Media OutReach
Blue Launches New Brand Campaign
Humorous Presentation of “Self-Service Insurance, Simplifying Complexity” Spotlight on Term Life Protection with “Guaranteed Lowest Price in Town”
HONG KONG SAR – Media OutReach Newswire – 2 June 2025 – Blue, Hong Kong’s first digital life insurer, today unveiled its latest brand campaign, continuing the tagline “Choose Blue, insurance is that simple”. The campaign uses humor to illustrate how Blue simplifies complex insurance processes through its online platform. The ads highlight Blue’s simple and flexible protection plans, empowering customers to self-serve with ease — truly making life simpler with Blue.
The campaign features two ad versions — “Savage Mother-in-law” and “Shy Bestie” (available on Blue’s YouTube channel: https://youtu.be/FUk5vRsdnnw & https://youtu.be/ZOqVD51s64I ). Set in what appears to be a casual dinner setting, the “Savage Mother-in-law” ad humorously portrays a series of rapid demands and the daughter-in-law’s witty responses, emphasizing the message: “Life is complicated enough — fortunately, insurance doesn’t have to be.” The “Shy Bestie” ad delivers the line “Love doesn’t always come when you make the first move, but Blue always has you covered,” humorously reinforcing Blue’s promise of the “lowest price in town” for life protection. Beyond TV ads, Blue is rolling out the campaign across multiple online and offline channels this month, including bus and taxi ads, online banners, and social media content to amplify its reach.
Mr. Danny Wu, VP & Head of Digital & Marketing of Blue, stated: “We aim to break the traditional barriers of the insurance industry by simplifying complex terms and procedures, giving customers full control over their protection. We believe digitalization brings simplicity and flexibility that better meets evolving customer needs. With Blue, insurance is no longer complicated — customers can complete the entire application process in as fast as 5 minutes, truly making life simpler.”
Blue “WeCare Term Life Protection Plan TL3” — Guaranteed Lowest Price in Town
Blue guarantees the lowest price in town during the first policy benefit term¹, ensuring customers get the best deal on term life protection — making it easier than ever to protect their loved ones.
Key Features:
- Highly cost-effective life protection: Guarantees the lowest premium in town for the first benefit term. With a simple and straightforward plan that does not involve a savings component, for up to a maximum coverage amount of HK$5.5 million. Moreover, the premium is guaranteed to remain unchanged during the same premium payment period.
- Covers Hypertension and High Cholesterol: No additional health proof required; even high blood pressure and high cholesterol are covered², and the coverage amount or benefits will not be affected by changes in the insured person’s health condition.
- Guaranteed Policy Renewal: Guarantees automatic renewal³ of the policy, ensures continuous coverage without gaps.
- Flexible benefit terms: Policy periods are at 5 / 10 / 15 / 20 years or up to age 65 respectively, allowing customers to choose the insurance plan that best suits their needs.
- Easy Application & Management: Customers only need to answer a few simple health questions and can complete the application in as little as 5 minutes — quick and easy, eliminating the hassle of complicated life insurance procedures.
Campaign Offers:
- WeCare Term Life Protection Plan TL3: 60% off first-year premium, 40% off second year, plus up to HK$800 supermarket vouchers and HK$100,000 personal accident coverage.
- WeCare Critical Illness Protection Plan 1: 60% off first-year premium, 40% off second year, plus up to HK$600 vouchers and HK$100,000 accident coverage.
- WeCare Personal Accident Protection Plan 1: HK$1 million coverage with HK$200 voucher.
- WeMedi Outpatient Protector: First-year premium HK$388 (original HK$488), plus HK$200 voucher.
- WeMedi HK Dental Protector D2: First-year premium HK$1,688 (original HK$1,988), plus HK$800 voucher.
- WeCare Flexible Term Life Plan TF1: 60% off first-year premium, 40% off second year, plus up to HK$800 supermarket vouchers and HK$100,000 personal accident coverage.
Blue Insurance Limited is authorized and regulated by the Insurance Authority under the Insurance Ordinance (Cap. 41) to sell insurance products in Hong Kong. For full campaign and product details, terms and conditions, visit: https://www.blue.com.hk/en/promotions . Terms and conditions apply to the above products and offers.
Remarks:
1. “Lowest Rate Guaranteed” compares the standard premiums of two quotations. To be eligible for the “Lowest Rate Guaranteed”, the two quotations must be on the same premium payment term, policy benefit term, issue age, sex, and smoking status, and is applicable to term life policies that are intended for online sale and in Hong Kong only. “Lowest Rate Guaranteed” is not applicable for submitted applications and in-force policies.
2. Actual underwriting result depends on the age and health condition of the Insured.
3. While the Policy is in force, renewal is guaranteed at the end of the Policy Benefit Term, before the Life Assured’s 96th birthday. For more details, please refer to the Product Summary and the Policy Provisions.
Hashtag: #BlueHK #LiveEasy #DigitalInsurance #BlueisthatSimple #BrandCampaign #SimplifyingComplexity #TermLifeProtection #GuaranteedLowestPriceInTown
https://www.blue.com.hk/hk
https://www.linkedin.com/company/blueinsurancehongkong/
https://www.facebook.com/blueinsurancehk
https://www.instagram.com/blueinsurancehk
The issuer is solely responsible for the content of this announcement.
ABOUT BLUE
Blue is the first digital life insurer in Hong Kong. It is a joint venture between Hillhouse Investment, a leading investment management firm with extensive investment experience, and Tencent Holdings Limited, a leading Internet value added services provider. Blue focuses on providing simple, flexible and valuable insurance solutions. It is committed to making people’s lives easier by empowering them to take charge of their own protection. For more information, please visit www.blue.com.hk.
Media OutReach
ICONSIAM’s ‘THAICONIC SONGKRAN CELEBRATION 2026’ to Immerse Bangkok with Thailand’s Most Spectacular Water Festival
A UNESCO-Recognized Festival Reimagined Through Immersive Cultural Experiences, Iconic Entertainment, and Thailand’s Most Breathtaking Chao Phraya Riverfront Setting from April 10–15, 2026
BANGKOK, THAILAND –
A Global Celebration Driving Thailand’s Festival Economy
Mr. Supoj Chaiwatsirikul, Managing Director of ICONSIAM Co., Ltd., stated, “Songkran remains one of the most significant drivers of Thailand’s festival economy, particularly across the tourism, retail, and hospitality sectors. According to the Tourism Authority of Thailand, this year’s Songkran period is projected to generate over 30.35 billion baht in domestic economic circulation—an increase of 6% from the previous year, with approximately 500,000 international visitors expected to travel to Thailand, reflecting a 4% year-on-year growth. These figures underscore Songkran’s growing status as a truly global festival and one of Thailand’s most powerful attractions for international travelers.
As a leader in creating iconic, world-class experiences, ICONSIAM continues to elevate ‘ICONSIAM THAICONIC SONGKRAN 2026′ as a landmark celebration that showcases the rare and enduring beauty of Thai cultural traditions. Under the concept of ‘Splashing Fun, Joyful Celebrations, and Auspicious Thai New Year,’ the event brings together the very best of Thailand into one extraordinary riverside experience along the Chao Phraya River. More than a celebration, this festival is a powerful expression of national pride and cultural identity, reinforcing ICONSIAM’s position as a Global Experiential Destination. We are confident that this year’s event will further strengthen Bangkok’s reputation as one of the world’s most compelling cultural destinations, while driving tourism growth and stimulating economic momentum throughout the second quarter of the year.”
Highlights of the “4 THAICONIC Experiences – The Ultimate Songkran Journey”
- THAICONIC WATER FESTIVAL – The Ultimate Riverside Water
ExperienceExperience Songkran like never before with an extraordinary water playground inspired by Thailand’s beloved national symbol, the elephant. At its heart stands a spectacular 9-meter-tall water-spraying installation created in collaboration with Dee SweetDrug Studio. The vibrant space also features a dedicated Kids Zone for family-friendly fun, alongside solar-powered drying zones —reflecting ICONSIAM’s commitment to sustainability.
- THAICONIC ENTERTAINMENT – A Festival of Modern Icons
Immerse in an electrifying lineup of Thailand’s top artists and rising stars through dynamic mini concerts and live performances throughout the six-day celebration. Artists include Tle–Firstone, TeeTee–Por, Auau-Save, Daou–Offroad, KT Kratae, New Country, Sornram Namphet, and more.
- THAICONIC HERITAGE – A Living Showcase of Thai Identity
Witness a magnificent Songkran parade that brings Thailand’s cultural legacy to life through elaborately designed floats inspired by historical eras. For the first time, cultural icons LingOrm, a popular Thai actress duo, and 4EVE, Thailand’s leading T-pop girl group, embody the Songkran Goddess “Rakshasadevi,” reinterpreting Thai tradition through a contemporary global lens. Visitors can further explore authentic Thai culture through traditional performances and regional culinary delights at SOOKSIAM, alongside over 170 dining options across ICONSIAM.
- THAICONIC BLESSED BEGINNINGS – A Sacred Start to the Thai New Year
Embrace the spiritual essence of Songkran through a revered Buddha bathing ritual at River Park. Enhanced with holy water from nine esteemed temples across Thailand, this sacred ceremony symbolizes prosperity, renewal, and auspicious beginnings for the year ahead.
A Must-Visit Songkran Destination in Bangkok
Seamlessly blending cultural authenticity, rich traditions, and large-scale entertainment, ICONSIAM continues to redefine Songkran as a truly global celebration.
Join us at “ICONSIAM THAICONIC SONGKRAN CELEBRATION 2026,” where Thailand’s most cherished tradition is brought to life in an unforgettable riverside experience of water, culture, and joy—set against the iconic Chao Phraya River from April 10–15, 2026, with free entry for all visitors. As part of the celebration, international visitors dressed in traditional Thai attire will receive a 300-baht gift card, adding a special touch to their cultural experience.
For more information, please call 1338 or visit Facebook: ICONSIAM.
Hashtag: #ICONSIAMSongkran #ICONSIAM #SongkranFestival2026 #GlobalFestival #Thailand
The issuer is solely responsible for the content of this announcement.
Media OutReach
Money20/20 Asia Elevates Its 2026 Agenda with the Launch of The Intersection Stage, Featuring the Industry’s Most Influential Voices
Industry Leaders, Regulators, and Innovators to Convene in Bangkok at the Intersection Where Digital Assets and Traditional Banking Enter a New Era of Collaboration
BANGKOK, THAILAND – Media OutReach Newswire – 3 April 2026 – the world’s leading fintech show and the place where money does business, today announced the introduction of The Intersection Stage at Money20/20 Asia happening on April 21-23 at the Queen Sirikit National Convention Center in Bangkok bringing together the region’s most powerful voices across banking, payments, digital assets, and financial innovation.
This year’s theme, “From Infrastructure to Impact – Where Technology Meets Humanity,” underscores how the Intersection Stage will explore the real-world outcomes of Traditional Finance and Decentralized Finance convergence across APAC, addressing how banks, fintechs, and emerging technologies are reshaping the global financial ecosystem. The stage brings together leaders from major financial institutions and well-known fintech companies to discuss how innovation, regulation, and new financial infrastructure are transforming areas such as digital assets, trust and cybersecurity, and cross-border payments. [1]
Siva Kumar, APAC Legal Director, Sumsub, said, “The convergence of TradFi and DeFi can only succeed if trust, identity, and compliance evolve alongside technology. Asia is leading this shift by adopting regulatory models that enable innovation without compromising security. At Sumsub, we’re witnessing institutions accelerate digital identity and verification standards at unprecedented speed. The Intersection Stage brings these critical stakeholders together to turn regulatory progress into real‑world impact.”
Speakers include Siddharth Gupta of Bank of America, Dhiraj Bajaj of Standard Chartered Bank, Fangfang Jiang of the International Finance Corporation, Ran Goldi, SVP Payments & Network, Fireblocks and Kaushik Sthankiya of Kraken, who will share insights on regulatory innovation, digital asset adoption, developments in stablecoin, tokenization, blockchain‑enabled settlement, and how new payment rails are enabling faster and more efficient cross-border transactions.
For decades, Traditional Finance aimed to protect the system while Decentralized Finance wanted to reinvent it. Today, these two worlds are converging where digital money moves faster than ever, said Danny Levy, EVP & Managing Director for APAC & the Middle East at Money20/20. The Intersection Stage brings together the regulators and innovators driving the frameworks that will guide the next decade of global finance.”
The broader 2026 program also features keynote speakers such as Joseph Chan, Under Secretary for Financial Services and the Treasury of the Government of Hong Kong SAR; Shahril Azuar Jimin, Group Chief Sustainability Officer at Maybank; and Sunita Kannan, Global Head of AI Product & Strategy at Microsoft, underscoring the calibre of leadership shaping the future of finance across the region.
From Asia’s pioneering regulatory sandboxes and CBDC initiatives to the Genius Act in the US to MiCA in Europe. Regulated institutions like AMINA Bank are at the forefront of this transformation, particularly in navigating the evolving regulatory landscape across key markets.
Cora Ang, Head of Legal & Compliance APAC, AMINA Bank said, “Asia is demonstrating what responsible innovation truly looks like. As digital assets, tokenization, and new payment rails gain momentum, strong legal and compliance frameworks are essential to scaling them safely. At AMINA Bank, we see the region embracing this balance with clarity and ambition. The Intersection Stage at Money20/20 Asia is the perfect forum to advance these conversations and align the industry on what the next generation of financial infrastructure should be.”
Key Sessions on The Intersection Stage
- Day 1: Tuesday 21 April, at 15:40 – Banking on Digital Transformation 101
By Barbaros Uygun, Chief Executive Officer, Mox Bank Limited, Jessica Lam, Group Chief Strategy Officer, WeLab, Vivien Tan, Senior Vice President, Alliance Bank Malaysia, Andy Wu, General Manager, Hong Kong, Yusys Technologies, Rupa Ramamurthy, Senior EVP, Banking Operations, TP
- Day 1: Tuesday, 21 April 2026 at 12:00 – Building the Golden Record for Tokenised Asset Markets
By Etelka Bogardi, Partner, Reed Smith Singapore, Aaron Gwak, CEO & Founder, Libeara, Alvin Chia, Head of Digital Assets Innovation APAC, Northern Trust, moderated by Tanzeel Akhtar, Journalist, Morley Sterling LLC
- Day 2: Wednesday, 22 April 2026 at 10:00 – The Rise of Blockchain and Stablecoin Payment Rails
By Tran Hung, CEO, Uquid, Paul Veradittakit, Managing Partner, Pantera Capital, Maggie Wu, Co-Founder & CEO, VelaFi, Facilitated by Amanda Pecanha, Chief Compliance Officer, Trace Finance
- Day 2: Wednesday 22 April, 15:45 – How Digital Asset Ecosystems Will Redefine Money
By Dhiraj Bajaj, Global Head of FI, Transaction Banking, Standard Chartered Bank, Julia Zhou, Chief Operating Officer, Caladan, Giorgia Pellizzari, Chief Product Officer & Head of Custody, Hex Trust, Dr. Karin Boonlertvanich, Executive Vice President, KASIKORNBANK & Chairperson of the Board, Orbix Group
- Day 3: Thursday, 23 April 2026 at 10:25 – Money’s Next Evolution, Stablecoins, CBDCs and the New Payment Stack
By Rahul Advani, Global Co-Head of Policy, Ripple, Lissele Pratt, Founder, Capitalixe, Bhau Kotecha, Co-Founder, Paxos Labs, Maria Oldham, COO, Yellow Card, moderated by David Birch, Global Ambassador, Consult Hyperion
Alongside the Intersection Stage, Money20/20 Asia will feature three additional stages: The Radiant Stage, uniting Asia’s most influential industry voices; The Inner Forum Stage for deep‑dive sessions and workshops; and The MoneyPot Stage that also includesfor live podcasting and networkingexperiences, creating a comprehensive ecosystem for learning, debate, and collaboration.
The show brings together leaders from more than 120 banks and the world’s largest payment providers, including Standard Chartered, Bank of America, Citi, Deutsche Bank, Maybank, and J.P. Morgan to name a few. Experts from leading payment providers including Visa, Nium, Thunes, Mastercard, Razorpay, PayPal, and Fiserv will discuss the evolution of payments across the region.
The show will also host the Startup & Investor Park, where 20 standout APAC startups will connect with global investors, enterprise partners, and decision‑makers, and compete for the Golden Ticket to the 2026 Startupbootcamp Sustainability Singapore Accelerator. [2]
Attending media can register for a press pass: HERE and the full agenda HERE.Hashtag: #Money20/20
The issuer is solely responsible for the content of this announcement.
Media OutReach
Sanya, China Deepens Tourism Ties with Malaysia - Exclusive Benefits Launched for Malaysian Tourists, Ushering in a Tropical Island Getaway at a Moment’s Notice
In addition, the Sanya Tourism Development Bureau has entered into cooperative exchanges with the Malaysian Association of Tour and Travel Agents (MATTA) and the Malaysian Budget Hotel Association (MBHA) to strengthen synergy in tourism management, product development, and visitor exchange. The newly established Sanya Tourism Overseas Promotion (Malaysia) Liaison Office will serve as a one-stop information and booking platform for Malaysian travelers, reinforcing Sanya’s position as a preferred gateway to China.
Seamless Entry, Fully Upgraded Travel Convenience
Visa-free access with zero barriers
Under China’s visa-free policy for Hainan, Malaysian citizens may enter with only a passport and stay for up to 15 days—no prior visa, financial proof, or invitation letter is required, allowing for truly spontaneous getaways.
Faster flights, greater efficiency
Direct flights from Kuala Lumpur to Sanya take just about three hours, with high occupancy rates during peak seasons reflecting strong demand. Plans to launch direct flights from Penang and Kota Kinabalu to Sanya are under discussion, promising greater accessibility and cost-effective travel options.
Streamlined clearance procedures
Efficiency is prioritized with paperless self-declaration at both Phoenix Cruise Port and Sanya Phoenix International Airport, significantly reducing clearance time. International arrival halls support payments via all major international credit cards, ensuring seamless transactions.
Comprehensive multilingual support
Multilingual support is in place across Sanya—from bilingual signage at attractions and hotels to a dedicated foreign-language service line via the 12345 hotline. The multilingual official website visitsanya.com provides comprehensive information, guaranteeing smooth communication for Malaysian tourists.
Exceptional Value: Exclusive Promotions for Malaysian Visitors
To offer a more value-packed holiday experience, Sanya has prepared tailored benefits and significant discounts, from customized packages to special Asian Beach Games offers, demonstrating its warm hospitality.
The newly established Sanya Tourism Overseas Promotion Liaison Office, in collaboration with the Malaysian Budget Hotel Association and the Malaysian Association of Tour and Travel Agents, will launch specially curated travel packages that align with local preferences.
On Trip.com, the “Travel with the Asian Beach Games” promotion features discounted Sanya tourism products, covering hotels, attractions, and holiday packages, with exclusive offers for the Malaysian market.
The 2026 Asian Beach Games bring additional surprises: popular attractions like Wuzhizhou Island and Atlantis Sanya offer tickets at up to 73% off . Hotel rooms across categories—family, couples, and resort suites—enjoy discounts of up to RMB 5,899. Local delicacies and international cuisines are available at discounts of around 48% , promising a delightful culinary journey.
Moreover, 118,000 Asian Beach Games tickets are now on sale globally. With just a few clicks online, visitors can secure their seats to experience the excitement of the 6th Asian Beach Games up close.
Diverse Experiences for Every Traveler
Sanya offers far more than just sun and sand. Whether traveling with family, as a couple, or with friends, everyone can find their ideal way to enjoy the destination.
For families :
Atlantis Sanya Water Park, ranked among the “2026 Global Top 20 Water Parks” and tied for seventh place worldwide with Universal Orlando’s Volcano Bay, offers endless aquatic fun for children, while parents can explore the adjacent world-class duty-free complex for shopping and leisure.
For Adventure Seekers:
Wuzhizhou Island, known as “China’s Premier Diving Base,” features crystal-clear waters with visibility up to 27 meters and abundant coral reefs. A variety of water sports, including diving, parasailing, and jet skiing, deliver an adrenaline-filled coastal experience.
For Culture and Wellness:
The 108-meter-tall Guanyin statue at Nanshan and immersive Li and Miao ethnic cultural experiences provide a harmonious blend of spiritual reflection and cultural discovery.
For Luxury and Retail: Sanya’s world-class duty-free complex brings together international brands, art exhibitions, and immersive experiences, creating a high-value shopping and lifestyle destination.
Sanya’s commitment to visitor convenience, diverse offerings, and tailored benefits continues to strengthen its appeal among Malaysian travelers. Since the beginning of this year, Hainan has welcomed a remarkable 204% increase in Malaysian tourist arrivals, making Malaysia one of the fastest-growing Southeast Asian source markets for Sanya.From visa-free access and direct flights to enhanced services and multifaceted experiences, Sanya is positioning itself as a leading gateway for Malaysian tourists to China.
As the Hainan Free Trade Port continues to develop, tourism cooperation between Sanya and Malaysia is poised to deepen, evolving from one-way attraction to mutual engagement.For those planning their first trip to China, Sanya offers an ideal starting point—where azure seas, golden shores, modern amenities, and heartfelt hospitality come together to create the perfect tropical escape.
Hashtag: #SanyaTourismDevelopmentBureau
https://www.visitsanya.com/The issuer is solely responsible for the content of this announcement.
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