiry hotline: (852) 2844 8988 | Website: www.pacificplace.com.hk |
| Facebook: @Pacific Place Hong Kong | Instagram: @pacificplacehk |
| WeChat: @PacificPlaceHK | XiaoHongShu: @Pacific Place HK |
About Starstreet Precinct
Starstreet Precinct is a vibrant destination in Wan Chai, comprised mainly of Wing Fung Street, Star Street, Moon Street, Sun Street, and St. Francis Yard. Over the years, the neighbourhood has evolved from a quaint, historic landmark, into an eclectic hangout hotspot for those with a unique sense of style and character. Filled with cosy cafés, restaurants, bars, boutique shops with the most coveted fashion selections, galleries and interior design stores, the precinct offers an array of day-to-night experiences. With a focus on community and a passion to foster a sustainable lifestyle for all, Starstreet Precinct and its tenants are collectively working to build a better future together. Connected to Pacific Place and Admiralty station through the Three Pacific Place underground link, the neighbourhood is a hidden gem in the heart of Hong Kong.
| Website: www.starstreet.com.hk | Instagram: @starstreethk |
| Facebook: Starstreet Precinct | #starstreethk |
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