Media OutReach
Happitat redefines a new paradigm to become a new destination of happiness, bringing people, nature, and imagination together in one place — the first prototype of Destination Creation on Bangna-Trad Road.
- Happitat is strategically located in the heart of Bangna’s new economic center, offering both joy and opportunity. Spanning over 200,000 sq.m., it harmoniously blends nature, technology, and unique experiences, and is gearing up for its grand celebration in April 2026.
- Reinforcing its strength as Bangna’s new economic hub, the project has received strong interest from partners and aims for an 85% retail occupancy rate in its first year of operation.
- Introducing “The Magical Destination of Happiness,” a one-of-a-kind concept never seen before. The project showcases a multi-layered happiness experience and invests in a Phygital Experience to deliver seamless engagement across both the physical and digital worlds.
- For the first time in Thailand, a Happiness Index will be implemented using AI Camera technology to measure customer happiness and satisfaction.
BANGKOK, THAILAND – Media OutReach Newswire – 1 October 2025 – Happitat, the magical destination of happiness and the new landmark of Bangna, is a project under Axtra Happitat Co., Ltd. Built on the pioneering concept of the “New Destination Paradigm”, Happitat seamlessly integrates people, nature, and imagination into a singular space of learning, leisure, creativity, and celebration. Envisioned as a hub for family activities and premium office spaces, Happitat will be Thailand’s first true destination of its kind—set to attract both domestic and international visitors, drive economic growth in business, lifestyle, and real estate, and strategically connect to the country’s major economic centers.
Mr. Sompong Rungnirattisai, Group Chief Retail Business Officer and Group Chief Mall & Property Office CP Axtra Public Company Limited said, “Today, Bangna is emerging as one of Bangkok’s most promising districts, home to over 1.19 million residents and supported by comprehensive infrastructure—expressways, skytrain, and industrial zones. This makes Bangna not only a residential center but also an essential economic hub. Happitat stems from our vision to create a true Destination of Happiness for Thailand. As the pioneer of The Magical Destination of Happiness, it will become a new hub for families and communities in Bangna, a district of immense potential and a gateway to the Eastern Economic Corridor. We believe that a great destination not only attracts people, but also connects the economy, society, culture, and quality of life—just like world-class urban developments. We are confident that Thailand, especially Bangkok and the Bangna district, is moving along the same path.”
“With our long-standing experience in the retail business, we aim to go further—not merely selling products but creating a new S-curve for the retail industry. Through the Happitat project, our goal is to bring a new dimension of happiness to the community, positioning it as a Smart & Happy Community Center and shaping it into a Destination of the Future—one that fulfills people’s lives through happiness, relationships, and connection with nature, ultimately fostering lasting well-being. In addition, we will leverage our expertise as the country’s leading hypermarket operator to curate only the finest products for consumers, while preparing to launch a new concept marketplace that brings together high-quality goods carefully sourced from leading producers both in Thailand and abroad.
Happitat is also driven by a team of experts in Destination Creation and Experiential Marketing, dedicated to designing and delivering unique and distinctive experiences. We are confident that Happitat will become a powerful economic engine for the Bangna district, reinforcing its growth as a major hub.” Mr. Sompong Added
Mr. Visit Udomkitchote, Executive Vice President of Happitat, said, “The highlight of Happitat is its Destination of Happiness, comprising 3 buildings with distinct concepts that are harmoniously interconnected. Inspired by nature, the architecture and interior design bring this vision to life, offering visitors experiences that are both close to nature and enriched with imagination. For the architectural and building design, We have engaged Foster + Partners, one of the world’s leading design firms, in collaboration with F&P (Thailand) Co., Ltd., to serve as design, master planning, and architectural consultants for the project. Their expertise ensures that our buildings embody cutting-edge standards while aligning with principles of sustainability. On the interior, visitors will experience spaces inspired by the beauty of nature, with each floor offering a unique design. This vision has been masterfully crafted in collaboration with BUG Studio, creating a truly seamless blend of creativity and wonder.
Another defining feature of Happitat is its Journey & Experience Design, developed together with Mr. Bill Coan, the visionary behind world-renowned theme park planning. As Happitat’s Journey Designer, he ensures that every part of Happitat truly delivers happiness to everyone. From the moment visitors arrive, they will encounter an atmosphere and vibe unlike anywhere else. At opening, we target 85% rental occupancy rate in its first year of operation, with the official launch scheduled for April 2026. With its prime location and unique offerings, Happitat expects to welcome no fewer than 19 million visitors annually comprising 60% families, 30% working professionals, and 10% active young-old (YOLD).” Mr. Visit added.
Happitat is a landmark project under Axtra Happitat Co., Ltd., covering more than 200,000 sq.m., the development features 3 iconic buildings.
1. Bloominas – A premium community of lifestyle, destination of happiness, featuring unique retail and dining concepts, along with a new marketplace of quality products carefully sourced from leading producers in Thailand and abroad.
- Fashion & Lifestyle / Dining & Cafe: From Pocket Gardens to Rooftop Restaurants.
- Health & Wellness: Introducing Wellbe Fitness, an international fitness and wellness brand debuting in Thailand, with an all-new holistic wellness concept designed for the entire family.
- Grand Stairs Digital Screen: A world-class immersive digital landmark showcasing global content on a spectacular scale.
2. Wonderwild – Places for Families, envisioned as a “ultimate destination for family activities”, combining educational play spaces for children, creative workshops, premium office space, and a vibrant Lotus’s Eatery. Key highlights include:
- Whimsical Market: A fantasy landmark of happiness, highlighted by a three-story-tall tree, illuminated with light, color, and sound, and adorned with moving sculptures that feel alive, evoking the wonder of a theme park.
- Daily Delicious: A Michelin-level food hall featuring curated restaurants that cater to all generations.
- Family Play Time: A sky-high playground and creative activity space for joyful family moments.
- Edutainment Zone: The largest and most advanced edutainment center in Bangna, offering workshops, skill-enhancement programs, and interactive learning activities for both children and adults, in classrooms and outdoor natural spaces.
- The Hilltop Offices – The Premium Office with Nature View: A 10-floor office tower (floors 6–15) designed to global standards, balancing workplace well-being with natural surroundings, certified to LEED Gold and WELL Gold standards.
3. Festie Town – Happening Space for All, a center of celebration and entertainment, offering year-round events, live performances, exhibitions, and showcases, ensuring every day feels like a festival of happiness. The semi-outdoor design welcomes natural light and features Duplex and Triplex flagship stores that highlight each brand’s unique identity. Highlights include:
- Lumis Theater Hall: A performance hall with a capacity of up to 400 people, designed for theatrical productions, live shows, events, conferences, seminars, exhibitions, and special celebrations.
- Signature Retail Concepts: Including bookstores, floral shops, cafes, dining venues ranging from quick dine-in options to a Rooftop Urban Farm.
- Lotus’s Prive’ Lifestyle Supermarket alongside a 7-11 convenience store.
- Pet Destination: A comprehensive premium pet hub offering healthcare services, wellness, and lifestyle products for beloved companions.
“Beyond being The Magical Destination of Happiness, where every element is purposefully designed to create experiences for people of all ages, the activities at Happitat are envisioned as ‘Together Activities’—moments that families can truly enjoy side by side. Moreover, the fun and excitement are not limited to the physical layer alone. Happitat integrates a Multi-Layer of Happiness, offering visitors new discoveries across both the real and virtual worlds through phygital gamification, including Augmented Reality, Virtual Reality, and AI Assistance.
Happitat is also the first project in Thailand to adopt happiness as its KPI. Here, happiness is not viewed as an abstract idea, but as something tangible. Using AI Camera technology, we apply a Happiness Index that measures visitors’ smiles as indicators of emotion, satisfaction, and feedback. These insights are then analyzed and transformed into meaningful data to benefit our partners and customers, helping us continuously enhance our services and elevate Happitat into a destination that delivers greater joy and unforgettable experiences. At Happitat, the magic of happiness comes to life every day.” Mr. Visit concluded.
For more information, please visit https://www.happitatthailand.com/th For leasing inquiries from tenants, retailers, or organizations, please contact: [email protected]
Hashtag: #Happitat
The issuer is solely responsible for the content of this announcement.
Media OutReach
SIM and the True Worth of Education: Beyond Tuition Fees
Local Public Universities: Affordable and Prestigious
Singapore’s autonomous universities remain among the most cost-effective options for Singapore citizens, thanks to the Ministry of Education’s Tuition Grant. For example, undergraduate programs at NUS and NTU cost around S$8,250 per year for Singaporeans, while SMU averages S$11,500 annually. Other institutions such as SUTD, SUSS and SIT fall within similar ranges, typically between S$8,000 and S$13,500 per year. Over a three- to four-year degree, this translates to roughly S$25,000 to $54,000 in tuition fees.
The autonomous universities offer strong reputations and excellent graduate outcomes, but entry to some programme is highly competitive, and program flexibility may be limited compared to private or overseas options.
Overseas Universities: Prestige Comes at a Price
For families considering an overseas education, costs escalate dramatically. Tuition at U.S. private universities averages US$50,000 to US$60,000 per year (about S$70,000 to S$84,000), with living expenses adding another US$10,000 to US$15,000 annually. In the UK, fees range from £10,000 to £38,000 per year (approximately S$17,000 to $65,000), while Canada and Australia typically charge S$14,000 to $28,000 for tuition alone. Factoring in accommodation, travel, and insurance, a four-year overseas degree can easily exceed S$150,000.
While these programs offer prestige and cultural immersion, they also involve significant financial, visa, and lifestyle considerations.
SIM Global Education: International Degrees at Local Cost
SIM offers a compelling alternative for students seeking global credentials without the high cost of studying abroad. Through partnerships with leading universities from the UK, Australia, the U.S., Canada, and Europe, SIM delivers more than 140 programs in Singapore, allowing students to earn internationally recognized degrees, essentially the same degree if you studied overseas, but locally at SIM. Tuition fees vary by program, for example, a University of London BSc ranges from S$26,685 to S$42,835, a University of Birmingham top-up degree costs S$42,000 to S$57,100, and a degree from the University at Buffalo falls between S$41,700 and S$74,600 for Singaporeans.
Beyond competitive pricing, SIM emphasizes value. Degrees are awarded by partner universities and aligned with global academic standards. The institution holds EduTrust Star certification and ISO accreditation, ensuring the best quality assurance. Students benefit from bond-free scholarships and bursaries, as well as Career Connect services that provide internships, mentoring, and employer networking. Graduate outcomes are strong, with nearly 80% of SIM graduates securing employment within six months of graduation.
Why Value Matters as Much as Cost
Choosing a degree isn’t just about tuition fees, it’s about the total investment, which includes living costs, global recognition, and career outcomes. Local autonomous universities such as NUS, NTU, and SMU remain highly attractive for their subsidized fees and strong reputations, making them one of the most cost-effective options for Singaporeans. However, entry is competitive, and program flexibility may be limited.
On the other end of the spectrum, overseas universities offer prestige and cultural immersion but often come with six-figure costs and additional living expenses. This is where SIM provides a strategic middle ground, delivering internationally recognized degrees from leading global universities at local cost. Students gain access to global curricula, industry-ready skills, and career networks without the financial burden of relocating overseas. For families seeking international exposure at sustainable costs, SIM combines affordability with the value of global education
References:
- NUS Fees for Undergraduate Programmes – https://www.nus.edu.sg/registrar/docs/info/administrative-policies-procedures/ugtuitioncurrent.pdf
- NTU Fees for Undergraduate Programmes – https://www.ntu.edu.sg/docs/default-source/onestop@sac/2025/tuition-fees-ft-ay2025_12mar25.pdf?sfvrsn=b8c5474_1
- SMU Fees for Undergraduate Programmes – https://admissions.smu.edu.sg/financial-matters/tuition-fees-grant
- SUTD Fees for Undergraduate Programmes – https://www.sutd.edu.sg/admissions/undergraduate/education-expenses/fees/tuition-fees/
- SUSS Fees for Undergraduate Programmes – https://www.suss.edu.sg/admissions/financial-matters/tuition-fee-subsidy/full-time-undergraduate
- SIT Fees from Undergraduate Programmes – https://www.suss.edu.sg/admissions/financial-matters/tuition-fee-subsidy/full-time-undergraduate
- Comparison of Tuition Fees in US, UK, Canada and Australia – https://uninist.com/blog/financial-planning/comparison-of-tuition-fees-guide
- How much does college cost in 2025 – https://research.com/universities-colleges/how-much-does-college-cost
- Price of attending undergraduate institutions – https://nces.ed.gov/programs/coe/indicator/cua
- University of London Bachelor Degree – https://www.sim.edu.sg/degrees-diplomas/programmes/programme-listing?academic=2%7C&programmetype=1%7C3&university=1%7C
- University of Brimingham Bachelor Degree – https://www.sim.edu.sg/degrees-diplomas/programmes/programme-listing?academic=2%7C&programmetype=1%7C3&university=10%7C
Hashtag: #SIMGlobalEducation #SIMGE #GlobalEducation #InternationalDegree #CareerReady #FutureSkills
The issuer is solely responsible for the content of this announcement.
About SIM Global Education
SIM Global Education (SIM GE) is a leading private education institution in Singapore and the region. We offer more than 140 academic programmes ranging from diplomas and graduate diploma programmes to bachelor’s and master’s degree programmes with some of the world’s most reputable universities from Australia, Canada, Europe, United Kingdom, and the United States. SIM GE’s cohort is made up of 16,000 full- and part-time students and adult learners, of which approximately 36% are international students hailing from over 50 countries.
SIM GE’s holistic learning approach and culturally diverse learning environment aim to equip students with knowledge, industry skills and employability competencies, as well as a global perspective to succeed as future leaders in a fast-changing, technologically driven world.
For more information on SIM Global Education, visit sim.edu.sg
Media OutReach
A-Level vs Polytechnic: Understanding different pathways offer competitive edge at SIM
Conversely, Polytechnic programmes emphasize applied learning, incorporating projects and industry attachments, and culminate in a diploma after three years. Understanding how these distinct approaches translate into admission considerations at SIM, one of Singapore’s leading private education institutions, is essential.
For students and parents, evaluating these options is critical to determining which pathway offers the greatest advantage in today’s competitive education landscape.
Applying with A-Levels
For students who have completed A-Levels, SIM requires applicants to meet the academic and English language criteria specified for each degree programme. According to SIM’s admissions process, candidates must submit their GCE A-Level certificates and transcripts along with other supporting documents. Entry is subject to programme-specific requirements set by SIM and its universities partner from Australia, Canada, Europe, the United Kingdom, and the United States. This pathway allows applicants to begin their degree studies immediately after junior college, provided they meet the specific entry requirements for their chosen programme.
Applying with a Polytechnic Diploma
Polytechnic graduates may be eligible for advanced standing and credit exemptions when applying to SIM’s degree programmes. The amount of exemption depends on the relevance of the diploma and the chosen degree. For example, IT-related diplomas from local polytechnics can receive up to two years of credit exemptions for certain programmes, such as those offered by the University of Wollongong, provided the applicant meets GPA requirements (typically 2.0 or above). Other diplomas may receive partial exemptions on a case-by-case basis. These exemptions reduce both time and cost, making SIM an attractive option for Polytechnic graduates who want to build on their applied learning experience.
Why It Matters
According to the Ministry of Education (MOE) statistics in 2021, roughly one in three Polytechnic graduates progress to local autonomous universities, compared to about four in five A‑Level and International Baccalaureate graduates. This gap underscores the importance of additional pathways such as SIM, which enable Polytechnic graduates to earn globally recognised degrees and expand their career prospects.
Student Stories: Two Potential Paths to Success at SIM
At SIM, students have the flexibility to shape their academic journey based on their background and career goals. For some, it’s about gaining a head start; for others, it’s about leveraging credit exemptions to fast-track progress. Ashley Ong and Violet Weng exemplify these two pathways, each leading to success in its own way.
Ashley Ong, an A-Level graduate, chose to begin her degree journey with the University at Buffalo Bachelor of Science in Business Administration. She embraced every opportunity SIM offered such as internships, hackathons, and networking events, building practical skills and global perspectives that prepared her for a competitive business world.
Meanwhile, Violet Weng, a Singapore Polytechnic graduate, opted for a different approach. While pursuing her RMIT Bachelor of Business (Economics and Finance), Violet leveraged SIM’s credit exemptions to shorten her study duration and reduce costs, all while working full-time. This flexibility allowed her to balance work and study, accelerate graduation, and advance her career without compromise.
Both stories highlight SIM’s commitment to offering customized pathways for students whether you’re starting fresh or building on prior learning.
Conclusion
Whether you come from an academic route like A-Levels or an applied learning path through Polytechnic, the journey to a degree can look very different. A-Level graduates often enjoy a head start with direct entry, while Polytechnic graduates benefit from credit exemptions that recognize their practical skills. Both pathways reflect Singapore’s evolving education landscape where flexibility and global opportunities matter more than ever.
References:
- MOE Post-Secondary – https://www.moe.gov.sg/post-secondary/
- SIM Application Process – https://www.sim.edu.sg/degrees-diplomas/admissions/application-process
- SIM-UOW Credit Exemption Table – https://www.sim.edu.sg/getmedia/9c0ad90d-5910-4d47-b044-f815188a4b16/sim002856.pdf
- MOE Education Statistics Digest – https://www.moe.gov.sg/about-us/publications/education-statistics-digest
- Polytechnic graduates progression and subsidies for PEIs – https://www.moe.gov.sg/news/parliamentary-replies/20210510-polytechnic-graduates-progression-and-subsidies-for-peis
- askST: How many uni places are there for Singaporeans? Is there a quota for poly grads? – https://www.straitstimes.com/singapore/how-many-uni-places-for-locals-any-quota-for-poly-grads
- How 6 internships, 4 hackathons, and CCAs paved the way for Ashley – https://www.sim.edu.sg/articles-inspirations/how-6-internships-4-hackathons-and-ccas-paved-the-way-for-ashley
- How this graduate pivoted her career by pursuing a degree while working full time – https://www.sim.edu.sg/articles-inspirations/how-this-graduate-pivoted-her-career-by-pursuing-a-degree-while-working-full-time
Hashtag: #SIMGlobalEducation #SIMGE
The issuer is solely responsible for the content of this announcement.
About SIM Global Education
SIM Global Education (SIM GE) is a leading private education institution in Singapore and the region. We offer more than 140 academic programmes ranging from diplomas and graduate diploma programmes to bachelor’s and master’s degree programmes with some of the world’s most reputable universities from Australia, Canada, Europe, United Kingdom, and the United States. SIM GE’s cohort is made up of 16,000 full- and part-time students and adult learners, of which approximately 36% are international students hailing from over 50 countries.
SIM GE’s holistic learning approach and culturally diverse learning environment aim to equip students with knowledge, industry skills and employability competencies, as well as a global perspective to succeed as future leaders in a fast-changing, technologically driven world.
For more information on SIM Global Education, visit sim.edu.sg
Media OutReach
K. Wah Group Donates Additional HK$12.07 Million for Tai Po Recovery
Chairman Mr. Francis Lui Urges Public to Turn Compassion into Action and Vote 7 December
HONG KONG SAR – Wechat: 嘉华集团 K. Wah Group
https://www.youtube.com/@kwahgroup
The issuer is solely responsible for the content of this announcement.
About K. Wah Group
K. Wah Group was founded in 1955 by Dr. Lui Che Woo and has since grown into a diversified multinational corporation. Its core businesses span property development and investment, integrated resort and entertainment, hospitality, and construction materials.
The Group has a strong presence in Mainland China, Hong Kong, Macau, Southeast Asia, and key international markets. Its major subsidiaries include two Hong Kong-listed flagships: K. Wah International Holdings Limited (HKEX: 00173), focused on premium property development and investment; and Galaxy Entertainment Group Limited (HKEX: 00027), a constituent of the Hang Seng Index and a leading gaming and entertainment operator in Macau. Other key members of the Group include Stanford Hotels International and K. Wah Construction Materials Limited. Today, K. Wah Group comprises over 200 subsidiaries worldwide.
Website:
http://www.kwah.com
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