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HeyMax Acquires Hong Kong’s krip to Accelerate Regional Expansion into Loyalty and Rewards Market

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6 months ago

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HeyMax’s first acquisition fast-tracks its regional expansion, bringing over 6,000 credit card deals offered by over 3,000 merchants, and personalized loyalty experiences to consumers in Hong Kong and travelers visiting the city.

SINGAPORE and HONG KONG SAR – Media OutReach Newswire – 23 July 2025 – HeyMax, a leading loyalty and travel rewards platform based in Singapore, today announced that it has acquired krip, Hong Kong’s leading fintech platform delivering the city’s first integrated platform for credit card benefits. The move accelerates HeyMax’s entry into Hong Kong’s loyalty and rewards market as part of its regional expansion.

“This is a strategic step forward in our mission to make travel more accessible through everyday spending. The krip team brings deep domain expertise in Hong Kong’s loyalty and rewards space, along with strong local relationships and B2B insights that are critical as we expand across the region. With Hong Kong and Singapore as core markets, this acquisition accelerates our presence in a key financial and travel hub, and sets the foundation for new global partnerships that bring even more value to consumers across Asia,” said Joe Lu, CEO and cofounder of HeyMax.

Launched in 2022, krip set out to help consumers spend smarter by simplifying how they discover and access credit card rewards and benefits. To date, the platform has aggregated over 6,000 credit card deals offered by more than 3,000 retail merchants, providing a personalized experience for users to manage all their cards in one place. krip enables financial institutions to build greater customer loyalty, supporting an estimated US$7.4 billion in additional annual card spending. With clients including livi Bank, Grantit, and other financial institutions and retail partners, krip has reimagined how customers interact with their credit cards to deliver greater engagement and loyalty.

“At krip, our mission has always been to empower consumers to spend smarter. By helping consumers realize more value from their everyday spend, we have unlocked new ways of how financial institutions, retail merchants and consumers can better interact with each other to maximize engagement and loyalty in the digital age. Joining forces with HeyMax opens up exciting opportunities for us to deliver on our mission and to realize our mutual vision to bring greater value to consumers at scale,” said David B. Wang, former CEO and founder of krip.

As part of the acquisition, Wang will transition to the Global Head of Loyalty Partnerships and General Manager of Hong Kong at HeyMax, where he will lead local market strategy and support global partnerships growth. Benjamin Quinlan has also been appointed as Senior Advisor of Financial Services Partnerships. As CEO & Managing Partner of Quinlan & Associates, Quinlan joins HeyMax from his role as Chairman of krip, bringing his extensive experience in the financial services and fintech sector across Asia to HeyMax.

The krip brand will be retired following the acquisition, with key team members integrated into the broader organization. Existing krip users will be invited to register as HeyMax users and receive free Max Miles, giving them immediate access to the platform’s expanding ecosystem of travel and rewards partners.

The acquisition also reflects the strength of Hong Kong’s fintech innovation pipeline. Backed by Cyberport’s Incubation Programme, krip received funding, access to student talent, and connections to key partners that supported its growth and expansion into overseas markets.

The acquisition lays the groundwork for HeyMax’s official launch in Hong Kong in the coming months, where both local users and travelers visiting the city will be able to access the platform’s growing network of rewards.

With a strengthened local presence and leadership team, HeyMax is well-positioned to accelerate partnerships with banks, fintechs, and consumer brands across the market. HeyMax has launched a waitlist for users in Hong Kong. Early sign-ups will receive priority access and exclusive rewards upon launch. Interested users can join the waitlist at https://hk.heymax.ai/waitlist.

Hashtag: #HeyMax


. To be among the first to experience HeyMax in Hong Kong, join the waitlist at.

About krip

krip is Hong Kong’s most comprehensive, personalized and centralized credit card deals and offers platform, empowering consumers to spend smarter with innovative technology and information transparency. With over 6,000 credit card deals and offers, 3,000 merchants and 500 credit and debit cards listed, krip is the go-to place for consumers looking to get the most out of their cards. krip is backed by the Cyberport Incubation Programme and was recognized by the Hong Kong SAR Government in ICT Awards 2023, achieving Award of the Year and Fintech Grand Award, being the first fintech company to win the overall award since its inception.

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Ring in Fortunate Beginnings with Joker Xue (Xue Zhiqian) at Madame Tussauds Singapore This Lunar New Year

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4 hours ago

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02/02/2026

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SINGAPORE – Media OutReach Newswire – 2 February 2026 – This Lunar New Year, Madame Tussauds Singapore invites fans and visitors from around the world to celebrate the festive season with the renowned Chinese singer-songwriter Joker Xue (Xue Zhiqian) wax figure, along with a vibrant lineup of time-limited activities.

Joker Xue (Xue Zhiqian)

Joker Xue is widely regarded as one of the most influential artists within the Mandopop industry. Known for his emotionally driven songwriting and distinctive vocal style, Xue has released multiple chart-topping albums and consistently sold out large-scale tours across Asia. In recent years, he has maintained active engagement with fans through concerts and social media platforms, reinforcing his reputation as a leading voice in contemporary Chinese pop music.

Meticulously crafted to capture his signature style, the figure features a casual yet instantly recognisable look – complete with his trademark glasses, a relaxed white T-shirt, and a playful pointing pose that reflects his charismatic stage presence. During the Lunar New Year period, fans to Madame Tussauds Singapore will be able to get up close with this lifelike figure as if he were standing right before and enjoy an immersive experience that blends pop culture with festive celebration.

“We hope Joker Xue’s wax figure brings an added sense of excitement and festive cheer to our Lunar New Year celebrations,” said Steven Chung, General Manager of Madame Tussauds Singapore. “The Lunar New Year is a special time for joy, reunion, and fresh beginnings, and we look forward to welcoming guests to celebrate the season with us in a fun, immersive, and meaningful way.”

The time-limited festive activities include:

1) FREE Fortune Telling with Any Ticket Purchase

Enjoy complimentary fortune telling sessions by booking a slot via Madame Tussauds Singapore website (first-come, first-served).

Valid for ticket holders only. Get your tickets here.

14–22 February, 11:00am–2:00pm
2) FREE Sure-Win Lucky Dip with Every $88 Spent at the Retail Store

Spend $88 or more in the retail store to gain a complimentary sure-win lucky dip, with attractive prizes to be won.

14–22 February
3) CNY Pussy Willow Wishing Tree

Pen down your wishes and hang them on the festive pussy willow wishing tree, symbolising blessings, prosperity, and new beginnings.

15–18 February
4) Distribution of Fortune Cookies & Chocolate Gold Coin Red Packets

Receive festive treats and auspicious surprises while soaking in the CNY décor and warm atmosphere.

15–18 February

Madame Tussauds Singapore continues to be a platform where fans can connect with global icons through unique, real-life experiences, blending entertainment, storytelling, and celebrity culture.

Join us this festive season to celebrate the Lunar New Year with Joker Xue and other international celebrities, and start the year with joy, luck, and unforgettable memories.

For more information about booking tickets to visit Joker Xue at Madame Tussauds Singapore, please visit www.madametussauds.com/singapore/
Hashtag: #MerlinEntertainments #MadameTussaudsSingapore

The issuer is solely responsible for the content of this announcement.

Madame Tussauds Singapore

Madame Tussauds has been inviting people to walk the red carpet and get closer to the revered – and feared – for over 250 years. With 22 attractions in the world’s top destination cities, we are dedicated to giving millions of visitors the opportunity to mingle with the mighty from A-listers to music legends, heroes of sport, to infamous world leaders. Today, we continue to partner with the global icons of a generation to create astonishing lifelike figures from sittings and offer exciting and interactive experiences to ensure guests have never felt closer to fame.

About Merlin Entertainments
Merlin Entertainments is a world leader in branded entertainment destinations, offering a diverse portfolio of resort theme parks, city-centre gateway attractions and LEGOLAND Resorts which span across UK, US, Western Europe, China and Asia Pacific. Dedicated to creating experiences that inspire joy and connection, Merlin welcomes more than 62 million guests annually to its growing estate, with over 140 sites across 23 countries. An expert in bringing world-famous entertainment brands to life, Merlin works with partners including the LEGO Group, Sony Pictures Entertainment, Peppa Pig, Dreamworks and Ferrari to create destinations where guests can immerse themselves in a wide array of brand-driven worlds, rides, and uplifting learning experiences. See for more information.

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TAT partners with Lalisa ‘LISA’ Manobal, Amazing Thailand Ambassador, to invite Tourists to discover the Multitude of Feelings upon travelling in Thailand, unveiling the New TVC “Feel All The Feelings”

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3 days ago

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30/01/2026

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Reinforcing Thailand’s position as a trusted, high-quality destination through emotion-driven storytelling

BANGKOK, THAILAND –

The film sets to entice tourists to experience and discover the multitude of feelings to be gained from travelling in Thailand, including happiness, serenity, excitement, challenge, and warmth, to establish Thailand as a valuable and unforgettable travel destination.

Ms Thapanee Kiatphaibool, Governor of the TAT, revealed, “This year, the TAT remains committed to reinforcing Thailand’s image through the ‘Trusted Thailand’ strategy to warmly welcome tourists, while continuing its push to establish Thailand as a ‘Quality Leisure Destination.’ This is to build confidence among tourists who want to create valuable, unforgettable memories at every step of their journey. Recently, we launched the ‘Feel All The Feelings’ campaign, building widespread communication and awareness across various channels. We are kicking off the year with a new commercial featuring ‘Lalisa LISA Manobal’ as the Amazing Thailand Ambassador, who will showcase Thailand’s tourist attractions and the feelings evoked on each visit. The campaign aims to ‘enhance quality’ while distributing revenue and tourists to new potential areas. TAT cordially invites all Thais to be ‘good hosts’ and share memorable Thai travel experiences.

TVC ‘Feel All The Feelings‘ by TAT portrays unseen attractions and diverse emotions awaiting tourists to discover and experience in Thailand. The story’s inception was inspired by tourists’ desire to seek a range of experiences that fulfil them emotionally and spiritually, helping them ‘Feel Alive’ again. TAT is confident that Thailand can be the answer and add vivid hues to tourists’ lives, as we are a land of diversity, colour, and vitality, ready to offer an exceptional experience for visitors to feel every emotion, from happiness, serenity, excitement, and challenge, to the warmth of smiles and hospitality, the intriguing mystery of new places, and the wonder of unseen locations. We believe that every area and every journey in Thailand will not only create impressive memories but also deliver ‘feelings’ that greatly enrich the travel experience.”

In this ad, Lalisa ‘LISA’ Manobal, in her role as the Amazing Thailand Ambassador, invites everyone to experience the ‘feelings within Thailand’. LISA is often asked, “What does Thailand feel like?” and she reveals the feelings she experiences while resting and recharging in Thailand in the commercial, through every emotion, every feeling, and every rhythm of Thailand’s beauty, which is unlike anywhere else in the world. The production also features renowned stars and actors such as Win – Metawin Opas–iamkajorn, Gulf – Kanawut Traipipattanapong, and Blue – Pongtiwat Tangwancharoen, who join the journey and convey these feelings together.

The TVC showcases beautiful locations nationwide, starting with the captivating beauty of the Lanna Candle Ceremony (Phang Prateep) at Wat Chedi Luang in Chiang Mai province, followed by a spectacular view of the ‘floating pagodas’ in Lampang province. Viewers can marvel at the sea of mist at Phu Langka in Phayao province. The ads also features attractions in other regions to show that, wherever you are, there is always something to discover. Examples include experiencing the beauty of the first light of dawn at Wat Arun in Bangkok, the splendour of the Red Lotus Sea in Udon Thani province, or experiencing the sound of the cascading waters of
Thi Lo Su Waterfall in Tak province.

Furthermore, the “Feel All the Feelings“ campaign aims is to shift tourists from popular landmarks to hidden-gem destinations, increasing the quality of their spending and the value per trip, in line with the “Value over Volume” strategy.

Join “LISA“ on her journey as the Amazing Thailand Ambassador and discover feelings awaiting tourists in Thailand with the “Feel All The Feelings“ campaign. The “Feel All The Feelings“ TVC is currently available at official Amazing Thailand channels:

Youtube: https://youtu.be/wDMv1KujSGc
X (@AmazingThailand) : https://x.com/AmazingThailand/status/2016507144783487483?s=20
Facebook: https://web.facebook.com/share/v/14RnwfmwTTW/
Instagram: https://www.instagram.com/reel/DUDnoOziPCp/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
TikTok: https://www.tiktok.com/@amazingthailand/video/7600405546558131476

Contact Information
International Public Relations Division
Tourism Authority of Thailand
Tel: +66 (0) 2250 5500 ext. 4545-48
Fax: +66 (0) 2250 0246
E-mail: [email protected]
Website: www.tatnews.org

Media contacts:

  • Khianthong Ngernphum (Thonghom) PR Executive, VERVE Public Relations | E-mail: [email protected] | Tel: +66 80 561 9511
  • Jirachaya Jaiyen (Linda) Senior PR Executive, VERVE Public Relations | E-mail: [email protected] | Tel: +66 94 876 4938

Hashtag: #AmazingThailand #AmazingThailandAmbassador #AmazingThailandxLISA #FeelAllTheFeelings #FeelAllTheFeelings_TVC

The issuer is solely responsible for the content of this announcement.

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ONYX Hospitality Group named Seventh Best Place to Work in Asia-Pacific for 2025

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3 days ago

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30/01/2026

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The Group was also ranked third in Thailand under the international “Best Place to Work in Thailand 2025” certification, reinforcing ONYX’s commitment to sustainable people management and a strong corporate culture.

BANGKOK, THAILAND – Media OuReach Newswire – 30 January 2026 – ONYX Hospitality Group has been recognised as the seventh Best Place to Work in the Asia-Pacific region for 2025, awarded by Best Places to Work, an internationally recognised organisation specialising in workplace assessment and employee experience benchmarking. The recognition reflects the Group’s people-centric workplace practices and a culture that places equal emphasis on employee development and service excellence, and is further reinforced by ONYX’s third-place ranking in Thailand under the “Best Place to Work in Thailand 2025” certification, highlighting the Group’s long-standing focus on sustainable people management and a strong, values-driven corporate culture.

With a diverse portfolio spanning hotels, resorts, serviced apartments, and luxury residences under well-established brands including Amari, OZO, Shama, and Oriental Residence, ONYX Hospitality Group continues to strengthen its position across key strategic markets in the region. As the Group approaches its 60th anniversary in 2026, these accolades further highlight ONYX’s long-standing commitment to building a resilient organisation powered by engaged and capable people.

The “Best Places to Work” certification is an internationally recognised programme that benchmarks organisational excellence in human resource practices and employee engagement. Certification is awarded through a comprehensive evaluation covering employee engagement, employee experience, and the effectiveness of HR policies and practices. In this year’s assessment, ONYX Hospitality Group demonstrated strong performance across multiple dimensions, including a supportive work environment, an open and inclusive corporate culture, and a people development strategy closely aligned with the Group’s regional business direction.

One of the key pillars supporting ONYX’s evolution as a trusted workplace is ONYX Academy, the Group’s comprehensive learning and development institute. ONYX Academy delivers structured programmes spanning foundational skills training, advanced role-specific competency development, and clearly defined career pathways for employees at all levels. By prioritising both future-ready capabilities and practical, applicable skills, the Academy equips team members for sustainable personal and professional growth.

The effectiveness of ONYX Academy has also been recognised at an industry level through multiple honours at the EXA: Employee Experience Awards 2025, including awards for the General Manager Development Programme (GM Track), the NextYou Initiative, the HR Leadership Enhancement Programme, and the Group’s ESG initiatives. These accolades further underscore ONYX Hospitality Group’s long-term and focused commitment to meaningful employee development.

Alongside capability building, ONYX Hospitality Group continues to foster a corporate culture rooted in openness and dynamism, encouraging employees to think creatively, experiment, and contribute new ideas. The Group actively supports agility and adaptability by creating space for diverse voices across the organisation. Employee well-being is also prioritised through the ONYX Cares programme, which holistically supports physical and mental health, relationships, and team engagement—contributing to a work environment that nurtures both individual fulfilment and organisational growth.

Saranya Watanasirisuk, Senior Vice President, Corporate Human Resources, commented: “At ONYX Hospitality Group, we believes that our people are the foundation for delivering exceptional experiences and service. Our success in human resource management is driven by strong leadership support at every level, enabling employees to grow across all dimensions. This commitment spans from recruitment and holistic learning systems to cultivating an environment that encourages creativity, experimentation, and the full expression of individual potential. These efforts have positioned ONYX not only as an employer of choice, but also as an organisation trusted by partners and guests alike.”

Receiving the “Best Place to Work” Certification at both national and regional levels marks another significant milestone for ONYX Hospitality Group. The achievement reinforces its commitment not only to being a regional leader in hospitality management, but also to being an organisation that genuinely values its people.

Looking ahead, ONYX remains dedicated to continuously enhancing the workplace environment and delivering meaningful employee experiences that support long-term growth and sustained competitiveness.

For more information about ONYX Hospitality Group, please visit www.onyx-hospitality.com.

Hashtag: #ONYXHospitalityGroup



The issuer is solely responsible for the content of this announcement.

About ONYX Hospitality Group:

ONYX Hospitality Group, a reputable force in Southeast Asia’s hospitality industry, operates a collection of comprehensive yet complementary brands – Amari, OZO, Shama and Oriental Residence – catering to the distinctive needs of discerning business and leisure travellers in Southeast Asia where their expertise lies. In addition to its brand portfolio, ONYX Hospitality Group also operates additional hospitality services across spa and food and beverage. With over five decades of management experience, the company extends its innovative solutions throughout the region, upholding internationally recognised standards and ensuring optimal operational manoeuvrability. By fostering enduring relationships with like-minded business partners, ONYX Hospitality Group delivers unparalleled experiences in a dynamic and competitive market, meeting the ever-evolving demands of travellers.

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