Brands/Products
Ramadan: Rite Foods Felicitates With Muslims
Rite Foods Limited, a leading food and beverage company in the country, has restated its commitment to celebrating Ramadan with Muslim faithful and providing them with refreshing moments through its array of quality brands.
As Muslims embark on the Ramadan fast, Rite Foods urges them to adhere to the principles of Islam, emphasizing peaceful coexistence and commitment to its teachings.
With an ultra-modern world-class factory and state-of-the-art infrastructure, the proudly Nigerian company has in its product portfolio, 13 variants of Bigi carbonated soft drink (CSD) and premium Table Water, Rite sausages, Fearless energy drink, comprising the Classic and Red Berry flavours, and the Sosa fruit drink, to continually reinvigorate Muslims in the fasting period.
The Managing Director of Rite Foods Limited, Seleem Adegunwa, wishes the Islamic believers a happy celebration, filled with love, prayers and peaceful coexistence.
He encourages believers to indulge in the company’s brands, which cater to diverse demographics and preferences.
Similarly, Ekuma Eze, Head of Corporate Affairs and Sustainability at Rite Foods Limited, reaffirms the company’s commitment to engaging with consumers through value-driven initiatives and celebrating meaningful occasions with them.
He said the company’s array of brands is ideal for nourishment and rejuvenation after a day’s fasting.
The company’s commitment to consumer engagement has earned it numerous feats such as the “Most Innovative Carbonated Soft Drink Brand of the Year” for the Bigi brand, the “Most Outstanding Energy Drink in Consumer Engagement” for its number-one energy drink, the Fearless brand; and the “Best Value for Money – Carbonated Drink Brand 2023” for the Bigi Cola.
Others include the “Best Value for Money—Energy Drinks Brand 2023” for Fearless Energy Drink, the “Best Value for Money—Sausage Brand 2023” for Bigi Beef Sausage Roll, and the “Outstanding New Product of the Year—Juice” for the premium Sosa fruit drink in 2023.
Brands/Products
Indigo Wins Another SABRE Africa Award
Integrated Indigo Limited, one of Nigeria’s leading full-service marketing communications consultancy firms, has once again proved its mettle as an agency to reckon with, not only in Nigeria but also across the continent, by winning another award at the 2026 Superior Achievement in Branding, Reputation & Engagement (SABRE) Awards recently held in South Africa.
Indigo won in the Industrial/Manufacturing category for its impactful ‘Women on Wheels’ campaign executed for Lafarge Africa Plc. The award-winning ‘Women on Wheels’ campaign was designed to challenge gender stereotypes and promote inclusivity within the industrial and manufacturing sector, while amplifying Lafarge Africa’s commitment to empowering women through innovative and purpose-driven initiatives.
Last year, the agency emerged as the winner for its effective communication strategy and execution on the Nigerian Breweries Plc Rights Issue.
Commenting on the win, the Managing Director/CEO, Integrated Indigo Limited, Bolaji Abimbola, explained that the success of the campaign was driven by a shared vision between the agency and Lafarge Africa Plc, noting that the win reflects the agency’s long-standing commitment to delivering impactful and purpose-driven campaigns that go beyond traditional communications.
Abimbola added that such recognitions serve as both validation and motivation for the agency to continue pushing boundaries, challenging norms, and delivering innovative solutions that create real value for clients and society at large.
“We are thrilled to receive this recognition for our ‘Women on Wheels’ campaign. This win is a testament to our consistency and dedication to breaking new ground by relentlessly pushing bold ideas, building impactful collaborations, and fostering strong partnerships. We are proud of the impact this campaign has created and grateful to our clients for trusting us to bring this vision to life,” he said.
Abimbola also commended the Integrated Indigo team for their creativity, passion, and resilience, noting that the award reflects the collective effort of a team committed to excellence and innovation.
“I would like to celebrate our incredible team for their commitment and drive. This achievement belongs to every individual who contributed to making this campaign a success. We remain focused on pushing boundaries, delivering value, and continuing to create meaningful impact for our clients and the communities we serve,” he added.
As it celebrates this milestone, Integrated Indigo reaffirms its commitment to delivering innovative communication solutions, pushing boundaries, and creating campaigns that generate lasting impact.
The 2026 Africa SABRE Awards shortlist includes more than 120 campaigns, selected from over 500 entries in this year’s competition, which recognises Superior Achievement in Branding, Reputation and Engagement. The campaigns were evaluated by a jury of industry leaders. The 2026 Africa SABRE Awards took place on March 17 in South Africa.
Brands/Products
Moniepoint Acquires Orda to Explore Africa’s $50bn Restaurant Economy
By Modupe Gbadeyanka
A leading cloud-based restaurant management platform operating in Nigeria, Orda Africa, has been acquired by the continent\s all-in-one financial ecosystem platform, Moniepoint Incorporated.
The acquisition of Orda comes as Africa’s food service industry experiences unprecedented growth, with the sector valued at $50 billion and Nigeria’s market alone projected to reach $19.31 billion by 2030, growing at 11.73 per cent annually.
With Orda’s restaurant-focused capabilities now part of the Moniepoint ecosystem, the platform is well-positioned to capture this opportunity.
Business Post gathered that Orda will now become part of the Moniebook platform, the all-in-one Point-of-Sale (POS) and business management platform of Moniepoint.
Since launching its business management tools product in 2025, Moniebook has rapidly become the go-to platform for thousands of African businesses seeking integrated financial and operational tools, seamlessly unifying payments and bookkeeping in one platform.
With Orda, restaurant owners can now gain access to this proven ecosystem that creates unprecedented opportunities to scale operations, optimise performance, and access credit, as well as the extensive reach of Moniepoint, which has powered growth for millions of African businesses.
“The food industry isn’t just about feeding people; it’s a major source of jobs and daily survival for many Africans. It highlights how vital the informal sector is, not just for the economy, but for everyday life across the continent,” the chief executive of Moniepoint, Mr Tosin Eniolorunda, said.
Data has shown us that Africa’s restaurant sector is one of the continent’s most dynamic economic engines, yet the majority of food businesses still operate with manual processes and fragmented tools.
“By bringing Orda into Moniepoint, we are giving restaurant owners what they deserve: one simple platform that handles everything from managing their kitchen to growing their business.
“Our goal remains to create financial happiness for Africans, giving them the tools to reach their full potential, and that’s exactly what we’ve built here,” he added.
Also commenting, the chief executive of Orda, Mr Guy Futi, said, “Orda has found the perfect home in Moniepoint. We have spent years building deep expertise in restaurant operations, but we have always known that to truly transform the industry, we needed to connect that expertise with comprehensive financial infrastructure.
“That’s exactly what this integration delivers. For our customers, we are assuring a smooth transition with no disruption to the platform and retained access to the support you are used to. What changes is your access to opportunities. Over the coming weeks, being part of Moniepoint means you’ll have more tools, more reach, and more ways to grow your business than ever before.”
Moniepoint was established in 2015 by Mr Eniolorunda and Mr Felix Ike. The firm has considerably expanded its offerings to include digital payments, business and personal banking, credit, cross-border payments, and business management tools, with a customer base exceeding 20 million active businesses and personal banking customers and processes over $250 billion in digital payment transaction value annually.
On its part, Orda was formed in 2020 to give Africa’s small and independent restaurants the tools they need to run more efficiently, providing a purpose-built software to businesses that had long operated without it.
Combining their respective strengths, Moniepoint and Orda are expected to deliver a purpose-built solution that empowers food businesses at every scale to manage orders, track inventory, pay suppliers, and access working capital, all in one seamless experience.
Brands/Products
Regulators, Stakeholders Laud Rite Foods on Safety, Consumer Confidence
By Adedapo Adesanya
The Federal Competition and Consumer Protection Commission (FCCPC) and the National Agency for Food and Drug Administration and Control (NAFDAC) have commended Rite Foods Limited for its commitment to safe, high-quality manufacturing and its consumer-centric approach that continues to strengthen consumer confidence in Nigeria’s food and beverage sector.
The commendation came during a recent stakeholder forum commemorating World Consumer Rights Day, themed Safe Product, Confident Consumers, organised by the Brand Journalists Association of Nigeria (BJAN) and hosted by Rite Foods Limited at the company’s state-of-the-art factory in Ososa, Ogun State, on Friday.
The forum brought together key stakeholders, including regulators, consumer advocates, and journalists, to discuss the importance of product safety, responsible manufacturing, and consumer awareness in building a more accountable marketplace.
World Consumer Rights Day, observed annually on March 15, provides an opportunity to highlight the importance of protecting consumers and strengthening trust in products and services.
In his welcome address, Mr Femi Ajileye, General Manager, Operations at Rite Foods Limited, welcomed members of the Brand Journalists Association of Nigeria and introduced them to the company’s goal of delivering world-class food and beverage products produced with global best practices.
“At Rite Foods, our philosophy is simply to consistently deliver safe, high-quality products that consumers can trust. Our investment in advanced technology, automated processes, and rigorous quality assurance reflects our dedicated commitment to excellence and consumer satisfaction.”
He added that the company remains committed to transparency and stakeholder engagement as part of its broader responsibility to consumers.
Speaking at the event, Mrs Olubunmi Dorcas Otti, Zonal Coordinator, South-West Zone of the FCCPC, who represented the Executive Vice Chairman, Mr Tunji Bello, said Rite Foods had demonstrated a strong commitment to consumer protection through transparent operations and adherence to high production standards.
She noted that opening its manufacturing facility to regulators, journalists, and stakeholders further reflects the company’s confidence in its processes.
“Rite Foods has taken a commendable step in reinforcing consumer confidence through quality products and transparent operations. Protecting consumers is a shared responsibility, and engagements like this strengthen collaboration between regulators, industry players, and the media,” she said.
She also highlighted the important role of the media in bridging the gap between producers, regulators, and the public through accurate reporting and public education on consumer rights.
Also speaking, Mrs Tinuola Akinnubi, Deputy Director, Food Regulatory Directorate and Focal Point for Alcohol at NAFDAC, representing the Director General of the agency, Mrs Mojisola Adeyeye, emphasised that consumer rights remain a critical pillar of regulatory governance.
According to her, these rights include the right to safety, information, choice, redress, and to be heard. “A protected consumer is a confident consumer. And confident consumers strengthen markets, which ultimately contribute to building strong nations,” she said.
Mrs Akinnubi added that strengthening Nigeria’s consumer protection ecosystem requires enhanced surveillance, improved post-market monitoring, greater stakeholder engagement, the use of technology for traceability, and sustained consumer awareness initiatives.
Giving the keynote address, Mrs Sola Salako, President and Founder of the Consumer Advocacy Foundation of Nigeria (CAFON), praised Rite Foods for hosting the forum and highlighted the role of technology in strengthening consumer protection.
She spoke on Using AI to Improve Consumer Confidence, and introduced the CAFON Consumer Companion (3C) App, designed to help Nigerian consumers better understand and enforce their rights by guiding dispute resolution, complaint drafting, and identifying possible legal violations.
Mrs Salako also noted that the media can leverage the platform to verify consumer claims, investigate unfair practices, and promote accountability.
She commended Rite Foods for opening its operations to stakeholders, noting that a company willing to bring regulators, journalists, and consumer advocates into its factory demonstrates strong confidence in its processes and the quality of its products.
Speaking on behalf of the Brand Journalists Association of Nigeria, Mr Dan Obi, Chairman of the association, commended Rite Foods for opening its production facility to journalists and regulators, describing the move as a demonstration of accountability and confidence in its manufacturing standards.
“The level of professionalism, hygiene, and automation observed during the factory tour reinforces confidence in the quality of products coming from Rite Foods. This kind of openness strengthens public trust and promotes responsible industry practices,” he stated.
Rite Foods’ portfolio includes 13 variants of Bigi Carbonated Soft Drinks, Bigi Premium Table Water, the award-winning Sosa Fruit Drink, Fearless Energy Drink, and Bigi Flex, Rite, and Bigi Beef Sausages.
The company recently received the Outstanding FMCG Corporate Brand of the Year at the Edge Awards, alongside multiple honours at the Sustainability, Innovation and Social Impact (SISA) Awards and the SERAS Awards.
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