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Malaysia’s ASEAN Chairmanship Supercharges NSS in Global Chip Race
Singapore was the largest foreign investor with RM43.4 billion (USD10.3 billion), reflecting strong cross-border confidence in Malaysia’s trajectory.
Over 89,000 new jobs to be created through projects spanning manufacturing, services and the primary sector. The electrical and electronics (E&E) industry stood out with RM13.1 billion in new commitments, highlighting Malaysia’s push to evolve beyond its traditional role in assembly and testing. The National Semiconductor Strategy (NSS), launched in 2024, has already attracted RM54.2 billion in its first year, marking a strong start towards the government’s RM500 billion target by 2030.
“What investors are responding to is Malaysia’s ability to deliver. In semiconductors, that means proven ecosystems in Penang and Johor, strong links with Singapore, and a pipeline of trained engineers ready to take on higher-value roles. The NSS gives us a clear direction, but credibility comes from how quickly projects move from approval to operation. On that front, Malaysia is building real trust,” said Datuk Sikh Shamsul Ibrahim Sikh Abdul Majid, Chief Executive Officer of the Malaysian Investment Development Authority (MIDA).
Moving Upstream
In March 2025, Malaysia signed an agreement with Arm Holdings Plc to gain access to the UK-based firm’s design library – aiming to produce its own chips within the next decade.
Malaysia currently controls seven per cent of the global semiconductor market, with six out of the 12 largest semiconductor companies globally operating in the country.
This share is expected to increase as semiconductor players worldwide turn to Southeast Asia for a stable microchip supply chain, as the US-China trade war escalates.
A Turning Point for Local SMEs
At home, small-medium enterprises (SMEs) such as CG Global Profastex hail the NSS as “a turning point” in moving beyond traditional manufacturing into higher-value activities like advanced test development, product design enablement, and process automation.
Operating out of Penang for almost a decade now, CG Global serves both front-end and back-end semiconductor-related customers – particularly in equipment, test, and automation subsystems – in Malaysia and selected ASEAN markets.
“Traditionally, EMS SMEs operated in transactional roles—limited to basic assembly or support functions. Today, under the NSS framework, we have been actively encouraged to move up the value chain.
“It pushes us to upgrade our infrastructure, adopt advanced technologies, and build the capabilities needed to support complex, precision-driven industries,” said CG Global managing director Siti Padillah Binti Abdul Wahab.
Siti Padillah said the company plans to apply for NSS-aligned funding to scale up production capacities and adopt digital tools in order to strengthen Malaysia’s position within ASEAN semiconductor landscape.
“With the NSS as our guide, we are investing in the future—so Malaysia can lead not only in volume, but in value,” she added.
If anything, CG Global reflects the confidence boost that hundreds of homegrown enterprises have received from the NSS to pursue larger ambitions and greater appetite for growth.
Going Global as a Region
In 2024, the ASEAN semiconductor market was valued at US$95.91 billion, making up 15 per cent of the global semiconductor market that reached a record high of US$627.6 billion.
The region’s market share is set to soar in the coming months, thanks to the newly-launched Johor-Singapore Special Economic Zone (JS-SEZ), which combines Singapore’s upstream excellence and Malaysia’s Outsourced Semiconductor Assembly and Test (OSAT) strength.
Johor emerged as Malaysia’s top state for approved investments in the first half of 2025, recording RM56 billion (USD13.3 billion). Among the early movers was Japan’s Ferrotec Group, a leading supplier of materials, components and equipment for the global chip industry. The company commenced operations at its new facility in Johor in April 2025, supporting both regional and international customers.
“The JS-SEZ offers efficient cross-border logistics and connectivity with Singapore, which is critical for our operations,” said Soo Kim Fatt, director of Ferrotec Power Semiconductor Malaysia. “Its proximity to Singapore provides excellent transport accessibility, making it easier for international customers, partners, and overseas colleagues to visit Johor Bahru for meetings, technical support, and collaboration.”
“The JS-SEZ is more than just proximity. It gives investors access to Singapore’s design and R&D right next to Malaysia’s manufacturing and assembly,” said Sikh Shamsul Ibrahim. “Together with the NSS, it strengthens ASEAN’s position as a credible alternative in the global semiconductor supply chain.”
Johor’s role is also expected to strengthen further by significant technological advancements from a partnership between YTL Power International and Nvidia, focused on Artificial Intelligence (AI). Located at the YTL Green Data Centre in Kulai, this landmark project adds a critical digital infrastructure layer to the state’s technology ecosystem, positioning Malaysia as a leading AI hub in the region.
Tapping the Talent Pool
Beyond infrastructure and investments, Malaysia is also actively positioning itself as a regional talent magnet and a training hub for semiconductor expertise.
As of mid-2025, Malaysia has trained over 13,000 high-skilled semiconductor talents – more than one-fifth of the 60,000 target outlined in the NSS.
The government sees this as part of a regional effort. During the one-year anniversary of the NSS, Prime Minister Datuk Seri Anwar Ibrahim said Malaysia’s training and upskilling initiatives are part of a “broader, regional, ASEAN-wide push”, pointing to deep STEM pipelines in Vietnam, the Philippines and Indonesia. Under Malaysia’s chairmanship, initiatives such as the ASEAN Framework for Integrated Semiconductor Supply Chains (AFISS) are promoting cross-border training and collaboration.
MIDA is working with investors to align training and academic programmes with industry needs. “Talent is the decisive factor for the next phase of growth. Our priority is to make Malaysia both talent-rich and talent-ready, while attracting the best from around the region,” said Sikh Shamsul Ibrahim.
The Test Ahead
The NSS has given Malaysia a running start, drawing global names, lifting SMEs and tying national ambition to ASEAN’s broader potential. Its early success lies not only in billions invested but in the alignment, it has fostered between government, industry and regional partners.
Hashtag: #MIDA
The issuer is solely responsible for the content of this announcement.
The Taiwan-born pet mobility brand opens its first SoHo pop-up inside Flying Solo, bringing its Nordic-designed pet stroller collection to the heart of New York City.
NEW YORK, USA – Media OutReach Newswire – 02 April 2026 – FikaGO, the design-led pet mobility brand recognized across Asia and Europe, has opened its first New York City pop-up store inside Flying Solo in SoHo. The opening marks a deliberate move for a pet brand into one of the world’s most competitive retail districts.
Since entering the online American market in 2025, FikaGO has built a growing community of pet parents who see their animals as a central part of everyday life. Positioned as lifestyle essentials rather than conventional pet gear, FikaGO’s range of products is designed for people who want the best for their fur babies.
“We’ve always believed that pet products should not only be functional, but also beautifully integrated into everyday life.” — Eric Guu, Co-founder, FikaGO
SoHo was a considered choice: Flying Solo, with locations in New York and Paris, is known for championing independent design with a distinctly global sensibility.
The pop-up showcases FikaGO’s auto-folding Free To Go 2 in Sandy Beige, the brand’s bestselling product. All FikaGO’s products are manufactured using eco-friendly fabrics made from recycled materials, reflecting a commitment to sustainability. This includes their large-capacity Agile 2 pet strollers to their airline-approved Truffle carriers and the heavy-duty Kross pet wagon.
“Launching in SoHo is a meaningful milestone for us; it allows customers to truly experience the quality, design, and intention behind every FikaGO product.” — Eric Guu, Co-founder, FikaGO
As pet ownership rises globally, particularly among urban millennials and Gen Zs, demand for products that combine functionality, design, and lifestyle integration continues to grow. FikaGO was built for precisely this moment, and SoHo is precisely where that moment lives.
Visit the FikaGO pop-up at Flying Solo, 419 Broome Street, New York, or explore the full collection at https://us.fikago.com/.
Hashtag: #FikaGO #petmobilitybrand #petstroller #petcarrier #petwagon #petkennel #petbiketrailer
https://us.fikago.com/
https://www.facebook.com/FikaGO.US
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About FikaGO
FikaGO is a pet mobility brand founded in Taiwan, dedicated to crafting products that blend functionality, comfort, and modern aesthetics. With a presence across Asia and growing reach in Europe and the U.S, FikaGO is redefining everyday experiences between pets and their humans.
Media OutReach
Lee Kum Kee Celebrates Culinary Excellence at the Historic Hong Kong Debut of Asia’s 50 Best Restaurants 2026
From 23-25 March, Lee Kum Kee brought together top chefs, diverse cultures and industry communities through a range of thoughtfully curated experiences, bringing authentic Asian flavours to the global stage. As well as reaffirming the brand’s Asian roots and international perspective, its involvement reflected an enduring commitment to preserving culinary heritage and driving gastronomic innovation.
“Asian Flavour Duet“: A Culinary Journey Through Heritage and Innovation
Helping to build momentums for this year’s awards, Lee Kum Kee collaborated with Vicky Cheng, the acclaimed Executive Chef and owner of WING, to co-create the “Asian Flavour Duet”, a Hong Kong-style late-night supper party on 24 March. Hosted at two Hong Kong culinary landmarks, the experience unfolded in two chapters – “Paying Tribute to Heritage” and “Innovative Fusion” – and invited guests to explore the limitless possibilities of Asian flavour.
The evening began at the century-old Lin Heung Lau teahouse, a space filled with nostalgia and memories for generations of Hong Kongers. Chef Vicky reinterpreted classic Hong Kong late-night dishes using signature Lee Kum Kee sauces, while guests were immersed in the warmth of the historic venue.
The celebration then moved to Medora, Chef Vicky’s Western dining space, where an “Innovative Fusion” was revealed. He showcased his modern culinary philosophy by incorporating Lee Kum Kee sauces with contemporary techniques to create bold, unexpected dishes. Guests also enjoyed specially crafted cocktails infused with Lee Kum Kee sauces, alongside a delightful yet refined sauce-inspired gelato, demonstrating a harmonious interweaving of savoury, umami, sweetness and spice.
The multisensory journey seamlessly blended tradition with innovation, exploring the future of cuisine while highlighting Lee Kum Kee’s role as a global gateway to Asian culinary culture.
At the event, Dodie Hung, Executive Vice President – Corporate Affairs at Lee Kum Kee, commented, “Tonight, we are honoured to celebrate Hong Kong’s late‑night food culture with Chef Vicky and the global culinary community. From the legacy of Lin Heung Lau to the forward‑looking spirit of Medora, we are proud to be part of the creative journey and help showcase the depth of Asian flavours on the world stage.”
Celebrating a Gastronomic Brilliance with the Highest Climber Award Sponsored by Lee Kum Kee
During the awards ceremony on 25 March, Lee Kum Kee’s booth showcased a range of the brand’s acclaimed classic sauces and innovative products. Guests sampled specially crafted bites featuring Lee Kum Kee sauces, engaging directly with the flavours and techniques that have made the brand a trusted partner in both home and professional kitchens worldwide.
As part of the evening’s celebration of the region’s most exceptional culinary talents, the Highest Climber Award sponsored by Lee Kum Kee was presented to Lamdre in Beijing by Chef Park from Atomix (No.1 in North America’s 50 Best Restaurants 2025). Lambre was applauded for its pioneering plant-based dining space that promotes healthy, sustainable living while honouring Chinese biodiversity in its menus.
In addition, WING, led by Chef Vicky, achieved an impressive second place in 2026 Asia’s 50 Best Restaurants list. The restaurant had also previously ranked No. 11 on The World’s 50 Best Restaurants list in 2025, underscoring its continued international acclaim.
Building the Future Together: Deepening Global Partnerships
With the success of this prestigious awards ceremony in Hong Kong, China, Lee Kum Kee looks forward to deepening its collaboration with leading talents in the global culinary community. By continuing to champion Asian flavours and foster meaningful dialogue and exchange, the brand will continue to bring the spirit of Asian cuisine to kitchens and dining tables around the world.
Hashtag: #LeeKumKee #LKK
The issuer is solely responsible for the content of this announcement.
About Lee Kum Kee
Lee Kum Kee is the global gateway to Asian culinary culture, dedicated to promoting Chinese culinary culture worldwide. Since 1888, it has brought people together over joyful reunions, shared traditions and memorable meals. Beloved by consumers and chefs alike, Lee Kum Kee’s range of more than 300 sauces and condiments sparks creativity in kitchens everywhere, inspiring professional and home chefs to experiment, create and delight. Headquartered in Hong Kong, China and serving over 100 countries and regions, Lee Kum Kee’s rich heritage, unwavering commitment to quality, sustainable practices and “Constant Entrepreneurship” combine to enable superior experiences through Asian cuisine for people worldwide. For more information, please visit www.LKK.com.
About Asia’s 50 Best Restaurants
Launched in 2013, Asia’s 50 Best Restaurants aims to showcase the outstanding achievements and diverse culinary landscape of the region. The list is determined by the Asia’s 50 Best Restaurants Academy, a panel of over 350 culinary experts from across Asia who vote independently based on their specialised knowledge of the local dining scene. The Asia’s 50 Best Restaurants series includes the awards ceremony and list announcement, creating a premier networking platform for restaurateurs, media, seasoned travelers and culinary connoisseurs to celebrate the exceptional service, passion and talent in the dining industry.
- Herbert Vongpusanachai takes on the role of Senior Vice President for Commercial for the region, effective April 1, 2026
SINGAPORE – Media OutReach Newswire – 2 April 2026 – DHL Express, the world’s leading international express service provider, has appointed Herbert Vongpusanachai as Senior Vice President, Commercial for Asia Pacific, effective April 1, 2026. Herbert, who currently serves as Managing Director for DHL Express Thailand & Indochina, will be based in Singapore for his new role.
Herbert brings more than two decades of leadership experience within DHL Express, having successfully helmed multiple key markets across the region. He first joined the company in 2003 as Managing Director for Thailand & Indochina, later taking on leadership of Singapore in 2008, followed by Hong Kong & Macau in 2016. Since returning to lead Thailand & Indochina in 2020, he has driven sustained year‑on‑year profitable growth, transforming the cluster into one of the region’s key engines of expansion.
“Herbert has an exceptional track record of delivering strong business results while nurturing highly engaged teams across diverse markets. His deep understanding of our customers, collaborative leadership style, and ability to unearth opportunities in complex environments make him the ideal leader to drive our commercial agenda for Asia Pacific. I am confident that under his guidance, we will continue to accelerate sustainable growth across the region,” said Ken Lee, CEO for Asia Pacific, DHL Express.
In his new regional role, Herbert will shape and accelerate the commercial strategy for DHL Express across Asia Pacific by working with other functions to assess new sectors, routes and trade lanes with high potential for growth. He will focus on deepening customer engagement and supporting their expansion, while driving sustainable volume growth and advancing the adoption of new technologies to enhance commercial execution across markets. With his extensive country expertise and people‑first leadership style, Herbert is well‑positioned to support both regional and country teams in raising commercial performance to new levels.
“Asia Pacific remains an important anchor in global trade as seen in the latest DHL Global Connectedness Report, and this indicates the unwavering role of logistics to facilitate the flow of goods. With the newly introduced Heavyweight Express solution, which enables customers to ship heavyweight shipments with speed, certainty and reliability, I look forward to working alongside our talented teams to contribute to shaping the next chapter of DHL Express’s commercial success,” said Herbert Vongpusanachai, Senior Vice President – Commercial for Asia Pacific, DHL Express.
The latest DHL Global Connectedness Report shows that the region remains a major anchor of global commerce, with multiple economies rising in global connectedness rankings and Southeast Asia firmly establishing itself as a fast‑growing trade corridor. This also mirrors one of DHL Group’s strategies to better support 20 markets globally to accelerate growth; eight of them rest in Asia Pacific – underscoring the region’s critical role in DHL’s global network. As trade flows diversify and intra‑Asia integration deepens, this leadership appointment further strengthens DHL Express’s position in Asia Pacific.
Hashtag: #DHL
https://group.dhl.com/en.html
https://www.linkedin.com/company/dhlexpress/
The issuer is solely responsible for the content of this announcement.
DHL – The logistics company for the world
DHL is the leading global brand in the logistics industry. Our DHL divisions offer an unrivalled portfolio of logistics services ranging from national and international parcel delivery, e-commerce shipping and fulfillment solutions, international express, road, air and ocean transport to industrial supply chain management. With approximately 389,000 employees in more than 220 countries and territories worldwide, DHL connects people and businesses securely and reliably, enabling global sustainable trade flows. With specialized solutions for growth markets and industries including technology, life sciences and healthcare, engineering, manufacturing & energy, auto-mobility and retail, DHL is decisively positioned as “The logistics company for the world”.
DHL is part of DHL Group. The Group generated revenues of approximately 82.9 billion euros in 2025. With sustainable business practices and a commitment to society and the environment, the Group makes a positive contribution to the world. DHL Group aims to achieve net-zero emissions logistics by 2050.
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