Media OutReach
FHA-Food & Beverage 2025 Welcomes 65,000 Visitors to Celebrate Asia’s Premier International F&B Tradeshow
Held as a four-day event from 8-11 April 2025, the event was inaugurated with a distinguished guest lineup, including Mr. Alvin Tan, Minister of State, Ministry of Trade and Industry; H.E. Allaster Cox, Australian High Commissioner to Singapore; Chef Andy Cuthbert, President of WorldChefs; Ian Roberts, Vice President Asia, Informa Markets; and over 300 esteemed guests.
“I’m proud to share that over 70 Singapore companies are showcasing at the Singapore Pavilion at FHA F&B 2025. Our companies carry with them the strength of the Singapore brand— a mark of quality, innovation, and excellence. In a more uncertain, fragmented, turbulent world, our food manufacturing sector must continue to stay global, stay creative and stay green.” said Mr. Alvin Tan, Minister of State for Trade and Industry.
More than 1,600 exhibitors from 50 countries are showcasing their innovations and solutions, marking this as the largest gathering of its kind in the region. The event’s 12 dynamic segments offer attendees a rich and diverse experience, covering everything from cutting-edge gastronomy to sustainable industry practices. These segments are designed to meet the evolving needs of culinary professionals and food enthusiasts alike.
Australia as the Partner Country
In 2025, FHA-F&B proudly presents Australia as the Partner Country, in collaboration with The Australian Trade and Investment Commission (Austrade). “As Partner Country of Honour at FHA F&B 2025, Australia is proud to showcase the strength of our food and beverage industry on this global stage. Our longstanding partnership with Singapore — built on quality, sustainability, and shared ambition — continues to create new opportunities through strong trade ties and the Australia-Singapore Comprehensive Strategic Partnership,” said H.E. Allaster Cox, Australian High Commissioner to Singapore.
The Australia Pavilion, located in Hall 8, is home to over 120 exhibitors, showcasing the country’s rich culinary heritage, innovative food trends, and vibrant brewing culture. From premium meats and dairy to pioneering food technologies, attendees can explore a wide range of products and innovations. Highlights include live cooking demonstrations, a Meat & Livestock Showcase, cocktail-making sessions, and CSIRO’s Venture Exchange Program: Future Food 2.0, where Australian agri-food startups pitch their groundbreaking solutions.
SG60: Building a Stronger Singapore
The event shines a spotlight on over 80 local suppliers and farmers, underscoring Singapore’s commitment to fostering a resilient food ecosystem. Aligned with the national Green Plan 2030, the exhibition showcases the contributions of homegrown brands like Toh Thye San Farm, Chee Seng Oil Factory, Lim Joo Huat Enterprise, and more, as part of the nation’s drive for sustainable, local entrepreneurship.
Seminars and Thought Leadership
The seminar series kicked off with resounding success, featuring nearly 40 sessions hosted by over 65 thought leaders from prominent institutions including Bioprocessing Technology Institute, A*STAR, B Lab Singapore, Society for Cellular Agriculture, and top universities like Nanyang Technological University and the National University of Singapore. These sessions offer invaluable insights into the latest F&B trends, innovations, and sustainability efforts shaping the future of the industry.
Reshaping the Beverage Consumption
The Southeast Asian beverage market is undergoing a dramatic transformation, fueled by the rising popularity of the “sober curious” movement. As demand for low- and non-alcoholic options soars, FHA-F&B introduces the Zero-Alcohol Beverage Space at Hall 8, showcasing the latest innovations in this rapidly expanding sector. A standout highlight is the inaugural Zero Mixology Challenge, which invites mixologists to craft creative, non-alcoholic drinks. This competition serves as the Asia Selection round for the international finals in Shanghai.
In addition, FHA-F&B celebrates the art of mixology with its National Cocktail Challenge, further cementing Singapore’s reputation as Asia’s cocktail capital. Top bartenders will battle it out for the prestigious opportunity to represent Singapore at the renowned World Cocktail Championship in Colombia.
FHA Culinary Competitions
New additions to the FHA Culinary competitions include the rolling out of the first individual segments of the competitions, divided into Individual Challenge Culinary of Practical Hot Cooking with Poultry, Seafood, Vegetarian, etc, and Individual Challenge Patisserie with competition segments such as Restaurant Dessert Challenge, Practical Cake Decoration, Petits Fours, Pastry Showcase, Artistic Sculpture, and more.
“FHA F&B 2025 continues to be a vital stage for culinary excellence and global collaboration. It’s inspiring to see chefs, producers, and innovators coming together to shape the future of food,” said Chef Andy Cuthbert, President of Worldchefs.
The challenges will this year be judged by teams of esteemed panels led by Chief Judge Otto Weibel (SG). He will be supported by other chef judges like Rudolf Muller (SG/CH), Frank Wedmann (DE), Sven Erik Renaa (NO), Clinton Zhu (CN), Chern Chee Hoong (MY), and Anderson Ho (SG).
At the National Team Challenges, trade visitors get to tune in to a two-part competition in which top chefs from various countries will participate over two days. Participating countries are Australia, Azerbaijan, China, Indonesia, South Korea, Malaysia, Singapore, Taiwan, and Thailand.
Chefs are required to partake in:
- Restaurant of Nations Hot Kitchen Challenge, where each team is required to prepare 55 portions of a three-course menu,
- Chef’s Table Challenge, featuring teams dishing out a menu composition that best represents them, and
- Battle for the Lion is a live cooking challenge where the top three national teams battle it out with a 3-course meal with mystery ingredients.
FHA-F&B continues to be the definitive platform for the food and beverage industry in Asia. Whether it’s exploring the latest trends in food innovation, experiencing live culinary competitions, or engaging with global experts, attendees are guaranteed an enriching, inspiring experience.
“Looking ahead to 2026, we are excited to announce the co-location of our Food & Beverage and HoReCa events. This combined show will span all 10 halls, showcasing the future of food and hospitality and putting FHA at the heart of Asia’s F and B scene, creating relationships that last and delivering knowledge that’s valuable”, said Ian Roberts, Vice President Asia, Informa Markets.
FHA-Food & Beverage 2025 runs through 11 April 2025. Don’t miss the opportunity to be part of the largest gathering of F&B professionals in Asia. On-site ticket fee of SGD90 applies.
For images and more information, refer to the press kit link: https://bit.ly/FHAfnbOC.
Hashtag: #FHAFnB2025 #FHA2025
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Hospitality, Food & Beverage at Informa Markets
Informa Markets’ Hospitality, Food & Beverage portfolio includes a series of global in-person trade events and an online content platform Saladplate – aimed at fostering business relationships, enabling learning, and enhancing trade opportunities for the industry.
With several established events within the portfolio such as Hotelex Shanghai, Food&HotelAsia, HOFEX, Fispal Food Service, and Abastur, the portfolio together offers an unparalleled audience reach across the world. Staging 35 live and digital events in major cities including Shanghai, Hong Kong, Singapore, Ho Chi Minh City, Seoul, Kuala Lumpur, Mumbai, Bangkok, Sao Paulo, and Mexico City.
Working alongside established industry partners, government bodies, and recognised professionals, the portfolio aims at bringing companies, individuals, and the industry to the forefront of global business innovation by offering solutions and opportunities that meet today’s business needs.
About Informa Markets
FHA-Food & Beverage is organised by Informa Markets, a division of Informa plc. Informa Markets creates platforms for industries and specialist markets to trade, innovate and grow. We provide marketplace participants around the globe with opportunities to engage, experience and do business through face-to-face exhibitions, targeted digital services, and actionable data solutions. We connect buyers and sellers across more than a dozen global verticals, including Pharmaceuticals, Food, Medical Technology, and Infrastructure. As the world’s leading market-making company, we bring a diverse range of specialist markets to life, unlocking opportunities and helping them to thrive 365 days a year.
For more information, please visit
www.informamarkets.com.
Media OutReach
iQOO 15R Named Official Gaming Phone for 2026 Asian Games Esports Qualifiers: Honor of Kings
The performance-focused smartphone will support tournament-level mobile gameplay with stable performance, responsive controls and sustained power.
DONGGUAN, CHINA – Media OutReach Newswire – 19 June 2026 – iQOO, a smartphone brand built for high-performance mobile gaming experiences, today announced that the iQOO 15R has been named the Official Gaming Phone for the 2026 Asian Games Esports Qualifiers: Honor of Kings.
As an official esports title of the Asian Games, Honor of Kings brings together competitive mobile esports players from across the region. Through this partnership, iQOO will support the Qualifiers with a device designed for competitive mobile gaming, reinforcing the brand’s commitment to supporting powerful, stable and immersive experiences for players and fans.
Supporting Tournament-Level Mobile Esports
Competitive mobile esports requires more than peak performance. Players often rely on consistent frame rates, responsive touch control and reliable power throughout extended matches. With the iQOO 15R serving as the Official Gaming Phone for the Qualifiers, iQOO aims to bring its performance-driven technology into a professional tournament setting and support players with a device built for speed, control and sustained gameplay.
Built for Stable, High-Intensity Gameplay
Designed as a performance-focused smartphone, the iQOO 15R is equipped to support the high demands of mobile gaming. Powered by the Snapdragon® 8 Gen 5 Mobile Platform and Monster HyperCore Engine, the device is engineered to help deliver stable frame rates and responsive gameplay during extended sessions.
The Supercomputing Chip Q2 is designed to enhance visual clarity for a more immersive gaming experience, while the Super Touch Control Chip is designed to improve input accuracy and control response. In addition, the advanced cooling system and large-capacity Silicon Anode Battery with fast charging help provide the sustained performance and power required for tournament-level play.
Hashtag: #iQOO
The issuer is solely responsible for the content of this announcement.
About iQOO
iQOO, a sub-brand of vivo, differentiates itself in performance and Esports experience. iQOO leverages the research, quality assurance and after-sales service expertise of vivo, and follows the brand ethos of i Quest On and On to push boundaries, innovate boldly and share the excitement of exploring future technology. With products offering Esports-standard capabilities, iQOO aims to become the top choice of consumers who are passionate about performance and gaming.
For more information, please visit
https://www.iqoo.com/en.
About Honor of Kings
Developed by TiMi Studio Group, Honor of Kings has become the world’s most-played MOBA. In 2025, the combined MAU of Honor of Kings titles surpassed 260 million. Featuring highly detailed and diverse character and battlefield design plus music created by world renowned composers including Hans Zimmer, Joe Hisaishi, and Howard Shore, Honor of Kings immerses players in a unique and colorful universe. Honor of Kings prides itself on being free to play and fair to win, with success determined by players’ skills and tactics. Honor of Kings is also home to a thriving esports ecosystem supporting competitive play from grassroots amateurs to elite professionals. To learn more about Honor of Kings, follow on
Twitter,
Facebook,
Youtube,
Instagram,
TikTok or visit the official
website of Honor of Kings.
Media OutReach
ZEEKR Surpasses 800,000 Global Deliveries and Unveils Global Expansion Strategy for Dual Flagship 9-Series Models
As a key gateway connecting China with global markets, Hong Kong serves as an important benchmark for the premium automotive industry and a strategic platform for luxury brands expanding internationally. Launching the global strategy for the 9-Series in Hong Kong marks a significant new chapter in ZEEKR’s growth across the global premium new energy vehicle market.
800,000 Deliveries Milestone Underscores ZEEKR’s Global Growth Momentum
Strong market performance continues to support ZEEKR’s expansion in the global premium new energy vehicle segment. As of June 16, 2026, ZEEKR’s cumulative global deliveries officially exceeded 800,000 vehicles, marking a major milestone for the brand.
In Hong Kong, ZEEKR has maintained strong momentum. From January to May 2026, ZEEKR captured a 40.7% market share of Hong Kong’s luxury vehicle segment, ranking first among all luxury automotive brands. The ZEEKR 009 ranked as Hong Kong’s best-selling luxury MPV, while the ZEEKR 7X became the city’s best-selling luxury SUV.
Across key international markets, ZEEKR continues to achieve strong results. In Thailand, the brand was the best-selling luxury pure-electric MPV brand in 2025 and retained its leadership position from January to May 2026. In Malaysia, ZEEKR ranked No.1 among luxury pure-electric brands during the same period, with the ZEEKR 7X leading the luxury electric SUV category and the ZEEKR 009 remaining the top-selling luxury electric MPV. In Australia, ZEEKR continued to lead the luxury SUV segment priced above AUD 65,000 from January to May. In Mexico, the ZEEKR 7X secured the monthly luxury EV sales title in both April and May.
Dual Flagship 9-Series Models Showcase ZEEKR’s Technology-Luxury Vision
At this year’s expo, ZEEKR is showcasing five models spanning family mobility, executive transportation and flagship luxury, highlighting the breadth of its premium product portfolio.
The ZEEKR 9X, ZEEKR’s new global flagship of ultra-luxury SUV, is built on the SEA-S architecture and features a 900V high-performance silicon carbide electric drive system delivering more than 1,030 kW of maximum power. Four integrated safety structures combined with extensive use of 2,000 MPa ultra-high-strength steel contribute to a torsional rigidity rating of 41,600 N·m/deg, setting a new benchmark for safety in the hybrid SUV segment. The ZEEKR 9X recently opened pre-sales in the Middle East, where it has received strong market interest. The model is scheduled to expand into key markets across Latin America, Central Asia and Europe.
The ZEEKR 009 Grand, the brand’s global ultra-luxury four-seater flagship MPV, features a 720-degree comprehensive safety architecture and the world’s first integrated die-cast C-ring cabin structure, delivering segment-leading rear-seat protection. The second row is equipped with two ultra-soft aniline leather executive seats featuring 20 massage points and an industry-leading seven-zone graphene heating system, creating an exceptional luxury experience for rear passengers. The right-hand-drive version of the ZEEKR 009 Grand is scheduled to launch in Hong Kong in the fourth quarter of 2026.
The ZEEKR 8X, a super hybrid high-performance flagship SUV, also makes its Hong Kong debut. Built on the SEA-S Super Hybrid Architecture, the ZEEKR 8X delivers a flagship experience across four key dimensions: performance, intelligence, safety and comfort.
Expanding Global Capabilities and Opening a New Chapter of Technology Luxury
As its product lineup continues to grow and its international footprint expands, ZEEKR is accelerating the development of a comprehensive global operating system spanning R&D, product planning, market operations and customer services. Today, ZEEKR’s overseas business covers more than 60 major cities worldwide with a rapidly growing global user base.
As the global automotive industry accelerates toward electrification and intelligent mobility, the luxury vehicle market is entering a new era in which technological innovation is redefining the premium experience. Leveraging Hong Kong’s position as a globally connected international hub, ZEEKR will continue to deepen its global presence and advance the evolution of luxury through innovation. Through cutting-edge technologies, exceptional products and comprehensive lifecycle services, ZEEKR is committed to delivering a distinctive technology-luxury mobility experience for customers around the world.
Hashtag: #ZEEKR
The issuer is solely responsible for the content of this announcement.
About Zeekr
Zeekr is the global luxury electric vehicle technology brand from Geely Auto Group. Utilizing advanced software-defined architectures and cutting-edge propulsion technologies, Zeekr is dedicated to creating a fully integrated user ecosystem with innovation at its core.
Media OutReach
A Decade of Sharing the Flavors of China: ‘Chinese Restaurant’ Stays True to Its Mission Through Food and Culture
Over the past nine years, Chinese Restaurant has traveled across multiple countries and regions, including Thailand, France, Italy, and Hungary. Looking back on its journey of cultural exchange, the program launched a dedicated Chinese food truck in France, allowing local residents and visitors to conveniently experience authentic Chinese flavors. In Hungary, food served as a unique language that fostered deeper intercultural understanding. During the 50th anniversary of diplomatic relations between China and Italy, the program actively responded to the Belt and Road Initiative, using cultural interaction and culinary exchange to strengthen friendship between the two nations.
Now, standing at the threshold of its second decade, Chinese Restaurant: Nanyang Memories Season returns to Thailand, drawing upon the longstanding cultural, tourism, and people-to-people ties between China and Thailand. Through food and storytelling, the program once again brings Chinese culture to life on Southeast Asian soil.
The new season introduces an innovative business model inspired by traditional Chinese agricultural wisdom, creating a distinctive experience that combines pastoral ecology with the aesthetics of contemporary Chinese dining. New service concepts, including the “Chef’s Table” and “Chef at Home,” offer guests diverse culinary experiences while naturally integrating Chinese cuisine into everyday local life.
For ten years, Chinese Restaurant has remained committed to its original vision: telling authentic and heartfelt Chinese stories while showcasing the unique appeal of Chinese cuisine to global audiences. Through food, the program has helped narrow cultural distances, deepen international understanding, and highlight the confidence, vitality, and inclusiveness of Chinese culture.
The premiere episode of Chinese Restaurant: Nanyang Memories Season coincides with the Dragon Boat Festival, as the seven partners begin a brand-new entrepreneurial adventure in Chiang Mai, Thailand. From unexpected operational challenges and cultural differences to the dynamic interactions among team members with diverse personalities, the journey promises a wealth of memorable moments and compelling stories for viewers.
Over the years, the Chinese Restaurant franchise has consistently used authentic Chinese cuisine as a bridge connecting people across cultures. Every dish reflects the traditions and warmth of Chinese daily life, while every shared meal conveys the spirit and values of Eastern culture. Set against real-world international backdrops, the program vividly presents the depth and richness of Chinese civilization.
Today, Chinese Restaurant is far more than a culinary reality show. It has become a platform for cultural dialogue, mutual understanding, and friendship between China and the world. Through the universal language of food, the program continues to bring people closer together, allowing Chinese flavors and Chinese stories to resonate across borders and leave a lasting impression on audiences worldwide.
Hashtag: #MGTV
The issuer is solely responsible for the content of this announcement.
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