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Singapore-Led Professional Services Centre Opens in Shanghai to Strengthen Cross-Border Business Collaboration
The Alliance comprises the Institute of Singapore Chartered Accountants (ISCA), the Association of Small & Medium Enterprises (ASME), the Institute of Valuers and Appraisers, Singapore (IVAS), the Singapore Manufacturing Federation (SMF), the Tax Academy, and The Law Society of Singapore. Together, the Alliance represents a network spanning over 30 industries, from manufacturing, electronics, energy and life sciences to finance, technology, F&B, logistics, legal, tax, accountancy and valuation, bringing over 50,000 professionals and businesses under one collaborative ecosystem for cross-border growth.
This marks a significant milestone in strengthening professional and business ties between Singapore and China. Strategically located in the heart of the Hongqiao Business District, the PS Centre will serve as a gateway for bilateral engagement, providing a platform for Singapore and Chinese businesses to connect, collaborate, and grow.
The PS Centre builds upon the Alliance’s long-term vision to establish up to 10 PS Centres globally under this collaborative initiative with its founding partners. It represents a pivotal step in expanding Singapore’s professional services ecosystem into China through a permanent, on-the-ground presence in one of Asia’s most vibrant business hubs.
Supported by key stakeholders from both Singapore and China, including government agencies, trade associations, and professional bodies, the PS Centre will act as a collaborative platform for knowledge exchange, talent support, thought leadership, and business development, especially for firms seeking new opportunities in China.
The PS Centre exemplifies Singapore’s “hunt in a pack” strategy, where business associations and professional membership bodies expand together as a group to regionalise. This enables:
- end-to-end support for businesses entering new markets covering legal, tax, valuation, accounting, and advisory needs;
- shared resources, know-how, and networks for greater operational efficiency and collective strength; and
- broader regional footprint and deeper market penetration across Southeast Asia and beyond.
The PS Centre is built around three overarching focus areas:
1. A Conduit for International Expansion
Acting as a hub for firms, trade associations, and partners seeking to expand overseas. By connecting them to a curated network of region-specific experts and local partners, firms gain tailored guidance and services to navigate new markets confidently.
2. Business Enablement
The PS Centre provides business opportunities for ISCA Corporate Members and a wide community of professional services firms, including those in accounting, tax, legal, business valuation and corporate advisory. It offers an in-market presence, local expertise, and collaboration spaces for sustained engagement.
3. Fostering a Regional Ecosystem
Serving as a platform for cross-border knowledge sharing, strategic networking, thought leadership, and innovation – laying the groundwork for robust, long-term professional partnerships and a future-ready business community across Asia.
Mr Fuan Kong, Secretary, Party Leadership Group Executive Deputy Director-General, said: “We welcome ISCA’s presence here and are confident that the PS Centre will play a meaningful role in advancing our shared goals of development, innovation and economic exchange.”
This launch signals the start of a new chapter in the internationalisation of Singapore’s professional services in China, paving the way for additional full-scale PS Centres in Ho Chi Minh City, Nanjing, and Johor Bahru in the coming months.
“The establishment of ISCA’s PS Centre in Shanghai reflects the growing demand for trusted, cross-border professional partnerships,” said Mr Loh Tuck Keat, Consul-General of the Consulate General of the Republic of Singapore in Shanghai. “I believe that it will serve as a strong foundation for deeper economic and professional engagement between Singapore and China.”
The Alliance invites businesses and professional services firms to watch for more updates as they continue to expand this regional network – bringing trusted expertise to businesses across Asia and creating new pathways for sustainable growth and collaboration.
“The new PS Centre in Shanghai is an important step forward in our goal to support organisations as they expand overseas,” said Mr Teo Ser Luck, President of ISCA. “Having a physical presence in China helps us build a stronger, Singapore-led network where professional bodies, trade groups, and businesses work closely together to find new opportunities. This ‘hunting in a pack’ approach means companies can get support in critical functions, while allowing us to grow our reach further into the region.”
Mr Ang Yuit, President of the Association of Small & Medium Enterprises (ASME), said, “Shanghai represents a gateway to one of the world’s most dynamic markets. With the launch of the Professional Services Centre here, we are not only deepening cross-border business collaboration but also reinforcing the commitment of Singapore’s trade associations to support SMEs in navigating complex, fast-moving economies. ASME is proud to be part of this Alliance and looks forward to helping our enterprises build trusted partnerships, access in-market expertise, and scale confidently across borders.”
“The opening of the China Shanghai Professional Services Centre marks a significant step forward in strengthening regional collaboration and enabling Singapore enterprises to internationalise with confidence,” said Mr. Dennis Mark, CEO of the Singapore Manufacturing Federation. “As a strategic platform for business enablement and cross-border partnerships, the Centre will play a vital role in deepening professional networks, facilitating market access, and fostering sustainable growth across Asia. The Singapore Manufacturing Federation is proud to support this initiative, which aligns with our commitment to empowering local firms to seize global opportunities through innovation, connectivity, and shared expertise.”
“The Tax Academy of Singapore’s mission is to raise the professional competency of the tax community and develop our standing as a leading centre for taxation and a regional tax knowledge hub,” said Mr Dennis Lui, CEO of Tax Academy of Singapore. “We are delighted to participate in ISCA’s Professional Services Centre initiative, so as to help build a stronger regional eco-system for the growth of businesses in the region.”
“The Law Society of Singapore is pleased to support this cross-profession initiative to deepen collaboration between Singapore and China,” said Ms Lisa Sam, President of the Law Society of Singapore. “The Professional Services Centre in Shanghai provides a valuable platform for professionals and businesses from both countries to connect, share knowledge, and grow together. We look forward to contributing to greater awareness of legal risks, dispute resolution, and ethical business practices, and to working with ISCA and our partners to strengthen Singapore’s professional presence abroad.”
Hashtag: #ISCA #Accountancy #DifferenceMakers #ProfessionalServicesCentre
The issuer is solely responsible for the content of this announcement.
About the Institute of Singapore Chartered Accountants
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Asian Smart Medical Online Exhibition 2026: Connecting Smart Medical Suppliers with Global Buyers
Organized by AsianNet and TradeAsia (www.e-tradeasia.com), Medical Asia has been successfully facilitating international medical trade since its launch in 2024 , earning a strong reputation for high-quality participation and tangible business outcomes. In 2026, Medical Asia extends its exhibition period to strategically align with major global healthcare and medical industry events, including Medical Design & Manufacturing West, Arab Health, HIMSS Global Health Conference & Exhibition, MEDICAL JAPAN [Osaka], and Hospitalar Sao Paulo. This extended timeline enables international buyers to engage with multiple key events simultaneously, creating a more efficient and streamlined sourcing experience.
By participating in Medical Asia 2026, exhibitors can expect enhanced global exposure, broader networking opportunities, and increased potential for sustainable business growth, all while reaching a larger and more diverse international buyer base through a flexible and cost-effective hybrid exhibition model.
Medical Asia 2026 features a robust lineup of respected Taiwanese manufacturers, including industry leaders such as Perfect Medical and many more. These companies will present thousands of the latest smart medical industry products and technologies, covering a wide array of sectors crucial to modern manufacturing and production.
The event will feature an extensive selection from top manufacturers, covering categories such as Medical Devices & Clinical Equipment, Medical Supplies & Nursing Consumables, Healthcare Facility Furniture & Logistics Equipment, Emergency & Clinical Patient Monitoring Equipment, Rehabilitation & Physiotherapy Equipment / Consumables, Pharmaceutical Manufacturing, Packaging & Inspection Machinery, Medical-grade Wearables & Remote Patient Monitoring (RPM) Devices, Clinical Laboratory & IVD Analyzers, Medical-grade Materials & Components (Plastics / Rubber / Silicone, etc.), and Home Health Care Products. With thousands of the latest products, accessories, and equipment on display, the exhibition promises to be both comprehensive and highly professional. Attendees will gain valuable insights into the latest innovations and developments across the smart medical industry.
Visit the Online Exhibition:
https://www.etradeasia.com/online-show/42/Asian-Smart-Medical-Online-Exhibition-2026.html
In today’s rapidly evolving global environment, online platforms play a crucial role in breaking geographical barriers and extending marketing reach. In response to this growing demand, Medical Asia 2026 offers a comprehensive suite of innovative digital exhibition solutions, including dedicated exhibitor pages, electronic catalogs, and virtual exhibition halls. These digital tools are seamlessly integrated with TradeAsia, enabling international buyers worldwide to effortlessly discover exhibitors and explore products in depth. Through the platform, buyers can visit individual manufacturer pages, review detailed product information, submit inquiries, and communicate with exhibitors via real-time messaging. This highly interactive and user-friendly experience facilitates smooth communication, enhances buyer engagement, and fosters meaningful business connections between exhibitors and global buyers, ultimately creating valuable commercial opportunities.
TradeAsia (www.e-tradeasia.com) has been providing comprehensive B2B international trade services for buyers and sellers worldwide since 1997. With nearly three decades of industry experience, TradeAsia is recognized as one of the most established and professional global trade platforms. Today, the platform serves millions of members worldwide, featuring more than 600,000 verified suppliers and millions of up-to-date product listings across diverse industries. Every day, thousands of professional buyers from around the world use TradeAsia to source products, connect with suppliers, and explore new business opportunities. As a leading trade promotion channel in Asia, TradeAsia continues to facilitate efficient cross border trade and foster long term partnerships between global buyers and suppliers.
TradeAsia also collaborates with hundreds of trading organizations around the world to exchange marketing and promotional opportunities. As a result, suppliers who showcase their products on TradeAsia gain the chance to be featured across the publicity channels of multiple trade platforms and exhibition organizers worldwide, greatly enhancing their international visibility and marketing reach. In addition, during the period of Medical Asia 2026, promotional messages will be broadcast globally, further amplifying exposure for participating suppliers and connecting them with a wider international audience.
Hashtag: #TradeAsia
The issuer is solely responsible for the content of this announcement.
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Carbyne Fitness and IFPA Singapore Publish Study Revealing the Gender Gap Between Personal Training and Home Gyms
The findings, based on Carbyne Fitness’ customer data and an online database of personal training enquiries compiled by IFPA Singapore’s personal trainers, point to two fundamentally different approaches to exercise motivation and engagement between men and women.
A Tale of Two Fitness Journeys
The data suggests that men overwhelmingly prefer self-directed fitness, buying equipment such as adjustable dumbbells, benches, and racks for home use. Women, on the other hand, are more inclined toward guided training experiences led by certified professionals.
According to Brian Chang, founder of Carbyne Fitness and IFPA Singapore, this split reveals not just gender preferences, but deeper social and psychological factors shaping how Singaporeans exercise.
“Men often see fitness as something they should be able to handle on their own, like asking for help somehow means they’re not strong enough,” said Chang. “That’s why many men would rather train themselves than work with a coach. Ladies, on the other hand, are usually more open to learning and getting guidance. They see working with a coach not as weakness, but as a smart way to improve safely and effectively.”
The Male Home Gym Boom
The pandemic sparked a surge in home gym investments, and Carbyne Fitness has been at the forefront of this trend. Its adjustable dumbbells and adjustable kettlebells have become popular among working professionals looking to save time and train efficiently at home.
Carbyne Fitness’ customer data revealed that four in five customers are male. “The home gym trend among men is here to stay,” Chang explained. “They appreciate the convenience, privacy, and long-term savings. For many, it’s not just fitness equipment, it’s a personal investment in staying strong and independent as they age.”
However, with about 58% of Carbyne Fitness customers living in HDB flats, 26% in condominiums, and 16% in landed properties, many still hold the misconception that home workouts, especially in smaller HDB or condo spaces, aren’t practical or effective. Landed property owners make up less than 5% of Singapore’s dwellings, yet account for 16% of Carbyne Fitness’ customers.
| Dwelling Type | National Share (SingStat) | Carbyne Customer Share | Index (Representation) |
| HDB (Public Housing) | 72.0% | 58.5% | 0.81 (Under-indexed) |
| Condominiums | 23.3% | 25.6% | 1.10 (Over-indexed) |
| Landed Properties | 4.7% | 15.9% | 3.38 (Heavily Over-indexed) |
“One of the most common reasons people give for not buying home gym equipment is that they ‘don’t have the space,'” said Chang. “But in reality, a proper home setup doesn’t need much room; a good pair of adjustable dumbbells and a bench can fit comfortably within just one square meter if you choose the right equipment.”
Why Women Seek Trainers
In contrast, IFPA Singapore’s training enquiries show that a majority of personal training clients are female. Of the 392 Singapore-based individuals who sought personal training, 63% were women, even though men still represent the majority of gym members nationwide.
| Category | Male % | Female % | Dominant Characteristic |
| Home Gym Buyers (Carbyne) | 80% | 20% | High Autonomy |
| PT Seekers (IFPA) | 37% | 63% | Guidance Seeking |
| Population (DOS 2025) | 49.3% | 50.7% | Balanced |
“This reflects a growing confidence among women to take charge of their fitness journey,” said Chang. “But it also shows that women tend to prioritize safety and proper form. They are more willing to invest in expert guidance rather than risk injury from unguided workouts.”
Many female clients, Chang adds, have goals that extend beyond appearance: postnatal recovery, strength for caregiving, or functional fitness for daily life.
“It’s not just about aesthetics anymore,” he said. “Women are recognizing that strength training builds long-term resilience, both physically and mentally.”
Implications for Singapore’s Fitness Industry
The gender divide uncovered by Carbyne Fitness and IFPA Singapore also points to structural gaps in how Singapore’s fitness ecosystem is organized, particularly the limited avenues for personal trainers to operate independently.
Most commercial gyms and public facilities, including ActiveSG gyms, do not permit outside personal trainers to conduct sessions within their premises. Trainers who are not employed directly by these gyms are often barred from coaching clients on-site, regardless of their certification or insurance coverage.
This restriction limits both consumer choice and career opportunities within the industry. For clients, especially women who prefer guided training but may not want to commit to an expensive gym membership, the policy creates a barrier to accessing affordable, flexible coaching. For freelance trainers, it restricts their ability to build a sustainable practice or serve niche communities such as seniors, postnatal women, or first-time exercisers.
“Many independent trainers tell us their biggest challenge isn’t finding clients; it’s finding space,” said Chang. “There’s a clear demand for affordable, accessible training environments, but the system hasn’t caught up yet.”
As a result, more trainers have turned to parks, void decks, or private studios, and a growing number of clients are exploring home-based personal training, sometimes with only a pair of resistance bands. This shift reflects broader lifestyle preferences: Singaporeans want convenience, privacy, and trust, not just a gym membership.
The study suggests that expanding access to personal training across shared and public fitness spaces could help Singapore move toward a more inclusive, community-driven fitness culture, one that empowers both male and female participants to train safely, confidently, and sustainably at every stage of life.
Volunteering for the Silver Generation
Both Carbyne Fitness and IFPA Singapore are working to build a more inclusive fitness culture through the Silver Strength volunteer program, which runs weekly strength sessions for seniors using resistance bands, adjustable dumbbells, and other small equipment at Active Ageing Centers across Singapore.
The initiative, funded by the National Youth Council, empowers older adults to stay strong, mobile, and independent, while giving volunteers the chance to make a direct impact in their communities.
“Silver Strength is more than fitness. It is about bridging intergenerational gaps and helping seniors live confidently and age with strength,” said Chang.
To sign up as a volunteer, visit getcertifiedpt.com/silver-strength.
About the Study
The gender distribution insights were derived from:
- Carbyne Fitness customer data, representing over 1,000 unique customer interactions across Singapore between January 2024 and September 2025.
- IFPA Singapore’s independent observation of 392 prospective client profiles compiled between October 2025 and December 2025.
While the sample sizes differ, both data sets converge on a clear narrative: Singapore’s home gym market is predominantly male, while personal training demand is female-driven.
The full research can be accessed on https://carbyne.sg/blogs/articles/revealing-the-gender-gap-between-personal-training-and-home-gyms.
Hashtag: #CarbyneFitness
The issuer is solely responsible for the content of this announcement.
About Carbyne Fitness
Carbyne Fitness is a Singapore-based fitness equipment company focused on delivering space-efficient, performance-driven home gym solutions for modern lifestyles. Best known for its space-saving gym equipment such as adjustable dumbbells and foldable treadmills, Carbyne helps professionals, families, and seniors train effectively at home without compromising on quality or safety.
Learn more at: https://carbyne.sg
About IFPA Singapore
IFPA Singapore, operated by Get Certified PT, is the official Singapore operator of the International Fitness Professionals Association (IFPA), delivering internationally accredited personal training education and professional development. IFPA Singapore focuses on producing industry-ready practitioners through competency-based, real-world training.
Learn more at: https://getcertifiedpt.com
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Luyuan Group Participates in Key Event Celebrating the 50th Anniversary of China–Thailand Diplomatic Relations, Promoting Youth Exchange
As part of the program, Luyuan Group co-launched the “Ride with Panda, Toward the Future Together” China–Thailand Youth Friendship Ride. Young participants from both countries rode Luyuan motorbike featuring the panda mascot “A Pu” through iconic Bangkok landmarks, symbolizing the vitality and enduring friendship between China and Thailand.
As an invited corporate representative, Luyuan Group donated a panda-themed motorbike to Dhurakij Pundit University, encouraging youth to document cultural and exchange stories through action. This appearance highlighted Luyuan’s commitment to social responsibility and cultural influence, while also showcasing the Group’s progress in accelerating global expansion through its brand LYVA. Currently, Luyuan’s business footprint spans over 80 countries and regions.
Looking ahead, Luyuan Group will continue to collaborate with global partners to explore new paths in green mobility and contribute to sustainable development worldwide.
In addition, the event also featured the “Gifts from China” exhibition, themed around the 50th anniversary of China–Thailand friendship. Organized with the support of the China National Arts and Crafts Society’s Pattern R&D Center, the Pattern Museum, and Qilin Co-creation, the exhibition brought together numerous Chinese heritage brands, attracting significant interest from young attendees from both countries.
Among the highlights was the debut of the “The Eight Horses of Contemporary Prosperitye” — a horse-themed pattern co-created by the Pattern Museum and artist ZHENG CHONG in celebration of the Year of the Horse — adding rich cultural depth to the event. Contemporary artworks by Xu Shanxun from Mogu Gallery, along with leading Chinese brands such as GELASIGE, Beyond Home Textiles, and Youji Jewelry, further embodied the vibrant reach of Chinese culture abroad.
Hashtag: #LuyuanGroup
The issuer is solely responsible for the content of this announcement.
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