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Planner At Large Founder Announces Release Of Début Book Swimming Downstream
Award-winning consultant Judd Labarthe launches a much-anticipated book, Swimming Downstream, challenging conventional marketing wisdom with practical, evidence-based guidance
SINGAPORE – Media OutReach Newswire – 9 September 2025 – Judd Labarthe, the US-born founder of Singapore-based consultancy Planner at Large LLP, today announced the release of his début book, Swimming Downstream: How To Stop Struggling & Start Winning With Marketing That Actually Works, published by Marshall Cavendish Business.
In the author’s view, the marketing field is plagued by intuitive yet fundamentally flawed assumptions that lead even seasoned, well-meaning businesspeople to repeat the same avoidable mistakes.
“The good news”, said Labarthe, “is that successful marketing is more accessible than most businesspeople realize. Thanks to the work of some smart, often contrarian thinkers, we now know much more about what to commit to and what to avoid. It’s thinking that’s starting to catch on among more advanced marketers, but it’s not much talked about, let alone applied, by the people for whom the stakes are highest: brand and business owners themselves.”
Swimming Downstream aims to change that.
The book is built around a clear idea: most companies are ‘swimming upstream’, wasting resources on popular but misguided tactics that may feel right but don’t actually help them compete. Instead, Labarthe offers readers a more appealing alternative: to ‘swim downstream,’ by recognizing, understanding and aligning with the powerful currents of evidence-based marketing.
“The title metaphor is deliberate,” Labarthe explained. “We’ve been sold this image of success as a noble battle where we bravely fight the current to work our way upstream. But in marketing, if you stop chasing trends and start understanding the currents that actually drive growth, you can swim with these currents instead. And that means building success with less effort – and a lot less waste.”
Drawing from marketing science, real-life case studies, and Labarthe’s decades of experience, Swimming Downstream provides a success framework that’s immediately actionable – in part because it’s built around the core questions all businesspeople face sooner or later.
Specifically, brand and business owners will learn how to break free from convention, to recognize and harness marketing’s real success drivers, and to avoid making the common and costly mistakes that limit competitiveness and growth. Marketing professionals will develop a convincing arsenal of arguments for doing more of what will help, and against doing what won’t but is often baked into company culture as “best practice.” And marketing students and others new to the field will gain a plain-language set of evidence- and experience-based alternatives to conventional wisdom, including what’s commonly taught in school.
The book is also a gateway to the thinking that drives Labarthe’s consultancy, Planner At Large LLP, whose clients benefit from an approach to growing their business that focuses on building fame and distinctiveness. Asked about this approach, Labarthe said “we strive to be more creative than the typical management consultant, and more commercially savvy than the typical brand consultant. And the proof is in the pudding: over my career I’ve helped my clients win almost 80 awards for marketing effectiveness.”
Labarthe concluded: “Marketing is much more than logos and package designs and social posts and clever stunts; it’s how a business competes. You can’t tack it on at the end of the process of becoming more competitive; marketing is that process.”
Swimming Downstream is a refreshing and necessary dive into what successful marketing can and should be.
Availability
Swimming Downstream is available now on Amazon.com, Amazon.sg, Google Play, and in major bookstores including Kinokuniya and Popular, and through the author directly.
Early Praise for Swimming Downstream:
Swimming Downstream takes a thoughtful, analytical, and well researched approach to helping business leaders re-think their marketing with a focus on long-term success. Labarthe reminds us, rightly in my view, that marketing and brand are the responsibility of the top of the house, not a department. His anecdotes are instructive, and the chapter end summaries provide a shorthand “to-do list” for the attention-challenged. Swimming Downstream is a useful, understandable, and practical guide to fixing marketing, so it can make the cash register ring.
Stephen Ban, former Fortune 500 CMO
Swimming Downstream crushes the conventional wisdom dished out by marketing veterans and self-styled “experts”, and it does so with a deft combination of rigor, creativity and a fun, conversational style I really loved. Better still, Labarthe doesn’t simply poke holes in traditional marketing tropes; he provides solid, practical solutions illustrated with insightful case histories based on his experience as a marketing consultant.
Marty Horn, former SVP, DDB Worldwide and author of the forthcoming The Marketing Researcher’s Edge
As a nonfiction book editor who has co-written four books on marketing and sales, it’s safe to say I’ve read dozens of marketing books. Swimming Downstream offers two things I rarely see together: clear, practical, and actionable guidance for growing brands and businesses, and also a ripping great read! If you’re looking for a serious (and seriously witty) book that will change the way you think about marketing and how you do it, this book is for you.
Helena Bouchez, Principal, Executive Words
The most unconventional marketing book I have ever read. Labarthe is a critical thinker who questions and refutes the typical marketing concepts and buzzwords, the models taught in business schools and marketing classes. Instead, his book is a celebration of logical thinking and common sense. It’s both refreshing and entertaining. Will recommend it to my students!
Prof. Dr. Michael Bahles, BSP Business & Law School Berlin
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As awareness around women’s health continues to grow, menopause remains a life stage that is frequently underserved by mainstream health solutions. JR Life Sciences is responding to this gap with a science-backed, plant-derived formulation that offers a natural alternative to conventional hormone-based therapies, one that is both accessible and aligned with the preferences of today’s health-conscious consumer.
Menopause Relief is a once-daily capsule containing three plant-based phytoestrogens, each selected for their clinically studied benefits in managing menopause symptoms and supporting long-term health. The formulation is free from synthetic hormones and is suitable for both vegetarian and vegan diets, making it broadly accessible across diverse consumer lifestyles.
Key active ingredients include:
- Lifenol Hops Extract (8-PN phytoestrogen): Shown to lessen hot flushes, night sweats, sleep disturbances, restlessness and irritability while helping to maintain total-body bone-mineral density.
- Flax Lignan (SDG phytoestrogen): Provides gentle hormonal support that helps balance oestrogen levels during the transition.
- Soy Isoflavone (genistein and daidzein): Supports bone strength, reduces hot flashes and steadies mild mood swings.
The launch of Menopause Relief reflects a broader strategic priority for JR Life Sciences: to expand its women’s health portfolio in response to growing consumer demand for natural health solutions. In Singapore, where an ageing population is driving increased interest in preventive health and targeted supplementation, the company sees a significant opportunity to better serve women navigating the menopause transition.
Holistic Way currently distributes a comprehensive range of nutraceuticals across key health categories, including:
- Musculoskeletal Health: Products categorised under joint supplements to address knee pain and mobility concerns in ageing demographics.
- Immunity & General Health: Daily essentials ranging from Vitamin C tablets and multivitamin supplements to vitamins for the immune system.
- Specialised Care: Targeted formulations including eye health supplements, probiotics supplements, and heart health supplements.
- Beauty & Wellness: Functional supplements such as collagen shots, hair growth supplements, and anti-ageing supplements.
As JR Life Sciences prepares for 2027, its focus remains on addressing unmet market needs and evolving consumer expectations. Guided by a commitment to science-backed innovation and quality, the company continues to invest in building a future-ready product pipeline that supports long-term well-being and reinforces trust among consumers in Singapore and beyond.
Menopause Relief is now available through Holistic Way’s retail and digital channels. For more information, visit https://holisticway.com.sg/.
Hashtag: #HolisticWay
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About Holistic Way
Holistic Way is a leading Singapore-based health supplement brand under JR Life Sciences, committed to supporting holistic wellbeing through science-led nutrition. The brand offers a comprehensive range of supplements formulated to support key health areas, including immunity, hormonal balance, joint health, digestive wellness, and healthy ageing. Guided by evidence-based research and stringent quality standards, Holistic Way focuses on delivering effective, reliable solutions that address both everyday wellness needs and specific life-stage concerns. Through its emphasis on scientific integrity and product excellence, Holistic Way empowers individuals to take proactive control of their health and well-being.
Emerging economies are becoming the EV industry’s fastest-growing markets, creating new opportunities for automakers with an international footprint. VinFast’s latest expansion reflects that shift.
DUBAI, UNITED ARAB EMIRATES – Media OutReach Newswire – 5 August 2026 – For much of the past decade, the global electric vehicle conversation has revolved around three markets: China, the United States, and Europe. But recent industry data suggests the next chapter may be written elsewhere.
According to the International Energy Agency (IEA), global car sales fell about 5% in the first half of 2026 as economic pressures, fuel price volatility and policy changes weighed on demand in China and the US. Yet electric vehicle sales rebounded strongly in the second quarter, reaching record levels in 50 countries. Markets including Vietnam, India, Australia and South Korea roughly doubled EV sales compared with a year earlier, while more than 90 countries posted year-on-year growth during the first half of the year.
The shift reflects a broader change in where future industry growth is likely to come from. While China remains the world’s largest EV market, the IEA expects sales there to stagnate this year for the first time this decade, even as electric vehicles account for more than 60% of new car sales. Meanwhile, emerging markets are becoming increasingly important, supported by expanding policy incentives, growing charging infrastructure and rising consumer interest.
The agency also notes that China and other emerging economies are expected to account for around 60% of global car demand over the next decade, making success in these markets an increasingly important determinant of future automotive leadership.
VinFast’s latest performance reflects this changing landscape.
The Vietnamese automaker delivered 70,085 electric vehicles globally in the second quarter of 2026, up 96% year-on-year, bringing first-half deliveries to 128,662 vehicles, a 78% increase from the same period last year. The company’s two-wheel business also continued to expand rapidly, with 286,039 electric scooters and e-bikes delivered during the quarter, up 311% year-on-year.
The delivery mix also highlights the importance of products designed for diverse market needs. Models ranging from the compact VF 3 and VF 5 to the Limo Green MPV and the newly introduced VF MPV 7 all contributed meaningfully to second-quarter volumes, suggesting demand is spread across both personal mobility and commercial transportation segments.
Just as significant is where those vehicles are going.
In July, VinFast exported more than 5,000 electric vehicles aboard two dedicated vessels. One shipment, consisting of approximately 1,500 VF 6 SUVs, was designated for partner Green SM’s planned expansion in Europe, while another transported more than 3,500 vehicles to the Philippines and Indonesia. The voyages marked VinFast’s 37th and 38th international export shipments in fewer than four years, underscoring the increasing operational scale behind its global expansion.
VinFast’s effort in international market, including in the Middle East, shows that as growth becomes more geographically diversified, automakers can no longer rely on a handful of mature markets to drive expansion. Instead, success will increasingly depend on building products, distribution networks and operations that can compete across a wide range of emerging economies.
For the global EV industry, the center of gravity is not disappearing from established markets. It is becoming far more distributed. VinFast’s recent momentum suggests that companies positioned across multiple high-growth regions may be among the best placed to benefit from that shift.
Hashtag: #VinFast
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EM Services and SPTel Partner to Advance Smart Estate Management Through Digital Connectivity and IoT Solutions
- Faster detection of estate issues
- Faster response and resolution times
- Better use of manpower and resources
- Better services and living environments for residents
CEO
EM Services
Chief Executive Officer
SPTel
Hashtag: #EMServices #SPTel
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About EM Services
About SPTel
