Media OutReach
Anverio promotes sustainable film production and micro drama marketing to explore global markets
The era of micro dramas has truly arrived. According to a recent report released by Tencent News, by the end of 2024, the development of micro dramas in Mainland China has been booming, with the market size soaring to RMB 50.44 billion (nearly USD 7 billion), surpassing the annual box office revenue of the film industry for the first time.
On the opening day of the recently concluded Hong Kong International Film & TV Market (FILMART), a seminar titled “From Content Licensing Experts on the Rising Trend of Vertical Micro Dramas to Legal Perspectives on Exporting Chinese Copyrights” was successfully held. Terence Hung, CEO of Anverio Green Production, Cassandra Yang, CEO of Risingjoy, Henry S. from Ho, Ho & Partners, and Jonathan Ho from Jebsen Insurance Brokers offered in-depth insights into this emerging trend full of business potential. Together with other industry experts, they discussed how sustainable production, branded short dramas, and content licensing can help film and television companies expand into international markets, while ensuring content production aligns with environmental standards and enhances commercial value.
In addition, Anverio Green Production also participated in this year’s FILMART, showcasing its latest achievements in sustainable production and green film solutions, and engaging with international buyers and potential partners to actively expand its footprint in the global green entertainment space.
Green production: Reduce costs and enhance brand value
Competition in the global film and television market is becoming increasingly fierce. Sustainable production not only means being environmentally friendly, but also is a key strategy for companies to improve efficiency, reduce costs and enhance brand influence. CEO of Anverio Terence Hung remarked, “Green production is not only a trend, but also the key to whether film and television companies can successfully enter the international market. Sustainable technology can reduce resource waste for film and television companies, improve brand reputation, and attract the attention of larger markets and investors. As global climate change becomes increasingly severe, countries are facing the challenge of finding a good balance between economic development and environmental protection. China has shouldered major responsibilities and obligations in addressing climate change. Chinese President Xi Jinping announced that China will strive to reach carbon peak before 2030 and achieve carbon neutrality before 2060. Anverio’s sustainable production technology surely contributes to this ‘3060’ mission.”
The one-stop green production solution Anverio provides allows film and television companies to achieve efficient and low-carbon film and television production, and establish a more influential brand image in market competition in the forms of:
- Cost reduction: Use sustainable energy to reduce energy consumption and reduce long-term production costs
- Improving efficiency: Replace traditional real-scene construction with virtual production to reduce production time and material costs
- Strengthen brand reputation: Implement waste reduction management, promote plastic-free and paperless production, and enhance ESG image
Local production team to support localization of global content
Anverio’s local production team not only provides original production for the Hong Kong and Asian markets, but also assists in the localization and adaptation of overseas film and television content to ensure that the content meets the needs of local culture, language and market. The support includes:
- Original content production: Ensure that the production of film and television works meet the tastes of local audiences
- Localization of global production: Assist international film and television companies in localized adaptations
- ESG standard production: Ensure that international film and television works meet environmental protection production standards when they are launched
“The global film and television market is becoming increasingly diversified, and successful film and television content must meet the needs of the local market. We use local production teams to help brands and film and television companies localize their content,” Hung believes.
Brand integration into micro-drama to create market buzz and consumer attention
Micro dramas are not only a new trend, but have also become an important strategy for brand marketing, allowing companies to naturally integrate brand messages into micro dramas to increase consumer attention. The dramas allow brands to:
- Create market noise: Make the brand a part of the content and increase topicality through story situations and character creation
- Enhancing consumer resonance: Allow brand information to penetrate into consumers’ daily entertainment content in a more natural way
- Enhance interaction and participation: Micro dramas can interact with the audience on social platforms
Content licensing and IP copyright protection
As micro dramas and film and television content move toward the global market, content licensing and intellectual property (“IP”) protection have become important links that film and television companies can no longer ignore. Anverio ensures that when companies publish content in the global market, they have complete copyright protection and risk management, and comply with relevant regulatory requirements in various markets.
Hashtag: #FILMART2025 #Anverio #AnverioGreenProduction #AnverioESGConsulting #FilmIndustry #MicroDrama #ContentMarketing #GreenProduction #ESG #CarbonReduction
The issuer is solely responsible for the content of this announcement.
About Anverio
Anverio is a sustainability-focused consultancy driven by a passion for creating lasting social impact. We partner with organizations to navigate sustainability challenges while ensuring the well-being of the next generation. By focusing on progress, responsibility, and long-term value, we empower businesses and communities to drive meaningful change, building a future where social impact and environmental care go hand in hand.
Contact information: see 
www.anverio.com
Media OutReach
Asia Coach Group Partners with Veteran Business Consultant Rick Tam to Launch “Business Breakthrough” Programme for Hong Kong SMEs
Challenging Business Environment Demands New Solutions
Hong Kong’s SMEs are facing unprecedented operational pressures. According to a survey by CPA Australia, 37% of small businesses in Hong Kong struggle to obtain external financing. Data from Airwallex further reveals that 96% of SMEs have experienced cash flow difficulties in the past year. With property asset values declining, banks’ insistence on property collateral for loans has left many enterprises in financial distress.
Responding to Market Needs with Systematic Business Upgrade Solutions
“Hong Kong has never lacked capital—what’s missing is the mechanism to connect businesses with it,” Rick Tam noted. The programme addresses common pain points faced by local SMEs, including declining profits, low business valuations, tight cash flow, and recruitment challenges. Built upon the four-pillar framework of “Commerce, Strategy, Breakthrough, and Structure,” the curriculum covers stabilising cash flow and enhancing financial flexibility, repositioning businesses and improving client quality, reshaping product value and expanding profit margins, as well as systematising operations and attracting investors. The programme commits to helping participants improve cash flow, increase business value, and strengthen their business models within 90 days.
Four Practical Tools for Immediate Application
Participants will acquire four core tools: the “Cash Flow Vortex System” for rapid assessment of financial status and establishing safety buffers; the “A.T.C. Client Leverage Ladder” for repositioning and enhancing client value; the “High-Value Breakthrough Method” for creating products with greater value and trust; and the “Marketing Triangle Matrix” for integrating human resources, client bases, and operational systems to plan business expansion. The programme adopts a six-step progressive model—from restructuring business models, improving profit margins, attracting capital injection, building high-performance teams, and systematising operations, to ultimately helping business owners reclaim their time and freedom.
Instructor Credentials
Programme instructor Rick Tam is a graduate of the University of Hong Kong’s Business School and currently serves as CEO of two family offices and chief consultant to several others. He holds the CFPCM Certified Financial Planner designation. Tam has founded more than nine brands spanning wealth management, securities, and food and beverage sectors, and has guided over 1,000 participants through business expansion.
As Hong Kong’s economy seeks transformation, channelling capital precisely into the real economy through the “Business Breakthrough” approach offers more than a lifeline for SMEs—it injects vital momentum into Hong Kong’s long-term economic development.
Hashtag: #RickTam #AsiaCoach
The issuer is solely responsible for the content of this announcement.
Media OutReach
Zuellig Pharma Strengthens Consumer Healthcare Portfolio with the Acquisition of Zam-Buk® and Vapex® Brands from Bayer
Zam-Buk® is an ointment used for the temporary relief of pain and itch, including discomfort from insect bites. First launched in 1902, Zam-Buk® has retained strong brand equity over the decades and is widely perceived as a trusted household brand. Vapex® is a nasal inhaler used to help relieve nasal congestion. Launched in 1917, Vapex® has built meaningful brand recognition, particularly in Thailand.
The acquisition of the brands supports Zuellig Pharma’s strategic priority to strengthen and scale its consumer healthcare portfolio across Asia. It also marks the company’s second consumer healthcare acquisition, following Propan in the Philippines, reinforcing its focus on building a strong commercial platform for trusted, everyday healthcare products in the region.
Hashtag: #ZuelligPharma #ConsumerHealthcare #ConsumerHealth #Healthcare #Pharmaceuticals #Zambuk #Vapex #Bayer
https://www.zuelligpharma.com/
https://www.linkedin.com/company/zuellig-pharma
The issuer is solely responsible for the content of this announcement.
About Zuellig Pharma
Zuellig Pharma is a leading healthcare solutions company in Asia, and our purpose is to make healthcare more accessible to the communities we serve. We provide world-class distribution, commercialization, and clinical trial support services, underpinned by a strong culture of innovation to support the growing healthcare needs in this region. The company was founded a hundred years ago and has grown to become a multibillion-dollar business covering 18 markets with over 12,000 employees. Our people serve more than 200,000 medical facilities and work with over 450 clients, including the top 20 pharmaceutical companies in the world.
Media OutReach
International Entertainment Corporation to Hold EGM on 26 February 2026 for Proposed Convertible Notes Issuance
DigiPlus Interactive Corp., named as one of the Fortune Southeast Asia 500, together with its subsidiaries, is an innovative digital entertainment group in the Philippines and is a leader in the casinos and gaming industry. On 17 November 2025, the Company entered into the Subscription Agreement with the Subscriber, pursuant to which the Company conditionally agreed to issue and the Subscriber conditionally agreed to subscribe for the Notes in two tranches with a maturity of five years and an interest rate of 3% per annum.
Upon full conversion of the Notes at the initial Conversion Price, a total of 1,600,000,000 Shares will be issued by the Company, representing approximately 53.89% of the issued share capital of the Company as enlarged by the issue and allotment of the Conversion Shares. As such, the Subscriber will be obliged to make a mandatory general offer pursuant to Rule 26.1 of the Takeovers Code, unless the Whitewash Waiver is granted and approved.
The initial Conversion Price of HK$1.00 per Conversion Share represents a discount of approximately 3.85% to the closing price of HK$1.04 per Share as quoted on the Stock Exchange on the Latest Practicable Date (6 February 2026).
The board of Directors (the “Board“) believes that the Subscription would be beneficial to improving and strengthening the Group’s liquidity and financial position on a longer-term basis. In the event that the Subscriber converts part or the full amount of the Notes into the Conversion Shares, it will also broaden the shareholder and capital base of the Company. The Group intends to apply part of the net proceeds raised from the issuance of the Notes of approximately HK$489.22 million for the early repayment of the Promissory Notes and interest accrued thereon (the “PN Repayment“), and approximately HK$392.39 million to early repay the Secured Bank Borrowing to achieve immediate interest savings.
The remaining net proceeds will primarily be used for funding the Investment Commitment and attractive investment/business opportunity(ies); and as general working capital of the Group. The Investment Commitment is currently expected to include capital investments for acquisition of land for the expansion of the Group’s integrated resort in Manila City in the Philippines (the ”Hotel”) and the construction of additional hotel rooms, for provision of other amenities of the integrated resort, and for ongoing upgrades, refurbishments and renovations to the facilities and infrastructures of both the Hotel and the Group’s existing casino (the “Casino“).
The Independent Board Committee, which comprises all the independent non-executive Directors, is of the opinion that (i) the terms of the Subscription Agreement are on normal commercial terms, and the terms of the Subscription, the Whitewash Waiver and the Special Deal (the PN Repayment to the PN Holder) are fair and reasonable so far as the Independent Shareholders are concerned; and (ii) the Subscription, the Whitewash Waiver and the Special Deal are in the interests of the Company and the Shareholders as a whole and as far as the Independent Shareholders are concerned. It, therefore, recommends the Independent Shareholders to vote in favour of the relevant resolution(s) to be proposed at the EGM.
Hashtag: #InternationalEntertainmentCorporation
The issuer is solely responsible for the content of this announcement.
About International Entertainment Corporation (HKEX: 1009)
International Entertainment Corporation is an investment holding company. The Company and its subsidiaries are principally involved in hotel operations, operating the gaming business under provisional licence and leasing of gaming venues at the hotel complex of the Group in Metro Manila in the Republic of the Philippines to a tenant for authorized gaming operation and live poker events in Macau.
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