Media OutReach
Amazon Singapore Brings Prime Day to Life with the Amazon Prime Day Maze from 5 to 6 July
Celebrate Singapore’s Longest Prime Day with a Free Maze Experience, with Thousands of Vouchers up for Grabs at Suntec City Mall
SINGAPORE – Media OutReach Newswire – 24 June 2025 – (NASDAQ: AMZN) – This July, Amazon Singapore is bringing the excitement of Prime Day to life with its Amazon Prime Day Maze, a free interactive experience at Suntec City Mall from 5-6 July. This immersive event offers shoppers a sneak peek at the incredible deals and new product launches ahead of Amazon Singapore’s week-long Prime Day, which runs from 8-14 July, offering Prime members more days to shop and save.
The Amazon Prime Day Maze is an interactive experience where visitors can complete challenges, unlock exclusive deals, and discover the benefits of being a Prime member, from access to exclusive deals to free and fast shipping on eligible items across both local and international sections* to unlimited access to award-winning movies and TV episodes with Prime Video. From product discovery zones to interactive games themed around Prime Day, the maze is designed for all ages, ideal for friends and families looking for a fun day out over the weekend ahead of Prime Day.
*Terms and conditions apply.
“This year marks our longest-ever Prime Day in Singapore with our first seven-day event starting 8 July, offering customers more time to shop and save on thousands of products. We’re excited to celebrate with an experience that brings Prime Day to life for our customers,” said Peter Li, Director – China and Singapore, International Stores at Amazon. “The Amazon Prime Day Maze gives visitors a hands-on way to discover new products, explore Prime Day benefits, and enjoy a sneak peek at some of the quality products from top local and international brands as well as small businesses that will be available during Prime Day.”
The Amazon Prime Day Maze is free and open to the public. Visitors simply need to show the Amazon.sg app with a valid customer account to enter. For families, only one family member is required to present the app. Entry is walk-in and available on a first-come, first-served basis.
| Amazon Prime Day Maze | |
| Date: | 5 to 6 July 2025 |
| Time: | 11:30 AM to 8:00 PM (last entry at 7:30 PM) |
| Venue: | Suntec City Atrium (Tower 3 & 4) |
Step into the Maze and Stand to Win a $100 Amazon Prime Day Voucher (Min. spend S$200, T&Cs apply)
Think you know everything about Amazon Prime? The Amazon Maze challenges visitors to complete eight unique missions inspired by the benefits and features of Prime membership. Speed, accuracy, and familiarity with Prime benefits can give players the upper hand.
The maze operates in hourly sessions from 12:00 PM to 7:00 PM daily, with seven time slots available each day – each lasting up to 45 minutes. Entry is first-come, first-served and so are the rewards. The fastest participant to complete the maze in each session will receive a S$100 Amazon Prime Day voucher and a goodie bag containing Amazon Prime Day merchandise. All other participants who finish the maze will receive a S$10 Amazon Prime Day voucher, in addition to the goodie bag.
Here’s a taste of what to expect:
- Unscramble the Products: Unscramble jumbled letters to uncover top Home & Kitchen picks available on Amazon.sg.
- See Blue, See Red Game: Use colour filter glasses to reveal hidden product names on the electronics wall – a fun way to explore Amazon.sg’s tech selection.
- Stream and Seek: From the letter grid on the wall, identify the shows on Prime Video. How many can you identify before time runs out?
Visitors who aren’t joining the maze – or those looking for more ways to play – can enjoy interactive stations located throughout the venue. Each station spotlights a different aspect of the Amazon Prime Day experience, from shopping and streaming to digital safety and sustainability. Participants can take part in multiple stations. For each station completed, they will receive a S$3 Amazon Prime Day voucher.
- Prime Video Puzzle: Piece together a trending Prime Video poster in 30 seconds. Complete it to reveal what’s hot in streaming this season.
- Categories Match Up: Match popular categories on Amazon.sg under 60 seconds. Speed and accuracy count.
- Data Defenders: In partnership with IMDA’s Digital for Life movement, this station challenges players to spot fake links and phishing threats, highlighting safe online habits in a fast-paced digital game.
*All Amazon Prime Day vouchers are non-stackable; terms and conditions apply.
In addition to the maze and interactive stations, visitors can enjoy a variety of other engaging experiences to complement the Amazon Prime Day celebration:
- Amazon Fresh Station: After completing the maze, visitors can unwind at the beverage area. Simply share your experience on your Instagram Stories using the hashtag #PrimeDaySG to enjoy a complimentary drink.
- Prime Day Deals Zone: Get a first look at Prime Day deals from leading brands across Beauty, Home & Kitchen, and Electronics such as Waterpik, Spectra, Shark, Sennheiser, Muji, Epitex and Cricut. This display offers a preview of some of the biggest discounts of the year, helping visitors plan their shopping ahead of the sale.
- LEGO Play Area: Get hands- on with five LEGO Bluey new launches retailing from $27.9 at the LEGO Play Area.
- o LEGO Bluey Playground Fun with Bluey and Chloe 11201
- o LEGO Bluey Bluey’s Beach & Family Car Trip 11202
- o LEGO Bluey Bluey’s Family House 11203
- o LEGO DUPLO Bluey Ice Cream Trip with Bluey 10458
- o LEGO DUPLO Bluey Bluey’s Family House with Memory Game 10459
Whether you’re a builder at heart or just curious to explore the newest releases, this space invites visitors of all ages to unleash their creativity and experience the joy of LEGO. This Prime Day, customers can also look forward to up to 30% off LEGO products including their popular Star Wars, F1 and Botanicals themes.
Gear up for National Day with Amazon Singapore
As part of Amazon.sg partnership with the National Day Parade 2025 to #CelebrateAsOneSG with Singaporeans, Amazon Fresh will also include a sneak peek of curated products from local brands and local favourites at the Amazon Prime Day Maze that will be on exciting deals from 18 Jul to 31 August. Whether you’re hosting a watch party with friends or enjoying a cosy celebration at home, Amazon Fresh has you covered.
- From 18 Jul, countdown to NDP60 with buy 4 get 10% off watch party bundles and up to 60% off curated local selection
- From 1-9 Aug, get free Mao Shang Wang Durian (worth S$28) with a minimum spending of S$130 and shop daily 60% off flash deals on local bestsellers
- From now till Aug 31, new to Fresh customers enjoy 25% off min S$40 their first order, capped at S$15
Check out Amazon.sg/FreshNDP60 for more information.
The Longest Prime Day Yet in Singapore
This year’s Prime Day in Singapore will be the longest ever, offering Prime members seven days of deals from 8 to 14 July. All week long, Prime members will have the opportunity to explore exclusive deals across popular brands such as Sukin, Renpho, Dettol and 100PLUS, along with great savings on a wide range of quality products from local sellers, international brands, and small businesses at Amazon.sg/primeday.
Make the most of Amazon Singapore’s offerings to elevate your Prime Day experience:
- New to Amazon.sg?
- o First-time customers get 50% off their first order with a minimum spend of S$40. Use code PD50NEW. Valid from 8 to 14 July. T&Cs apply.
- o Prime repeat customers get S$15 off S$140. Use code PD15OFF. Valid from 8 to 14 July. T&Cs apply.
- Amazon.sg Gift Cards: Amazon.sg Gift Cards offer an easy, simple, and convenient gifting experience, providing access to an extensive selection of products on Amazon.sg at Amazon.sg/giftcard. Purchase S$180 or more worth of Amazon.sg Gift Cards to receive additional S$15 credit from 24 June till 14 July. T&Cs apply.
- Join Prime: New customers can start a 30-day free trial and enjoy these benefits for S$4.99 a month or S$49.90 per year. Sign up at Amazon.sg/prime.
- Enjoy convenient Delivery and Return options: Prime members can enjoy fast and free shipping on millions of eligible items across domestic selection, Amazon Fresh as well as Amazon International Store. Need to return an item from US, Japan or Germany? Easy – customers can now experience hassle-free and faster returns, including pick-up from your address or via a drop-off center. More information here.
- Amazon Fresh: Free Scheduled Two-Hour Delivery (FST) for Prime members with a minimum spend of $60, available from now until the end of the year.
*Terms and conditions apply to all promotions listed above.
Shop Prime Day Deals Around the World
Prime Day will kick off on July 8 in Australia, Austria, Belgium, Canada, Colombia, France, Germany, Italy, Ireland, Japan, Luxembourg, the Netherlands, Poland, Portugal, Singapore, Spain, Sweden, Turkey, the U.S., and the UK. Prime members in Brazil, Egypt, India, Mexico, Saudi Arabia, and the United Arab Emirates can shop Prime Day deals later this summer.
Every Day Made Better with Amazon Prime
Amazon Prime was designed to make your life better every single day. Over 200 million paid members around the world enjoy the many benefits of Prime, including the best of shopping and entertainment. In Singapore, Prime membership offers a range of benefits including a discount of up to 10% on over a million eligible products on Amazon.sg, unlimited access to award-winning movies and TV episodes with Prime Video, unlimited access to video game benefits with Prime Gaming, Prime Day, and more. Prime was built on the foundation of unlimited fast, free shipping. Prime members enjoy access to free one-day delivery on eligible domestic items, free international delivery with no minimum spending on eligible items, free delivery on selected delivery windows for orders of S$60 and above on Amazon Fresh, free 2-hour scheduled delivery for orders of S$60 and above on Watsons and Little Farms on Amazon.sg, as well as early access to deals and exclusive deals. Prime is S$4.99 per month, and S$49.90 per year. Start a 30-day free trial of Prime at Amazon.sg/prime
Hashtag: #AmazonSingapore #PrimeDaySG
The issuer is solely responsible for the content of this announcement.
About Amazon
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, personalized recommendations, Prime, Fulfillment by Amazon, AWS, and Kindle are some of the products and services pioneered by Amazon. For more information, visit
Amazon.sg.
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Media OutReach
FikaGO Debuts in SoHo, Blending Pet Stroller with Modern Lifestyle Design
The Taiwan-born pet mobility brand opens its first SoHo pop-up inside Flying Solo, bringing its Nordic-designed pet stroller collection to the heart of New York City.
NEW YORK, USA – Media OutReach Newswire – 02 April 2026 – FikaGO, the design-led pet mobility brand recognized across Asia and Europe, has opened its first New York City pop-up store inside Flying Solo in SoHo. The opening marks a deliberate move for a pet brand into one of the world’s most competitive retail districts.
Since entering the online American market in 2025, FikaGO has built a growing community of pet parents who see their animals as a central part of everyday life. Positioned as lifestyle essentials rather than conventional pet gear, FikaGO’s range of products is designed for people who want the best for their fur babies.
“We’ve always believed that pet products should not only be functional, but also beautifully integrated into everyday life.” — Eric Guu, Co-founder, FikaGO
SoHo was a considered choice: Flying Solo, with locations in New York and Paris, is known for championing independent design with a distinctly global sensibility.
The pop-up showcases FikaGO’s auto-folding Free To Go 2 in Sandy Beige, the brand’s bestselling product. All FikaGO’s products are manufactured using eco-friendly fabrics made from recycled materials, reflecting a commitment to sustainability. This includes their large-capacity Agile 2 pet strollers to their airline-approved Truffle carriers and the heavy-duty Kross pet wagon.
“Launching in SoHo is a meaningful milestone for us; it allows customers to truly experience the quality, design, and intention behind every FikaGO product.” — Eric Guu, Co-founder, FikaGO
As pet ownership rises globally, particularly among urban millennials and Gen Zs, demand for products that combine functionality, design, and lifestyle integration continues to grow. FikaGO was built for precisely this moment, and SoHo is precisely where that moment lives.
Visit the FikaGO pop-up at Flying Solo, 419 Broome Street, New York, or explore the full collection at https://us.fikago.com/.
Hashtag: #FikaGO #petmobilitybrand #petstroller #petcarrier #petwagon #petkennel #petbiketrailer
https://us.fikago.com/
https://www.facebook.com/FikaGO.US
https://www.instagram.com/fikago_us/
YouTube:
https://www.youtube.com/@fikago5910
The issuer is solely responsible for the content of this announcement.
About FikaGO
FikaGO is a pet mobility brand founded in Taiwan, dedicated to crafting products that blend functionality, comfort, and modern aesthetics. With a presence across Asia and growing reach in Europe and the U.S, FikaGO is redefining everyday experiences between pets and their humans.
Media OutReach
Lee Kum Kee Celebrates Culinary Excellence at the Historic Hong Kong Debut of Asia’s 50 Best Restaurants 2026
From 23-25 March, Lee Kum Kee brought together top chefs, diverse cultures and industry communities through a range of thoughtfully curated experiences, bringing authentic Asian flavours to the global stage. As well as reaffirming the brand’s Asian roots and international perspective, its involvement reflected an enduring commitment to preserving culinary heritage and driving gastronomic innovation.
“Asian Flavour Duet“: A Culinary Journey Through Heritage and Innovation
Helping to build momentums for this year’s awards, Lee Kum Kee collaborated with Vicky Cheng, the acclaimed Executive Chef and owner of WING, to co-create the “Asian Flavour Duet”, a Hong Kong-style late-night supper party on 24 March. Hosted at two Hong Kong culinary landmarks, the experience unfolded in two chapters – “Paying Tribute to Heritage” and “Innovative Fusion” – and invited guests to explore the limitless possibilities of Asian flavour.
The evening began at the century-old Lin Heung Lau teahouse, a space filled with nostalgia and memories for generations of Hong Kongers. Chef Vicky reinterpreted classic Hong Kong late-night dishes using signature Lee Kum Kee sauces, while guests were immersed in the warmth of the historic venue.

The celebration then moved to Medora, Chef Vicky’s Western dining space, where an “Innovative Fusion” was revealed. He showcased his modern culinary philosophy by incorporating Lee Kum Kee sauces with contemporary techniques to create bold, unexpected dishes. Guests also enjoyed specially crafted cocktails infused with Lee Kum Kee sauces, alongside a delightful yet refined sauce-inspired gelato, demonstrating a harmonious interweaving of savoury, umami, sweetness and spice.
The multisensory journey seamlessly blended tradition with innovation, exploring the future of cuisine while highlighting Lee Kum Kee’s role as a global gateway to Asian culinary culture.
At the event, Dodie Hung, Executive Vice President – Corporate Affairs at Lee Kum Kee, commented, “Tonight, we are honoured to celebrate Hong Kong’s late‑night food culture with Chef Vicky and the global culinary community. From the legacy of Lin Heung Lau to the forward‑looking spirit of Medora, we are proud to be part of the creative journey and help showcase the depth of Asian flavours on the world stage.”
Celebrating a Gastronomic Brilliance with the Highest Climber Award Sponsored by Lee Kum Kee
During the awards ceremony on 25 March, Lee Kum Kee’s booth showcased a range of the brand’s acclaimed classic sauces and innovative products. Guests sampled specially crafted bites featuring Lee Kum Kee sauces, engaging directly with the flavours and techniques that have made the brand a trusted partner in both home and professional kitchens worldwide.

As part of the evening’s celebration of the region’s most exceptional culinary talents, the Highest Climber Award sponsored by Lee Kum Kee was presented to Lamdre in Beijing by Chef Park from Atomix (No.1 in North America’s 50 Best Restaurants 2025). Lambre was applauded for its pioneering plant-based dining space that promotes healthy, sustainable living while honouring Chinese biodiversity in its menus.

In addition, WING, led by Chef Vicky, achieved an impressive second place in 2026 Asia’s 50 Best Restaurants list. The restaurant had also previously ranked No. 11 on The World’s 50 Best Restaurants list in 2025, underscoring its continued international acclaim.
Building the Future Together: Deepening Global Partnerships
With the success of this prestigious awards ceremony in Hong Kong, China, Lee Kum Kee looks forward to deepening its collaboration with leading talents in the global culinary community. By continuing to champion Asian flavours and foster meaningful dialogue and exchange, the brand will continue to bring the spirit of Asian cuisine to kitchens and dining tables around the world.
Hashtag: #LeeKumKee #LKK
The issuer is solely responsible for the content of this announcement.
About Lee Kum Kee
Lee Kum Kee is the global gateway to Asian culinary culture, dedicated to promoting Chinese culinary culture worldwide. Since 1888, it has brought people together over joyful reunions, shared traditions and memorable meals. Beloved by consumers and chefs alike, Lee Kum Kee’s range of more than 300 sauces and condiments sparks creativity in kitchens everywhere, inspiring professional and home chefs to experiment, create and delight. Headquartered in Hong Kong, China and serving over 100 countries and regions, Lee Kum Kee’s rich heritage, unwavering commitment to quality, sustainable practices and “Constant Entrepreneurship” combine to enable superior experiences through Asian cuisine for people worldwide. For more information, please visit www.LKK.com.
About Asia’s 50 Best Restaurants
Launched in 2013, Asia’s 50 Best Restaurants aims to showcase the outstanding achievements and diverse culinary landscape of the region. The list is determined by the Asia’s 50 Best Restaurants Academy, a panel of over 350 culinary experts from across Asia who vote independently based on their specialised knowledge of the local dining scene. The Asia’s 50 Best Restaurants series includes the awards ceremony and list announcement, creating a premier networking platform for restaurateurs, media, seasoned travelers and culinary connoisseurs to celebrate the exceptional service, passion and talent in the dining industry.
Media OutReach
DHL Express appoints new commercial lead for Asia Pacific
- Herbert Vongpusanachai takes on the role of Senior Vice President for Commercial for the region, effective April 1, 2026
SINGAPORE – Media OutReach Newswire – 2 April 2026 – DHL Express, the world’s leading international express service provider, has appointed Herbert Vongpusanachai as Senior Vice President, Commercial for Asia Pacific, effective April 1, 2026. Herbert, who currently serves as Managing Director for DHL Express Thailand & Indochina, will be based in Singapore for his new role.
Herbert brings more than two decades of leadership experience within DHL Express, having successfully helmed multiple key markets across the region. He first joined the company in 2003 as Managing Director for Thailand & Indochina, later taking on leadership of Singapore in 2008, followed by Hong Kong & Macau in 2016. Since returning to lead Thailand & Indochina in 2020, he has driven sustained year‑on‑year profitable growth, transforming the cluster into one of the region’s key engines of expansion.
“Herbert has an exceptional track record of delivering strong business results while nurturing highly engaged teams across diverse markets. His deep understanding of our customers, collaborative leadership style, and ability to unearth opportunities in complex environments make him the ideal leader to drive our commercial agenda for Asia Pacific. I am confident that under his guidance, we will continue to accelerate sustainable growth across the region,” said Ken Lee, CEO for Asia Pacific, DHL Express.
In his new regional role, Herbert will shape and accelerate the commercial strategy for DHL Express across Asia Pacific by working with other functions to assess new sectors, routes and trade lanes with high potential for growth. He will focus on deepening customer engagement and supporting their expansion, while driving sustainable volume growth and advancing the adoption of new technologies to enhance commercial execution across markets. With his extensive country expertise and people‑first leadership style, Herbert is well‑positioned to support both regional and country teams in raising commercial performance to new levels.
“Asia Pacific remains an important anchor in global trade as seen in the latest DHL Global Connectedness Report, and this indicates the unwavering role of logistics to facilitate the flow of goods. With the newly introduced Heavyweight Express solution, which enables customers to ship heavyweight shipments with speed, certainty and reliability, I look forward to working alongside our talented teams to contribute to shaping the next chapter of DHL Express’s commercial success,” said Herbert Vongpusanachai, Senior Vice President – Commercial for Asia Pacific, DHL Express.
The latest DHL Global Connectedness Report shows that the region remains a major anchor of global commerce, with multiple economies rising in global connectedness rankings and Southeast Asia firmly establishing itself as a fast‑growing trade corridor. This also mirrors one of DHL Group’s strategies to better support 20 markets globally to accelerate growth; eight of them rest in Asia Pacific – underscoring the region’s critical role in DHL’s global network. As trade flows diversify and intra‑Asia integration deepens, this leadership appointment further strengthens DHL Express’s position in Asia Pacific.
Hashtag: #DHL
https://group.dhl.com/en.html
https://www.linkedin.com/company/dhlexpress/
The issuer is solely responsible for the content of this announcement.
DHL – The logistics company for the world
DHL is the leading global brand in the logistics industry. Our DHL divisions offer an unrivalled portfolio of logistics services ranging from national and international parcel delivery, e-commerce shipping and fulfillment solutions, international express, road, air and ocean transport to industrial supply chain management. With approximately 389,000 employees in more than 220 countries and territories worldwide, DHL connects people and businesses securely and reliably, enabling global sustainable trade flows. With specialized solutions for growth markets and industries including technology, life sciences and healthcare, engineering, manufacturing & energy, auto-mobility and retail, DHL is decisively positioned as “The logistics company for the world”.
DHL is part of DHL Group. The Group generated revenues of approximately 82.9 billion euros in 2025. With sustainable business practices and a commitment to society and the environment, the Group makes a positive contribution to the world. DHL Group aims to achieve net-zero emissions logistics by 2050.
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