Media OutReach

Blue Cross Collaborates with GBA Healthcare Institutions to Build an End-to-End, Seamless and High-Quality Cross-Border Healthcare Ecosystem

Published

6 months ago

04/06/2025

HONG KONG SAR – Media OutReach Newswire – 4 June 2025 – Blue Cross (Asia Pacific) Insurance Company Limited (“Blue Cross”) is pleased to announce today a collaboration with United Family Healthcare (“UFH”), Hong Kong Integrated Oncology Centre (“HKIOC”) and HEAL Oncology under New Frontier Group, and Zhongshan Chen Xinghai Hospital of Integrated Traditional Chinese and Western Medicine (“Chen Xinghai Hospital”). They join forces to create a premium healthcare ecosystem in the Greater Bay Area (“GBA”), providing Hong Kong customers with value-based, end-to-end cross-border healthcare services that underscore quality, accessibility, affordability and seamless connectivity.

(From left to right) Mr. Zhang Xuming, Associate General Manager of Guangzhou United Family Hospital; Mr. Tong Ka Kei, Chief Executive Officer of HEAL Medical and HKIOC; Mr. Brian Siu, Executive Director of New Frontier and Chief Operating Officer of New Frontier GBA; Ms. Bonnie Tse, Chief Executive Officer of Blue Cross; Ms. Phyllis Chang, Director of Operations and Technology of Blue Cross; Dr. Wong Chi Ho, Chief Executive Officer of Hong Kong Chen Xinghai Medical Group

Through this collaboration, eligible individual and group medical insurance customers of Blue Cross can directly book consultations and surgical operations across the border at UFH’s two integrated hospitals in the GBA – Shenzhen New Frontier United Family Hospital and Guangzhou United Family Hospital – as well as Zhongshan Chen Xinghai Hospital. Should a medical procedure or surgery be required after consultation, the doctor will apply for pre-treatment assessments and direct billing services, allowing customers to focus on treatment and recovery without worrying about medical expenses, and delivering a truly seamless, quality and worry-free healthcare experience.

Moreover, cancer patients can access comprehensive, one-stop diagnostic imaging and oncology treatment services at New Frontier Group’s HKIOC and HEAL Oncology. Equipped with advanced medical equipment and staffed by experienced specialists, the centres provide comprehensive services from early diagnosis to personalised treatment plans and systemic therapy. Patients may opt for cross-border cancer care through their oncology network in the GBA. Their services are patient-centric and are designed to ensure patients and their families can focus fully on treatment without distractions.

Eligible medical insurance customers may obtain a free medical consultation for cancer diagnosis. Blue Cross has established a dedicated customer service team¹ to facilitate expedited cross-border medical appointments for eligible customers.

Key Features of the GBA Cross-Border Healthcare Services

1. Value-based end-to-end solutions across the border prioritising affordability and seamless medical experiences.

2. Doctor-driven application for medical expense pre-treatment assessment and direct billing services² streamlining treatment and claims experience.

3. Dedicated hotline³ for Hong Kong customers for cross-border medical enquiries and expedited appointment bookings.

4. Comprehensive end-to-end support from eligibility checks and appointment scheduling to treatment preparation, hospitalisation documentation and travel advice.

5. Concierge-style hospitalisation services at UFH hospitals with dedicated staff offering in-room check-in and check-out assistance.

6. Eligible medical insurance customers may receive one free dental cleaning service⁴ from Blue Cross.

Ms. Bonnie Tse, Chief Executive Officer of Blue Cross, said, “We are thrilled to collaborate with exceptional medical institutions including New Frontier Group’s United Family Healthcare, Hong Kong Integrated Oncology Centre and HEAL Oncology, and Zhongshan Chen Xinghai Hospital to create a seamless healthcare ecosystem in the Greater Bay Area. Our direct billing service enhances customers’ medical and claims experience across the border. We strive to complement their healthcare journey from prevention and diagnosis to treatment and recovery, supporting them at every critical juncture. Tailored to the diverse needs and budgets of our customers, we provide more high-quality, affordable and ‘Just Right’ healthcare options and deliver a truly seamless, end-to-end experience in the GBA.”

Mr. Brian Siu, Executive Director of New Frontier and Chief Operating Officer of New Frontier GBA, remarked, “With the growing trend of Hong Kong residents seeking medical care in the mainland, Shenzhen New Frontier United Family Hospital and Guangzhou United Family Hospital’s strategic locations offer unmatched convenience. Most importantly, both hospitals are equipped with advanced facilities and specialist teams, assuring patients of top-tier medical solutions and care.”

Mr. Tong Ka Kei, Chief Executive Officer of HEAL Medical and HKIOC, said, “Since joining New Frontier Group last year, HKIOC has joined forces with HEAL Oncology under HEAL Medical to form Hong Kong’s leading private oncology entity. Cancer care is a key focus of our core development efforts, and we are committed to delivering innovative, high-quality medical services. Our case management team provides one-stop support for appointments, follow-up and approval, allowing patients to focus on treatment and recovery. We will continue to partner with different sectors to foster resource sharing and advance healthcare collaboration in the GBA.”

Dr. Wong Chi Ho, Chief Executive Officer of Hong Kong Chen Xinghai Medical Group, said, “As the first Guangdong-Hong Kong jointly built hospital of Tier 3 Class A integrating both Chinese and Western medicine and a national clinical trial institution for drugs and medical devices, Zhongshan Chen Xinghai Hospital is among the first batch of designated hospitals to use eligible Hong Kong drugs and medical devices and was included in a pilot scheme for Hong Kong’s Elderly Health Care Vouchers. Our oncology centre excels in integrated multidisciplinary treatments that combine Chinese and Western medicine to develop personalised solutions for patients. Through this collaboration, we look forward to offering Hong Kong patients a wider range of therapeutic options.”

¹ This service is provided by Blue Cross appointed third party service provider.

² Direct billing service: Letters of Guarantee/credit limits are subject to the sum assured, and the insured may bear costs exceeding the approved amount/credit limit.

³ Dedicated hotline is provided by Blue Cross appointed third party service provider.

⁴ Free dental cleaning service is provided by designated hospital appointed by Blue Cross.

Disclaimers:

This press release is for distribution in Hong Kong Special Administrative Region only. The distribution of this press release is not and shall not be construed as an offer to sell or a solicitation to buy or a provision of any insurance product outside Hong Kong Special Administrative Region.
Blue Cross (Asia-Pacific) Insurance Limited is a subsidiary of AIA Group Limited. It is not affiliated with or related in any way to Blue Cross and Blue Shield Association or any of its affiliates or licensees.

Hashtag: #BlueCross

The issuer is solely responsible for the content of this announcement.

Blue Cross (Asia-Pacific) Insurance Limited

Blue Cross (Asia-Pacific) Insurance Limited (“Blue Cross”) is a subsidiary of AIA Group Limited. With over 50 years of operational experience in the insurance industry, Blue Cross provides a comprehensive range of products and services including medical, travel and general insurance, which cater to the needs of both individual and corporate customers. Blue Cross distributes its products through various channels, including AIA agency force, online platform, direct sales, BEA network, insurance agents and brokers, as well as travel agencies.

In 2024, Blue Cross is assigned financial strength rating of A+ (stable outlook) and issuer credit rating of A+ (stable outlook) by S&P Global Ratings.

New Frontier Group

New Frontier Group is a Hong Kong-headquartered healthcare and life sciences company committed to advancing health services across China. As a leading integrated healthcare system, the Group has built an extensive network since its founding in 2016, now spanning approximately 92 cities in Mainland China and Hong Kong. Its operations include 22 rehabilitation hospitals and over 300 home care stations, serving nearly 15 million patient visits annually. Under the Group, United Family Healthcare operates 11 general hospitals, 5 oncology centres, and more than 20 clinics nationwide, delivering care to over one million patients each year.

Shenzhen New Frontier United Family Hospital

Shenzhen New Frontier United Family Hospital stands tall above Shawei metro station, overlooking Shenzhen Bay. With a gross floor area of 73,000 square metres, the hospital is dedicated to serving the healthcare needs of families in Shenzhen and the Greater Bay Area.

Shenzhen New Frontier United Family Hospital, as an integrated hospital under United Family Healthcare, is an institution participating in the Elderly Health Care Voucher Greater Bay Area Pilot Scheme Medical Institution, a designated medical institution in the third batch of the Hong Kong and Macao Drug and Medical Device Transit, and has been included in Shenzhen’s “First Batch of Pilot Units for International Medical Services”. As a general hospital under the United Family Healthcare network, it continues to uphold international service standards. With world-class medical services for all stages of life, the hospital focuses on family medicine combined with specialist services and rigorously follows evidence-based medical practices. For more information, please visit the website of Shenzhen New Frontier United Family Hospital: https://hk.ufh.com.cn

Guangzhou United Family Hospital

Guangzhou United Family Hospital is a comprehensive hospital under United Family Healthcare. Located in the core of the Pazhou CBD in Guangzhou, it offers excellent and high-quality medical and health services to patients, thanks to its advantageous geographical location, a top-notch medical team composed of internationally experienced doctors and domestic experts, as well as advanced medical equipment.

Guangzhou United Family Hospital has a total construction area of over 60,000 square metres and more than 100 beds. It offers multidisciplinary professional services in over 60 specialties and sub-specialties, including general practice, internal medicine, surgery, gynecology and obstetrics, pediatrics, oncology, and more. Additionally, it provides special services such as general family medicine, family-integrated delivery rooms, and others. The hospital hopes to enhance specialty exchanges in the cross-border medical field between the Chinese mainland and Hong Kong and promote the development of medical services and research projects. For more information, please visit the website of Guangzhou United Family Hospital: https://guangzhou.ufh.com.cn

Hong Kong Integrated Oncology Centre

Founded in 2015, the Hong Kong Integrated Oncology Centre, along with the Hong Kong Integrated Diagnostic Imaging Centre, offers cutting-edge, high-quality, and holistic cancer treatment services. Our comprehensive approach includes early diagnosis, radiation therapy, systemic treatments, and supportive care services, such as psychological support and rehabilitation. New Frontier Group acquired the Hong Kong Integrated Oncology Centre in May 2024. Immediately followed the acquisition, Hong Kong Integrated Oncology Centre joined forces with New Frontier’s subsidiary, HEAL Oncology, to further strengthen multidisciplinary cancer care, ensuring every patient benefits from integrated clinical expertise and the most appropriate, individualised treatment plans.

To ensure our patients receive the highest quality of care, the Centre is equipped with state-of-the-art medical facilities and a team of dedicated medical professionals. Our services encompass all aspects of cancer management, from prevention and screening to imaging, diagnosis, laboratory pathology, and multidisciplinary treatment options, including innovative drug therapies and internal/external radiation therapy. Our seamless service process is designed to exemplify excellence in “integrated cancer treatment,” ultimately extending patient survival and enhancing quality of life. Please visit www.hkioc.com.hk for more information.

HEAL Oncology

HEAL Oncology Limited, also a New Frontier Group subsidiary, is a private oncology centre located in Hong Kong’s Central district. The centre offers an extensive array of oncology services accompanied by a diverse range of allied health services. HEAL Oncology is an essential component of HEAL Group, which also includes HEAL Medical Centre (a multispecialty clinic) and HEAL Fertility Centre (an assisted reproductive medicine clinic). These centres are all located within walking distance of each other for convenient patient access, facilitating a multidisciplinary approach to provide comprehensive and personalised treatment. Please visit www.heal-medical.com for more information.

Zhongshan Chen Xinghai Hospital of Integrated Traditional Chinese and Western Medicine

As the first Guangdong-Hong Kong jointly built hospital of Tier 3 Class A integrating both Chinese and Western medicine, Zhongshan Chen Xinghai Hospital of Integrated Traditional Chinese and Western Medicine is among the first batch of designated hospitals to use eligible Hong Kong drugs and medical devices and was included in a pilot scheme for Hong Kong’s Elderly Health Care Vouchers. Integrating clinical services, medical education, research, and preventive care, the hospital is led and managed by a Hong Kong-based medical team and accredited as a national clinical trial institution for drugs and medical devices.

With a total floor area of 120,000 square metres and 1,100 beds, the hospital delivers over 1 million outpatient and emergency consultations, nearly 35,000 inpatient admissions, and approximately 25,000 surgical procedures each year.

Media OutReach

New Documentary A MONA LISA OBSESSION from Discovery to debut December 14 in Southeast Asia

Published

9 hours ago

10/12/2025

Media Outreach

SINGAPORE – Media OutReach Newswire – 10 December 2025 – A brand-new documentary A Mona Lisa Obsession explores various perspectives of the Mona Lisa, an iconic masterpiece by Leonardo da Vinci, set to air in Southeast Asia on the Discovery Channel on Thursday, December 11 2025 at 7:10 PM and on Discovery Asia on Sunday, December 14 at 9:00 PM.

A Mona Lisa Obsession touches on the origins of the Mona Lisa, from the Italian Renaissance, and the painting’s passage through France with King Francis l and Napoleon Bonaparte, to the Louvre – the documentary also zooms in on a rare private art collection in Taiwan which includes a likeness of the painting of Mona Lisa, a work of art that some consider to be a youthful depiction reminiscent of Mona Lisa.

Owned by Frank Huang, an art collector and Taiwanese technology leader from Taiwan, this depiction of the Mona Lisa from his private collection adds a unique perspective to the ongoing conversation surrounding one of Leonardo da Vinci’s most iconic works.

The Mona Lisa has long captivated the world with her enigmatic smile and mysterious gaze – over centuries, many artistic interpretations inspired by the Mona Lisa have emerged, with scholars discovering more hidden details and subtle symbols, fueling the fascination of the original painting.

Catch A Mona Lisa Obsession in Southeast Asia on the Discovery Channel, Thursday, December 11, 2025 at 7:10 PM SGT and on Discovery Asia on Sunday, December 14 at 9:00 PM SGT.

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Note to editors:

Watch highlights here
Download stills here

The issuer is solely responsible for the content of this announcement.

About Discovery Channel

Across every platform, Discovery Channel is dedicated to connecting audiences who have a passion for adventure and crave a connection to the world around them. Popular series including Deadliest Catch, Expedition Unknown and Gold Rush, along with Shark Week, the annual tentpole programming event, serve as trusted portals that transport viewers directly into thrilling, real, high stakes moments. Through smart, authentic characters whose stories inform and inspire, Discovery celebrates the men and women who will stop at nothing to explore new spaces and achieve their dreams. For more information, please visit

Media OutReach

Financial Stress Keeps Singapore Awake, while Overall Well-Being in APAC Lags Behind Global Peers

Published

9 hours ago

10/12/2025

Media Outreach

Promotion of exercise culture and therapy may boost physical and mental health

SINGAPORE – Media OutReach Newswire – 10 December 2025 – Despite mounting stress due to sustained concerns with the cost of living, vitality and overall well-being levels in Singapore remain consistent with last year. However, stress has a demonstrable effect on respondents’ mental and physical well-being, signaling the importance of a holistic approach to healthcare that encompasses both aspects.

The Singapore report of the Cigna Healthcare International Health Study 2025, released today encompasses more than 11,000 respondents across 13 markets, including 1,000 in Singapore and 4,000 across the Asia-Pacific region. The study reveals that physical, mental and financial well-being are the three aspects prioritized by Singapore residents. However, financial well-being is ranked the lowest with almost four in 10 (39%) rating their financial health as “fair” or “poor”.

Raymond Ng, CEO & Country Manager, Cigna Healthcare Singapore & Australia said: “Health and vitality are key to building resilient communities. It promises the well-being of our workforce and enables us to grow and prosper as a society. While vitality and well-being levels held firm among Singapore residents, more needs to be done in today’s uncertain environment to tackle stressors that can negatively impact their physical and mental well-being.”

The key indicators of vitality and well-being in Singapore are as follows:

Vitality Score

Overall Well-Being

(% rating as “excellent” or “very good”)

Top Three Areas of Well-Being

(% rating as “excellent” or “very good” in 2025)

2025: 61.2

2024: 61.4

2025: 34%

2024: 33%

Family well-being: 44%

Mental well-being: 36%

Physical well-being: 34%

On a regional level, overall well-being in Asia Pacific lags behind the global average, with less than three in 10 (28%) Asia-Pacific respondents rating their overall well-being as “excellent” or “very good”, compared to four in 10 (41%) globally. While physical and mental well-being are the two most important aspects of well-being for respondents globally, financial well-being is more important for those in Asia Pacific, coming in as the third most important aspect. With financial well-being remaining the weakest aspect across the globe, there is a pressing need for governments and organizations to render support to address financial concerns.

Robert Peat, Chief Executive Officer, Asia Pacific, Cigna Healthcare said: “Asia Pacific continues to be one of the fastest growing regions in the world. To sustain this momentum, communities and employers need to recognize that healthy people are the foundation of a healthy economy and implement measures to close the gaps in their well-being.”

Sleepless in Singapore: Financial stress as the sleep killer

While mental well-being in Singapore remains stable with more than a third of respondents rating it as “excellent” or “very good” this year, eight in 10 (79%) respondents are stressed. Their greatest stressors are the current cost of living (53%); uncertainty about the future (47%); and personal finance (43%).

Stress affects more than mental and emotional health and can have huge implications on physical well-being. Our study reveals that disrupted sleep is the most common effect of stress among respondents in the nation, with close to half (48%) of respondents who are stressed reporting this effect, compared to 38% regionally.

Therapy remains underused by Singapore respondents. Despite nearly half (49%) of respondents reporting being negatively impacted by poor mental health, nearly nine in 10 (89%) say they did not receive counselling or therapy in the past 12 months, with 77% believing they do not need it. Given the impacts of stress and poor mental health on physical and overall well-being, more efforts are needed to raise awareness about the benefits of therapy and destigmatize seeking help.

Exercise culture runs strong in Singapore

More than a quarter (26%) of respondents in Singapore rate their exercise habits as “excellent” or “very good”.

When asked how they manage their weight, two-thirds (66%) said they exercise regularly, higher than the Asia-Pacific average of 61%; with only 4% of Singapore respondents turning to medication for weight management. The findings underscore a relatively strong exercise culture and the prioritization of healthy habits among those living in the nation. Communities and organizations may leverage the growing fitness trend to enhance physical well-being.

Cautious optimism around AI in healthcare

Close to half (47%) of Singapore respondents are positive about the impact of AI on healthcare, with 45% expecting it will reduce wait times within three years. This could have an outsized impact in Singapore, as respondents here are 29% more likely to have delayed or avoided getting care due to concern with wait times than their regional counterparts.

Additionally, almost half of Singapore respondents (48%) mention a reduction in human interaction as an expected change with the advent of AI. The challenge ahead is striking the right balance between efficiency and empathy.

The full findings of the report are available here.
Hashtag: #CignaHealthcare #CignaHealthcareInternationalHealthStudy #Health #Wellness #Wellbeing

https://www.cigna.com.sg/
https://www.linkedin.com/company/cigna-singapore/
https://www.facebook.com/cignasg/
https://www.instagram.com/cignasg/

The issuer is solely responsible for the content of this announcement.

Cigna Healthcare Singapore

Cigna Healthcare is a division of The Cigna Group, a global health company committed to creating a better future built on the health and vitality of every individual and every community. Cigna Healthcare is a health benefits provider that advocates for better health through every stage of life. We guide our customers through the healthcare system, empowering them with the information and insight they need to make the best choices for improving their health and vitality.

Cigna Healthcare Singapore is a strong believer of total health and wellness and prides itself on delivering personalized solutions for the health of our clients and customers. To achieve this, Cigna Healthcare Singapore works as one global team and in close partnership with its customers, network providers and communities to understand and address their diverse needs. Learn more at www.cigna.com.sg

Media OutReach

SWISS REJU wins “JESSICA Best AI Body Slimming Award” with INDIBA

Published

9 hours ago

10/12/2025

Media Outreach

HONG KONG SAR – Media OutReach Newswire – 10 December 2025 – SWISS REJU has earned “Best AI Slimming Treatment Award” at the prestigious JESSICA Beauty and Wellness Awards, honouring exceptional mastery of artificial intelligence in the beauty industry. SWISS REJU also announces the official launch of INDIBA, an FDA and CE approved technology that helps to burn visceral fat and contour the body, creating an even stronger technical offering for its signature, multi-award winning program “SWISS REJU K-Lipolysis”.

SWISS REJU won the “Best AI Slimming Treatment Award” at the prestigious JESSICA Beauty and Wellness Awards

The JESSICA Beauty and Wellness Awards celebrate excellence across luxury beauty, healthcare and wellness. It is one of the most recognized beauty industry awards in Hong Kong. The organizer, JESSICA, is a major lifestyle and media company. For over 25 years, JESSICA has been reporting on fashion, lifestyle and business, as one of the most trustworthy and influential media sources in Hong Kong.

“We’re incredibly fortunate to win this new, Best AI Slimming Award with JESSICA,” said the spokesperson for SWISS REJU. “Our goal was to provide our guests with top medical aesthetic technologies. Platforms like BTL EXION and INDIBA, are exactly the type of top medical technologies which SWISS REJU is heavily investing in. The breathtaking results powered by AI, reflect the endless possibilities new technologies can bring to the beauty and slimming field”

The JESSICA Beauty and Wellness Awards is extremely selective and has a rigorous nominations and editorial selection process. Only brands that have been proven to provide genuine service and excellent results are eligible to compete. Amongst the Winners this year, are Australian organic brand “CANVAS” and Japanese household name “Panasonic VITALIFT” beauty appliances.

SWISS REJU, with its heavy investment in new and prestigious technologies such as INDIBA (recently approved in Europe under the Medical Device Regulation), offers a seamless blend of traditional wellness and innovation, allowing guests to experience what many considered to be one of the most effective slimming treatments in Hong Kong. INDIBA with its trademark Proionic 448khz technology, is loved by the Top 1% most influential users in the world, amongst them European royalties, celebrity footballers and international singers.

The recognition of this major annual Award, reaffirms SWISS REJU’s commitment to exceptional technology. It is the 12th annual award won by the brand, representing a new record.

SWISS REJU and integrative power of cutting edge technologies

SWISS REJU’s trademarked “K-Lipolysis” body contouring program offers winning technologies including INDIBA, BTL EXION, Winback, ATP LIPO X, amongst others. It is the unique contouring solution beauty lovers are craving for.
Hashtag: #SWISSREJU #熱光溶脂

http://www.reju.hk