Economy
Nigeria Has 150m Mobile Subscriptions, 97.2m Internet Users—Jumia
By Modupe Gbadeyanka
A leading e-commerce in Nigeria, Jumia Nigeria, has released a its third African Mobile Trends Paper highlighting how the market has democratized mobile internet use, the consumer behaviours driving increased smartphone adoption and the role of mobile brands, mobile operators and m-commerce in creating a synergy of an enhanced customer experience.
A statement obtained by Business Post, it was disclosed that were 960 million mobile subscriptions across Africa, an 80 percent penetration rate among the continent’s population. Internet penetration is at 18 percent with 216 million internet users.
“While Nigeria’s internet penetration is much higher at 53 percent, its mobile subscription is similar to Africa’s at 81 percent penetration (150 million mobile subscriptions).
“Like last year, it is presumed that the unique subscription rate is lower as each subscriber owns an average of 2 SIM cards,” Jumia said in the report.
In the white paper presentation from Jumia delving into mobile trends across Africa and specifically Nigeria, this year’s Mobile Africa Study was carried out in 15 African countries which generate more than 80 percent of Africa’s GDP – Algeria, Nigeria, Morocco, Tunisia, Egypt, Mozambique, Ghana, Ivory Coast, Cameroon, Rwanda, Uganda, Tanzania, Kenya and Senegal.
“As predicted in 2016, Nigeria continues its trajectory down the increasingly widening highway that is the mobile internet. With a current internet penetration rate of 53 percent (97.2 million users) Nigeria has a much higher penetration rate than across Africa (18 percent).
“About 71 percent of website visitors on Jumia use their mobile phones. This is in comparison to 53 percent of Jumia African customers.
“One of the main vehicles of this mobile trajectory is the increasing adoption of the smartphone device by consumers.
“As predicted in our 2016 report, smartphone adoption continues to rise in Nigeria. The mobile phone category continues to be the most popular among Nigerian shoppers on Jumia, both in terms of the number of items sold, and in terms of revenue generated.
“The sales of smartphones jumped up by 394 percent between 2014 and 2016, mostly driven by an increasing range of smartphones price points,” Jumia stated.
The report further said, “The average price for a smartphone on Jumia is $117, down from $216 in 2014.
“Correlating with this is a drop in the share of sales of basic feature phones from 6 percent in 2015 to 4 percent in 2016, even as the share of smartphones on the website increased.
“In 2016 Chinese mobile brands held dominance and played a major role in introducing smartphones with lower price points.
“Infinix, Innjoo, Tecno, Samsung and Yezz are the top 5 smartphone brands in terms of sales on Jumia.
“Infinix continues to be Africa’s top smartphone brand across Jumia’s 15 markets. One of their entry level smartphones, the Infinix Hot4Lite was one of the best-selling phones across several African markets including Nigeria,” it added.
The increased access and affordability of low specification smartphones has also revealed a need for the mobile ecosystem to respond with data-efficient browsers and mobile apps that are optimized for performance and an easy user experience.
Looking at the mobile internet browsers customers use to access Jumia, 50 percent of customers in Africa come onto Jumia’s mobile site with Google Chrome. In Nigeria that number is just 28 percent. Instead, the Opera mini browser is much more popular, with 41 percent of the mobile traffic to Jumia Nigeria coming from Opera mini.
One reason for this could be that countries with higher levels of income have been found to have more users accessing the internet with heavier browsers like chrome – which typically have higher system requirements.
Opera mini is a lighter browser in terms of data usage and is popular among new mobile internet users who have lower incomes and can’t afford costly internet data packs.
A recent report from Opera determined the savings on mobile data costs for Opera mini users in Nigeria has amounted to about $198 million (N39.5 billion) over a 10-month period, due to its data compression technology.
This is a clear example of the ripple effect that customer enjoy when a slight change is introduced by one of the digital ecosystem players.
On our end, an immediate key priority is to enhance the desktop user experience (which accounts for almost 30 percent of Jumia’s traffic and almost 40 percent of orders placed) by delivering a progressive web application that bridges the gap between conventional web pages and native mobile applications, to give customers a faster web and desktop experience that includes functionalities like push notifications and the ability to browse while offline.
The trend since 2013 was for people to use their mobile phones to browse and look up products and then purchase them on their desktop.
Now customers are checking out and paying for orders from the mobile app or the mobile friendly version of the website. This is a trend we foresee growing in the future based on the current figures.
Mobile customers (both those who use the Jumia app and those who browse from mobile browsers) account for 63 percent of all orders on Jumia Nigeria.
Across the 15 markets where the study was carried out, that figure is at 47 percent. With a whopping 2,236,000 Jumia app downloads from 2015 to 2016 (a 128 percent increase), Jumia app users form a significant portion of the mobile traffic on Jumia Nigeria. Currently, 1 out of 2 mobile visitors in Nigeria are coming from the Jumia mobile app.
The highest conversion rate recorded in the last year has been on the app. That is the number of completed orders in relation to the number of visitors is higher on the mobile app than on the mobile or desktop versions of the website.
This could be driven by the fact that the app is exclusively designed for mobile and therefore has a faster and better shopping experience for users.
Hence, the priority for mcommerce for the next few years is to continually democratize the usage of the app and incentivize an increase in usage by maintaining a better browsing experience and lower data consumption.
Strategic collaborations with phone operators and data providers are also a key factor for enhancing customer experience.
For example, the 0 data usage (free browsing) offered to MTN sim card owners when they browse on both the Jumia mobile site and the app will remain a key feature and value-added service for Jumia customers.
Nigeria’s mobile trends for 2017 are positive with a steady growth of smartphones adoption and diversity. These increased offerings deliver more value for customers and cheaper access to internet connectivity.
As smartphone brands and mobile operators continue to invest in research and development and innovative data packages, and ecommerce providers invest in customer service, logistics and marketing over the next few years, our outlook is for an even more synergized digital ecosystem over the next few years.
Economy
United Capital Acquires 5% Stake in Nigerian Exchange Group
By Adedapo Adesanya
United Capital Plc has acquired a 5 per cent equity stake in the Nigerian Exchange (NGX) Group Plc for an undisclosed fee, deepening its involvement in Nigeria’s capital market.
The pan-African investment banking and financial services group announced this in a statement on Monday, noting that the transaction had been successfully completed and describing the investment as a key milestone in its long-term growth strategy.
NGX Plc, which serves as the holding company for Nigeria’s premier securities exchange and related market infrastructure businesses, plays a central role in Nigeria’s capital formation, market development, and economic growth.
United Capital said the acquisition reflects its confidence in the future of Nigeria’s capital markets and positions the Group to contribute more actively to the development of the nation’s financial system.
Commenting on the development, the chief executive of United Capital, Mr Peter Ashade, said the investment aligns with the company’s vision of creating sustainable value while supporting institutions critical to economic development.
“This acquisition reflects our confidence in Nigeria’s capital markets and our responsibility to contribute to their growth actively,” Mr Ashade said.
“We have always said that United Capital is not just a participant in Nigeria’s capital markets; we are also builders. This strategic investment in NGX Plc is exactly that: we are building for impact. It is our vote of confidence in the leadership and strategic direction of the NGX and where the capital market is headed,” he added.
According to him, the acquisition underscores the firm’s commitment to supporting the continued evolution of Nigeria’s capital market infrastructure while delivering long-term value to shareholders.
United Capital, which operates across 12 countries in West, East and Central Africa, provides a range of services spanning investment banking, asset management, securities trading and wealth management.
The company said the stake in NGX Plc would enable it to leverage its regional footprint and market expertise to support the Exchange’s next phase of growth and transformation.
The acquisition comes amid a series of strategic milestones for the financial services group, including the successful recapitalisation of all its subsidiaries ahead of regulatory deadlines and the recent acquisition of operational licences in Ethiopia and Rwanda.
Economy
Nigerians Resist IMF Proposal for Higher VAT, Telecom Tax
By Adedapo Adesanya
Nigerians have kicked against suggestions by the International Monetary Fund (IMF) to the federal government to consider increasing the Value Added Tax (VAT) rate and introducing excise duties on telecommunications services as part of efforts to boost revenue generation and create fiscal space for development spending.
IMF, in its 2026 Article IV Consultation Report on Nigeria, warned that despite recent tax reforms, additional revenue measures would likely be required over the medium term to support critical social and infrastructure spending.
According to the IMF, Nigeria’s revenue mobilisation efforts must go beyond administrative improvements to address the country’s persistently low revenue-to-GDP ratio and rising expenditure pressures.
The Fund stated that, “Further tax policy changes will likely be needed, such as increasing the VAT rate, extending VAT to fuel products, rationalising tax expenditures in particular VAT exemptions on extractive industries and some customs duties, and introducing telecom excises, to complement administrative gains.”
It noted that while the recently enacted tax reforms are expected to improve revenue collection over time, some of the measures are revenue-reducing in the short term and may take time to yield significant gains.
On X (formerly Twitter), user @RealCeecee wrote – “You want to impose more suffering on people living on empty pockets. Where exactly does all this revenue go to? IMF would never give this kind of advice to any country that has good leaders, when the masses are already going through extreme suffering.”
“To be honest Nigerian need to stand its feet against the IMF, no be anything them go detect for us. The revenue they are talking about has anyone seen where it goes, let alone imposing another way to generate that will actually cause discomfort for Nigerians,” another handle, @KingMasy, wrote.
The IMF had stressed that continued revenue mobilisation is essential if the government is to sustain higher capital spending and expand social intervention programmes aimed at cushioning the impact of economic reforms on vulnerable Nigerians.
“Over the medium term, continued revenue mobilisation is essential to creating fiscal space for development and social spending,” the Fund said, adding that there was limited room to maintain the projected increase in capital expenditure without additional revenue sources.
The Bretton Woods institution, however, cautioned that the timing of any new tax measures should take into account the worsening poverty and food insecurity situation in the country.
It emphasised that any tax increases should be accompanied by a fully funded and effective cash transfer programme to shield vulnerable households from additional economic hardship.
“The timing of reforms must consider the poverty and food insecurity situation and ensure that the cash transfer system is in place and funded,” the report stated.
The IMF’s recommendation comes as Nigeria continues to grapple with weak revenue generation despite recent reforms, including the removal of fuel subsidies and efforts to improve tax administration.
The Fund projected that poverty and food insecurity could worsen amid higher global fuel and food prices, noting that poverty had already reached 63 per cent of the population while about 27 million Nigerians faced food insecurity in 2025.
It also reiterated its call for a neutral fiscal stance in 2026, warning that spending pressures linked to poverty, food insecurity and preparations for the 2027 general elections could widen fiscal deficits and increase financing needs if not carefully managed.
Economy
Nigeria’s Inflation Rises to 15.93% in May as Prices Remain Elevated
By Adedapo Adesanya
The National Bureau of Statistics (NBS) has revealed that Nigeria’s headline inflation rate in May 2026 rose to 15.93 per cent from 15.69 per cent in April, as the pressure from the Iran war continued to affect the global economy.
In the report on Monday, the statistical office showed that the headline inflation rate for May on a month-on-month basis was 1.75 per cent. 0.39 per cent lower than the 2.13 per cent recorded in April 2026.
On an annualised basis, the print was down from 26.06 per cent in the same month of the preceding year (May 2025). This was due to the rebasing of the calculation year from 2009 to 2024.
The rise in prices, which stemmed from the continued conflict in the Middle East, continued to stoke food prices and energy costs, which account for a huge chunk of average spending.
According to the NBS, “this can be attributed to the rate of change in the average prices of the following products: Millet whole grain, yam flour, ginger (Fresh), beef, garri, tam tuber, pepper (Fresh), cray fish, cassava tuber, Beans, Irish Potatoes, tomatoes (fresh), wheat grain (Sold loose), soya beans, guinea corn, plantain, carrots (Fresh) etc.”
The Food inflation rate in May 2026 on a month-on-month basis was 2.98 per cent, down by 0.65 percentage points from April 2026 (3.63 per cent), while on a year-on-year basis, it was 16.96 per cent and stood at 24.55 per cent in the same month of the preceding year (May 2025).
In its recent assessment of Nigeria, the International Monetary Fund (IMF) acknowledged the country’s ongoing macroeconomic reform efforts while warning that rising inflation, deepening poverty, and external shocks linked to geopolitical tensions could undermine recent gains.
The IMF projected a reversal in the disinflation trend, with headline inflation rising from 15.1 per cent in February 2026 to 15.4 per cent in March, driven largely by food price increases. It projected year-end inflation of 17.0 per cent, citing global commodity shocks and domestic pass-through effects.
The lender also recommended that the Central Bank of Nigeria maintain a cautious, data-dependent monetary policy stance following its recent steadying of interest rates at 26.5 per cent.
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