Media OutReach
CIFTIS rides new wave of cultural consumption
Visitors wandered through bustling aisles filled with a dazzling array of cultural and creative products, spanning from refrigerator magnets to postcards and beyond.
The exhibition not only showcased China’s rich cultural heritage but also underscored the creative vitality of its cultural industries. Chinese companies are bridging tradition and modernity, merging national identity with global trends, and redefining cultural consumption.
REVIVAL OF TRADITION
Museum-inspired creative products have become a defining feature of cultural consumption. Recently, the “Phoenix Crown” magnet from the National Museum of China, based on historical artifacts, ignited a buying frenzy. At the CIFTIS culture and tourism services zone, local companies displayed their own creations, drawing inspiration from cultural landmarks.
Ren Bin, product manager from a creative cultural company called Panjiayuan, said that they design their products from traditional cultural elements. “We preserve the beauty of artifacts while incorporating modern aesthetics — we hope to help more young people understand Chinese traditional culture,” he said.
Alongside traditional culture, traditional crafts have also emerged as a new consumption hotspot. At the Fangshan district booth, staff demonstrated the process of grinding ingredients like agarwood, rose, and jasmine into fine powder, which was then transformed into delicate beads for bracelets and accessories.
“These products are popular for their elegant scents and role in traditional Chinese aromatic therapy, making them ideal wellness souvenirs,” said Jiang Li, a staff member.
CROSSOVER TRENDS
Even the most contemporary toys are tapping into traditional influences. Chinese toy-maker Pop Mart showcased IP products blending traditional elements, such as Dunhuang Grottoes-inspired attire.
While rooted in local culture, many trendy toy companies are expanding internationally. Shen Hao, public affairs general manager at Letsvan, said the company’s products now reach markets in Southeast Asia, North America, and the Middle East.
“We actively incorporate overseas cultural elements,” he said, holding up a doll wearing traditional Thai attire, complete with an elephant-ear-shaped cap. “This creates cross-cultural connections.”
The company is pursuing cross-sector collaborations, including recent partnerships with the China Open tennis tournament and China Fashion Week. Shen added that Letsvan will continue to innovate through cross-disciplinary integration.
Hu Qiang, general manager of public relations at Letsvan, noted, “Every era has its iconic toys. Where Barbie represented idealized beauty, today’s dolls celebrate unique expressions and identity — reflecting young people’s desire for individuality. This demands we explore more diverse and interdisciplinary themes.”
INTERACTIVE CONSUMPTION
Throughout the exhibition hall, one activity captured widespread enthusiasm: stamp collecting. What began as a simple interactive experience has now become a cultural phenomenon.
The stamp stations act as a subtle guide, encouraging visitors to explore every booth. Many visitors came prepared with blank booklets, turning stamp collecting into a cherished memory-keeping ritual.
At the China National Film Museum booth, visitor Hu Huiyuan carefully pressed stamps into a new booklet. “I already have several stamp books at home,” she explained. “Because CIFTIS is so expansive, I started a dedicated one just for this event.” To her, these collections are more than mementos — they’re tangible records of life’s journey.
The trend has also taken an artistic turn: multiple layered stamps can form composite images, with each impression adding new colors or details. This transforms simple stamp collecting into a personalized visual art, boosting both engagement and creativity.
In fact, this craving for deeper interaction now fuels cultural consumption. Across the hall, visitors queued to try mixed-reality (MR) experiences through wearable devices, immersing themselves in interactive virtual worlds or taking digital tours of global landmarks.
Hashtag: #CIFTIS
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Media OutReach
Sun Group debuts at SITF 2026 with exclusive Phu Quoc flight deals and a fresh vision for Vietnam tourism
A special highlight is Sun Group’s unveiling of its new development vision for Phu Quoc in the lead‑up to APEC 2027, presented directly to Korean partners and visitors.
From the first day of the fair, Sun Group’s booth has welcomed a steady stream of visitors. Throughout the four-day event, the booth has organized B2B and B2C networking activities, customer consultations, and introductions to tourism, resort, and aviation products. Interactive programs, including mini-games, souvenir giveaways, and tailored offers for the Korean market, have kept the atmosphere lively for hours, with a continuous flow of engaged visitors.
During SITF (June 4–7), travelers have the opportunity to receive a 20% discount on the base fare when booking Sun PhuQuoc Airways tickets via the airline’s website or app. The offer applies to the Korean market for one‑way or round‑trip journeys from Korea to Phu Quoc. Limited to 200 Economy Class discount codes, it is valid for flights from June 15 to October 24, 2026 (excluding peak periods as defined by the airline).
Visitors also have the chance to win attractive prizes through booth activities, including free round‑trip air tickets on the Seoul–Phu Quoc route (ICN–PQC) and resort vouchers at hotels within Sun Group’s ecosystem.
By combining destination promotion with airline incentives, Sun Group aims to further encourage South Korean tourists to choose Vietnam for their upcoming holidays, especially Phu Quoc, which is entering a new era of large‑scale investments in projects, products, and experiences all aimed at APEC 2027.
Hashtag: #SunGroup
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About Sun Group
Vietnam’s leading private economic group, Sun Group operates an integrated ecosystem spanning tourism, entertainment, hospitality, real estate, infrastructure, and aviation. Guided by the mission “Enhancing the beauty of the lands,” the Group shapes iconic destinations nationwide through its Sun World entertainment brand. In the aviation sector, Sun Group develops a hub-and-spoke model anchored by Phu Quoc, driven by strategic airport investments and Sun PhuQuoc Airways.
Media OutReach
Technology + Scenario + Supply Chain = A New Benchmark for Regional Zero-Carbon Smart Transportation
Wing Kai New Energy X QIJI Energy X C&D Hi-Tech
HONG KONG SAR – Media OutReach Newswire – 5 June 2026 – The 19th (2026) International Photovoltaic Power Generation and Smart Energy Exhibition & Conference (SNEC 2026) was grandly held from June 3 to 5, 2026, at the National Exhibition and Convention Center (Shanghai). Attracting over 3,000 exhibitors from 95 countries worldwide, the event stands as the largest and most influential professional grand gathering for the photovoltaic and energy storage sectors across Asia and globally.
During the exhibition, Mr. Yiu Wang Lee, Chairman of the Board of Wing Lee Development Construction Holdings Limited (“Wing Lee” or the “Group”, stock code: 9639.HK); Mr. Cai Huihui, General Manager of Wing Kai New Energy Technology Co., Limited (“Wing Kai New Energy”); Mr. Wang Yi, Key Account Manager of QIJI Energy; Mr. Xu Jun, Overseas Energy Storage Commercial Director of Contemporary Amperex Technology Co., Limited (CATL); and Mr. You Yuxian, ASEAN Regional Energy Storage Sales Director of CATL, jointly visited the exhibition booth of C&D Hi-Tech. The delegation engaged in in-depth discussions with the team led by General Manager Mr. Zhan Shengli, focusing on battery swapping station projects in Hong Kong and Southeast Asia. By integrating multi-party resources, the teams successfully finalized and signed a Strategic Cooperation Agreement.
Through this signing, the three parties will join forces to address and resolve the industry pain points of overseas markets regarding regulatory compliance, engineering infrastructure, and supply chain coordination. The collaboration represents a deep integration of QIJI Energy’s cutting-edge battery swapping solutions, Wing Kai New Energy’s localized infrastructure and operational capabilities across Hong Kong and Shenzhen, and C&D Hi-Tech’s robust global resource allocation strengths. Moving from single-project development to an ecosystem of mutual win-win, this partnership will significantly enhance the delivery efficiency of green energy across Hong Kong, Macau, and the Southeast Asian region, setting a brand-new benchmark for regional zero-carbon smart transportation.
As a subsidiary of Wing Lee, Wing Kai New Energy has been rooted in Hong Kong since its inception while radiating its presence globally, deeply cultivating sustainable clean energy solutions. Addressing the acute pain points in the Greater Bay Area and Southeast Asian markets, where rapid fluctuations in energy prices have led to surging cost pressures for logistics distribution enterprises, Wing Kai New Energy will focus on urban distribution logistics battery swapping businesses in the future. The company plans to integrate site resources, infrastructure, and operations to fill the gap in regional infrastructure. We firmly believe that this cooperation will effectively bridge the cross-border green energy eco-link, accelerate the construction of a green energy service network, and contribute solidly to the realization of the “dual carbon” goals. Meanwhile, we sincerely invite more partners to join the Zero-Carbon Smart Alliance to jointly advance sustainable development.
Hashtag: #WingLee
The issuer is solely responsible for the content of this announcement.
About Wing Lee Development Construction Holdings Limited
Deeply rooted in Hong Kong, Wing Lee is an established contractor engaged in civil engineering, electrical and mechanical engineering, and new energy businesses, and has participated in various large-scale landmark projects in Hong Kong. The Group’s civil engineering business specialized in site formation waterworks as well as road and drainage works, while its electrical and mechanical engineering business specializes in power system-related projects and emergency maintenance works. In recent years, the Group has actively expanded into the new energy sector, undertaking solar photovoltaic projects, distributing various electric commercial vehicles and electric construction machinery, and engaging in the construction and subsequent maintenance of charging piles, battery swapping, recycling, and energy storage businesses. In 2025, Wing Lee Construction, together with SANY Group Co., Ltd. and CATL, among other industry giants, founded the “Zero-Carbon Smart Alliance” to develop full-industry-chain solutions for photovoltaics, energy storage, charging and battery swapping, and smart applications in green transportation.
The delegation of over 70 business and institutional leaders from Hong Kong and the Chinese Mainland is the largest and most diverse overseas mission led by the current term of the HKSAR Government so far.
Speaking to the media in Uzbekistan yesterday (June 4), Mr Lee set out the three main objectives of the visit: further explore emerging markets and lay the foundation for long-term economic and trade development; strengthen government-to-government (G2G) relationships and promote closer bilateral co-operation; and build a “hub-to-hub” model of co-operation.
He said the visit had been successful, yielding achievements in eight areas, including:
- Establishing high-level contacts and ties between the HKSAR Government and the Governments of Kazakhstan and Uzbekistan, and reaching consensus on co-operation in multiple areas;
- A total of 96 co-operation agreements and memoranda of understanding (MoUs) were reached during the visit (61 with Kazakhstan, 35 with Uzbekistan), involving specific amounts exceeding US$1.65 billion in total;
- The governments agreed to commence bilateral discussions on agreements in various areas;
- Deepening project matching and research collaboration between Hong Kong and Central Asian region in areas including finance, innovation and technology (I&T), and aviation;
- Demonstrating Hong Kong’s effective role as a platform for going global and achieving substantial results, with Hong Kong and Mainland enterprises joining forces in tapping new markets and bringing synergistic advantages into full play;
- Facilitating more convenient people-to-people exchanges by promoting direct flights, aviation and transport co-operation, and extensions to the mutual visa-free period;
- Promoting exchanges in education, talent and culture to further deepen people-to-people bonds; and
- Advancing a hub-to-hub co-operation model to open up broader room for co-operation between Hong Kong and the Central Asian region.
While in Tashkent (June 3-5), Mr Lee met with local leaders, government officials and business representatives to deepen co-operation between Hong Kong and Uzbekistan in areas including trade, investment, finance, I&T, and people-to-people exchanges.
Mr Lee held meetings with the President of Uzbekistan, Shavkat Miromonovich Mirziyoyev, his Advisor on Strategic Development, Sardor Umurzakov, the Prime Minister, Abdulla Nigmatovich Aripov, as well as the Deputy Prime Minister, Jamshid Khodjayev, to exchange views on furthering mutual co-operation.
Mr Lee highlighted that under the “one country, two systems” principle, Hong Kong enjoys both the China advantage and the global advantage. He said that Hong Kong would continue to play its roles as a “super connector” and a “super value-adder” to further deepen co-operation and exchanges with Uzbekistan on various fronts in line with Uzbekistan’s goal of achieving high-quality development.
Earlier (June 3), Mr Lee met with the Minister of Foreign Affairs of Uzbekistan, Bakhtiyor Saidov, after which they jointly witnessed an exchange of notes between the two places on a mutual visa-free arrangement, which would allow a visa-free period of 30 days for visitors from both sides.
“Moreover, we are glad to have initialed the Air Services Agreement with Uzbekistan, and look forward to launching direct passenger flights between the two places soon,” Mr Lee said, during a high-level business dinner (June 4). The Chief Executive pointed out that Hong Kong and Uzbekistan are important trade and investment gateways to their respective regions – the Asia-Pacific and Central Asia.
“It helps that we are all believers in the Belt and Road (B&R) Initiative, a modern expression of the ancient Silk Road spirit,” Mr Lee said. “Today, China is Uzbekistan’s largest trading partner, and the two countries work closely on major infrastructure and connectivity projects that are revitalising the Silk Road. Hong Kong is a pivotal player in the B&R Initiative, thanks to our world-class professional and financial services expertise.”
The delegation also toured the IT Park Uzbekistan and the Center for Islamic Civilization before concluding its visit in Tashkent.
Hashtag: #HongKong #BrandHongKong #CentralAsia #Kazakhstan #Uzbekistan
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The issuer is solely responsible for the content of this announcement.
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