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Economy

Nigeria Has 150m Mobile Subscriptions, 97.2m Internet Users—Jumia

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By Modupe Gbadeyanka

A leading e-commerce in Nigeria, Jumia Nigeria, has released a its third African Mobile Trends Paper highlighting how the market has democratized mobile internet use, the consumer behaviours driving increased smartphone adoption and the role of mobile brands, mobile operators and m-commerce in creating a synergy of an enhanced customer experience.

A statement obtained by Business Post, it was disclosed that were 960 million mobile subscriptions across Africa, an 80 percent penetration rate among the continent’s population. Internet penetration is at 18 percent with 216 million internet users.

“While Nigeria’s internet penetration is much higher at 53 percent, its mobile subscription is similar to Africa’s at 81 percent penetration (150 million mobile subscriptions).

“Like last year, it is presumed that the unique subscription rate is lower as each subscriber owns an average of 2 SIM cards,” Jumia said in the report.

In the white paper presentation from Jumia delving into mobile trends across Africa and specifically Nigeria, this year’s Mobile Africa Study was carried out in 15 African countries which generate more than 80 percent of Africa’s GDP – Algeria, Nigeria, Morocco, Tunisia, Egypt, Mozambique, Ghana, Ivory Coast, Cameroon, Rwanda, Uganda, Tanzania, Kenya and Senegal.

“As predicted in 2016, Nigeria continues its trajectory down the increasingly widening highway that is the mobile internet. With a current internet penetration rate of 53 percent (97.2 million users) Nigeria has a much higher penetration rate than across Africa (18 percent).

“About 71 percent of website visitors on Jumia use their mobile phones. This is in comparison to 53 percent of Jumia African customers.

“One of the main vehicles of this mobile trajectory is the increasing adoption of the smartphone device by consumers.

“As predicted in our 2016 report, smartphone adoption continues to rise in Nigeria. The mobile phone category continues to be the most popular among Nigerian shoppers on Jumia, both in terms of the number of items sold, and in terms of revenue generated.

“The sales of smartphones jumped up by 394 percent between 2014 and 2016, mostly driven by an increasing range of smartphones price points,” Jumia stated.

The report further said, “The average price for a smartphone on Jumia is $117, down from $216 in 2014.

“Correlating with this is a drop in the share of sales of basic feature phones from 6 percent in 2015 to 4 percent in 2016, even as the share of smartphones on the website increased.

“In 2016 Chinese mobile brands held dominance and played a major role in introducing smartphones with lower price points.

“Infinix, Innjoo, Tecno, Samsung and Yezz are the top 5 smartphone brands in terms of sales on Jumia.

“Infinix continues to be Africa’s top smartphone brand across Jumia’s 15 markets. One of their entry level smartphones, the Infinix Hot4Lite was one of the best-selling phones across several African markets including Nigeria,” it added.

The increased access and affordability of low specification smartphones has also revealed a need for the mobile ecosystem to respond with data-efficient browsers and mobile apps that are optimized for performance and an easy user experience.

Looking at the mobile internet browsers customers use to access Jumia, 50 percent of customers in Africa come onto Jumia’s mobile site with Google Chrome. In Nigeria that number is just 28 percent. Instead, the Opera mini browser is much more popular, with 41 percent of the mobile traffic to Jumia Nigeria coming from Opera mini.

One reason for this could be that countries with higher levels of income have been found to have more users accessing the internet with heavier browsers like chrome – which typically have higher system requirements.

Opera mini is a lighter browser in terms of data usage and is popular among new mobile internet users who have lower incomes and can’t afford costly internet data packs.

A recent report from Opera determined the savings on mobile data costs for Opera mini users in Nigeria has amounted to about $198 million (N39.5 billion) over a 10-month period, due to its data compression technology.

This is a clear example of the ripple effect that customer enjoy when a slight change is introduced by one of the digital ecosystem players.

On our end, an immediate key priority is to enhance the desktop user experience (which accounts for almost 30 percent of Jumia’s traffic and almost 40 percent of orders placed) by delivering a progressive web application that bridges the gap between conventional web pages and native mobile applications, to give customers a faster web and desktop experience that includes functionalities like push notifications and the ability to browse while offline.

The trend since 2013 was for people to use their mobile phones to browse and look up products and then purchase them on their desktop.

Now customers are checking out and paying for orders from the mobile app or the mobile friendly version of the website. This is a trend we foresee growing in the future based on the current figures.

Mobile customers (both those who use the Jumia app and those who browse from mobile browsers) account for 63 percent of all orders on Jumia Nigeria.

Across the 15 markets where the study was carried out, that figure is at 47 percent. With a whopping 2,236,000 Jumia app downloads from 2015 to 2016 (a 128 percent increase), Jumia app users form a significant portion of the mobile traffic on Jumia Nigeria. Currently, 1 out of 2 mobile visitors in Nigeria are coming from the Jumia mobile app.

The highest conversion rate recorded in the last year has been on the app. That is the number of completed orders in relation to the number of visitors is higher on the mobile app than on the mobile or desktop versions of the website.

This could be driven by the fact that the app is exclusively designed for mobile and therefore has a faster and better shopping experience for users.

Hence, the priority for mcommerce for the next few years is to continually democratize the usage of the app and incentivize an increase in usage by maintaining a better browsing experience and lower data consumption.

Strategic collaborations with phone operators and data providers are also a key factor for enhancing customer experience.

For example, the 0 data usage (free browsing) offered to MTN sim card owners when they browse on both the Jumia mobile site and the app will remain a key feature and value-added service for Jumia customers.

Nigeria’s mobile trends for 2017 are positive with a steady growth of smartphones adoption and diversity. These increased offerings deliver more value for customers and cheaper access to internet connectivity.

As smartphone brands and mobile operators continue to invest in research and development and innovative data packages, and ecommerce providers invest in customer service, logistics and marketing over the next few years, our outlook is for an even more synergized digital ecosystem over the next few years.

Modupe Gbadeyanka is a fast-rising journalist with Business Post Nigeria. Her passion for journalism is amazing. She is willing to learn more with a view to becoming one of the best pen-pushers in Nigeria. Her role models are the duo of CNN's Richard Quest and Christiane Amanpour.

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Economy

NNPC E&P Hits 36-year High Record Oil Output of 355,000b/d

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By Adedapo Adesanya

The flagship upstream subsidiary of the Nigerian National Petroleum Company (NNPC) Limited, NNPC E&P Limited (NEPL), has achieved a record production level of 355,000 barrels of oil per day, its highest daily output since 1989.

The 36-year high milestone, which was achieved on December 1, marks a significant step forward for Nigeria’s upstream sector and reflects the company’s ongoing transformation anchored on efficiency and discipline.

According to a statement signed by Mr Andy Odeh, NNPC’s chief spokesperson, the figures show genuine transformation with average daily production surging by 52 per cent, rising from 203,000 barrels per day in 2023 to 312,000 in 2025.

“This record growth is no coincidence; it stems from a clear strategy anchored on operational excellence, strong asset management, and structured field development. NEPL’s performance demonstrates that with the right leadership, strengthened systems, and a committed workforce, Nigeria’s upstream sector can overcome years of instability,” the statement reads in part.

This comes as the country targets an ambitious production level of 2 million barrels per day by 2027 and 3 million by 2030, with the statement claiming that, “NEPL’s delivery brings them closer to reality.”

Speaking on the development, Mr Bashir Bayo Ojulari, the Group CEO of NNPC Limited pointed out that the milestone is proof that Nigeria’s energy revival is not a dream; it is already happening.

“By showing its ability to exceed its own production benchmarks, NEPL confirms that the essential building blocks for scaling national output are being firmly established. The achievement signals that the machinery of production—equipment, processes, capabilities, and partnerships—can be driven with commercial discipline to produce real and positive outcomes,” Mr Ojulari stated.

The NNPC helmsman noted that the achievement reinforces confidence nationally and across the global energy landscape, assuring partners and investors that Nigeria is committed to reaffirming its role as a dependable energy supplier.

Also speaking, Mr Udy Ntia, the Executive Vice President of upstream operations at the state oil company, observed that the milestone goes beyond the 355,000 barrels per day figure.

“In a sector where shortcuts can yield short-term wins but long-term damage, NEPL is making a different point: sustainable progress must rest on responsible operations. This ensures that scaling production does not compromise worker safety, community wellbeing, or environmental protection. It reinforces a shift away from extraction at any cost towards sustainable value creation—a core requirement for any modern energy company seeking global relevance,” he added.

Adding his input, Mr Nicolas Foucart, MD, NEPL also noted that NEPL’s record-setting performance mirrors the broader transformation unfolding across NNPC Limited.

“This is a story shaped by leadership that charts a clear course; by partnerships built on alignment and accountability; and by a workforce whose hard work is turning goals into measurable progress. Our people, our processes, and principles are the real engines behind this success. We are building for tomorrow, not just celebrating today.”

“For Nigerians, this accomplishment means far more than increased barrels; it translates into greater national revenue, stronger energy security, and a more resilient economic foundation. NEPL has not only produced more hydrocarbons; it has reignited belief in what Nigeria’s energy sector can achieve with the right systems, culture, and dedication,” he added.

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Economy

Helios to Acquire Frigoglass’ Stake in Beta Glass for Up to €100m

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By Adedapo Adesanya

Beta Glass Plc, a leading manufacturer of glass packaging solutions in West and Central Africa, will soon have a new major shareholder as Frigoglass Group has agreed to sell its entire stake in the company to Helios Investment Partners for up to €100 million.

The agreement covers the sale of Frigoglass’ shareholding in Frigoinvest Nigeria Holdings B.V., the parent company of Beta Glass Plc and Frigoglass Industries Nigeria Limited. The business units include glass container manufacturing, plastic crates, and metal crown production.

The deal is subject to regulatory approval and is expected to conclude in the first quarter of 2026.

According to a statement, during the transition period, Beta Glass will continue to work closely with its current owners and partners to ensure smooth operations.

Speaking on this, Mr Gagik Apkarian, founder and Managing Director of Tetrad Capital Partners and Chairman of the Frigoglass Group, described the transaction as the culmination of a three-year transformation programme for the company.

According to him, Beta Glass’ strong financial performance and growth potential attracted “significant interest from domestic and international buyers,” with Helios ultimately emerging as the preferred investor.

Mr Apkarian noted that Helios’ investment is expected to accelerate the company’s future growth, adding that Beta Glass’ 50-year legacy makes it an attractive platform for further value creation.

Also, speaking on the development, Mr Alex Gendis, the chief executive of Beta Glass, welcomed Helios Investment Partners, saying the move aligns with the long-term strategic vision for the business.

He said the transaction “is testament to the underlying growth potential” of Beta Glass and credited Frigoglass for its guidance and support during the company’s transformative years.

Mr Gendis also assured customers, suppliers, and stakeholders that business operations will continue uninterrupted throughout the transition.

The transaction marks a significant shift for Frigoglass, which is divesting from its Nigerian glass operations after a period of intensive restructuring and growth optimisation. It comes a few months after Beta Glass completed the revamp of its DF1 Furnace at Ughelli Plant in 48 days.

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Economy

FG Prohibits Cash Transactions at MDAs, Adopts Electronic Payments

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By Adedapo Adesanya

The federal government has banned the use of physical cash for revenue payments and directed all Ministries, Departments, and Agencies (MDAs) to deploy Point of Sale (PoS) terminals within 45 days, as part of a sweeping shift toward full electronic revenue collection.

The directive was contained in four separate treasury circulars issued by the Office of the Accountant-General of the Federation (OAGF) late last month.

In the documents, the Accountant-General, Mr Shamseldeen Ogunjimi, ordered that all payments to the federal government must now be made electronically and routed through platforms approved by the treasury.

According to the first circular, dated November 24, 2025, the government expressed concern over the persistent acceptance of physical cash at MDA revenue points, noting that it contradicts existing policies on e-payment and the Treasury Single Account (TSA). It warned that continued cash collection undermines the integrity of federal electronic payment systems.

The OAGF therefore prohibited the receipt of cash “in Naira or any other currency” for government revenues and mandated MDAs to immediately sensitise staff and the public. Revenue points are to display notices such as “NO PHYSICAL CASH RECEIPT” and “NO CASH PAYMENT.”

It added that MDAs still collecting cash must install functional POS machines or other approved electronic tools within 45 days, with accounting officers held accountable for breaches.

A second circular, dated November 25, 2025, addressed the Treasury’s concern over widespread unauthorised deductions carried out through customised MDA payment platforms. It noted that some MDAs were using front-end applications linked to Payment Solution Service Providers (PSSPs) that deducted charges before remitting balances to the TSA. The OAGF said this has resulted in significant revenue leakages.

The circular ordered MDAs to stop all direct deductions at source and remit revenues in full to designated TSA or Sub-TSA accounts. Any service-related fees must be paid directly by the Treasury rather than through automated deductions.

It also directed that all MDA portals and PSSPs be regularised with the OAGF by December 31, 2025, warning that non-compliance could lead to suspension from GIFMIS and TSA access.

A third circular, issued on November 26, 2025, announced the introduction of a unified Federal Treasury e-Receipt (FTe-R), which will serve as the only valid proof of payment for federal transactions from January 1, 2026. The receipt will be issued via the Revenue Optimisation platform and delivered electronically through channels selected by each MDA.

The fourth circular, dated November 27, 2025, outlined guidelines for the rollout of the new Revenue Optimisation (RevOP) platform, which the government has adopted as the central system for automating billing, reconciliation, and monitoring of MDA accounts.

The platform will integrate with TSA, GIFMIS, the Central Bank of Nigeria, NIBSS, FIRS, and collecting banks, ensuring real-time visibility over government revenues.

MDAs are required to nominate three officers as RevOP focal persons within seven working days, integrate their existing financial systems, and ensure that only CBN-licensed and NITDA-recommended PSSPs approved by the OAGF are used. All PSSPs currently engaged by MDAs must connect to RevOP for immediate harmonisation of federal collections. The Treasury also directed MDAs to submit details of all local and foreign currency accounts within 60 days.

These reforms represent some of the most significant changes to federal revenue administration since the introduction of the TSA. Earlier in March 2025, The PUNCH reported the launch of the Treasury Management & Revenue Assurance System, aimed at streamlining federal revenue and payment processes. The system’s first phase covers naira-denominated transactions, while the second phase—scheduled for June 1, 2025—will expand to foreign currency transactions and integration with MDA enterprise resource platforms.

The Treasury maintained that the new measures are designed to strengthen transparency, curb leakages, and modernise Nigeria’s public financial management framework.

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