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GWM, GO WITH MORE in the New Year – GWM Celebrates White New Year With its Ice&Snow Carnival
The festival grounds are a playground of ice and snow, meticulously designed to test the limits of GWM’s off-road vehicles. Here, the latest models, equipped with state-of-the-art Hi4 tech family, are ready to take on the frigid challenges.
At the heart of GWM’s display is the Hi4 T Strong Off-Road Vehicle Family. The TANK series, including the TANK 300, 400, 500, and 700, along with the second-generation H9 and an array of pickup trucks like the GWM POER 2.4T – Off-Road POER and SAHAR POER, dominate the scene. These vehicles, purpose-built for extreme conditions, feature advanced systems that come to life in the snow.
The Hi4 technology integrated into these off-roaders represents a pinnacle of automotive engineering. Its intelligent hybrid four-wheel-drive system operates with a level of sophistication that is truly awe-inspiring. As the vehicles glide effortlessly over the icy surfaces, the system is in a constant state of vigilance, monitoring every minute change in the terrain and driving conditions. In the blink of an eye, it can make instantaneous adjustments to the torque distribution between the front and rear axles. For instance, during a sharp, high-speed turn on the slippery ice, it can precisely calculate and send the optimal amount of torque to the outside wheels, ensuring the vehicle maintains its intended path with unerring precision, effectively preventing any hint of fishtailing. This remarkable level of responsiveness instills drivers with the confidence to navigate even the most treacherous ice paths with ease and composure.
The Hi4 system’s sophisticated algorithms work in tandem with the vehicle’s dynamic stability control to predict and counteract slippage before it occurs, providing a level of proactive safety that is unmatched. This system’s ability to distribute torque instantaneously and precisely to where it’s needed most is a testament to GWM’s commitment to leveraging cutting-edge technology for superior off-road performance.
Moreover, GWM’s vehicles feature an adaptive suspension system that uses real-time data to adjust damping rates on the fly, smoothing out the ride over uneven surfaces and maintaining vehicle stability. This technology, combined with the robust engine management systems that optimize performance in cold weather, showcases GWM’s dedication to innovation and excellence in off-road engineering. The festival offers an array of activities designed to engage and excite enthusiasts. The closed test track, painstakingly carved out of the ice and snow, provides a controlled environment for drivers to experience the full spectrum of capabilities of GWM’s off-roaders. As they depress the accelerator, the powerful engines, meticulously optimized for cold weather performance, roar to life, delivering a seamless surge of power that propels the vehicle forward with authority. The enhanced suspension systems, equipped with long-travel shock absorbers and high-strength springs, work in tandem to absorb the impact of the uneven ice and snow, ensuring a remarkably smooth ride even over the most challenging surfaces.
One of the festival’s highlights is the Ice and Snow Obstacle Course Challenge. This adrenaline-pumping event pits drivers against a series of meticulously designed obstacles, all crafted from ice and snow. From towering ice ramps that test a vehicle’s climbing ability and suspension articulation to narrow, icy corridors that demand pinpoint steering control, the challenge is a hopeless test of both man and machine. GWM’s vehicles, with their advanced Hi4 technology and robust build, rise to the occasion, navigating the obstacles with grace and power. Spectators line the course, their cheers and applause adding to the electric atmosphere as drivers push the limits of what’s possible on the ice.
At the GWM Ice and Snow Carnival, a captivating hill-climbing challenge drew the attention of many. The TANK500 Hi4-Z, powered by its robust engine and superior off-road capabilities, successfully summited the formidable Baihupo Slope of Changbai Mountain. This feat not only demonstrated GWM’s leadership in powertrain technology but also attested to the vehicles’ reliability under extreme conditions. Additionally, models such as the TANK700, TANK400, and the 2.4T POER offered test drives on the complex icy terrain, allowing participants to experience firsthand the stability and handling of these vehicles in harsh environments, further highlighting the high performance and power of GWM’s lineup.
At the Ice and Snow Carnival press conference, GWM officially announced the establishment of the “GWM Off-Road Alliance.” This non-profit organization consists of participants from the off-road ecosystem and aims to provide users with off-road services, advice, and support. Currently, its operations are limited to China, with plans for future international expansion.
Beyond the thrilling off-road experiences, GWM also offered participants a deep dive into Chinese culture. During the festival, GWM arranged for traditional Chinese homestays, providing an authentic taste of Chinese lifestyle. Cultural workshops were also part of the experience, where attendees could learn about Chinese opera, feel the charm of this ancient art form, and engage in paper-cutting activities, creating their own artistic pieces and trying on traditional attire from China’s Northeast region. These cultural activities enriched the festival and allowed participants to gain a deeper understanding and appreciation of Chinese heritage alongside their off-road adventures.
Looking ahead, GWM plans to expand and enhance its Ice and Snow Festival in the coming years. Research and development efforts will focus on further optimizing its vehicles for extreme cold conditions, integrating new technologies that enhance safety and performance. The brand envisions a future where the festival becomes a global destination for off-road enthusiasts, attracting adventurers from around the world to experience the magic of GWM’s off-road technology in the snow.
In the spirit of continuous innovation, GWM’s recent participation in the China-Arab Motoring Media Summit at Liwa further exemplifies its commitment to redefining off-roading. In the Liwa Desert, with its challenging terrains ranging from the imposing Moreeb Dune to vast salt flats and steep slopes, GWM showcased its off-road grading system, a revolutionary concept that categorizes terrains into 10 different levels based on difficulty and risks. This structured approach ensures that off-roading is accessible to all, regardless of their driving expertise.
The principles of this grading system, proven effective in the Liwa Desert, are now being applied and further developed into 4 scenario-based criteria, including Sand, Mud, Mountain and Snow field at the Ice and Snow Festival. Each has 10 different levels to guide drivers for a safe off-road drive.
The Hi4 technology, which demonstrated its adaptability and performance in the desert, is equally vital in the winter landscape. Its capacity to adjust to varying conditions ensures optimal performance, whether navigating through the desert’s sands or the festival’s icy paths. The Hi4 technology, which proved its worth in the desert, continues to shine in the winter wonderland. Its ability to adapt to changing conditions and provide optimal performance is equally crucial when dealing with slippery ice and deep snow.
In the highly competitive automotive landscape, Great Wall Motor (GWM) has been making remarkable strides, especially in the off-road segment. From the bustling Chengdu Auto Show to the challenging sands of the Alxa Desert Rally, the intense Liwa International Off-Road Championship, and the frigid New Year’s ice and snow test race, GWM has continuously demonstrated its extraordinary charm and technological prowess, etching its mark in the annals of off-road history.
At the Chengdu Auto Show, GWM’s off-road vehicle lineup commanded significant attention with their conspicuous designs and robust engineering. The showcased advanced engine and suspension technologies proffered an alluring vista of driving experiences for off-road aficionados. In the Alxa Desert Hero Festival, GWM’s vehicles exhibited remarkable resilience against the sweltering heat and shifting dunes. The drivers maneuvered them with dexterity, while the outstanding performance of the suspension and engine systems fortified GWM’s standing in the face of such arduous conditions. During the Liwa International Off-Road Championship, pitted against international competitors, GWM distinguished itself through its state-of-the-art traction control mechanism and reinforced chassis, delivering an outstanding performance across the complex terrains.
At the GWM Off-road Day, a multitude of users had the opportunity to directly experience the formidable off-road prowess of GWM. An experienced off-road enthusiast remarked, “Throughout the diverse and challenging events of the GWM Off-road Day, the performance of GWM’s vehicles was truly remarkable. Whether ascending steep inclines or traversing intricate ice and snow impediments, the stability and handling capabilities of the vehicles surpassed my expectations by a wide margin. Notably, the Hi4 technology’s torque distribution and power output on ice and snow surfaces were flawless, instilling in me absolute confidence in GWM’s off-road capabilities. It is, without a doubt, an exemplary choice for off-road enthusiasts.” Such acclamations from users further corroborate GWM’s preeminent position and exceptional quality in the off-road sector, spurring GWM to persistently strive for progress and present more innovations and breakthroughs to the off-road community.
From the Chengdu Auto Show to the Ice and Snow Festival, along with the establishment of the Off-Road Alliance and the release of the off-road grading standard, GWM has redefined the upward trajectory of Chinese automotive brands. Demonstrating an unwavering dedication to innovation, GWM persistently endeavors to augment users’ off-road experiences. Future efforts will center on optimizing vehicle performance in extreme conditions and integrating advanced safety and performance-enhancing technologies through continuous R&D investment.
Moreover, GWM aims to collaborate closely with industry stakeholders, facilitating the standardization and orderly progression of off-road activities. By cultivating a unique Chinese off-road culture, it endeavors to enrich the domestic automotive landscape and position China as a significant exporter of automotive culture globally. With its resolute commitment and continuous exertion, GWM is poised to dominate the off-road sector and inspire a new generation of adventurers and automotive aficionados worldwide.
Learn more: https://youtu.be/IYzLmc2kSS0?si=0cLwVCaTDbux5B93
Hashtag: #GWM
The issuer is solely responsible for the content of this announcement.
The Taiwan-born pet mobility brand opens its first SoHo pop-up inside Flying Solo, bringing its Nordic-designed pet stroller collection to the heart of New York City.
NEW YORK, USA – Media OutReach Newswire – 02 April 2026 – FikaGO, the design-led pet mobility brand recognized across Asia and Europe, has opened its first New York City pop-up store inside Flying Solo in SoHo. The opening marks a deliberate move for a pet brand into one of the world’s most competitive retail districts.
Since entering the online American market in 2025, FikaGO has built a growing community of pet parents who see their animals as a central part of everyday life. Positioned as lifestyle essentials rather than conventional pet gear, FikaGO’s range of products is designed for people who want the best for their fur babies.
“We’ve always believed that pet products should not only be functional, but also beautifully integrated into everyday life.” — Eric Guu, Co-founder, FikaGO
SoHo was a considered choice: Flying Solo, with locations in New York and Paris, is known for championing independent design with a distinctly global sensibility.
The pop-up showcases FikaGO’s auto-folding Free To Go 2 in Sandy Beige, the brand’s bestselling product. All FikaGO’s products are manufactured using eco-friendly fabrics made from recycled materials, reflecting a commitment to sustainability. This includes their large-capacity Agile 2 pet strollers to their airline-approved Truffle carriers and the heavy-duty Kross pet wagon.
“Launching in SoHo is a meaningful milestone for us; it allows customers to truly experience the quality, design, and intention behind every FikaGO product.” — Eric Guu, Co-founder, FikaGO
As pet ownership rises globally, particularly among urban millennials and Gen Zs, demand for products that combine functionality, design, and lifestyle integration continues to grow. FikaGO was built for precisely this moment, and SoHo is precisely where that moment lives.
Visit the FikaGO pop-up at Flying Solo, 419 Broome Street, New York, or explore the full collection at https://us.fikago.com/.
Hashtag: #FikaGO #petmobilitybrand #petstroller #petcarrier #petwagon #petkennel #petbiketrailer
https://us.fikago.com/
https://www.facebook.com/FikaGO.US
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About FikaGO
FikaGO is a pet mobility brand founded in Taiwan, dedicated to crafting products that blend functionality, comfort, and modern aesthetics. With a presence across Asia and growing reach in Europe and the U.S, FikaGO is redefining everyday experiences between pets and their humans.
Media OutReach
Lee Kum Kee Celebrates Culinary Excellence at the Historic Hong Kong Debut of Asia’s 50 Best Restaurants 2026
From 23-25 March, Lee Kum Kee brought together top chefs, diverse cultures and industry communities through a range of thoughtfully curated experiences, bringing authentic Asian flavours to the global stage. As well as reaffirming the brand’s Asian roots and international perspective, its involvement reflected an enduring commitment to preserving culinary heritage and driving gastronomic innovation.
“Asian Flavour Duet“: A Culinary Journey Through Heritage and Innovation
Helping to build momentums for this year’s awards, Lee Kum Kee collaborated with Vicky Cheng, the acclaimed Executive Chef and owner of WING, to co-create the “Asian Flavour Duet”, a Hong Kong-style late-night supper party on 24 March. Hosted at two Hong Kong culinary landmarks, the experience unfolded in two chapters – “Paying Tribute to Heritage” and “Innovative Fusion” – and invited guests to explore the limitless possibilities of Asian flavour.
The evening began at the century-old Lin Heung Lau teahouse, a space filled with nostalgia and memories for generations of Hong Kongers. Chef Vicky reinterpreted classic Hong Kong late-night dishes using signature Lee Kum Kee sauces, while guests were immersed in the warmth of the historic venue.
The celebration then moved to Medora, Chef Vicky’s Western dining space, where an “Innovative Fusion” was revealed. He showcased his modern culinary philosophy by incorporating Lee Kum Kee sauces with contemporary techniques to create bold, unexpected dishes. Guests also enjoyed specially crafted cocktails infused with Lee Kum Kee sauces, alongside a delightful yet refined sauce-inspired gelato, demonstrating a harmonious interweaving of savoury, umami, sweetness and spice.
The multisensory journey seamlessly blended tradition with innovation, exploring the future of cuisine while highlighting Lee Kum Kee’s role as a global gateway to Asian culinary culture.
At the event, Dodie Hung, Executive Vice President – Corporate Affairs at Lee Kum Kee, commented, “Tonight, we are honoured to celebrate Hong Kong’s late‑night food culture with Chef Vicky and the global culinary community. From the legacy of Lin Heung Lau to the forward‑looking spirit of Medora, we are proud to be part of the creative journey and help showcase the depth of Asian flavours on the world stage.”
Celebrating a Gastronomic Brilliance with the Highest Climber Award Sponsored by Lee Kum Kee
During the awards ceremony on 25 March, Lee Kum Kee’s booth showcased a range of the brand’s acclaimed classic sauces and innovative products. Guests sampled specially crafted bites featuring Lee Kum Kee sauces, engaging directly with the flavours and techniques that have made the brand a trusted partner in both home and professional kitchens worldwide.
As part of the evening’s celebration of the region’s most exceptional culinary talents, the Highest Climber Award sponsored by Lee Kum Kee was presented to Lamdre in Beijing by Chef Park from Atomix (No.1 in North America’s 50 Best Restaurants 2025). Lambre was applauded for its pioneering plant-based dining space that promotes healthy, sustainable living while honouring Chinese biodiversity in its menus.
In addition, WING, led by Chef Vicky, achieved an impressive second place in 2026 Asia’s 50 Best Restaurants list. The restaurant had also previously ranked No. 11 on The World’s 50 Best Restaurants list in 2025, underscoring its continued international acclaim.
Building the Future Together: Deepening Global Partnerships
With the success of this prestigious awards ceremony in Hong Kong, China, Lee Kum Kee looks forward to deepening its collaboration with leading talents in the global culinary community. By continuing to champion Asian flavours and foster meaningful dialogue and exchange, the brand will continue to bring the spirit of Asian cuisine to kitchens and dining tables around the world.
Hashtag: #LeeKumKee #LKK
The issuer is solely responsible for the content of this announcement.
About Lee Kum Kee
Lee Kum Kee is the global gateway to Asian culinary culture, dedicated to promoting Chinese culinary culture worldwide. Since 1888, it has brought people together over joyful reunions, shared traditions and memorable meals. Beloved by consumers and chefs alike, Lee Kum Kee’s range of more than 300 sauces and condiments sparks creativity in kitchens everywhere, inspiring professional and home chefs to experiment, create and delight. Headquartered in Hong Kong, China and serving over 100 countries and regions, Lee Kum Kee’s rich heritage, unwavering commitment to quality, sustainable practices and “Constant Entrepreneurship” combine to enable superior experiences through Asian cuisine for people worldwide. For more information, please visit www.LKK.com.
About Asia’s 50 Best Restaurants
Launched in 2013, Asia’s 50 Best Restaurants aims to showcase the outstanding achievements and diverse culinary landscape of the region. The list is determined by the Asia’s 50 Best Restaurants Academy, a panel of over 350 culinary experts from across Asia who vote independently based on their specialised knowledge of the local dining scene. The Asia’s 50 Best Restaurants series includes the awards ceremony and list announcement, creating a premier networking platform for restaurateurs, media, seasoned travelers and culinary connoisseurs to celebrate the exceptional service, passion and talent in the dining industry.
- Herbert Vongpusanachai takes on the role of Senior Vice President for Commercial for the region, effective April 1, 2026
SINGAPORE – Media OutReach Newswire – 2 April 2026 – DHL Express, the world’s leading international express service provider, has appointed Herbert Vongpusanachai as Senior Vice President, Commercial for Asia Pacific, effective April 1, 2026. Herbert, who currently serves as Managing Director for DHL Express Thailand & Indochina, will be based in Singapore for his new role.
Herbert brings more than two decades of leadership experience within DHL Express, having successfully helmed multiple key markets across the region. He first joined the company in 2003 as Managing Director for Thailand & Indochina, later taking on leadership of Singapore in 2008, followed by Hong Kong & Macau in 2016. Since returning to lead Thailand & Indochina in 2020, he has driven sustained year‑on‑year profitable growth, transforming the cluster into one of the region’s key engines of expansion.
“Herbert has an exceptional track record of delivering strong business results while nurturing highly engaged teams across diverse markets. His deep understanding of our customers, collaborative leadership style, and ability to unearth opportunities in complex environments make him the ideal leader to drive our commercial agenda for Asia Pacific. I am confident that under his guidance, we will continue to accelerate sustainable growth across the region,” said Ken Lee, CEO for Asia Pacific, DHL Express.
In his new regional role, Herbert will shape and accelerate the commercial strategy for DHL Express across Asia Pacific by working with other functions to assess new sectors, routes and trade lanes with high potential for growth. He will focus on deepening customer engagement and supporting their expansion, while driving sustainable volume growth and advancing the adoption of new technologies to enhance commercial execution across markets. With his extensive country expertise and people‑first leadership style, Herbert is well‑positioned to support both regional and country teams in raising commercial performance to new levels.
“Asia Pacific remains an important anchor in global trade as seen in the latest DHL Global Connectedness Report, and this indicates the unwavering role of logistics to facilitate the flow of goods. With the newly introduced Heavyweight Express solution, which enables customers to ship heavyweight shipments with speed, certainty and reliability, I look forward to working alongside our talented teams to contribute to shaping the next chapter of DHL Express’s commercial success,” said Herbert Vongpusanachai, Senior Vice President – Commercial for Asia Pacific, DHL Express.
The latest DHL Global Connectedness Report shows that the region remains a major anchor of global commerce, with multiple economies rising in global connectedness rankings and Southeast Asia firmly establishing itself as a fast‑growing trade corridor. This also mirrors one of DHL Group’s strategies to better support 20 markets globally to accelerate growth; eight of them rest in Asia Pacific – underscoring the region’s critical role in DHL’s global network. As trade flows diversify and intra‑Asia integration deepens, this leadership appointment further strengthens DHL Express’s position in Asia Pacific.
Hashtag: #DHL
https://group.dhl.com/en.html
https://www.linkedin.com/company/dhlexpress/
The issuer is solely responsible for the content of this announcement.
DHL – The logistics company for the world
DHL is the leading global brand in the logistics industry. Our DHL divisions offer an unrivalled portfolio of logistics services ranging from national and international parcel delivery, e-commerce shipping and fulfillment solutions, international express, road, air and ocean transport to industrial supply chain management. With approximately 389,000 employees in more than 220 countries and territories worldwide, DHL connects people and businesses securely and reliably, enabling global sustainable trade flows. With specialized solutions for growth markets and industries including technology, life sciences and healthcare, engineering, manufacturing & energy, auto-mobility and retail, DHL is decisively positioned as “The logistics company for the world”.
DHL is part of DHL Group. The Group generated revenues of approximately 82.9 billion euros in 2025. With sustainable business practices and a commitment to society and the environment, the Group makes a positive contribution to the world. DHL Group aims to achieve net-zero emissions logistics by 2050.
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